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Biolage Gelee Styling Gel

Fail

The top 5 brands take 100% of clicks, so Biolage Gelee Styling Gel is a Fail.

Flapen Score
47
47 / 100
Ranks 5,544 of 10,978 Beauty & Personal Care niches · −1 vs the category median of 48
Market size
$459K/yr150K searches / yr
90-day growth
+7.4%search demand this quarter
Competition
97%top-5 click share · 2 brands · 3 sellers

Flapen Score

Biolage Gelee Styling Gel against its category

The dotted line is the Beauty & Personal Care average. Past it, Biolage Gelee Styling Gel is stronger. Inside it, weaker.

47Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Biolage Gelee Styling Gel market on Amazon at a glance

Shoppers on Amazon United States searched for Biolage Gelee Styling Gel 150K times last year and spent an estimated $459K. All 2 brands take every click. Demand peaks in Jul. Flapen scores it 47 out of 100, a Fail.

01 · Demand

An estimated 11.7% of those searches ended in a purchase.

Shoppers searched for this 150K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 11.7% of those searches ended in a purchase. Searches in the last 90 days moved +7.4% against the 90 days before. Searches, conversion and average price together put the market at an estimated $459K a year.

Searches, last 12 months
150K
Growth, 90 days vs prior 90
+7.4%
Conversion, latest week
11.7%
Market size, estimated
$459Ka year
Peak month
July1.6× the quietest month
Top search term
biolage gelee styling gel81K searches a year

02 · Price

A sale here is worth $26.17.

Listings sell for $26.17 on average, from $12.42 to $36.20. Amazon reports units sold in ranges. This niche sold 13K to 15K a year. The average listing sells 2,000 to 2,500 of them. At $26.17 that is $52K to $65K a year per listing.

Average price
$26.17inside the $15 to $100 sweet spot
Price range
$12.42–$36.20
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
13K–15K
Units per listing a year
2,000–2,500
Revenue per listing a year
$52K–$65K
Returns
1.2%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is reviews.

50% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #176 within Gels. It carries 4,848 reviews at 4.52 stars, so a new listing needs social proof before a better product.

Sponsored listings
50%
Prime listings
100%
Out of stock, average day
0.0%
Average rank
#176in Gels
Average rating
4.52 starsAmazon United States average 4.42 stars
Average reviews
4,848per listing
Listings tracked
6

04 · Newcomers

Brands here are established.

The brands on the shelf have sold for 123 months on average, so the names here are established.

Launched, last 12 months
0
Successful launches
0Amazon's first-year sales bar
Average brand age
123 months

Products

Top Biolage Gelee Styling Gel products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 97% of clicks. A locked shelf that new listings rarely crack.

Brands

2 falling

Sellers

3

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

97%

Top 20: 100%

Open market

0%

  • Brand 189%
  • Brand 211%

Demand

Biolage Gelee Styling Gel search demand

Weekly searches over the year, seasonality beneath. Pick a range.

5K3KSpike '25Prime Day '25Spike '26DecMarJunAugNovMarMay

Peak months: Jul · busiest ÷ quietest = 1.6×

Search terms

Top Biolage Gelee Styling Gel search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • biolage gelee styling gel81K/yr
  • biolage gelee22K/yr
  • biolage gel16K/yr
  • biolage hair gel8K/yr
  • biolage gelee styler7K/yr
  • biolage styling gel7K/yr
  • biolage gelee styling gel 34K/yr
  • biolage styling gelee4K/yr
  • biolage gelee styling gel firm hold 3933/yr

Reviews and returns

What reviews say buyers love and hate about Biolage Gelee Styling Gel

We read the reviews and the return reasons for every product selling here.

21%of positive reviews mention “Quality-Overall”
13%of negative reviews mention “Smell”
1.2%of orders come back
“It stinks so bad”
A buyer, on “Smell”13% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

22 topics

NegativePositive

FAQ

Common Biolage Gelee Styling Gel questions

Answered from the same tracked data.