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Biolage Hydrasource

Fail

The top 5 brands take 100% of clicks, so Biolage Hydrasource is a Fail.

Flapen Score
49
49 / 100
Top 42% of 10,978 Beauty & Personal Care niches · +1 vs the category median of 48
Market size
$352K/yr116K searches / yr
90-day growth
+2.8%search demand this quarter
Competition
65%top-5 click share · 1 brands · 8 sellers

Flapen Score

Biolage Hydrasource against its category

The dotted line is the Beauty & Personal Care average. Past it, Biolage Hydrasource is stronger. Inside it, weaker.

49Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Biolage Hydrasource market on Amazon at a glance

Shoppers on Amazon United States searched for Biolage Hydrasource 116K times last year and spent an estimated $352K. One brand takes every click. Flapen scores it 49 out of 100, a Fail.

01 · Demand

An estimated 10.3% of those searches ended in a purchase.

Shoppers searched for this 116K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 10.3% of those searches ended in a purchase. Searches in the last 90 days moved +2.8% against the 90 days before. Searches, conversion and average price together put the market at an estimated $352K a year.

Searches, last 12 months
116K
Growth, 90 days vs prior 90
+2.8%
Conversion, latest week
10.3%
Market size, estimated
$352Ka year
Peak month
October1.6× the quietest month
Top search term
biolage hydrasource98K searches a year

02 · Price

A sale here is worth $29.53.

Listings sell for $29.53 on average, from $15.36 to $37.23. Amazon reports units sold in ranges. This niche sold 10K to 13K a year. The average listing sells 500 to 750 of them. At $29.53 that is $15K to $22K a year per listing.

Average price
$29.53inside the $15 to $100 sweet spot
Price range
$15.36–$37.23
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
10K–13K
Units per listing a year
500–750
Revenue per listing a year
$15K–$22K
Returns
0.6%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is reviews.

77% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 1.0% of listings are out of stock. The average listing ranks #1,112 within Conditioners. It carries 11,779 reviews at 4.65 stars, so a new listing needs social proof before a better product.

Sponsored listings
77%
Prime listings
100%
Out of stock, average day
1.0%
Average rank
#1,112in Conditioners
Average rating
4.65 starsAmazon United States average 4.42 stars
Average reviews
11,779per listing
Listings tracked
13

04 · Newcomers

1 of last year's 1 launches cleared the first-year sales bar.

1 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 94 months on average, so the names here are established.

Launched, last 12 months
1
Successful launches
1Amazon's first-year sales bar
Average brand age
94 months

Products

Top Biolage Hydrasource products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 65% of clicks. Leaders hold, but buyers still shop past them.

Brands

1 flat

Sellers

8

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

65%

Top 20: 100%

Open market

0%

  • Brand 1100%
  • Open — no brand owns it (0%)

Demand

Biolage Hydrasource search demand

Weekly searches over the year, seasonality beneath. Pick a range.

5K3KSpike '24Holiday '24Spike '25Prime Day '25Black Friday '25Spike '26SepDecMarJunAugNovMarMay

No pronounced peak months · busiest ÷ quietest = 1.6×

Search terms

Top Biolage Hydrasource search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • biolage hydrasource98K/yr
  • biolage hydra source9K/yr
  • matrix biolage hydrasource4K/yr
  • biolage hydra3K/yr
  • biolage ultra hydrasource2K/yr

Reviews and returns

What reviews say buyers love and hate about Biolage Hydrasource

We read the reviews and the return reasons for every product selling here.

17%of positive reviews mention “Smell”
12%of negative reviews mention “Moist/Dry”
0.6%of orders come back
“Now it is dry”
A buyer, on “Moist/Dry”12% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

20 topics

NegativePositive

FAQ

Common Biolage Hydrasource questions

Answered from the same tracked data.