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Biolage Travel Size Shampoo and Conditioner

Fail

The top 5 brands take 100% of clicks, so Biolage Travel Size Shampoo and Conditioner is a Fail.

Flapen Score
43
43 / 100
Ranks 7,421 of 10,978 Beauty & Personal Care niches · −5 vs the category median of 48
Market size
$146K/yr81K searches / yr
90-day growth
+24.0%search demand this quarter
Competition
71%top-5 click share · 1 brands · 3 sellers

Flapen Score

Biolage Travel Size Shampoo and Conditioner against its category

The dotted line is the Beauty & Personal Care average. Past it, Biolage Travel Size Shampoo and Conditioner is stronger. Inside it, weaker.

43Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Biolage Travel Size Shampoo and Conditioner market on Amazon at a glance

Shoppers on Amazon United States searched for Biolage Travel Size Shampoo and Conditioner 81K times last year and spent an estimated $146K. One brand takes every click. Demand peaks in May–Jun. Flapen scores it 43 out of 100, a Fail.

01 · Demand

An estimated 17.3% of those searches ended in a purchase.

Shoppers searched for this 81K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 17.3% of those searches ended in a purchase. Searches in the last 90 days moved +24.0% against the 90 days before. Searches, conversion and average price together put the market at an estimated $146K a year.

Searches, last 12 months
81K
Growth, 90 days vs prior 90
+24.0%
Conversion, latest week
17.3%
Market size, estimated
$146Ka year
Peak month
June2.2× the quietest month
Top search term
biolage travel size shampoo and conditioner33K searches a year

02 · Price

A sale here is worth $10.46.

Listings sell for $10.46 on average, from $6.39 to $21.86. Amazon reports units sold in ranges. This niche sold 13K to 15K a year. The average listing sells 1,000 to 1,250 of them. At $10.46 that is $10K to $13K a year per listing.

Average price
$10.46under the $15 to $100 sweet spot
Price range
$6.39–$21.86
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
13K–15K
Units per listing a year
1,000–1,250
Revenue per listing a year
$10K–$13K
Returns
0.5%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is reviews.

0% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 7.7% of listings are out of stock. The average listing ranks #225 within Conditioners. It carries 12,864 reviews at 4.66 stars, so a new listing needs social proof before a better product.

Sponsored listings
0%
Prime listings
100%
Out of stock, average day
7.7%
Average rank
#225in Conditioners
Average rating
4.66 starsAmazon United States average 4.42 stars
Average reviews
12,864per listing
Listings tracked
10

04 · Newcomers

2 of last year's 3 launches cleared the first-year sales bar.

3 products launched here in the last 12 months. 2 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 67 months on average, so the names here are established.

Launched, last 12 months
3
Successful launches
2Amazon's first-year sales bar
Average brand age
67 months

Products

Top Biolage Travel Size Shampoo and Conditioner products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 71% of clicks. A locked shelf that new listings rarely crack.

Brands

1 falling

Sellers

3

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

71%

Top 20: 100%

Open market

0%

  • Brand 1100%

Demand

Biolage Travel Size Shampoo and Conditioner search demand

Weekly searches over the year, seasonality beneath. Pick a range.

2K2KSpike '25Prime Day '25Spike '26SepDecMarJunAugNovMarMay

Peak months: May, Jun · busiest ÷ quietest = 2.2×

Search terms

Top Biolage Travel Size Shampoo and Conditioner search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • biolage travel size shampoo and conditioner33K/yr
  • biolage travel size18K/yr
  • travel size biolage shampoo and conditioner11K/yr
  • biolage shampoo and conditioner travel size7K/yr
  • biolage travel5K/yr
  • travel size biolage4K/yr
  • biolage shampoo travel size3K/yr

Reviews and returns

What reviews say buyers love and hate about Biolage Travel Size Shampoo and Conditioner

We read the reviews and the return reasons for every product selling here.

20%of positive reviews mention “Smell”
26%of negative reviews mention “Size-Overall”
0.5%of orders come back
“Smaller than expected”
A buyer, on “Size-Overall”26% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

17 topics

NegativePositive

FAQ

Common Biolage Travel Size Shampoo and Conditioner questions

Answered from the same tracked data.