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Biolage Hair Mask

Fail

The top 5 brands take 100% of clicks, so Biolage Hair Mask is a Fail.

Flapen Score
41
41 / 100
Ranks 8,284 of 10,978 Beauty & Personal Care niches · −7 vs the category median of 48
Market size
$139K/yr56K searches / yr
90-day growth
-10.9%search demand this quarter
Competition
80%top-5 click share · 2 brands · 6 sellers

Flapen Score

Biolage Hair Mask against its category

The dotted line is the Beauty & Personal Care average. Past it, Biolage Hair Mask is stronger. Inside it, weaker.

41Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Biolage Hair Mask market on Amazon at a glance

Shoppers on Amazon United States searched for Biolage Hair Mask 56K times last year and spent an estimated $139K. All 2 brands take every click. Demand peaks in Jul. Flapen scores it 41 out of 100, a Fail.

01 · Demand

An estimated 8.4% of those searches ended in a purchase.

Shoppers searched for this 56K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 8.4% of those searches ended in a purchase. Searches in the last 90 days moved -10.9% against the 90 days before. Searches, conversion and average price together put the market at an estimated $139K a year.

Searches, last 12 months
56K
Growth, 90 days vs prior 90
-10.9%
Conversion, latest week
8.4%
Market size, estimated
$139Ka year
Peak month
July1.5× the quietest month
Top search term
biolage hair mask27K searches a year

02 · Price

A sale here is worth $29.71.

Listings sell for $29.71 on average, from $15.36 to $47.39. Amazon reports units sold in ranges. This niche sold 4K to 5K a year. The average listing sells 250 to 500 of them. At $29.71 that is $7K to $15K a year per listing.

Average price
$29.71inside the $15 to $100 sweet spot
Price range
$15.36–$47.39
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
4K–5K
Units per listing a year
250–500
Revenue per listing a year
$7K–$15K
Returns
0.9%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is reviews.

60% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 7.0% of listings are out of stock. The average listing ranks #118 within Hair Masks. It carries 6,905 reviews at 4.62 stars, so a new listing needs social proof before a better product.

Sponsored listings
60%
Prime listings
100%
Out of stock, average day
7.0%
Average rank
#118in Hair Masks
Average rating
4.62 starsAmazon United States average 4.42 stars
Average reviews
6,905per listing
Listings tracked
10

04 · Newcomers

Brands here are established.

The brands on the shelf have sold for 81 months on average, so the names here are established.

Launched, last 12 months
0
Successful launches
0Amazon's first-year sales bar
Average brand age
81 months

Products

Top Biolage Hair Mask products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 80% of clicks. A locked shelf that new listings rarely crack.

Brands

2 flat

Sellers

6

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

80%

Top 20: 100%

Open market

0%

  • Brand 198%
  • Brand 22%

Demand

Biolage Hair Mask search demand

Weekly searches over the year, seasonality beneath. Pick a range.

3K2KPrime Day '24Spike '24Holiday '24Spike '25Prime Day '25Black Friday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Jul · busiest ÷ quietest = 1.5×

Search terms

Top Biolage Hair Mask search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • biolage hair mask27K/yr
  • biolage mask10K/yr
  • biolage deep conditioner10K/yr
  • biolage deep treatment hair mask5K/yr
  • biolage deep treatment pack2K/yr
  • biolage deep treatment1K/yr
  • biolage deep conditioner hair mask518/yr

Reviews and returns

What reviews say buyers love and hate about Biolage Hair Mask

We read the reviews and the return reasons for every product selling here.

17%of positive reviews mention “Moist/Dry”
16%of negative reviews mention “Value For Money”
0.9%of orders come back
“A waste of money”
A buyer, on “Value For Money”16% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

21 topics

NegativePositive

FAQ

Common Biolage Hair Mask questions

Answered from the same tracked data.