biotin oil
Skip itSoft demand (-27.7% this quarter) — this niche doesn't clear our bar today.
Returns
Incredible0.8%return rate — above 5% kills the launch gate
Conversion
Good6.3%search→purchase rate — share of searches ending in a sale
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Avg price
Okay$11.09avg listing price — sweet spot $15–$100
Market size
Okay$184K$184K/yr · 264K searches
Price range
Okay$4.48–$20.48cheapest to priciest tracked listing — scored on the share inside $15–$100
Brand share
Okay87%top-5 brand share — brands hold most of the demand
Competition
Bad71%top-5 click share — a locked-up shelf
Review moat
Bad17,545.65avg incumbent reviews — the moat a new listing must climb
Growth
Bad-27.7%90-day search growth — must beat 0% to launch
According to Flapen's Amazon United States niche tracking, biotin oil is a $184K/yr Amazon United States market (264K searches/yr). The top 5 brands hold 87% of demand. Verdict: Skip it — 39/100.
Data updated Jul 14, 2026 · scored weekly · How we score niches
biotin oil market data
- Units sold / yr
- 15K–20K
- avg 500–750/product
- Revenue / yr
- $166K–$222K
- units × avg price
- Conversion rate
- 6.3%
- Avg BSR
- #143
- Page quality
- 0%
- Prime
- 100%
- Sponsored
- 53%
- Out of stock
- 1.0%
- Avg brand age
- 47 months
- Avg seller age
- 131 days
Competition & brand share
The top 5 products capture 71% of clicks — a locked-up shelf that new listings rarely crack.Brands
12 falling
Sellers
50
Top-5 brand share
87%
Top 20: 100%
Top-5 click share
71%
Top 20: 100%
Open market
10%
- Difeel60%
- Hair Chemist15%
- PURE RESEARCH5%
- Mielle Organics4%
- Botanic Hearth3%
- BELLISSO3%
- Open — no brand owns it (6 brands, 10%)
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — -27.7% search growth over the last 90 days.No pronounced peak months · busiest ÷ quietest = 1.5×
Top biotin oil search terms
- biotin oil99K/yr
- biotin hair oil47K/yr
- biotin oil for hair growth40K/yr
- difeel biotin17K/yr
- biotin oil for hair growth women11K/yr
- aceite de biotina para el cabello9K/yr
- biotin oil for hair8K/yr
- difeel biotin hair oil7K/yr
- biotin premium hair oil8K/yr
- biotin hair growth oil6K/yr
Top biotin oil products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 17 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Difeel Premium Biotin Hair Oil 7.1 oz.
Difeel$7.484.5★22,741 rev
Hair Chemist Biotin Pro-Growth Premium Hair Oil 7.1 oz.
Hair Chemist$8.734.6★1,120 rev
Difeel Biotin Pro-Growth Hair Oil Blend 8 oz Strengthens & Helps Reduce Breakage Supports Thicker-Looking Hair Lightweight Nourishing Formula Made in USA
Difeel$7.134.5★450 rev
Difeel 99% Natural Premium Hair Oil - Biotin Oil Volumizing and Thickening 8 ounce
Difeel$7.094.5★22,741 rev
Difeel Biotin Premium Hair Oil - Large 12 oz.
Difeel$10.364.7★273 rev
Newest
by launch date
Blend Of Pure Rosemary Oil For Hair Growth With Castor Batana Jojoba Oil-Infused With Biotin & Vitamin E-Blend of Effective Hair Oils for Hair Growth-Strengthening Treatment-By Vital Affair-6 Fl Oz
VITAL AFFAIR$18.333,000 rev
Red by Kiss Biotin Infused 99.9% Natural Hair Oil 2.5 Fl Oz Supports Growth & Healthy Hair Organic Vegan Blend for All Hair Types Unisex
Red by Kiss$4.9984 rev
Difeel Biotin Premium Hair Oil - Large 12 oz.
Difeel$10.36273 rev
Botanic Hearth Hair Oil for Hair Growth | Rosemary Oil for Hair Growth with Biotin Castor & Jojoba | Hair Relaxers & Dry Scalp Treatment | Color Safe | All Hair Types | 6.7 Fl Oz
Botanic Hearth$16.8219,924 rev
OGX Thick & Full Biotin & Collagen Weightless Oil Mist 4 Fl Oz 2 Pack
OGX$15.50455 rev
Trending
90-day click momentum
Difeel Premium Biotin Hair Oil 7.1 oz. (Pack of 2)
Difeel$13.644.5★
Mielle Organics Rosemary & Mint Hair Oil - Strengthening Biotin Oil Infused Frizzy & Damaged Hair Care - Split Ends & Dry Scalp Treatment to Support Longer Healthier Strands 2 Ounce
Mielle Organics$8.784.5★
Difeel Biotin Pro-Growth Hair Oil Blend 8 oz Strengthens & Helps Reduce Breakage Supports Thicker-Looking Hair Lightweight Nourishing Formula Made in USA
Difeel$7.134.5★
LUSETA L Biotin & Collagen Hair Oil Serum for Thin Hair 3.38 fl oz
LUSETA$16.254.5★
Blend Of Pure Rosemary Oil For Hair Growth With Castor Batana Jojoba Oil-Infused With Biotin & Vitamin E-Blend of Effective Hair Oils for Hair Growth-Strengthening Treatment-By Vital Affair-6 Fl Oz
VITAL AFFAIR$18.334.5★
What buyers say about biotin oil
What buyers praise and complain about, mined from review topics.What buyers love
“The scent is fresh”
“Helps hair to grow”
“Excellent product”
“it helps moisturize”
“Leaves hair very soft”
“definitely worth the price”
“helps nourish my hair without making it greasy”
“Does a wonderful job on your hair”
“Used Biotin in the past with good results so anticipating same”
“Works as stated”
What buyers complain about
“Made my hair greasy”
“the smell is unbearable”
“Allergic Reaction”
“Makes my hair so hard”
“leaks”
“Not greatly effective”
“ruined my hair”
“Beware of side effects”
“Small”
“Very thick oil”
Top return reasons
Common questions
- Is biotin oil profitable to sell on Amazon United States?
- The niche generates $184K/yr across 17 tracked products. 90-day search growth is -27.7%. Flapen's verdict: Skip it (39/100).
- How competitive is the biotin oil niche?
- 12 brands and 50 sellers compete. The top 5 products take 71% of clicks and top 5 brands hold 87% of demand.
- What do buyers complain about in biotin oil?
- Top complaints mined from reviews: Oily/Greasy, Smell, Allergies. The return rate is 0.8%.
- When does demand for biotin oil peak?
- Demand is steady year-round — the busiest month runs 1.5× the quietest.
- What does it cost to enter the biotin oil niche?
- Listings span $4.48–$20.48; the average listing price is $11.09 (sweet spot $15–$100). The average incumbent carries 17,546 reviews — the moat a new listing must climb.