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Biolage Hydrasource Shampoo and Conditioner

Fail

The top 5 brands take 100% of clicks, so Biolage Hydrasource Shampoo and Conditioner is a Fail.

Flapen Score
43
43 / 100
Ranks 7,421 of 10,978 Beauty & Personal Care niches · −5 vs the category median of 48
Market size
$118K/yr25K searches / yr
90-day growth
-17.7%search demand this quarter
Competition
67%top-5 click share · 2 brands · 28 sellers

Flapen Score

Biolage Hydrasource Shampoo and Conditioner against its category

The dotted line is the Beauty & Personal Care average. Past it, Biolage Hydrasource Shampoo and Conditioner is stronger. Inside it, weaker.

43Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Biolage Hydrasource Shampoo and Conditioner market on Amazon at a glance

Shoppers on Amazon United States searched for Biolage Hydrasource Shampoo and Conditioner 25K times last year and spent an estimated $118K. All 2 brands take every click. Demand peaks in Jul. Flapen scores it 43 out of 100, a Fail.

01 · Demand

An estimated 16.1% of those searches ended in a purchase.

Shoppers searched for this 25K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 16.1% of those searches ended in a purchase. Searches in the last 90 days moved -17.7% against the 90 days before. Searches, conversion and average price together put the market at an estimated $118K a year.

Searches, last 12 months
25K
Growth, 90 days vs prior 90
-17.7%
Conversion, latest week
16.1%
Market size, estimated
$118Ka year
Peak month
July1.7× the quietest month
Top search term
biolage hydrasource shampoo and conditioner12K searches a year

02 · Price

A sale here is worth $29.23.

Listings sell for $29.23 on average, from $17.98 to $37.23. Amazon reports units sold in ranges. This niche sold 3K to 3K a year. The average listing sells 100 to 250 of them. At $29.23 that is $3K to $7K a year per listing.

Average price
$29.23inside the $15 to $100 sweet spot
Price range
$17.98–$37.23
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
3K–3K
Units per listing a year
100–250
Revenue per listing a year
$3K–$7K
Returns
0.6%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is reviews.

67% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #182 within Conditioners. It carries 13,621 reviews at 4.69 stars, so a new listing needs social proof before a better product.

Sponsored listings
67%
Prime listings
100%
Out of stock, average day
0.0%
Average rank
#182in Conditioners
Average rating
4.69 starsAmazon United States average 4.42 stars
Average reviews
13,621per listing
Listings tracked
12

04 · Newcomers

1 of last year's 2 launches cleared the first-year sales bar.

2 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 70 months on average, so the names here are established.

Launched, last 12 months
2
Successful launches
1Amazon's first-year sales bar
Average brand age
70 months

Products

Top Biolage Hydrasource Shampoo and Conditioner products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 67% of clicks. Leaders hold, but buyers still shop past them.

Brands

2 flat

Sellers

28

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

67%

Top 20: 100%

Open market

0%

  • Brand 197%
  • Brand 23%

Demand

Biolage Hydrasource Shampoo and Conditioner search demand

Weekly searches over the year, seasonality beneath. Pick a range.

1K750Spike '24Holiday '24Spike '25Prime Day '25Black Friday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Jul · busiest ÷ quietest = 1.7×

Search terms

Top Biolage Hydrasource Shampoo and Conditioner search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • biolage hydrasource shampoo and conditioner12K/yr
  • biolage shampoo and conditioner hydrasource9K/yr
  • biolage ultra hydrasource shampoo and conditioner4K/yr
  • biolage shampoo and conditioner hydrasource set78/yr
  • matrix biolage ultra hydra source shampoo and conditioner set391/yr

Reviews and returns

What reviews say buyers love and hate about Biolage Hydrasource Shampoo and Conditioner

We read the reviews and the return reasons for every product selling here.

19%of positive reviews mention “Smell”
11%of negative reviews mention “Moist/Dry”
0.6%of orders come back
“Now it is dry”
A buyer, on “Moist/Dry”11% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

19 topics

NegativePositive

FAQ

Common Biolage Hydrasource Shampoo and Conditioner questions

Answered from the same tracked data.