Is bioderma cleansing oil profitable to sell on Amazon United States?

The niche generates $564K/yr across 6 tracked products. 90-day search growth is -34.3%. Flapen's verdict: Skip it (38/100).

How competitive is the bioderma cleansing oil niche?

3 brands and 32 sellers compete. The top 5 products take 97% of clicks and top 5 brands hold 100% of demand.

What do buyers complain about in bioderma cleansing oil?

Top complaints mined from reviews: Smell, Moist/Dry, Allergies. The return rate is 0.7%.

When does demand for bioderma cleansing oil peak?

Demand peaks in Jan–Feb–Jul–Aug; the busiest month runs 3.7× the quietest.

What does it cost to enter the bioderma cleansing oil niche?

Listings span $8.68–$16.44; the average listing price is $12.37 (sweet spot $15–$100). The average incumbent carries 3,698 reviews — the moat a new listing must climb.

bioderma cleansing oil

Skip it

Brand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.

Returns

Incredible0.7%

return rate — above 5% kills the launch gate

Conversion

Incredible12.9%

search→purchase rate — share of searches ending in a sale

Market size

Good$564K

$564K/yr · 353K searches

Avg price

Good$12.37

avg listing price — sweet spot $15–$100

Quality gap

Okay4.5★

avg incumbent rating — lower means beatable quality

Review moat

Okay3,698.33

avg incumbent reviews — the moat a new listing must climb

Price range

Bad$8.68–$16.44

cheapest to priciest tracked listing — scored on the share inside $15–$100

Growth

Bad-34.3%

90-day search growth — must beat 0% to launch

Competition

Bad97%

top-5 click share — a locked-up shelf

Brand share

Bad100%

top-5 brand share — brand-locked demand

According to Flapen's Amazon United States niche tracking, bioderma cleansing oil is a $564K/yr Amazon United States market (353K searches/yr). The top 5 brands hold 100% of demand. Demand peaks in Jan–Feb–Jul–Aug. Verdict: Skip it — 38/100.

Data updated Jul 16, 2026 · scored weekly · How we score niches

bioderma cleansing oil market data

Units sold / yr: 40K–50K; avg 5,000–6,000/product
Revenue / yr: $495K–$619K; units × avg price
Conversion rate: 12.9%
Avg BSR: #142
Page quality: 0%
Prime: 100%
Sponsored: 67%
Out of stock: 12.5%
Avg brand age: 66 months
Avg seller age: 125 days

Competition & brand share

The top 5 products capture 97% of clicks — a locked-up shelf that new listings rarely crack.

Brands

3 falling

Sellers

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

97%

Top 20: 100%

Open market

THAYERS42%
Palmer's38%
BYOMA20%
Open — no brand owns it (0%)

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — -34.3% search growth over the last 90 days.

Peak months: Jan, Feb, Jul, Aug · busiest ÷ quietest = 3.7×

Open Trend

Top bioderma cleansing oil search terms

thayers milky cleanser92K/yr -35.1%15.7% conv.
palmers cleansing oil74K/yr -41.0%14.1% conv.
byoma oil25K/yr -34.6%12.7% conv.
nina pool skincare35K/yr -38.6%0.8% conv.
palmers face wash18K/yr -14.4%7.6% conv.
byoma hydrating recovery oil21K/yr -42.4%13.0% conv.
palmers oil cleanser for face10K/yr -38.8%15.2% conv.
thayers hydrating milky cleanser10K/yr -37.3%13.3% conv.
palmers skin therapy cleansing oil9K/yr -32.5%14.4% conv.
palmers cleansing oil face11K/yr -42.2%14.6% conv.

All search terms

Top bioderma cleansing oil products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 6 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

Thayers Milky Hydrating Face Cleanser with Snow Mushroom and Hyaluronic Acid Dermatologist Recommended Gentle Facial Wash and Hydrating Skincare for Dry and Sensitive Skin Paraben Free 8 Fl Oz

THAYERS$12.804.6★2,624 rev

Palmers Cocoa Butter Formula Skin Therapy Cleansing Oil Gentle Makeup Remover with Rosehip Oil and Vitamin C 6.5 Ounce

Palmer's$9.364.6★12,693 rev

BYOMA Hydrating Recovery Oil - Luxury Face Oil with Squalane Jojoba Oil & Seabuckthorn Oil - Instant Radiant and Glowy Skin - Barrier Repair Facial Oil - 1.01 fl. oz

BYOMA$16.444.6★2,175 rev

BYOMA Nourishing Body Oil - For All Skin Types - Lightweight Fast-Absorbing Body Oil with Jojoba & Seabuckthorn - Hydrates Brightens & Restores Skin Barrier - 6.76 fl oz

BYOMA$14.174.3★757 rev

THAYERS pH Balancing Daily Cleanser Face Wash with Aloe Vera Gentle and Hydrating Skin Care for Dry Oily or Acne Prone Skin 8 FL Oz.

