biolage hair mask
Skip itBrand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.
Returns
Incredible0.9%return rate — above 5% kills the launch gate
Avg price
Incredible$29.71avg listing price — sweet spot $15–$100
Price range
Incredible$15.36–$47.39cheapest to priciest tracked listing — scored on the share inside $15–$100
Conversion
Great8.4%search→purchase rate — share of searches ending in a sale
Market size
Okay$139K$139K/yr · 56K searches
Quality gap
Bad4.6★avg incumbent rating — lower means beatable quality
Review moat
Bad6,904.8avg incumbent reviews — the moat a new listing must climb
Growth
Bad-10.9%90-day search growth — must beat 0% to launch
Competition
Bad80%top-5 click share — a locked-up shelf
Brand share
Bad100%top-5 brand share — brand-locked demand
According to Flapen's Amazon United States niche tracking, biolage hair mask is a $139K/yr Amazon United States market (56K searches/yr). The top 5 brands hold 100% of demand. Demand peaks in Jul. Verdict: Skip it — 41/100.
Data updated Jul 14, 2026 · scored weekly · How we score niches
biolage hair mask market data
- Units sold / yr
- 4K–5K
- avg 250–500/product
- Revenue / yr
- $119K–$149K
- units × avg price
- Conversion rate
- 8.4%
- Avg BSR
- #118
- Page quality
- 0%
- Prime
- 100%
- Sponsored
- 60%
- Out of stock
- 7.0%
- Avg brand age
- 81 months
- Avg seller age
- 138 days
Competition & brand share
The top 5 products capture 80% of clicks — a locked-up shelf that new listings rarely crack.Brands
2 flat
Sellers
6
Top-5 brand share
100%
Top 20: 100%
Top-5 click share
80%
Top 20: 100%
Open market
0%
- Biolage98%
- Briogeo2%
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — -10.9% search growth over the last 90 days.Peak months: Jul · busiest ÷ quietest = 1.5×
Top biolage hair mask search terms
- biolage hair mask27K/yr
- biolage mask10K/yr
- biolage deep conditioner10K/yr
- biolage deep treatment hair mask5K/yr
- biolage deep treatment pack2K/yr
- biolage deep treatment1K/yr
- biolage deep conditioner hair mask518/yr
Top biolage hair mask products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 10 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Biolage Hydra Source Deep Treatment Mask - Nourishes & Smooths For Dry Hair Infused with Micro-Filtered Aloe Vera & Fermented Hyaluronic Acid Vegan & Paraben-Free Packaging May Vary
Biolage$15.364.6★3,317 rev
Biolage Hydra Source Deep Treatment Mask - Nourishes & Smooths For Dry Hair Infused with Micro-Filtered Aloe Vera & Fermented Hyaluronic Acid Vegan & Paraben-Free Packaging May Vary
Biolage$41.864.6★3,317 rev
Biolage Strength Recovery Deep Treatment - Instantly Nourishes & Protects Fortifies Strands Reduces Breakage With Olive Squalane & Proteins Vegan Paraben-Free
Biolage$17.434.6★775 rev
Biolage Hydra Source Conditioning Balm - Moisturizes Detangles & Adds Softness For Dry Hair Infused with Fermented Aloe & Micro-Filtered Hyaluronic Acid Vegan & Paraben-Free 16.9 Fl Oz
Biolage$36.994.7★15,523 rev
Biolage Ultra Hydra Source Deep Treatment Mask - Intense Hydration For Very Dry Thick Coarse Hair Infused with Micro-dosed with Cupuau Butter & Salicylic Acid Vegan & Paraben-Free 16.9 Fl Oz
Biolage$43.154.7★408 rev
Newest
by launch dateBiolage Hydra Source Deep Treatment Mask - Nourishes & Smooths For Dry Hair Infused with Micro-Filtered Aloe Vera & Fermented Hyaluronic Acid Vegan & Paraben-Free Packaging May Vary
Biolage$15.363,317 rev
