Is bioderma sensibio profitable to sell on Amazon United States?

The niche generates $934K/yr across 25 tracked products. 1 of 1 products launched in the last 360 days are still selling. 90-day search growth is -1.6%. Flapen's verdict: Worth a look (53/100).

How competitive is the bioderma sensibio niche?

4 brands and 588 sellers compete. The top 5 products take 53% of clicks and top 5 brands hold 100% of demand.

What do buyers complain about in bioderma sensibio?

Top complaints mined from reviews: Allergies, Smell, Moist/Dry. The return rate is 0.6%.

When does demand for bioderma sensibio peak?

Demand is steady year-round — the busiest month runs 1.5× the quietest.

What does it cost to enter the bioderma sensibio niche?

Listings span $9.43–$38.71; the average listing price is $16.65 (sweet spot $15–$100). The average incumbent carries 17,562 reviews — the moat a new listing must climb.

bioderma sensibio

Worth a look

Shows low returns (0.6%), but brand-locked demand (top 5 brands take 100% of clicks) keeps it on the watch list.

Returns

Incredible0.6%

return rate — above 5% kills the launch gate

Conversion

Great10.9%

search→purchase rate — share of searches ending in a sale

Price range

Great$9.43–$38.71

cheapest to priciest tracked listing — scored on the share inside $15–$100

Avg price

Great$16.65

avg listing price — sweet spot $15–$100

Market size

Great$934K

$934K/yr · 514K searches

Competition

Good53%

top-5 click share — leaders hold, buyers still browse

Quality gap

Okay4.6★

avg incumbent rating — lower means beatable quality

Growth

Bad-1.6%

90-day search growth — must beat 0% to launch

Review moat

Bad17,561.52

avg incumbent reviews — the moat a new listing must climb

Brand share

Bad100%

top-5 brand share — brand-locked demand

According to Flapen's Amazon United States niche tracking, bioderma sensibio is a $934K/yr Amazon United States market (514K searches/yr). The top 5 brands hold 100% of demand. Verdict: Worth a look — 53/100.

Data updated Jul 16, 2026 · scored weekly · How we score niches

bioderma sensibio market data

Units sold / yr: 50K–60K; avg 2,000–2,500/product
Revenue / yr: $833K–$999K; units × avg price
Conversion rate: 10.9%
Avg BSR: #210
Page quality: 0%
Prime: 100%
Sponsored: 88%
Out of stock: 3.4%
Avg brand age: 78 months
Avg seller age: 128 days

Competition & brand share

The top 5 products take 53% of clicks — established leaders, but buyers still shop beyond them.

Brands

4 flat

Sellers

588

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

53%

Top 20: 96%

Open market

Bioderma42%
Acure27%
Eucerin27%
La Roche-Posay4%
Open — no brand owns it (0%)

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — -1.6% search growth over the last 90 days.

No pronounced peak months · busiest ÷ quietest = 1.5×

Open Trend

Top bioderma sensibio search terms

bioderma sensibio132K/yr -15.3%6.5% conv.
acure face wash112K/yr -7.0%14.0% conv.
eucerin face wash60K/yr -5.9%11.2% conv.
bioderma face wash56K/yr +3.9%7.9% conv.
sensibio19K/yr +23.2%4.8% conv.
acure brightening cleansing gel18K/yr +28.6%17.2% conv.
bioderma cleanser17K/yr +20.0%5.3% conv.
eucerin cleanser16K/yr +5.4%6.6% conv.
la roche-posay effaclar purifying foaming gel11K/yr +113.0%8.8% conv.
eucerin hydrating cleansing gel12K/yr +2.3%13.3% conv.

