Is biodegradable face wipes profitable to sell on Amazon United States?

The niche generates $752K/yr across 12 tracked products. 2 of 2 products launched in the last 360 days are still selling. 90-day search growth is +17.1%. Flapen's verdict: Worth a look (51/100).

How competitive is the biodegradable face wipes niche?

7 brands and 51 sellers compete. The top 5 products take 75% of clicks and top 5 brands hold 92% of demand.

What do buyers complain about in biodegradable face wipes?

Top complaints mined from reviews: Smell, Moist/Dry, Allergies. The return rate is 0.3%.

When does demand for biodegradable face wipes peak?

Demand is steady year-round — the busiest month runs 1.3× the quietest.

What does it cost to enter the biodegradable face wipes niche?

Listings span $1.99–$46.67; the average listing price is $15.84 (sweet spot $15–$100). The average incumbent carries 27,149 reviews — the moat a new listing must climb.

biodegradable face wipes

Worth a look

Shows low returns (0.3%), but a deep review moat (27,149 avg reviews) keeps it on the watch list.

Returns

Incredible0.3%

return rate — above 5% kills the launch gate

Avg price

Great$15.84

avg listing price — sweet spot $15–$100

Conversion

Great7.2%

search→purchase rate — share of searches ending in a sale

Market size

Good$752K

$752K/yr · 661K searches

Price range

Good$1.99–$46.67

cheapest to priciest tracked listing — scored on the share inside $15–$100

Growth

Okay+17.1%

90-day search growth — must beat 0% to launch

Quality gap

Okay4.6★

avg incumbent rating — lower means beatable quality

Competition

Bad75%

top-5 click share — a locked-up shelf

Brand share

Bad92%

top-5 brand share — brand-locked demand

Review moat

Bad27,148.67

avg incumbent reviews — the moat a new listing must climb

According to Flapen's Amazon United States niche tracking, biodegradable face wipes is a $752K/yr Amazon United States market (661K searches/yr). The top 5 brands hold 92% of demand. Verdict: Worth a look — 51/100.

Data updated Jul 23, 2026 · scored weekly · How we score niches

biodegradable face wipes market data

Units sold / yr: 60K–80K; avg 6,000–8,000/product
Revenue / yr: $950K–$1.3M; units × avg price
Conversion rate: 7.2%
Avg BSR: #59
Page quality: 0%
Prime: 100%
Sponsored: 58%
Out of stock: 0.0%
Avg brand age: 49 months
Avg seller age: 131 days

Competition & brand share

The top 5 products capture 75% of clicks — a locked-up shelf that new listings rarely crack.

Brands

7 rising

Sellers

Top-5 brand share

92%

Top 20: 100%

Top-5 click share

75%

Top 20: 100%

Open market

Neutrogena60%
CeraVe16%
Pink Sky6%
Cetaphil5%
World Amenities5%
mivida5%
Open — no brand owns it (1 brand, 3%)

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — +17.1% search growth over the last 90 days.

No pronounced peak months · busiest ÷ quietest = 1.3×

Open Trend

Top biodegradable face wipes search terms

cerave travel size148K/yr +16.6%1.5% conv.
mini makeup wipes65K/yr +20.9%8.3% conv.
travel makeup wipes65K/yr +4.8%12.9% conv.
makeup remover wipes travel49K/yr +22.5%8.8% conv.
individual makeup remover wipes47K/yr +16.2%9.3% conv.
travel size cerave41K/yr +12.8%1.1% conv.
makeup remover wipes individually wrapped33K/yr +33.6%7.1% conv.
cerave travel26K/yr +14.4%1.9% conv.
travel cerave22K/yr +12.0%1.4% conv.
makeup wipes individually wrapped24K/yr +32.0%10.3% conv.