Biolage Hydra Source Deep Treatment Mask - Nourishes & Smooths For Dry Hair Infused with Micro-Filtered Aloe Vera & Fermented Hyaluronic Acid Vegan & Paraben-Free Packaging May Vary
Biolage$41.863,317 rev
Biolage Hydra Source Conditioning Balm - Moisturizes Detangles & Adds Softness For Dry Hair Infused with Fermented Aloe & Micro-Filtered Hyaluronic Acid Vegan & Paraben-Free 16.9 Fl Oz
Biolage$36.9915,523 rev
Biolage Ultra Hydra Source Deep Treatment Mask - Intense Hydration For Very Dry Thick Coarse Hair Infused with Micro-dosed with Cupuau Butter & Salicylic Acid Vegan & Paraben-Free 16.9 Fl Oz
Biolage$43.15408 rev
Biolage Full Rescue Restorative Hair Mask for Thin Hair - Strengthens & Conditions for Fuller-Looking Hair Rosemary Oil & Niacinamide Vegan & Cruelty-Free Silicone-Free 16.9 Fl Oz
Biolage$47.39174 rev
Trending
90-day click momentumBiolage Strength Recovery Deep Treatment - Instantly Nourishes & Protects Fortifies Strands Reduces Breakage With Olive Squalane & Proteins Vegan Paraben-Free
Biolage$17.434.6★
Biolage Hydra Source Deep Treatment Mask - Nourishes & Smooths For Dry Hair Infused with Micro-Filtered Aloe Vera & Fermented Hyaluronic Acid Vegan & Paraben-Free Packaging May Vary
Biolage$41.864.6★
Biolage Hydra Source Conditioning Balm - Moisturizes Detangles & Adds Softness For Dry Hair Infused with Fermented Aloe & Micro-Filtered Hyaluronic Acid Vegan & Paraben-Free 7.9 Fl Oz
Biolage$22.394.7★
Biolage Ultra Hydra Source Deep Treatment Mask - Intense Hydration For Very Dry Thick Coarse Hair Infused with Micro-dosed with Cupuau Butter & Salicylic Acid Vegan & Paraben-Free 16.9 Fl Oz
Biolage$43.154.7★
Biolage Hydra Source Deep Treatment Mask - Nourishes & Smooths For Dry Hair Infused with Micro-Filtered Aloe Vera & Fermented Hyaluronic Acid Vegan & Paraben-Free Packaging May Vary
Biolage$15.364.6★
What buyers say about biolage hair mask
What buyers praise and complain about, mined from review topics.What buyers love
“Great moisturizer”
“the smell is clean”
“Soft on your hair”
“Boilage is a good brand”
“Worth it”
“Makes my hair more manageable”
“The Briogeo conditioning mask is a great hair product”
“Works great to smooth the frizz”
“Shine-inducing, Subtle Fragrance”
“best hair conditioner out there”
What buyers complain about
“A waste of money”
“Drying”
“doesnt seem to help my hair”
“Didnt work for me”
“Too much fragrance”
“Allergic Reaction”
“Not a New, unopened Product”
“Not as good as the product it replaced”
“doesnt seem to help my hair”
“very long hair”
Top return reasons
Common questions
- Is biolage hair mask profitable to sell on Amazon United States?
- The niche generates $139K/yr across 10 tracked products. 90-day search growth is -10.9%. Flapen's verdict: Skip it (41/100).
- How competitive is the biolage hair mask niche?
- 2 brands and 6 sellers compete. The top 5 products take 80% of clicks and top 5 brands hold 100% of demand.
- What do buyers complain about in biolage hair mask?
- Top complaints mined from reviews: Value For Money, Moist/Dry, Hair Related. The return rate is 0.9%.
- When does demand for biolage hair mask peak?
- Demand peaks in Jul; the busiest month runs 1.5× the quietest.
- What does it cost to enter the biolage hair mask niche?
- Listings span $15.36–$47.39; the average listing price is $29.71 (sweet spot $15–$100). The average incumbent carries 6,905 reviews — the moat a new listing must climb.