biotherm body lotion
Skip itA concentrated shelf (top 5 take 100% of clicks) — this niche doesn't clear our bar today.
Avg price
Incredible$34.59avg listing price — sweet spot $15–$100
Price range
Incredible$24.12–$40.21cheapest to priciest tracked listing — scored on the share inside $15–$100
Returns
Great1.4%return rate — above 5% kills the launch gate
Conversion
Great8.7%search→purchase rate — share of searches ending in a sale
Review moat
Bad4,359.25avg incumbent reviews — the moat a new listing must climb
Growth
Bad-3.6%90-day search growth — must beat 0% to launch
Quality gap
Bad4.7★avg incumbent rating — lower means beatable quality
Market size
Bad$50K$50K/yr · 17K searches
Competition
Bad100%top-5 click share — a locked-up shelf
Brand share
Bad100%top-5 brand share — brand-locked demand
According to Flapen's Amazon United States niche tracking, biotherm body lotion is a $50K/yr Amazon United States market (17K searches/yr). The top 5 brands hold 100% of demand. Demand peaks in Jul. Verdict: Skip it — 35/100.
Data updated Jul 15, 2026 · scored weekly · How we score niches
biotherm body lotion market data
- Units sold / yr
- 1K–2K
- avg 250–500/product
- Revenue / yr
- $43K–$52K
- units × avg price
- Conversion rate
- 8.7%
- Avg BSR
- #438
- Page quality
- 0%
- Prime
- 100%
- Sponsored
- 100%
- Out of stock
- 0.0%
- Avg brand age
- 75 months
- Avg seller age
- 156 days
Competition & brand share
The top 5 products capture 100% of clicks — a locked-up shelf that new listings rarely crack.Brands
2 flat
Sellers
4
Top-5 brand share
100%
Top 20: 100%
Top-5 click share
100%
Top 20: 100%
Open market
0%
- Biotherm97%
- Bioderma3%
- Open — no brand owns it (0%)
Demand & seasonality
Weekly Amazon search volume, last 96 weeks — -3.6% search growth over the last 90 days.Peak months: Jul · busiest ÷ quietest = 1.6×
Top biotherm body lotion products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 4 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Biotherm Lait Corporel Anti-drying & Repairing Body Milk For All Skin Types Contains Regenerating Biotech Plankton Vitamin E And Nourishing Lipids That Strengthen The Skin Barrier 13.5 Fl. Oz.
Biotherm$36.644.7★4,087 rev
Biotherm Oil Therapy Body Milk for Normal To Dry Skin Nourishing Lotion with Apricot Kernel Extract Enriched with Regenerating Biotech Plankton 8% Botanical Blend and Vitamin E 13.5 Fl. Oz.
Biotherm$40.214.7★2,095 rev
Biotherm Body Milk Moisturizing Body Lotion for All Skin Types Hydrating Lotion With Regenerating Biotech Plankton and Citrus Extracts for Smooth & Soft Skin Anti-Drying Daily Body Care 13.5 Fl Oz.
Biotherm$37.374.6★1,270 rev
Bioderma Atoderm Intensive Balm Ultra-Nourishing Body Cream for Dry Skin 16.9 Fl Oz
Bioderma$24.124.6★9,985 rev
Newest
by launch dateBiotherm Body Milk Moisturizing Body Lotion for All Skin Types Hydrating Lotion With Regenerating Biotech Plankton and Citrus Extracts for Smooth & Soft Skin Anti-Drying Daily Body Care 13.5 Fl Oz.
Biotherm$37.371,270 rev
Bioderma Atoderm Intensive Balm Ultra-Nourishing Body Cream for Dry Skin 16.9 Fl Oz
Bioderma$24.129,985 rev
Biotherm Oil Therapy Body Milk for Normal To Dry Skin Nourishing Lotion with Apricot Kernel Extract Enriched with Regenerating Biotech Plankton 8% Botanical Blend and Vitamin E 13.5 Fl. Oz.
Biotherm$40.212,095 rev
Biotherm Lait Corporel Anti-drying & Repairing Body Milk For All Skin Types Contains Regenerating Biotech Plankton Vitamin E And Nourishing Lipids That Strengthen The Skin Barrier 13.5 Fl. Oz.
Biotherm$36.644,087 rev
Trending
90-day click momentumBiotherm Oil Therapy Body Milk for Normal To Dry Skin Nourishing Lotion with Apricot Kernel Extract Enriched with Regenerating Biotech Plankton 8% Botanical Blend and Vitamin E 13.5 Fl. Oz.
Biotherm$40.214.7★
Biotherm Lait Corporel Anti-drying & Repairing Body Milk For All Skin Types Contains Regenerating Biotech Plankton Vitamin E And Nourishing Lipids That Strengthen The Skin Barrier 13.5 Fl. Oz.
Biotherm$36.644.7★
Biotherm Body Milk Moisturizing Body Lotion for All Skin Types Hydrating Lotion With Regenerating Biotech Plankton and Citrus Extracts for Smooth & Soft Skin Anti-Drying Daily Body Care 13.5 Fl Oz.
Biotherm$37.374.6★
Bioderma Atoderm Intensive Balm Ultra-Nourishing Body Cream for Dry Skin 16.9 Fl Oz
Bioderma$24.124.6★
What buyers say about biotherm body lotion
What buyers praise and complain about, mined from review topics.What buyers love
“Helps with moisturizing”
“fragrance free”
“Amazing quality”
“It's creamy and smooth and wonderful”
“perfect for Dry Skin”
“Eczema relief in a bottle”
“Saved my skin”
“The price was decent”
“absorbs well”
“As expected, perfect”
What buyers complain about
“it starts to develop an unpleasant smell”
“triggered allergies”
“too Expensive Now”
“It is thicker than most other creams”
“and nothing worked”
“it does leave your face a little sticky”
“Unfortunately, my skin HATED it”
“the scaliness and dryness wasn't going away”
“It doesnt immediately absorb”
“It does feel a little heavy at first”
Top return reasons
Common questions
- Is biotherm body lotion profitable to sell on Amazon United States?
- The niche generates $50K/yr across 4 tracked products. 90-day search growth is -3.6%. Flapen's verdict: Skip it (35/100).
- How competitive is the biotherm body lotion niche?
- 2 brands and 4 sellers compete. The top 5 products take 100% of clicks and top 5 brands hold 100% of demand.
- What do buyers complain about in biotherm body lotion?
- Top complaints mined from reviews: Smell, Allergies, Value For Money. The return rate is 1.4%.
- When does demand for biotherm body lotion peak?
- Demand peaks in Jul; the busiest month runs 1.6× the quietest.
- What does it cost to enter the biotherm body lotion niche?
- Listings span $24.12–$40.21; the average listing price is $34.59 (sweet spot $15–$100). The average incumbent carries 4,359 reviews — the moat a new listing must climb.