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Bioderma

Maybe

Shoppers spend an estimated $3.6M a year here. But the top 5 brands take 100% of clicks, so Bioderma is a Maybe.

Flapen Score
50
50 / 100
Top 38% of 10,978 Beauty & Personal Care niches · +2 vs the category median of 48
Market size
$3.6M/yr1.9M searches / yr
90-day growth
+1.6%search demand this quarter
Competition
74%top-5 click share · 1 brands · 6 sellers

Flapen Score

Bioderma against its category

The dotted line is the Beauty & Personal Care average. Past it, Bioderma is stronger. Inside it, weaker.

50Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Bioderma market on Amazon at a glance

Shoppers on Amazon United States searched for Bioderma 1.9M times last year and spent an estimated $3.6M. One brand takes every click. Flapen scores it 50 out of 100, a Maybe.

01 · Demand

An estimated 9.7% of those searches ended in a purchase.

Shoppers searched for this 1.9M times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 9.7% of those searches ended in a purchase. Searches in the last 90 days moved +1.6% against the 90 days before. Searches, conversion and average price together put the market at an estimated $3.6M a year.

Searches, last 12 months
1.9M
Growth, 90 days vs prior 90
+1.6%
Conversion, latest week
9.7%
Market size, estimated
$3.6Ma year
Peak month
June1.6× the quietest month
Top search term
bioderma1.0M searches a year

02 · Price

A sale here is worth $19.44.

Listings sell for $19.44 on average, from $5.91 to $31.05. Amazon reports units sold in ranges. This niche sold 150K to 200K a year. The average listing sells 10,000 to 12,500 of them. At $19.44 that is $194K to $243K a year per listing.

Average price
$19.44inside the $15 to $100 sweet spot
Price range
$5.91–$31.05
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
150K–200K
Units per listing a year
10,000–12,500
Revenue per listing a year
$194K–$243K
Returns
0.9%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is ads and reviews.

100% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #61 within Makeup Remover. It carries 37,213 reviews at 4.66 stars, so a new listing needs social proof before a better product.

Sponsored listings
100%
Prime listings
100%
Out of stock, average day
0.0%
Average rank
#61in Makeup Remover
Average rating
4.66 starsAmazon United States average 4.42 stars
Average reviews
37,213per listing
Listings tracked
12

04 · Newcomers

Brands here are established.

The brands on the shelf have sold for 71 months on average, so the names here are established.

Launched, last 12 months
0
Successful launches
0Amazon's first-year sales bar
Average brand age
71 months

Products

Top Bioderma products & what they sell for

The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.

Prices and ratings read from Amazon on Jul 23, 2026. The live listing can differ.

Competition

Competition: brands, sellers & click share

The top 5 products take an estimated 74% of clicks. A locked shelf that new listings rarely crack.

$0$365K$730K$1.1M$1.5M1K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

1 flat

Sellers

6

Est. top-5 brand share

100%

Top 20: 100%

Est. top-5 click share

74%

Top 20: 100%

Open market

0%

  • Bioderma100%
  • Open — no brand owns it (0%)

Demand

Bioderma search demand

Weekly searches over the year, seasonality beneath. Pick a range.

80K60KSpike '24Holiday '24Spike '25Prime Day '25Black Friday '25Spike '26SepDecMarJunAugNovMarMay

No pronounced peak months · busiest ÷ quietest = 1.6×

Search terms

Top Bioderma search terms shoppers use

The exact words shoppers type, with estimated yearly volume, growth, and conversion.

  • bioderma1.0M/yr
  • bioderma micellar water551K/yr
  • bioderma sensibio132K/yr
  • bioderma sensibio h2o micellar water54K/yr
  • bioderm32K/yr
  • sensibio19K/yr
  • bioderma sensibio h2o14K/yr
  • agua micelar bioderma17K/yr
  • bioderma makeup remover17K/yr
  • korean micellar water14K/yr

Reviews and returns

What reviews say buyers love and hate about Bioderma

We read the reviews and the return reasons for every product selling here.

12%of positive reviews mention “Soft Feel”
12%of negative reviews mention “Allergies”
0.9%of orders come back
“triggered allergies”
A buyer, on “Allergies”12% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

19 topics

NegativePositive

FAQ

Common Bioderma questions

Answered from the same tracked data.

Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data