Is biotin shampoo profitable to sell on Amazon United States?

The niche generates $1.3M/yr across 28 tracked products. 1 of 1 products launched in the last 360 days are still selling. 90-day search growth is -13.8%. Flapen's verdict: Worth a look (59/100).

How competitive is the biotin shampoo niche?

14 brands and 659 sellers compete. The top 5 products take 52% of clicks and top 5 brands hold 86% of demand.

What do buyers complain about in biotin shampoo?

Top complaints mined from reviews: Smell, Hair Related, Moist/Dry. The return rate is 0.6%.

When does demand for biotin shampoo peak?

Demand peaks in Aug; the busiest month runs 1.4× the quietest.

What does it cost to enter the biotin shampoo niche?

Listings span $4.60–$35.25; the average listing price is $17.37 (sweet spot $15–$100). The average incumbent carries 20,022 reviews — the moat a new listing must climb.

biotin shampoo

Worth a look

Shows low returns (0.6%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.

Returns

Incredible0.6%

return rate — above 5% kills the launch gate

Market size

Great$1.3M

$1.3M/yr · 897K searches

Conversion

Great8.4%

search→purchase rate — share of searches ending in a sale

Avg price

Great$17.37

avg listing price — sweet spot $15–$100

Price range

Good$4.60–$35.25

cheapest to priciest tracked listing — scored on the share inside $15–$100

Quality gap

Good4.4★

avg incumbent rating — lower means beatable quality

Competition

Good52%

top-5 click share — leaders hold, buyers still browse

Brand share

Okay86%

top-5 brand share — brands hold most of the demand

Growth

Bad-13.8%

90-day search growth — must beat 0% to launch

Review moat

Bad20,021.89

avg incumbent reviews — the moat a new listing must climb

According to Flapen's Amazon United States niche tracking, biotin shampoo is a $1.3M/yr Amazon United States market (897K searches/yr). The top 5 brands hold 86% of demand. Demand peaks in Aug. Verdict: Worth a look — 59/100.

Data updated Jul 14, 2026 · scored weekly · How we score niches

biotin shampoo market data

Units sold / yr: 80K–100K; avg 2,500–3,000/product
Revenue / yr: $1.4M–$1.7M; units × avg price
Conversion rate: 8.4%
Avg BSR: #161
Page quality: 0%
Prime: 100%
Sponsored: 86%
Out of stock: 0.0%
Avg brand age: 60 months
Avg seller age: 131 days

Competition & brand share

The top 5 products take 52% of clicks — established leaders, but buyers still shop beyond them.

Brands

14 falling

Sellers

659

Top-5 brand share

86%

Top 20: 100%

Top-5 click share

52%

Top 20: 93%

Open market

11%

OGX41%
Maple Holistics25%
BELLISSO9%
Majestic Pure8%
PURA D'OR4%
Mielle Organics3%
Open — no brand owns it (8 brands, 11%)

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — -13.8% search growth over the last 90 days.

Peak months: Aug · busiest ÷ quietest = 1.4×

Open Trend

Top biotin shampoo search terms

biotin shampoo514K/yr -15.3%7.8% conv.
ogx biotin and collagen shampoo39K/yr +23.1%15.3% conv.
biotin shampoo for hair growth27K/yr +65.5%5.6% conv.
shampoo biotin41K/yr +10.0%5.1% conv.
biotin and collagen shampoo38K/yr -16.9%8.8% conv.
maple holistics shampoo24K/yr -21.5%2.9% conv.
collagen shampoo18K/yr -1.2%4.9% conv.
ogx thick & full biotin & collagen shampoo17K/yr -7.8%16.4% conv.
maple holistics17K/yr -19.4%1.3% conv.
biotin shampoo for hair growth women36K/yr -65.5%5.0% conv.

All search terms

Top biotin shampoo products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 24 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

Rosemary and Biotin Shampoo for Thinning Hair - Vegan Volumizing Shampoo for Fine Hair with B Vitamins Argan Oil & Tea Tree Essential Oil - Paraben Silicone and Sulfate Free Vegan Formula (8 Fl Oz)

Maple Holistics$13.864.3★59,178 rev

OGX Thick & Full + Biotin & Collagen Volumizing Shampoo Nutrient-Infused Hair Shampoo with Vitamin B7 Biotin Gives Hair Volume & Body for 72+ Hours Sulfate-Free Surfactants 25.4 fl. oz

