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bioderma body wash

Worth a look

Shows low returns (1.0%), but brand-locked demand (top 5 brands take 95% of clicks) keeps it on the watch list.

Market size 24Growth 20Conversion 51Competition 79Returns 95Price range 84Avg price 85Brand share 11Review moat 39Quality gap 52

Returns

Incredible1.0%

return rate — above 5% kills the launch gate

Avg price

Great$18.97

avg listing price — sweet spot $15–$100

Price range

Great$9.33–$51.72

cheapest to priciest tracked listing — scored on the share inside $15–$100

Competition

Great37%

top-5 click share — an open shelf

Quality gap

Good4.4★

avg incumbent rating — lower means beatable quality

Conversion

Good4.1%

search→purchase rate — share of searches ending in a sale

Review moat

Okay2,637.88

avg incumbent reviews — the moat a new listing must climb

Market size

Bad$97K

$97K/yr · 124K searches

Growth

Bad-10.8%

90-day search growth — must beat 0% to launch

Brand share

Bad95%

top-5 brand share — brand-locked demand

According to Flapen's Amazon United States niche tracking, bioderma body wash is a $97K/yr Amazon United States market (124K searches/yr). The top 5 brands hold 95% of demand. Demand peaks in Jul–Oct–Nov–Dec. Verdict: Worth a look — 50/100.

Data updated Jul 15, 2026 · scored weekly · How we score niches

bioderma body wash market data

Units sold / yr
5K–6K
avg 100–250/product
Revenue / yr
$95K–$114K
units × avg price
Conversion rate
4.1%
Avg BSR
#1,574
Page quality
0%
Prime
100%
Sponsored
81%
Out of stock
4.0%
Avg brand age
63 months
Avg seller age
131 days

Competition & brand share

Clicks spread well past the top 5 (37% combined) — an open shelf where new products get seen.

Brands

12 rising

Sellers

588

Top-5 brand share

95%

Top 20: 100%

Top-5 click share

37%

Top 20: 83%

Open market

4%

  • A LA MAISON53%
  • Le Petit Marseillais40%
  • Nuxe1%
  • La Roche-Posay1%
  • Bioderma1%
  • L'OCCITANE1%
  • Open — no brand owns it (6 brands, 4%)

Demand & seasonality

Weekly Amazon search volume, last 97 weeks — -10.8% search growth over the last 90 days.
10K6KSpike '24Holiday '24Spike '25Prime Day '25Black Friday '25Spike '26DecMarJunAugNovMarMay

Peak months: Jul, Oct, Nov, Dec · busiest ÷ quietest = 2.1×

Top bioderma body wash search terms

  • le petit marseillais38K/yr
  • a la maison body wash40K/yr
  • french body wash18K/yr
  • le petit marseillais body wash9K/yr
  • frenshe body wash6K/yr
  • ala maison body wash6K/yr
  • la maison body wash5K/yr
  • alamaison body wash3K/yr
All search terms

Top bioderma body wash products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

0%3%$3K6%$6K9%$9K12%$12K101001K10K Reviews — right = deep review moat Market share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 24 tracked products in this niche — three views at once, no toggling.

What buyers say about bioderma body wash

What buyers praise and complain about, mined from review topics.

What buyers love

Smell33%

“Light scent”

Soft Feel9%

“leaves my skin soft”

Moist/Dry9%

“Moisturizes skin”

Quality-Overall6%

“The soaps are of good quality”

Suitability Dry Skin5%

“Helped my dry skin”

Cleansing5%

“cleans well”

Lather4%

“Good lather”

Suitability Combination Skin3%

“Great for skin”

Value For Money3%

“Excellent value”

Allergies1%

“this product has caused no concerns with irritation”

What buyers complain about

Smell30%

“Funky Smell”

Value For Money8%

“It is expensive”

Allergies4%

“Irritating”

Moist/Dry4%

“Not moisturizing”

Leak-Proof4%

“leaked through the shipping box”

Quality-Overall2%

“It's overpriced for the quality of the product”

Lather2%

“underwhelming lather”

Suitability Dry Skin2%

“It doesn't dry out my skin”

Motor Power2%

“Defective Pump”

Size-Overall2%

“Its a tiny bottle”

Top return reasons

Smell43%
Motor Power12%
Leak-Proof11%
Advertised Vs Actual Product6%
Moist/Dry3%
Value For Money3%
Defective Material/Parts3%
Product Condition3%
Oily/Greasy2%
Size-Overall2%

Common questions

Is bioderma body wash profitable to sell on Amazon United States?
The niche generates $97K/yr across 42 tracked products. 90-day search growth is -10.8%. Flapen's verdict: Worth a look (50/100).
How competitive is the bioderma body wash niche?
12 brands and 588 sellers compete. The top 5 products take 37% of clicks and top 5 brands hold 95% of demand.
What do buyers complain about in bioderma body wash?
Top complaints mined from reviews: Smell, Value For Money, Allergies. The return rate is 1.0%.
When does demand for bioderma body wash peak?
Demand peaks in Jul–Oct–Nov–Dec; the busiest month runs 2.1× the quietest.
What does it cost to enter the bioderma body wash niche?
Listings span $9.33–$51.72; the average listing price is $18.97 (sweet spot $15–$100). The average incumbent carries 2,638 reviews — the moat a new listing must climb.