biolage smooth proof shampoo and conditioner set
Skip itBrand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.
Conversion
Incredible17.4%search→purchase rate — share of searches ending in a sale
Returns
Incredible0.7%return rate — above 5% kills the launch gate
Avg price
Incredible$28.91avg listing price — sweet spot $15–$100
Price range
Incredible$22.89–$37.32cheapest to priciest tracked listing — scored on the share inside $15–$100
Review moat
Okay2,926.83avg incumbent reviews — the moat a new listing must climb
Quality gap
Okay4.6★avg incumbent rating — lower means beatable quality
Market size
Okay$127K$127K/yr · 25K searches
Growth
Bad-7.5%90-day search growth — must beat 0% to launch
Competition
Bad93%top-5 click share — a locked-up shelf
Brand share
Bad100%top-5 brand share — brand-locked demand
According to Flapen's Amazon United States niche tracking, biolage smooth proof shampoo and conditioner set is a $127K/yr Amazon United States market (25K searches/yr). The top 5 brands hold 100% of demand. Demand peaks in Jul. Verdict: Skip it — 42/100.
Data updated Jul 14, 2026 · scored weekly · How we score niches
biolage smooth proof shampoo and conditioner set market data
- Units sold / yr
- 3K–4K
- avg 250–500/product
- Revenue / yr
- $87K–$116K
- units × avg price
- Conversion rate
- 17.4%
- Avg BSR
- #293
- Page quality
- 0%
- Prime
- 100%
- Sponsored
- 33%
- Out of stock
- 10.3%
- Avg brand age
- 86 months
- Avg seller age
- 142 days
Competition & brand share
The top 5 products capture 93% of clicks — a locked-up shelf that new listings rarely crack.Brands
1 flat
Sellers
2
Top-5 brand share
100%
Top 20: 100%
Top-5 click share
93%
Top 20: 100%
Open market
0%
- Biolage100%
- Open — no brand owns it (0%)
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — -7.5% search growth over the last 90 days.Peak months: Jul · busiest ÷ quietest = 1.7×
Top biolage smooth proof shampoo and conditioner set search terms
- biolage smooth proof14K/yr
- biolage smooth proof shampoo5K/yr
- biolage smooth3K/yr
- biolage smooth proof shampoo and conditioner set3K/yr
Top biolage smooth proof shampoo and conditioner set products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 6 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Biolage Smooth Proof Shampoo - Gently Cleanses and Adds Shine Nourishes Moisturizes & Tames Frizz For All Frizzy Hair Types With Camellia Oil & Glycerin Vegan & Paraben-Free 33.8 Fl Oz
Biolage$36.144.6★4,257 rev
Biolage Smooth Proof Shampoo - Gently Cleanses and Adds Shine Nourishes Moisturizes & Tames Frizz For All Frizzy Hair Types With Camellia Oil & Glycerin Vegan & Paraben-Free 13.5 Fl Oz
Biolage$22.894.6★4,257 rev
Biolage Smooth Proof Conditioner - Nourishes & Smooths Frizzy Hair Detangles Hydrates and Adds Shine Infused with micro-dosed with Camellia Oil & Glycerin Vegan & Paraben-Free 33.8 Fl Oz
Biolage$37.324.6★2,371 rev
Biolage Smooth Proof Serum - Hydrates & Heals Brittle Strands Frizz Control Hair Serum For Frizzy Hair Strengthens and Adds Shine With micro-dosed Camellia Oil & Glycerin
Biolage$26.974.5★3,025 rev
Biolage Smooth Proof Leave-In Cream - Frizz Control & Manageability Anti-Frizz Leave-In Infused with micro-dosed with Camellia Oil & Glycerin Vegan & Paraben-Free 6.8 Fl Oz
Biolage$26.804.5★1,280 rev
Newest
by launch dateBiolage Smooth Proof Shampoo - Gently Cleanses and Adds Shine Nourishes Moisturizes & Tames Frizz For All Frizzy Hair Types With Camellia Oil & Glycerin Vegan & Paraben-Free 33.8 Fl Oz
Biolage$36.144,257 rev
Biolage Smooth Proof Conditioner - Nourishes & Smooths Frizzy Hair Detangles Hydrates and Adds Shine Infused with micro-dosed with Camellia Oil & Glycerin Vegan & Paraben-Free 33.8 Fl Oz
