bioderma lip balm
Skip itBrand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.
Returns
Incredible0.7%return rate — above 5% kills the launch gate
Conversion
Great8.2%search→purchase rate — share of searches ending in a sale
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Avg price
Good$12.27avg listing price — sweet spot $15–$100
Review moat
Bad4,171.29avg incumbent reviews — the moat a new listing must climb
Price range
Bad$9.43–$16.69cheapest to priciest tracked listing — scored on the share inside $15–$100
Market size
Bad$60K$60K/yr · 60K searches
Growth
Bad-29.3%90-day search growth — must beat 0% to launch
Competition
Bad88%top-5 click share — a locked-up shelf
Brand share
Bad100%top-5 brand share — brand-locked demand
According to Flapen's Amazon United States niche tracking, bioderma lip balm is a $60K/yr Amazon United States market (60K searches/yr). The top 5 brands hold 100% of demand. Demand peaks in Oct–Nov. Verdict: Skip it — 33/100.
Data updated Jul 24, 2026 · scored weekly · How we score niches
bioderma lip balm market data
- Units sold / yr
- 6K–8K
- avg 500–750/product
- Revenue / yr
- $74K–$98K
- units × avg price
- Conversion rate
- 8.2%
- Avg BSR
- #551
- Page quality
- 0%
- Prime
- 100%
- Sponsored
- 71%
- Out of stock
- 0.0%
- Avg brand age
- 76 months
- Avg seller age
- 130 days
Competition & brand share
The top 5 products capture 88% of clicks — a locked-up shelf that new listings rarely crack.Brands
3 flat
Sellers
5
Top-5 brand share
100%
Top 20: 100%
Top-5 click share
88%
Top 20: 100%
Open market
0%
- Bioderma56%
- Uriage40%
- La Roche-Posay4%
Demand & seasonality
Weekly Amazon search volume, last 102 weeks — -29.3% search growth over the last 90 days.Peak months: Oct, Nov · busiest ÷ quietest = 2.8×
Top bioderma lip balm search terms
- uriage lip balm29K/yr
- bioderma lip balm18K/yr
- bioderma lip3K/yr
- uriage lip4K/yr
- bioderma atoderm lip balm3K/yr
- bioderma chapstick2K/yr
Top bioderma lip balm products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 7 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Bioderma - Atoderm - Lip Stick - Hydrating Soothing and Renewing Lip Stick - for Dry Lips
Bioderma$15.014.5★7,870 rev
Uriage Eau Thermale Lip Balm With Hyluronic Acid + Shea Butter + Vitamin C Ultra-Soft Moisturizing Lip Balm For Dry Chapped Lips Itense Hydration Unisex
Uriage$11.684.4★469 rev
Bioderma - Atoderm - Lip Stick - Hydrating Soothing and Renewing Lip Stick - for Dry Lips - net wt.0.14 oz.
Bioderma$9.434.5★7,870 rev
Bioderma Atoderm Lip Balm - Moisturizing and Nourishing Lip Balm for Dry Chapped Lips
Bioderma$10.104.2★1,874 rev
Uriage Xmose Lip Balm With Hyaluronic Acid + Shea Butter + Vitamin C Ultra-Soft Soothing Stick For Dry Sensitive Chapped Lips Intense Hydration Lip Care Fragrance-Free
Uriage$13.384.6★829 rev
Newest
by launch dateUriage Eau Thermale Lip Balm With Hyluronic Acid + Shea Butter + Vitamin C Ultra-Soft Moisturizing Lip Balm For Dry Chapped Lips Itense Hydration Unisex
Uriage$11.68469 rev
Uriage Xmose Lip Balm With Hyaluronic Acid + Shea Butter + Vitamin C Ultra-Soft Soothing Stick For Dry Sensitive Chapped Lips Intense Hydration Lip Care Fragrance-Free
Uriage$13.38829 rev
Uriage Bariderm-CICA Multi-Purpose Restoring Cream with Copper-Zinc & D-Panthenol Enhances Skin Repair For All Ages & Skin Types Fragrance-Free
Uriage$16.692,272 rev
Bioderma - Atoderm - Lip Stick - Hydrating Soothing and Renewing Lip Stick - for Dry Lips
Bioderma$15.017,870 rev
La Roche-Posay Cicaplast Lip Balm B5 Hydrating Balm with Shea Butter Lip Treatment for Dry Cracked Lips Moisturizing and Repairing Balm Fragrance Free
La Roche-Posay$9.608,015 rev
Trending
90-day click momentumUriage Bariderm-CICA Multi-Purpose Restoring Cream with Copper-Zinc & D-Panthenol Enhances Skin Repair For All Ages & Skin Types Fragrance-Free
Uriage$16.694.5★
Uriage Eau Thermale Lip Balm With Hyluronic Acid + Shea Butter + Vitamin C Ultra-Soft Moisturizing Lip Balm For Dry Chapped Lips Itense Hydration Unisex
Uriage$11.684.4★
Bioderma - Atoderm - Lip Stick - Hydrating Soothing and Renewing Lip Stick - for Dry Lips - net wt.0.14 oz.
Bioderma$9.434.5★
Uriage Xmose Lip Balm With Hyaluronic Acid + Shea Butter + Vitamin C Ultra-Soft Soothing Stick For Dry Sensitive Chapped Lips Intense Hydration Lip Care Fragrance-Free
Uriage$13.384.6★
Bioderma - Atoderm - Lip Stick - Hydrating Soothing and Renewing Lip Stick - for Dry Lips
Bioderma$15.014.5★
What buyers say about bioderma lip balm
What buyers praise and complain about, mined from review topics.What buyers love
“Super moisturizing”
“This is a really high quality lip balm”
“Smells nice”
“worth it”
“Creamy”
“Pretty thick feeling”
“The texture is rich”
“Gorgeous lip moisturizer - works very well on my badly chapped lips”
“perfect for all skin types”
“The formula feels lightweight”
What buyers complain about
“not very moisturising”
“more expensive”
“doesnt last very long”
“Doesnt work”
“difficult to get out”
“a little small”
“Adverse reaction unfortunately”
“It goes on thick at first”
“after the first week it smells like artificial banana”
“Not the best”
Top return reasons
Common questions
- Is bioderma lip balm profitable to sell on Amazon United States?
- The niche generates $60K/yr across 7 tracked products. 3 of 3 products launched in the last 360 days are still selling. 90-day search growth is -29.3%. Flapen's verdict: Skip it (33/100).
- How competitive is the bioderma lip balm niche?
- 3 brands and 5 sellers compete. The top 5 products take 88% of clicks and top 5 brands hold 100% of demand.
- What do buyers complain about in bioderma lip balm?
- Top complaints mined from reviews: Moist/Dry, Value For Money, Durability. The return rate is 0.7%.
- When does demand for bioderma lip balm peak?
- Demand peaks in Oct–Nov; the busiest month runs 2.8× the quietest.
- What does it cost to enter the bioderma lip balm niche?
- Listings span $9.43–$16.69; the average listing price is $12.27 (sweet spot $15–$100). The average incumbent carries 4,171 reviews — the moat a new listing must climb.