biolage gelee styling gel
Skip itBrand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.
Avg price
Incredible$26.17avg listing price — sweet spot $15–$100
Conversion
Great11.7%search→purchase rate — share of searches ending in a sale
Returns
Great1.2%return rate — above 5% kills the launch gate
Price range
Great$12.42–$36.20cheapest to priciest tracked listing — scored on the share inside $15–$100
Market size
Good$459K$459K/yr · 150K searches
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Growth
Okay+7.4%90-day search growth — must beat 0% to launch
Review moat
Bad4,847.5avg incumbent reviews — the moat a new listing must climb
Competition
Bad97%top-5 click share — a locked-up shelf
Brand share
Bad100%top-5 brand share — brand-locked demand
According to Flapen's Amazon United States niche tracking, biolage gelee styling gel is a $459K/yr Amazon United States market (150K searches/yr). The top 5 brands hold 100% of demand. Demand peaks in Jul. Verdict: Skip it — 47/100.
Data updated Jul 14, 2026 · scored weekly · How we score niches
biolage gelee styling gel market data
- Units sold / yr
- 13K–15K
- avg 2,000–2,500/product
- Revenue / yr
- $327K–$393K
- units × avg price
- Conversion rate
- 11.7%
- Avg BSR
- #176
- Page quality
- 0%
- Prime
- 100%
- Sponsored
- 50%
- Out of stock
- 0.0%
- Avg brand age
- 123 months
- Avg seller age
- 160 days
Competition & brand share
The top 5 products capture 97% of clicks — a locked-up shelf that new listings rarely crack.Brands
2 falling
Sellers
3
Top-5 brand share
100%
Top 20: 100%
Top-5 click share
97%
Top 20: 100%
Open market
0%
- Biolage89%
- Biotera11%
Demand & seasonality
Weekly Amazon search volume, last 101 weeks — +7.4% search growth over the last 90 days.Peak months: Jul · busiest ÷ quietest = 1.6×
Top biolage gelee styling gel search terms
- biolage gelee styling gel81K/yr
- biolage gelee22K/yr
- biolage gel16K/yr
- biolage hair gel8K/yr
- biolage gelee styler7K/yr
- biolage styling gel7K/yr
- biolage gelee styling gel 34K/yr
- biolage styling gelee4K/yr
- biolage gelee styling gel firm hold 3933/yr
Top biolage gelee styling gel products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 6 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Biolage Styling Gele - Firm Hold Adds Shine & Controls Frizz Gel Styler For All Hair Types Vegan & Cruelty-Free 33.8 Fl Oz Packaging may vary
Biolage$35.914.6★8,452 rev
Biolage Styling Gele - Styling Gel for Slick Backs and Heatless Curls Firm Hold Adds Shine & Controls Frizz Vegan & Cruelty-Free 16.9 Fl Oz
Biolage$36.204.6★8,452 rev
Biolage Styling Gele - Firm Hold Adds Shine & Controls Frizz Gel Styler For All Hair Types Vegan & Cruelty-Free 5 Fl Oz packaging may vary
Biolage$26.394.6★8,452 rev
Biotera Styling Defining Hair Gel - Alcohol-Free Flexible Hold for Sculpting & Shaping Defines Hair with Radiant Shine No Flaking or Stickiness Cruelty-Free Color-Safe Vegan 15.2 Fl Oz
Biotera$12.424.4★1,103 rev
BIOLAGE Curl Defining Elixir - Lasting Curl Control Anti-Frizz Shine Enhancing Natural Movement Vegan & Paraben-Free 5 Fl Oz packaging may vary
Biolage$27.474.5★1,523 rev
Newest
by launch dateBiolage Styling Gele - Firm Hold Adds Shine & Controls Frizz Gel Styler For All Hair Types Vegan & Cruelty-Free 33.8 Fl Oz Packaging may vary
Biolage$35.918,452 rev
Biolage Styling Gele - Firm Hold Adds Shine & Controls Frizz Gel Styler For All Hair Types Vegan & Cruelty-Free 5 Fl Oz packaging may vary
