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Biodegradable Shampoo

Maybe

Search demand grew +201.1% this quarter. But shoppers spend an estimated $42K a year here, so Biodegradable Shampoo is a Maybe.

Filters Trending
Flapen Score
58
58 / 100
Top 12% of 10,978 Beauty & Personal Care niches · +10 vs the category median of 48
Market size
$42K/yr34K searches / yr
90-day growth
+201.1%search demand this quarter
Competition
57%top-5 click share · 14 brands · 665 sellers

Flapen Score

Biodegradable Shampoo against its category

The dotted line is the Beauty & Personal Care average. Past it, Biodegradable Shampoo is stronger. Inside it, weaker.

58Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Biodegradable Shampoo market on Amazon at a glance

Shoppers on Amazon United States searched for Biodegradable Shampoo 34K times last year and spent an estimated $42K. The top 5 brands take 79% of clicks. Demand peaks in Apr–May–Jun–Jul. Flapen scores it 58 out of 100, a Maybe.

01 · Demand

An estimated 7.3% of those searches ended in a purchase.

Shoppers searched for this 34K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 7.3% of those searches ended in a purchase. Searches in the last 90 days moved +201.1% against the 90 days before. Searches, conversion and average price together put the market at an estimated $42K a year.

Searches, last 12 months
34K
Growth, 90 days vs prior 90
+201.1%
Conversion, latest week
7.3%
Market size, estimated
$42Ka year
Peak month
May3.5× the quietest month
Top search term
biodegradable shampoo13K searches a year

02 · Price

A sale here is worth $16.96.

Listings sell for $16.96 on average, from $7.49 to $35.92. Amazon reports units sold in ranges. This niche sold 2K to 3K a year. The average listing sells 0 to 100 of them. At $16.96 that is $0 to $2K a year per listing.

Average price
$16.96inside the $15 to $100 sweet spot
Price range
$7.49–$35.92
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
2K–3K
Units per listing a year
0–100
Revenue per listing a year
$0–$2K
Returns
0.5%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is reviews.

88% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 3.9% of listings are out of stock. The average listing ranks #592 within Shampoo & Conditioner Sets. It carries 6,809 reviews at 4.47 stars, so a new listing needs social proof before a better product.

Sponsored listings
88%
Prime listings
100%
Out of stock, average day
3.9%
Average rank
#592in Shampoo & Conditioner Sets
Average rating
4.47 starsAmazon United States average 4.42 stars
Average reviews
6,809per listing
Listings tracked
26

04 · Newcomers

3 of last year's 4 launches cleared the first-year sales bar.

4 products launched here in the last 12 months. 3 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 67 months on average, so the names here are established.

Launched, last 12 months
4
Successful launches
3Amazon's first-year sales bar
Average brand age
67 months

Products

Top Biodegradable Shampoo products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 57% of clicks. Leaders hold, but buyers still shop past them.

Brands

14 falling

Sellers

665

Top-5 brand share

79%

Top 20: 100%

Top-5 click share

57%

Top 20: 93%

Open market

16%

  • Brand 157%
  • Brand 27%
  • Brand 35%
  • Brand 45%
  • Brand 55%
  • Brand 65%
  • Open — no brand owns it (8 brands, 16%)

Demand

Biodegradable Shampoo search demand

Weekly searches over the year, seasonality beneath. Pick a range.

10K6KSpike '25Prime Day '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Apr, May, Jun, Jul · busiest ÷ quietest = 3.5×

Search terms

Top Biodegradable Shampoo search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • biodegradable shampoo13K/yr
  • biodegradable shampoo and conditioner11K/yr
  • camping shampoo and conditioner4K/yr
  • biodegradable shampoo for camping3K/yr
  • biodegradable soap and shampoo3K/yr

Reviews and returns

What reviews say buyers love and hate about Biodegradable Shampoo

We read the reviews and the return reasons for every product selling here.

29%of positive reviews mention “Smell”
11%of negative reviews mention “Smell”
0.5%of orders come back
“Smells strange”
A buyer, on “Smell”11% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

19 topics

NegativePositive

FAQ

Common Biodegradable Shampoo questions

Answered from the same tracked data.