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Bioderma Sensibio

Maybe

An estimated 0.6% of orders come back. But the top 5 brands take 100% of clicks, so Bioderma Sensibio is a Maybe.

Flapen Score
53
53 / 100
Top 26% of 10,978 Beauty & Personal Care niches · +5 vs the category median of 48
Market size
$934K/yr514K searches / yr
90-day growth
-1.6%search demand this quarter
Competition
53%top-5 click share · 4 brands · 588 sellers

Flapen Score

Bioderma Sensibio against its category

The dotted line is the Beauty & Personal Care average. Past it, Bioderma Sensibio is stronger. Inside it, weaker.

53Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Bioderma Sensibio market on Amazon at a glance

Shoppers on Amazon United States searched for Bioderma Sensibio 514K times last year and spent an estimated $934K. All 4 brands take every click. Flapen scores it 53 out of 100, a Maybe.

01 · Demand

An estimated 10.9% of those searches ended in a purchase.

Shoppers searched for this 514K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 10.9% of those searches ended in a purchase. Searches in the last 90 days moved -1.6% against the 90 days before. Searches, conversion and average price together put the market at an estimated $934K a year.

Searches, last 12 months
514K
Growth, 90 days vs prior 90
-1.6%
Conversion, latest week
10.9%
Market size, estimated
$934Ka year
Peak month
June1.5× the quietest month
Top search term
bioderma sensibio132K searches a year

02 · Price

A sale here is worth $16.65.

Listings sell for $16.65 on average, from $9.43 to $38.71. Amazon reports units sold in ranges. This niche sold 50K to 60K a year. The average listing sells 2,000 to 2,500 of them. At $16.65 that is $33K to $42K a year per listing.

Average price
$16.65inside the $15 to $100 sweet spot
Price range
$9.43–$38.71
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
50K–60K
Units per listing a year
2,000–2,500
Revenue per listing a year
$33K–$42K
Returns
0.6%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is reviews.

88% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 3.4% of listings are out of stock. The average listing ranks #210 within Cleansers. It carries 17,562 reviews at 4.59 stars, so a new listing needs social proof before a better product.

Sponsored listings
88%
Prime listings
100%
Out of stock, average day
3.4%
Average rank
#210in Cleansers
Average rating
4.59 starsAmazon United States average 4.42 stars
Average reviews
17,562per listing
Listings tracked
25

04 · Newcomers

1 of last year's 1 launches cleared the first-year sales bar.

1 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 78 months on average, so the names here are established.

Launched, last 12 months
1
Successful launches
1Amazon's first-year sales bar
Average brand age
78 months

Products

Top Bioderma Sensibio products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 53% of clicks. Leaders hold, but buyers still shop past them.

Brands

4 flat

Sellers

588

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

53%

Top 20: 96%

Open market

0%

  • Brand 142%
  • Brand 227%
  • Brand 327%
  • Brand 44%
  • Open — no brand owns it (0%)

Demand

Bioderma Sensibio search demand

Weekly searches over the year, seasonality beneath. Pick a range.

15K10KSpike '24Holiday '24Spike '25Prime Day '25Black Friday '25Spike '26SepDecMarJunAugNovMarMay

No pronounced peak months · busiest ÷ quietest = 1.5×

Search terms

Top Bioderma Sensibio search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • bioderma sensibio132K/yr
  • acure face wash112K/yr
  • eucerin face wash60K/yr
  • bioderma face wash56K/yr
  • sensibio19K/yr
  • acure brightening cleansing gel18K/yr
  • bioderma cleanser17K/yr
  • eucerin cleanser16K/yr
  • la roche-posay effaclar purifying foaming gel11K/yr
  • eucerin hydrating cleansing gel12K/yr

Reviews and returns

What reviews say buyers love and hate about Bioderma Sensibio

We read the reviews and the return reasons for every product selling here.

15%of positive reviews mention “Cleansing”
13%of negative reviews mention “Allergies”
0.6%of orders come back
“My face was already red”
A buyer, on “Allergies”13% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

20 topics

NegativePositive

FAQ

Common Bioderma Sensibio questions

Answered from the same tracked data.