Skip to content

Biodegradable Face Wipes

Maybe

An estimated 0.3% of orders come back. But the average product has 27,149 reviews to catch up to, so Biodegradable Face Wipes is a Maybe.

Flapen Score
51
51 / 100
Top 34% of 10,978 Beauty & Personal Care niches · +3 vs the category median of 48
Market size
$752K/yr661K searches / yr
90-day growth
+17.1%search demand this quarter
Competition
75%top-5 click share · 7 brands · 51 sellers

Flapen Score

Biodegradable Face Wipes against its category

The dotted line is the Beauty & Personal Care average. Past it, Biodegradable Face Wipes is stronger. Inside it, weaker.

51Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Biodegradable Face Wipes market on Amazon at a glance

Shoppers on Amazon United States searched for Biodegradable Face Wipes 661K times last year and spent an estimated $752K. The top 5 brands take 92% of clicks. Flapen scores it 51 out of 100, a Maybe.

01 · Demand

An estimated 7.2% of those searches ended in a purchase.

Shoppers searched for this 661K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 7.2% of those searches ended in a purchase. Searches in the last 90 days moved +17.1% against the 90 days before. Searches, conversion and average price together put the market at an estimated $752K a year.

Searches, last 12 months
661K
Growth, 90 days vs prior 90
+17.1%
Conversion, latest week
7.2%
Market size, estimated
$752Ka year
Peak month
July1.3× the quietest month
Top search term
cerave travel size148K searches a year

02 · Price

A sale here is worth $15.84.

Listings sell for $15.84 on average, from $1.99 to $46.67. Amazon reports units sold in ranges. This niche sold 60K to 80K a year. The average listing sells 6,000 to 8,000 of them. At $15.84 that is $95K to $127K a year per listing.

Average price
$15.84inside the $15 to $100 sweet spot
Price range
$1.99–$46.67
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
60K–80K
Units per listing a year
6,000–8,000
Revenue per listing a year
$95K–$127K
Returns
0.3%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is reviews.

58% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #59 within Makeup Remover. It carries 27,149 reviews at 4.58 stars, so a new listing needs social proof before a better product.

Sponsored listings
58%
Prime listings
100%
Out of stock, average day
0.0%
Average rank
#59in Makeup Remover
Average rating
4.58 starsAmazon United States average 4.42 stars
Average reviews
27,149per listing
Listings tracked
12

04 · Newcomers

2 of last year's 2 launches cleared the first-year sales bar.

2 products launched here in the last 12 months. 2 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 49 months on average, so the names here are settling in.

Launched, last 12 months
2
Successful launches
2Amazon's first-year sales bar
Average brand age
49 months

Products

Top Biodegradable Face Wipes products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 75% of clicks. A locked shelf that new listings rarely crack.

Brands

7 rising

Sellers

51

Top-5 brand share

92%

Top 20: 100%

Top-5 click share

75%

Top 20: 100%

Open market

3%

  • Brand 160%
  • Brand 216%
  • Brand 36%
  • Brand 45%
  • Brand 55%
  • Brand 65%
  • Open — no brand owns it (1 brand, 3%)

Demand

Biodegradable Face Wipes search demand

Weekly searches over the year, seasonality beneath. Pick a range.

20K15KSpike '24Prime Day '25Holiday '25SepDecMarJunAugNovMarMay

No pronounced peak months · busiest ÷ quietest = 1.3×

Search terms

Top Biodegradable Face Wipes search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • cerave travel size148K/yr
  • mini makeup wipes65K/yr
  • travel makeup wipes65K/yr
  • makeup remover wipes travel49K/yr
  • individual makeup remover wipes47K/yr
  • travel size cerave41K/yr
  • makeup remover wipes individually wrapped33K/yr
  • cerave travel26K/yr
  • travel cerave22K/yr
  • makeup wipes individually wrapped24K/yr

Reviews and returns

What reviews say buyers love and hate about Biodegradable Face Wipes

We read the reviews and the return reasons for every product selling here.

13%of positive reviews mention “Moist/Dry”
15%of negative reviews mention “Smell”
0.3%of orders come back
“Awful smell”
A buyer, on “Smell”15% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

19 topics

NegativePositive

FAQ

Common Biodegradable Face Wipes questions

Answered from the same tracked data.