OGX$9.894.5★15,097 rev

OGX Thick & Full + Biotin & Collagen Volumizing Shampoo Nutrient-Infused Hair Shampoo with Vitamin B7 Biotin Gives Hair Volume & Body for 72+ Hours Sulfate-Free Surfactants 13 fl. oz

OGX$4.604.5★15,097 rev

Majestic Pure Biotin Shampoo - Volumizing Shampoo for Hair Loss - with DHT-3 Blocker - Hydrating & Nourishing - Sulfate Free for Men & Women - Thin Hair Shampoo - 16 fl oz

Majestic Pure$16.954.3★14,378 rev

OGX Thick & Full + Biotin and Collagen for Hair Volume & Body Sulfate Free Volumizing Shampoo & Conditioner Set for Fine & Thinning Hair Nutrient-Infused Vitamin B7 13 fl oz 2 Pack

OGX$12.804.5★23,927 rev

Newest

by launch date

Biotin Hair Growth & Thickening Shampoo with Root Activator Hair Loss Shampoo for Men And Women Strengthen Roots Control Oil & Thicken Thin Hair Sulfate-Free for All Hair Types 10.1 Fl Oz-Fresh

oely$23.3168 rev

7mo ago

Renpure Biotin & Collagen Shampoo & Conditioner Set Plant- Based - Nutrient Infused Formulas for Fuller Thicker Looking Hair - For Fine Hair - Vitamin B7 (Biotin) & Collagen - 24 Fl Oz each 2 Pack

RENPURE$15.383,312 rev

2y ago

Biotin Shampoo and Conditioner Set with Keratin - Sulfate-Free Advanced Anti-Thinning Hair Growth Shampoo and Conditioner Combo Repair Formula - with DHT Blockers for Men & Women - 16 fl oz each

SOULSPA PURE$26.192,437 rev

2y ago

OGX Biotin & Collagen Extra Strength Volumizing Shampoo for Thicker Fuller Hair 25.4 fl oz

OGX$10.56701 rev

3y ago

Biotin Shampoo for Thicker Stronger Hair - Volumizing & Thickening Shampoo for Men and Women - Sulfate Free Salon Grade Formula to Boost Volume for Fine and Thinning Hair - Ideal for All Hair Types

BELLISSO$19.022,264 rev

4y ago

What buyers say about biotin shampoo

What buyers praise and complain about, mined from review topics.

What buyers love

Smell22%

“clean scent”

Quality-Overall12%

“Amazing product - Amazing results”

Hair Growth11%

“It was very helpful for my hair”

Soft Feel9%

“My hair is soft”

Value For Money6%

“Good value for money”

Suitability Straight Hair5%

“Great product for fine, flat hair”

Cleansing4%

“It cleans the hair”

Lather2%

“Shampoo Smells amazing and Lathers well”

Thickness2%

“Thick”

Moist/Dry2%

“Great for Moisturizing”

What buyers complain about

Smell13%

“Chemical smell”

Hair Related9%

“Hair falls out”

Moist/Dry7%

“hair very dry”

Functionality-Overall6%

“Does not work as advertised”

Allergies5%

“Allergic Reaction”

Value For Money4%

“Not worth the price”

Damage/Burn Hair4%

“Destroyed my hair”

Oily/Greasy3%

“Made my hair oily”

Leak-Proof3%

“Open and leaking”

Suitability Short Hair3%

“Not good for my hair”

Top return reasons

Leak-Proof16%

Smell13%

Advertised Vs Actual Product7%

Motor Power7%

Size-Overall7%

Value For Money7%

Suitability Short Hair6%

Moist/Dry6%

Functionality-Overall5%

Damage/Burn Hair5%

Common questions

Is biotin shampoo profitable to sell on Amazon United States?: The niche generates $1.3M/yr across 28 tracked products. 1 of 1 products launched in the last 360 days are still selling. 90-day search growth is -13.8%. Flapen's verdict: Worth a look (59/100).
How competitive is the biotin shampoo niche?: 14 brands and 659 sellers compete. The top 5 products take 52% of clicks and top 5 brands hold 86% of demand.
What do buyers complain about in biotin shampoo?: Top complaints mined from reviews: Smell, Hair Related, Moist/Dry. The return rate is 0.6%.
When does demand for biotin shampoo peak?: Demand peaks in Aug; the busiest month runs 1.4× the quietest.
What does it cost to enter the biotin shampoo niche?: Listings span $4.60–$35.25; the average listing price is $17.37 (sweet spot $15–$100). The average incumbent carries 20,022 reviews — the moat a new listing must climb.