Is biossance sunscreen profitable to sell on Amazon United States?

The niche generates $475K/yr across 6 tracked products. 2 of 2 products launched in the last 360 days are still selling. 90-day search growth is +10.0%. Flapen's verdict: Worth a look (52/100).

How competitive is the biossance sunscreen niche?

4 brands and 534 sellers compete. The top 5 products take 96% of clicks and top 5 brands hold 100% of demand.

What do buyers complain about in biossance sunscreen?

Top complaints mined from reviews: Color, Allergies, Oily/Greasy. The return rate is 1.0%.

When does demand for biossance sunscreen peak?

Demand peaks in May–Jun; the busiest month runs 15.3× the quietest.

What does it cost to enter the biossance sunscreen niche?

Listings span $11.96–$35.38; the average listing price is $22.24 (sweet spot $15–$100). The average incumbent carries 694 reviews — the moat a new listing must climb.

biossance sunscreen

Worth a look

Shows low returns (1.0%), but brand-locked demand (top 5 brands take 100% of clicks) keeps it on the watch list.

Returns

Incredible1.0%

return rate — above 5% kills the launch gate

Avg price

Great$22.24

avg listing price — sweet spot $15–$100

Conversion

Great10.4%

search→purchase rate — share of searches ending in a sale

Price range

Great$11.96–$35.38

cheapest to priciest tracked listing — scored on the share inside $15–$100

Review moat

Good694

avg incumbent reviews — the moat a new listing must climb

Quality gap

Good4.4★

avg incumbent rating — lower means beatable quality

Market size

Good$475K

$475K/yr · 204K searches

Growth

Okay+10.0%

90-day search growth — must beat 0% to launch

Competition

Bad96%

top-5 click share — a locked-up shelf

Brand share

Bad100%

top-5 brand share — brand-locked demand

Signals Out of Stock

According to Flapen's Amazon United States niche tracking, biossance sunscreen is a $475K/yr Amazon United States market (204K searches/yr). The top 5 brands hold 100% of demand. Demand peaks in May–Jun. Verdict: Worth a look — 52/100.

Data updated Jul 17, 2026 · scored weekly · How we score niches

biossance sunscreen market data

Units sold / yr: 13K–15K; avg 750–1,000/product
Revenue / yr: $278K–$334K; units × avg price
Conversion rate: 10.4%
Avg BSR: #413
Page quality: 0%
Prime: 100%
Sponsored: 83%
Out of stock: 3.6%
Avg brand age: 59 months
Avg seller age: 125 days

Competition & brand share

The top 5 products capture 96% of clicks — a locked-up shelf that new listings rarely crack.

Brands

4 flat

Sellers

534

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

96%

Top 20: 100%

Open market

Good Molecules71%
Well People14%
Badger8%
BIOSSANCE7%

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — +10.0% search growth over the last 90 days.

Peak months: May, Jun · busiest ÷ quietest = 15.3×

Open Trend

Top biossance sunscreen search terms

good molecules sunscreen75K/yr -6.0%9.2% conv.
biossance sunscreen28K/yr +71.6%1.9% conv.
well people sunscreen15K/yr +89.0%8.8% conv.
good molecules spf34K/yr -29.9%8.7% conv.
badger daily mineral sunscreen spf 305K/yr +121.2%8.5% conv.
good molecules sunscreen for face11K/yr -2.1%11.8% conv.
biossance mineral sunscreen4K/yr +11.5%2.3% conv.
good molecules moisturizer spf4K/yr -16.4%8.3% conv.
badger daily mineral sunscreen3K/yr +27.5%5.2% conv.
good molecules mineral sunscreen4K/yr -15.0%10.3% conv.