All search terms

Top bioderma sensibio products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 24 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

Bioderma Sensibio Foaming Gel Gentle Face Cleanser Cleansing and Makeup Removing Refreshing Feeling for Sensitive Skin Unscented 16.9 Fl Oz

Bioderma$19.034.7★23,022 rev

Acure Brightening Cleansing Gel - Vegan Face Scrub Gentle Facial Cleanser for Radiant Skin with Pomegranate Blackberry & Acai Infused Antioxidant-Rich Formula for All Skin Types - 4 fl oz

Acure$11.094.5★6,415 rev

Eucerin Gentle Cleansing Hydrating Gel Cleanser 13.5 Fl Oz Bottle

Eucerin$11.934.6★5,289 rev

Eucerin Radiant Tone Face Cleanser Gel with 2% Exfoliating AHA Complex Gentle Face Wash Improves Skin Clarity and Boosts Radiance All Skin Types 6.8 Fl Oz Bottle

Eucerin$16.124.6★1,633 rev

Eucerin Hydrating Cleansing Gel Daily Face Wash and Makeup Remover Formulated with Hyaluronic Acid 6.8 Fl Oz Bottle

Eucerin$9.434.6★5,289 rev

Newest

by launch date

SENSIBIO AR+ BI-SERUM

Bioderma$38.7142 rev

4mo ago

Bioderma Sensibio AR+ Cream Facial Redness Relief Lotion for Sensitive Skin Soothing and Moisturizing Care

Bioderma$25.32995 rev

1y ago

Eucerin Radiant Tone Face Cleanser Gel with 2% Exfoliating AHA Complex Gentle Face Wash Improves Skin Clarity and Boosts Radiance All Skin Types 6.8 Fl Oz Bottle

Eucerin$16.121,633 rev

1y ago

Eucerin Face Gentle Cleansing Hydrating Micellar Water with Hyaluronic Acid Face Cleanser and Makeup Remover Fragrance Free and Non-Drying for All Skin Types 13.5 Fl Oz Bottle

Eucerin$12.13399 rev

2y ago

Eucerin Gentle Cleansing Hydrating Gel Cleanser 13.5 Fl Oz Bottle

Eucerin$11.935,289 rev

2y ago

What buyers say about bioderma sensibio

What buyers praise and complain about, mined from review topics.

What buyers love

Cleansing15%

“clean on your skin”

Soft Feel13%

“Smooth skin”

Quality-Overall11%

“Excellent product”

Suitability Combination Skin9%

“Great for sensitive skin”

Ease Of Cleaning6%

“Excellent cleanser”

Moist/Dry5%

“Very hydrating”

Smell5%

“Fragrance free”

Value For Money5%

“Great value”

Suitability Dry Skin3%

“it seems to work really well on my extremely dry skin”

Allergies2%

“it did not irritate”

What buyers complain about

Allergies13%

“My face was already red”

Smell10%

“It's an unpleasant synthetic smell”

Moist/Dry6%

“not as hydrating”

Ease Of Cleaning5%

“My face doesn't feel clean”

Value For Money4%

“Waste of money”

Suitability Dry Skin4%

“Dries My Skin Drastically”

Quality-Overall3%

“poor quality control”

Dilute/Watery2%

“Watery”

Skin Health2%

“Very bad for skin”

Ease Of Use2%

“Lid difficult to open”

Top return reasons

Size-Overall14%

Value For Money13%

Advertised Vs Actual Product12%

Smell11%

Functionality-Overall8%

Moist/Dry5%

Product Condition5%

Leak-Proof4%

Defective Material/Parts4%

Motor Power3%

Common questions

Is bioderma sensibio profitable to sell on Amazon United States?: The niche generates $934K/yr across 25 tracked products. 1 of 1 products launched in the last 360 days are still selling. 90-day search growth is -1.6%. Flapen's verdict: Worth a look (53/100).
How competitive is the bioderma sensibio niche?: 4 brands and 588 sellers compete. The top 5 products take 53% of clicks and top 5 brands hold 100% of demand.
What do buyers complain about in bioderma sensibio?: Top complaints mined from reviews: Allergies, Smell, Moist/Dry. The return rate is 0.6%.
When does demand for bioderma sensibio peak?: Demand is steady year-round — the busiest month runs 1.5× the quietest.
What does it cost to enter the bioderma sensibio niche?: Listings span $9.43–$38.71; the average listing price is $16.65 (sweet spot $15–$100). The average incumbent carries 17,562 reviews — the moat a new listing must climb.