Biolage$26.398,452 rev
BIOLAGE Curl Defining Elixir - Lasting Curl Control Anti-Frizz Shine Enhancing Natural Movement Vegan & Paraben-Free 5 Fl Oz packaging may vary
Biolage$27.471,523 rev
Biotera Styling Defining Hair Gel - Alcohol-Free Flexible Hold for Sculpting & Shaping Defines Hair with Radiant Shine No Flaking or Stickiness Cruelty-Free Color-Safe Vegan 15.2 Fl Oz
Biotera$12.421,103 rev
Biotera Styling Defining Hair Gel - Alcohol-Free Flexible Hold for Sculpting & Shaping Defines Hair with Radiant Shine No Flaking or Stickiness Cruelty-Free Color-Safe Vegan 32 Fl Oz
Biotera$18.631,103 rev
Trending
90-day click momentumBiolage Styling Gele - Firm Hold Adds Shine & Controls Frizz Gel Styler For All Hair Types Vegan & Cruelty-Free 33.8 Fl Oz Packaging may vary
Biolage$35.914.6★
Biotera Styling Defining Hair Gel - Alcohol-Free Flexible Hold for Sculpting & Shaping Defines Hair with Radiant Shine No Flaking or Stickiness Cruelty-Free Color-Safe Vegan 15.2 Fl Oz
Biotera$12.424.4★
Biolage Styling Gele - Firm Hold Adds Shine & Controls Frizz Gel Styler For All Hair Types Vegan & Cruelty-Free 5 Fl Oz packaging may vary
Biolage$26.394.6★
Biolage Styling Gele - Styling Gel for Slick Backs and Heatless Curls Firm Hold Adds Shine & Controls Frizz Vegan & Cruelty-Free 16.9 Fl Oz
Biolage$36.204.6★
Biotera Styling Defining Hair Gel - Alcohol-Free Flexible Hold for Sculpting & Shaping Defines Hair with Radiant Shine No Flaking or Stickiness Cruelty-Free Color-Safe Vegan 32 Fl Oz
Biotera$18.634.4★
What buyers say about biolage gelee styling gel
What buyers praise and complain about, mined from review topics.What buyers love
“Good hair product”
“Doesnt wreak your hair”
“Affordably priced”
“I love how my curls look with it”
“works well on my curly hair”
“Just as described”
“Best hair gel around”
“Amazing product for wavy/curly/frizzy hair”
“Because it is alcohol free it does not dry my hair out”
“adds weight without being crunchy or heavy”
What buyers complain about
“It stinks so bad”
“This last bottle has a funky color and runny and thin”
“Not at all the same thing”
“It is thin”
“Makes hair stiff even when used sparingly”
“this is one of the most overpriced”
“I've tried hundreds of curly hair products over the years and this is one of the most overpriced and useless products out there”
“The gel itself lasts only for maybe an hour”
“Makes hair stiff even when used sparingly”
“the itch was my whole head”
Top return reasons
Common questions
- Is biolage gelee styling gel profitable to sell on Amazon United States?
- The niche generates $459K/yr across 6 tracked products. 90-day search growth is +7.4%. Flapen's verdict: Skip it (47/100).
- How competitive is the biolage gelee styling gel niche?
- 2 brands and 3 sellers compete. The top 5 products take 97% of clicks and top 5 brands hold 100% of demand.
- What do buyers complain about in biolage gelee styling gel?
- Top complaints mined from reviews: Smell, Color, Advertised Vs Actual Product. The return rate is 1.2%.
- When does demand for biolage gelee styling gel peak?
- Demand peaks in Jul; the busiest month runs 1.6× the quietest.
- What does it cost to enter the biolage gelee styling gel niche?
- Listings span $12.42–$36.20; the average listing price is $26.17 (sweet spot $15–$100). The average incumbent carries 4,848 reviews — the moat a new listing must climb.