Is bioderma profitable to sell on Amazon United States?

The niche generates $3.6M/yr across 12 tracked products. 90-day search growth is +1.6%. Flapen's verdict: Worth a look (50/100).

How competitive is the bioderma niche?

1 brands and 6 sellers compete. The top 5 products take 74% of clicks and top 5 brands hold 100% of demand.

What do buyers complain about in bioderma?

Top complaints mined from reviews: Allergies, Smell, Moist/Dry. The return rate is 0.9%.

When does demand for bioderma peak?

Demand is steady year-round — the busiest month runs 1.6× the quietest.

What does it cost to enter the bioderma niche?

Listings span $5.91–$31.05; the average listing price is $19.44 (sweet spot $15–$100). The average incumbent carries 37,213 reviews — the moat a new listing must climb.

bioderma

Worth a look

Shows a $3.6M/yr market, but brand-locked demand (top 5 brands take 100% of clicks) keeps it on the watch list.

Market size

Incredible$3.6M

$3.6M/yr · 1.9M searches

Returns

Incredible0.9%

return rate — above 5% kills the launch gate

Conversion

Great9.7%

search→purchase rate — share of searches ending in a sale

Avg price

Great$19.44

avg listing price — sweet spot $15–$100

Price range

Good$5.91–$31.05

cheapest to priciest tracked listing — scored on the share inside $15–$100

Growth

Okay+1.6%

90-day search growth — must beat 0% to launch

Competition

Bad74%

top-5 click share — a locked-up shelf

Quality gap

Bad4.7★

avg incumbent rating — lower means beatable quality

Review moat

Bad37,212.67

avg incumbent reviews — the moat a new listing must climb

Brand share

Bad100%

top-5 brand share — brand-locked demand

According to Flapen's Amazon United States niche tracking, bioderma is a $3.6M/yr Amazon United States market (1.9M searches/yr). The top 5 brands hold 100% of demand. Verdict: Worth a look — 50/100.

Data updated Jul 23, 2026 · scored weekly · How we score niches

bioderma market data

Units sold / yr: 150K–200K; avg 10,000–12,500/product
Revenue / yr: $2.9M–$3.9M; units × avg price
Conversion rate: 9.7%
Avg BSR: #61
Page quality: 0%
Prime: 100%
Sponsored: 100%
Out of stock: 0.0%
Avg brand age: 71 months
Avg seller age: 130 days

Competition & brand share

The top 5 products capture 74% of clicks — a locked-up shelf that new listings rarely crack.

Brands

1 flat

Sellers

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

74%

Top 20: 100%

Open market

Bioderma100%
Open — no brand owns it (0%)

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — +1.6% search growth over the last 90 days.

No pronounced peak months · busiest ÷ quietest = 1.6×

Open Trend

Top bioderma search terms

bioderma1.0M/yr -6.1%5.1% conv.
bioderma micellar water551K/yr +10.1%14.4% conv.
bioderma sensibio132K/yr -14.5%6.0% conv.
bioderma sensibio h2o micellar water54K/yr +64.1%15.7% conv.
bioderm32K/yr +10.4%3.2% conv.
sensibio19K/yr +27.6%4.2% conv.
bioderma sensibio h2o14K/yr +80.1%10.3% conv.
agua micelar bioderma17K/yr -5.6%4.0% conv.
bioderma makeup remover17K/yr +7.9%11.9% conv.
korean micellar water14K/yr +6.5%0.4% conv.

All search terms

Top bioderma products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 12 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

Bioderma Sensibio H2O Micellar Water Makeup Remover Cleanser Gentle for Skin Fragrance-Free & Alcohol-Free Gentle Face Cleanser for Sensitive Skin 16.9 Fl Oz

Bioderma$16.604.7★58,743 rev

Bioderma Sensibio H2O Micellar Water Makeup Remover Cleanser Gentle for Skin Fragrance-Free & Alcohol-Free Gentle Face Cleanser for Sensitive Skin 8.4 Fl Oz

Bioderma$12.434.7★58,743 rev

Bioderma Sensibio H2O Micellar Water Duo Pack Makeup Remover Cleanser Gentle for Skin Fragrance-Free & Alcohol-Free Gentle Face Cleanser for Sensitive Skin

Bioderma$31.054.7★58,743 rev

Bioderma Sensibio Foaming Gel Gentle Face Cleanser Cleansing and Makeup Removing Refreshing Feeling for Sensitive Skin Unscented 16.9 Fl Oz

Bioderma$19.134.7★23,116 rev

Bioderma Atoderm Shower Oil Cleansing Oil For Face & Body Nourishing Cleansing Oil For Dry to Atopic Sensitive Skin For Softer & Smooth Skin For Your Whole Family

Bioderma$27.224.6★44,202 rev

Newest

by launch date

Bioderma Sensibio AR+ Cream Facial Redness Relief Lotion for Sensitive Skin Soothing and Moisturizing Care

Bioderma$25.411,028 rev

1y ago

Toderm Shower oil - Ultra-nourishing cleansing oil for dry to very dry skin

Bioderma$17.4244,202 rev

2y ago

Bioderma Sensibio H2O Micellar Water Duo Pack Makeup Remover Cleanser Gentle for Skin Fragrance-Free & Alcohol-Free Gentle Face Cleanser for Sensitive Skin

Bioderma$31.0558,743 rev

6y ago

Bioderma Sensibio Foaming Gel Gentle Face Cleanser Cleansing and Makeup Removing Refreshing Feeling for Sensitive Skin Unscented 16.9 Fl Oz

Bioderma$19.1323,116 rev

7y ago

Bioderma - Hydrabio H2O - Micellar Water - Cleansing and Make-Up Removing - for Dehydrated Sensitive Skin 16.91 Fl Oz (Pack of 1)

Bioderma$16.528,414 rev

10y ago

What buyers say about bioderma

What buyers praise and complain about, mined from review topics.

What buyers love

Soft Feel12%

“Hair felt soft”

Moist/Dry11%

“good hydration”

Cleansing10%

“Cleans really well”

Quality-Overall9%

“Perfect quality for price point”

Smell8%

“Light scent”

Suitability Combination Skin7%

“Very gentle on the skin”

Suitability Dry Skin6%

“Helps with dry skin”

Allergies4%

“it did not irritate”

Value For Money4%

“Good value for the price”

Ease Of Cleaning4%

“Gentle and effective cleanser”

What buyers complain about

Allergies12%

“triggered allergies”

Smell10%

“Very scented”

Moist/Dry9%

“Not moisturizing”

Value For Money5%

“Very expensive”

Ease Of Use4%

“Lid difficult to open”

Skin Health3%

“Very bad for skin”

Ease Of Cleaning3%

“for just one I had to resort to a cleansing balm”

Suitability Dry Skin3%

“Does not dry out skin”

Functionality-Overall2%

“It didnt remove my makeup at all”

Lather2%

“The consistency is a little thin so it's challenging to make it lather”

Top return reasons

Size-Overall15%

Value For Money15%

Smell13%

Advertised Vs Actual Product9%

Functionality-Overall8%

Defective Material/Parts7%

Moist/Dry6%

Product Condition3%