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Biolage Colorlast Conditioner

Fail

The top 5 products take 100% of clicks, so Biolage Colorlast Conditioner is a Fail.

Flapen Score
45
45 / 100
Ranks 6,474 of 10,978 Beauty & Personal Care niches · −3 vs the category median of 48
Market size
$310K/yr54K searches / yr
90-day growth
+8.8%search demand this quarter
Competition
100%top-5 click share · 1 brands · 13 sellers

Flapen Score

Biolage Colorlast Conditioner against its category

The dotted line is the Beauty & Personal Care average. Past it, Biolage Colorlast Conditioner is stronger. Inside it, weaker.

45Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Biolage Colorlast Conditioner market on Amazon at a glance

Shoppers on Amazon United States searched for Biolage Colorlast Conditioner 54K times last year and spent an estimated $310K. One brand takes every click. Demand peaks in Oct. Flapen scores it 45 out of 100, a Fail.

01 · Demand

An estimated 20.9% of those searches ended in a purchase.

Shoppers searched for this 54K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 20.9% of those searches ended in a purchase. Searches in the last 90 days moved +8.8% against the 90 days before. Searches, conversion and average price together put the market at an estimated $310K a year.

Searches, last 12 months
54K
Growth, 90 days vs prior 90
+8.8%
Conversion, latest week
20.9%
Market size, estimated
$310Ka year
Peak month
October1.9× the quietest month
Top search term
biolage colorlast conditioner25K searches a year

02 · Price

A sale here is worth $27.26.

Listings sell for $27.26 on average, from $22.96 to $35.17. Amazon reports units sold in ranges. This niche sold 10K to 13K a year. The average listing sells 2,000 to 2,500 of them. At $27.26 that is $55K to $68K a year per listing.

Average price
$27.26inside the $15 to $100 sweet spot
Price range
$22.96–$35.17
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
10K–13K
Units per listing a year
2,000–2,500
Revenue per listing a year
$55K–$68K
Returns
0.5%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is reviews.

67% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #20 within Hair Coloring Products. It carries 33,779 reviews at 4.70 stars, so a new listing needs social proof before a better product.

Sponsored listings
67%
Prime listings
100%
Out of stock, average day
0.0%
Average rank
#20in Hair Coloring Products
Average rating
4.70 starsAmazon United States average 4.42 stars
Average reviews
33,779per listing
Listings tracked
3

04 · Newcomers

1 of last year's 1 launches cleared the first-year sales bar.

1 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 79 months on average, so the names here are established.

Launched, last 12 months
1
Successful launches
1Amazon's first-year sales bar
Average brand age
79 months

Products

Top Biolage Colorlast Conditioner products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 100% of clicks. A locked shelf that new listings rarely crack.

Brands

1 flat

Sellers

13

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

100%

Top 20: 100%

Open market

0%

  • Brand 1100%

Demand

Biolage Colorlast Conditioner search demand

Weekly searches over the year, seasonality beneath. Pick a range.

5K4KPrime Day '24Spike '24Holiday '24Spike '25Prime Day '25Black Friday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Oct · busiest ÷ quietest = 1.9×

Search terms

Top Biolage Colorlast Conditioner search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • biolage colorlast conditioner25K/yr
  • biolage color last conditioner9K/yr
  • biolage conditioner for color treated hair4K/yr
  • biolage conditioner color last12K/yr
  • biolage color conditioner4K/yr

Reviews and returns

What reviews say buyers love and hate about Biolage Colorlast Conditioner

We read the reviews and the return reasons for every product selling here.

21%of positive reviews mention “Smell”
24%of negative reviews mention “Value For Money”
0.5%of orders come back
“Too expensive”
A buyer, on “Value For Money”24% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

17 topics

NegativePositive

FAQ

Common Biolage Colorlast Conditioner questions

Answered from the same tracked data.