Is biolage colorlast conditioner profitable to sell on Amazon United States?

The niche generates $310K/yr across 3 tracked products. 1 of 1 products launched in the last 360 days are still selling. 90-day search growth is +8.8%. Flapen's verdict: Skip it (45/100).

How competitive is the biolage colorlast conditioner niche?

1 brands and 13 sellers compete. The top 5 products take 100% of clicks and top 5 brands hold 100% of demand.

What do buyers complain about in biolage colorlast conditioner?

Top complaints mined from reviews: Value For Money, Smell, Quality-Overall. The return rate is 0.5%.

When does demand for biolage colorlast conditioner peak?

Demand peaks in Oct; the busiest month runs 1.9× the quietest.

What does it cost to enter the biolage colorlast conditioner niche?

Listings span $22.96–$35.17; the average listing price is $27.26 (sweet spot $15–$100). The average incumbent carries 33,779 reviews — the moat a new listing must climb.

biolage colorlast conditioner

Skip it

A concentrated shelf (top 5 take 100% of clicks) — this niche doesn't clear our bar today.

Conversion

Incredible20.9%

search→purchase rate — share of searches ending in a sale

Returns

Incredible0.5%

return rate — above 5% kills the launch gate

Avg price

Incredible$27.26

avg listing price — sweet spot $15–$100

Price range

Incredible$22.96–$35.17

cheapest to priciest tracked listing — scored on the share inside $15–$100

Market size

Good$310K

$310K/yr · 54K searches

Growth

Okay+8.8%

90-day search growth — must beat 0% to launch

Quality gap

Bad4.7★

avg incumbent rating — lower means beatable quality

Review moat

Bad33,779

avg incumbent reviews — the moat a new listing must climb

Competition

Bad100%

top-5 click share — a locked-up shelf

Brand share

Bad100%

top-5 brand share — brand-locked demand

According to Flapen's Amazon United States niche tracking, biolage colorlast conditioner is a $310K/yr Amazon United States market (54K searches/yr). The top 5 brands hold 100% of demand. Demand peaks in Oct. Verdict: Skip it — 45/100.

Data updated Jul 13, 2026 · scored weekly · How we score niches

biolage colorlast conditioner market data

Units sold / yr: 10K–13K; avg 2,000–2,500/product
Revenue / yr: $273K–$341K; units × avg price
Conversion rate: 20.9%
Avg BSR: #20
Page quality: 0%
Prime: 100%
Sponsored: 67%
Out of stock: 0.0%
Avg brand age: 79 months
Avg seller age: 148 days

Competition & brand share

The top 5 products capture 100% of clicks — a locked-up shelf that new listings rarely crack.

Brands

1 flat

Sellers

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

100%

Top 20: 100%

Open market

Biolage100%

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — +8.8% search growth over the last 90 days.

Peak months: Oct · busiest ÷ quietest = 1.9×

Open Trend

Top biolage colorlast conditioner search terms

biolage colorlast conditioner25K/yr +5.1%24.7% conv.
biolage color last conditioner9K/yr +18.0%18.9% conv.
biolage conditioner for color treated hair4K/yr +310.2%19.9% conv.
biolage conditioner color last12K/yr -48.3%17.4% conv.
biolage color conditioner4K/yr +18.5%17.9% conv.

All search terms

Top biolage colorlast conditioner products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 3 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

Biolage$35.174.7★33,779 rev

Biolage Color Last Conditioner - Protects & Preserves Color Treated Hair Hydrates & Repairs Damaged Hair Adds Shine Vegan Paraben-Free 13.5 Fl Oz

Biolage$23.654.7★33,779 rev

Biolage Color Last Conditioner Refill - Protects & Preserves Color Treated Hair Hydrates & Repairs Damaged Hair Adds Shine Vegan Paraben-Free 16.9 Fl Oz

Biolage$22.964.7★33,779 rev

Newest

by launch date

Biolage Color Last Conditioner Refill - Protects & Preserves Color Treated Hair Hydrates & Repairs Damaged Hair Adds Shine Vegan Paraben-Free 16.9 Fl Oz

Biolage$22.9633,779 rev

10mo ago

Biolage$35.1733,779 rev

1y ago

Biolage Color Last Conditioner - Protects & Preserves Color Treated Hair Hydrates & Repairs Damaged Hair Adds Shine Vegan Paraben-Free 13.5 Fl Oz

Biolage$23.6533,779 rev

12y ago

What buyers say about biolage colorlast conditioner

What buyers praise and complain about, mined from review topics.

What buyers love

Smell21%

“makes my hair smell amazing”

Soft Feel14%

“makes my hair feel so soft”

Quality-Overall14%

“Excellent product”

Moist/Dry11%

“hydrated- I turned a friend onto it”

Value For Money5%

“Great Value”

Suitability Colored Hair5%

“Perfect for dyed hair”

Color4%

“Works awesome with my color”

Hair Styling3%

“Makes my hair look and feel healthier”

Advertised Vs Actual Product3%

“As shown”

Suitability Straight Hair3%

“leaves your hair silky”

What buyers complain about

Value For Money24%

“Too expensive”

Smell19%

“Has a strange odor”

Quality-Overall6%

“found the quality is very bad comparing with the first one I purchased in 2025”

Moist/Dry6%

“It left my hair feeling dry and brittle”

Hair Related6%

“My daughter said that the shampoo leave her hair feeling stringy”

Oily/Greasy6%

“It left a strange greasy layer on my hair”

Allergies6%

“Allergy”

Suitability Short Hair3%

“not for my hair”

Color3%

“nearly zero color drain”

Top return reasons

Value For Money20%

Smell15%

Size-Overall11%

Advertised Vs Actual Product10%

Suitability Short Hair7%

Moist/Dry7%

Oily/Greasy3%

Damage/Burn Hair3%

Product Condition3%