All search terms

Top biossance sunscreen products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 6 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

Good Molecules Moisturizing Rich Sunscreen SPF 30 Mineral Zinc Oxide Face Sunscreen - Hydrating Fragrance-Free No White Cast | Broad Spectrum UVA/UVB Protection - 50 ml / 1.7 fl oz

Good Molecules$11.964.4★374 rev

Good Molecules Sheer Mineral Sunscreen SPF 30 - Minimal White Cast Zinc Oxide Sunscreen For Face - Hydrating Hyaluronic Acid UVA/UVB Protection Reef-Safe

Good Molecules$12.034.4★1,691 rev

Well People Daygleamer Mineral Sunscreen Serum SPF 34 Blendable Formula with Vitamin C & Niacinamide Hydrates Skin and Delivers Broad-Spectrum Protection Vegan & Cruelty Free 1.7 Oz

Well People$22.594.4★200 rev

Badger Mineral Daily Sunscreen with Zinc Oxide SPF 30 Lightweight & Easy to Apply w/No White Cast Moisturizing Organic Sunscreen Reef Safe Vegan Unscented 4 fl oz

Badger$20.644.3★835 rev

Biossance Squalane + Daily Mineral SPF 50 Sheer Mineral Sunscreen Lotion Broad-Spectrum SPF 50 Non-Greasy Dewy Finish Hydrating Moisturizer & Makeup Primer 2oz

BIOSSANCE$35.384.5★2 rev

Newest

by launch date

Biossance Squalane + Daily Mineral SPF 50 Sheer Mineral Sunscreen Lotion Broad-Spectrum SPF 50 Non-Greasy Dewy Finish Hydrating Moisturizer & Makeup Primer 2oz

BIOSSANCE$35.382 rev

2mo ago

Good Molecules Moisturizing Rich Sunscreen SPF 30 Mineral Zinc Oxide Face Sunscreen - Hydrating Fragrance-Free No White Cast | Broad Spectrum UVA/UVB Protection - 50 ml / 1.7 fl oz

Good Molecules$11.96374 rev

5mo ago

Well People Daygleamer Mineral Sunscreen Serum SPF 34 Blendable Formula with Vitamin C & Niacinamide Hydrates Skin and Delivers Broad-Spectrum Protection Vegan & Cruelty Free 1.7 Oz

Well People$22.59200 rev

1y ago

Badger Mineral Daily Sunscreen with Zinc Oxide SPF 30 Lightweight & Easy to Apply w/No White Cast Moisturizing Organic Sunscreen Reef Safe Vegan Unscented 4 fl oz

Badger$20.64835 rev

2y ago

Good Molecules Sheer Mineral Sunscreen SPF 30 - Minimal White Cast Zinc Oxide Sunscreen For Face - Hydrating Hyaluronic Acid UVA/UVB Protection Reef-Safe

Good Molecules$12.031,691 rev

3y ago

What buyers say about biossance sunscreen

What buyers praise and complain about, mined from review topics.

What buyers love

Suitability Combination Skin9%

“Great for sensitive skin”

Quality-Overall8%

“I love the complete line of products”

Moist/Dry7%

“this moisturizer is affordable”

Weight Light6%

“A+ Nice light feeling”

Value For Money5%

“affordable”

Ingredients-Overall5%

“clean ingredients”

Soft Feel4%

“It goes on smoothly”

Smell4%

“No odor or fragrance like others”

Toxic/Chemical Free4%

“Plus its non toxic and affordable”

Suitability Dry Skin3%

“Best of all, it feels very moisturizing and leaves my skin feeling smooth--not tacky, not dry”

What buyers complain about

Color10%

“it left a slight white cast which didnt really blend away”

Allergies9%

“Rash”

Oily/Greasy8%

“This made me super oily :”

Moist/Dry6%

“Drying”

Skin Health4%

“It also pills on my skin which makes me look like my face is peeling”

Suitability Dry Skin3%

“my skin didnt feel dried out or like there was an uncomfortable film sitting on the surface”

Smell3%

“Has a strange smell”

Size-Overall3%

“Tiny bottle”

Sensitivity-Overall3%

“Completely burnt”

Quality-Overall2%

“High potential, low outcome...for me”

Top return reasons

Advertised Vs Actual Product15%

Oily/Greasy9%

Functionality-Overall6%

Size-Overall6%

Color5%