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Biolage Smooth Proof Shampoo and Conditioner Set

Fail

The top 5 brands take 100% of clicks, so Biolage Smooth Proof Shampoo and Conditioner Set is a Fail.

Flapen Score
42
42 / 100
Ranks 7,858 of 10,978 Beauty & Personal Care niches · −6 vs the category median of 48
Market size
$127K/yr25K searches / yr
90-day growth
-7.5%search demand this quarter
Competition
93%top-5 click share · 1 brands · 2 sellers

Flapen Score

Biolage Smooth Proof Shampoo and Conditioner Set against its category

The dotted line is the Beauty & Personal Care average. Past it, Biolage Smooth Proof Shampoo and Conditioner Set is stronger. Inside it, weaker.

42Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Biolage Smooth Proof Shampoo and Conditioner Set market on Amazon at a glance

Shoppers on Amazon United States searched for Biolage Smooth Proof Shampoo and Conditioner Set 25K times last year and spent an estimated $127K. One brand takes every click. Demand peaks in Jul. Flapen scores it 42 out of 100, a Fail.

01 · Demand

An estimated 17.4% of those searches ended in a purchase.

Shoppers searched for this 25K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 17.4% of those searches ended in a purchase. Searches in the last 90 days moved -7.5% against the 90 days before. Searches, conversion and average price together put the market at an estimated $127K a year.

Searches, last 12 months
25K
Growth, 90 days vs prior 90
-7.5%
Conversion, latest week
17.4%
Market size, estimated
$127Ka year
Peak month
July1.7× the quietest month
Top search term
biolage smooth proof14K searches a year

02 · Price

A sale here is worth $28.91.

Listings sell for $28.91 on average, from $22.89 to $37.32. Amazon reports units sold in ranges. This niche sold 3K to 4K a year. The average listing sells 250 to 500 of them. At $28.91 that is $7K to $14K a year per listing.

Average price
$28.91inside the $15 to $100 sweet spot
Price range
$22.89–$37.32
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
3K–4K
Units per listing a year
250–500
Revenue per listing a year
$7K–$14K
Returns
0.7%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is reviews.

33% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 10.3% of listings are out of stock. The average listing ranks #293 within Conditioners. It carries 2,927 reviews at 4.57 stars, so a new listing needs social proof before a better product.

Sponsored listings
33%
Prime listings
100%
Out of stock, average day
10.3%
Average rank
#293in Conditioners
Average rating
4.57 starsAmazon United States average 4.42 stars
Average reviews
2,927per listing
Listings tracked
6

04 · Newcomers

Brands here are established.

The brands on the shelf have sold for 86 months on average, so the names here are established.

Launched, last 12 months
0
Successful launches
0Amazon's first-year sales bar
Average brand age
86 months

Products

Top Biolage Smooth Proof Shampoo and Conditioner Set products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 93% of clicks. A locked shelf that new listings rarely crack.

Brands

1 flat

Sellers

2

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

93%

Top 20: 100%

Open market

0%

  • Brand 1100%
  • Open — no brand owns it (0%)

Demand

Biolage Smooth Proof Shampoo and Conditioner Set search demand

Weekly searches over the year, seasonality beneath. Pick a range.

1K750Spike '24Black Friday '24Holiday '24Spike '25Prime Day '25Black Friday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Jul · busiest ÷ quietest = 1.7×

Search terms

Top Biolage Smooth Proof Shampoo and Conditioner Set search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • biolage smooth proof14K/yr
  • biolage smooth proof shampoo5K/yr
  • biolage smooth3K/yr
  • biolage smooth proof shampoo and conditioner set3K/yr

Reviews and returns

What reviews say buyers love and hate about Biolage Smooth Proof Shampoo and Conditioner Set

We read the reviews and the return reasons for every product selling here.

24%of positive reviews mention “Smell”
20%of negative reviews mention “Oily/Greasy”
0.7%of orders come back
“Make my hair look greasy”
A buyer, on “Oily/Greasy”20% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

20 topics

NegativePositive

FAQ

Common Biolage Smooth Proof Shampoo and Conditioner Set questions

Answered from the same tracked data.