Biolage$37.322,371 rev
Biolage Smooth Proof Leave-In Cream - Frizz Control & Manageability Anti-Frizz Leave-In Infused with micro-dosed with Camellia Oil & Glycerin Vegan & Paraben-Free 6.8 Fl Oz
Biolage$26.801,280 rev
Biolage Smooth Proof Conditioner - Nourishes & Smooths Frizzy Hair Detangles Hydrates and Adds Shine Infused with micro-dosed with Camellia Oil & Glycerin Vegan & Paraben-Free 8 Fl Oz
Biolage$23.322,371 rev
Biolage Smooth Proof Serum - Hydrates & Heals Brittle Strands Frizz Control Hair Serum For Frizzy Hair Strengthens and Adds Shine With micro-dosed Camellia Oil & Glycerin
Biolage$26.973,025 rev
Trending
90-day click momentumBiolage Smooth Proof Shampoo - Gently Cleanses and Adds Shine Nourishes Moisturizes & Tames Frizz For All Frizzy Hair Types With Camellia Oil & Glycerin Vegan & Paraben-Free 13.5 Fl Oz
Biolage$22.894.6★
Biolage Smooth Proof Serum - Hydrates & Heals Brittle Strands Frizz Control Hair Serum For Frizzy Hair Strengthens and Adds Shine With micro-dosed Camellia Oil & Glycerin
Biolage$26.974.5★
Biolage Smooth Proof Shampoo - Gently Cleanses and Adds Shine Nourishes Moisturizes & Tames Frizz For All Frizzy Hair Types With Camellia Oil & Glycerin Vegan & Paraben-Free 33.8 Fl Oz
Biolage$36.144.6★
Biolage Smooth Proof Conditioner - Nourishes & Smooths Frizzy Hair Detangles Hydrates and Adds Shine Infused with micro-dosed with Camellia Oil & Glycerin Vegan & Paraben-Free 8 Fl Oz
Biolage$23.324.6★
Biolage Smooth Proof Conditioner - Nourishes & Smooths Frizzy Hair Detangles Hydrates and Adds Shine Infused with micro-dosed with Camellia Oil & Glycerin Vegan & Paraben-Free 33.8 Fl Oz
Biolage$37.324.6★
What buyers say about biolage smooth proof shampoo and conditioner set
What buyers praise and complain about, mined from review topics.What buyers love
“Smoothe and fresh every time and smells wonderful”
“makes my hair super soft”
“Best conditioner for FRIZZZY Hair”
“Great for curls”
“Great Product”
“Better price than the grocery store”
“I love this conditioner”
“But this is great conditioner if you want something lightweight”
“But this is great conditioner if you want something lightweight”
“especially since this is a company with a history of environmental awareness”
What buyers complain about
“Make my hair look greasy”
“Paid allot of money for this”
“No moisturizer, no frizz control: did the opposite”
“Made my hair feel like straw”
“Junk at a high price”
“This is a used and or old bottle :”
“has a sticky left behind label from past”
“Not as thick and creamy and it doesn't work as well”
“Not as thick and creamy and it doesn't work as well”
Top return reasons
Common questions
- Is biolage smooth proof shampoo and conditioner set profitable to sell on Amazon United States?
- The niche generates $127K/yr across 6 tracked products. 90-day search growth is -7.5%. Flapen's verdict: Skip it (42/100).
- How competitive is the biolage smooth proof shampoo and conditioner set niche?
- 1 brands and 2 sellers compete. The top 5 products take 93% of clicks and top 5 brands hold 100% of demand.
- What do buyers complain about in biolage smooth proof shampoo and conditioner set?
- Top complaints mined from reviews: Oily/Greasy, Value For Money, Moist/Dry. The return rate is 0.7%.
- When does demand for biolage smooth proof shampoo and conditioner set peak?
- Demand peaks in Jul; the busiest month runs 1.7× the quietest.
- What does it cost to enter the biolage smooth proof shampoo and conditioner set niche?
- Listings span $22.89–$37.32; the average listing price is $28.91 (sweet spot $15–$100). The average incumbent carries 2,927 reviews — the moat a new listing must climb.