THAYERS$12.804.7★3,654 rev

Newest

by launch date

Palmers Coconut Oil Formula Coconut Hydrate Foaming Facial Cleanser 5 Fl Oz Face Wash with coconut water Hyaluronic Acid & Vitamin E Gentle Cleansing Purifying & Moisturizing Skin Care

Palmer's$8.68287 rev

1y ago

BYOMA Nourishing Body Oil - For All Skin Types - Lightweight Fast-Absorbing Body Oil with Jojoba & Seabuckthorn - Hydrates Brightens & Restores Skin Barrier - 6.76 fl oz

BYOMA$14.17757 rev

2y ago

BYOMA Hydrating Recovery Oil - Luxury Face Oil with Squalane Jojoba Oil & Seabuckthorn Oil - Instant Radiant and Glowy Skin - Barrier Repair Facial Oil - 1.01 fl. oz

BYOMA$16.442,175 rev

2y ago

THAYERS pH Balancing Daily Cleanser Face Wash with Aloe Vera Gentle and Hydrating Skin Care for Dry Oily or Acne Prone Skin 8 FL Oz.

THAYERS$12.803,654 rev

4y ago

Thayers Milky Hydrating Face Cleanser with Snow Mushroom and Hyaluronic Acid Dermatologist Recommended Gentle Facial Wash and Hydrating Skincare for Dry and Sensitive Skin Paraben Free 8 Fl Oz

THAYERS$12.802,624 rev

4y ago

What buyers say about bioderma cleansing oil

What buyers praise and complain about, mined from review topics.

What buyers love

Cleansing14%

“my face feels clean”

Moist/Dry14%

“Great Moisturizer”

Soft Feel11%

“leaves skin soft”

Smell8%

“Light scent”

Suitability Combination Skin7%

“Good for sensitive skin”

Quality-Overall5%

“saw the good reviews for this oil”

Value For Money4%

“Worth the Purchase”

Suitability Dry Skin3%

“This oil has been a lifesaver for my dry skin”

Ease Of Cleaning3%

“Good cleanser”

Oily/Greasy2%

“Didn't leave sticky or oily residue”

What buyers complain about

Smell14%

“Overpowering scent”

Moist/Dry7%

“Dont hydrate at all”

Allergies6%

“itchy skin on my face”

Oily/Greasy6%

“it IS greasy”

Leak-Proof4%

“Leaked”

Sensitivity-Overall4%

“Bad for sensitive skin”

Value For Money3%

“Not worth”

Ease Of Cleaning2%

“Doesnt clean face”

Suitability Dry Skin2%

“I struggled with painfully dry skin — cracking, scaling, nothing worked”

Functionality-Overall2%

“The spout doesnt work”

Top return reasons

Smell18%

Leak-Proof14%

Oily/Greasy11%

Advertised Vs Actual Product9%

Motor Power8%

Functionality-Overall5%

Moist/Dry4%

Product Condition3%

Absorbency2%

Suitability Combination Skin2%

Common questions

Is bioderma cleansing oil profitable to sell on Amazon United States?: The niche generates $564K/yr across 6 tracked products. 90-day search growth is -34.3%. Flapen's verdict: Skip it (38/100).
How competitive is the bioderma cleansing oil niche?: 3 brands and 32 sellers compete. The top 5 products take 97% of clicks and top 5 brands hold 100% of demand.
What do buyers complain about in bioderma cleansing oil?: Top complaints mined from reviews: Smell, Moist/Dry, Allergies. The return rate is 0.7%.
When does demand for bioderma cleansing oil peak?: Demand peaks in Jan–Feb–Jul–Aug; the busiest month runs 3.7× the quietest.
What does it cost to enter the bioderma cleansing oil niche?: Listings span $8.68–$16.44; the average listing price is $12.37 (sweet spot $15–$100). The average incumbent carries 3,698 reviews — the moat a new listing must climb.