All search terms

Top biodegradable face wipes products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 12 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

Neutrogena Makeup Remover Towelettes for Face with Micellar Water Daily Alcohol-Free 20 ct

Neutrogena$6.404.8★73,952 rev

Neutrogena Make-Up Remover Cleansing Towelettes 7 Count Packaging May Vary

Neutrogena$1.994.7★8,520 rev

CeraVe Moisturizing Cream Face Body Moisturizer Normal to Dry Skin 8 Fl Oz

CeraVe$12.884.7★145,665 rev

CETAPHIL Skincare Gift Set & Travel Companion for Sensitive Skin | Gentle Skin Cleanser Daily Facial Cleanser 2 x Moisturizing Lotion | TSA Approved | Dermatologist Recommended Brand

Cetaphil$15.094.6★110 rev

World Amenities - Makeup Remover Wipes - Alcohol Free - Vitamin E Face Wipes for Sensitive Skin Comfort - Individually Wrapped - Travel Friendly Facial Cleansing Wipes - 50 Count

World Amenities$11.604.5★1,502 rev

Newest

by launch date

mivida 40 Count Hypoallergenic Makeup Wipes Individually Wrapped with Vitamin E | Dermatologist Tested Face Wipes | Alcohol-Free Fragrance Free Individual Makeup Remover Wipes for Sensitive Skin

mivida$8.08389 rev

6mo ago

CETAPHIL Skincare Gift Set & Travel Companion for Sensitive Skin | Gentle Skin Cleanser Daily Facial Cleanser 2 x Moisturizing Lotion | TSA Approved | Dermatologist Recommended Brand

Cetaphil$15.09110 rev

11mo ago

Brookstone Makeup Remover Wipes Individually Wrapped - Bulk Eye & Face Wipes for Travel Single Makeup Remover Packets for Mascara Oil & Dirt - Alcohol-Free Cleansing Towelettes 40 Count.

Pink Sky$8.93161 rev

1y ago

Brookstone Makeup Remover Wipes Individually Wrapped - Bulk Eye & Face Wipes for Travel Single Makeup Remover Packets for Mascara Oil & Dirt - Alcohol-Free Cleansing Towelettes 40 Count.

Pink Sky$9.05162 rev

1y ago

Air Jungles Pink Micellar Makeup Remover Wipes 25 Ct Individually Wrapped

Air Jungles$8.27480 rev

2y ago

What buyers say about biodegradable face wipes

What buyers praise and complain about, mined from review topics.

What buyers love

Moist/Dry13%

“Excellent moisturizer”

Ease Of Use10%

“Ease of use”

Ease Of Cleaning10%

“Excellent cleanser”

Quality-Overall8%

“A good and effective product”

Soft Feel7%

“keeps my skin soft all day”

Cleansing6%

“cleanses my skin just as described”

Size-Overall5%

“Convenient Size”

Efficiency5%

“Gets the job done well”

Value For Money4%

“Good deal”

Smell4%

“clean scent”

What buyers complain about

Smell15%

“Awful smell”

Moist/Dry10%

“The water has dried up”

Allergies8%

“Allergic Reaction”

Value For Money7%

“A little pricey”

Size-Overall4%

“bigger”

Ease Of Cleaning4%

“were not real effective at removing makeup”

Leak-Proof2%

“so far, I cant figure out where the leaks are”

Suitability Dry Skin2%

“Not good for my Dry skin”

Ease Of Use2%

“These are not going to be easy to use”

Sensitivity-Overall2%

“Burns dont recommend for sensitive skin”

Top return reasons

Size-Overall34%

Value For Money14%

Smell9%

Advertised Vs Actual Product8%

Moist/Dry6%

Leak-Proof4%

Functionality-Overall3%

Defective Material/Parts2%

Skin Health2%

Thickness2%

Common questions

Is biodegradable face wipes profitable to sell on Amazon United States?: The niche generates $752K/yr across 12 tracked products. 2 of 2 products launched in the last 360 days are still selling. 90-day search growth is +17.1%. Flapen's verdict: Worth a look (51/100).
How competitive is the biodegradable face wipes niche?: 7 brands and 51 sellers compete. The top 5 products take 75% of clicks and top 5 brands hold 92% of demand.
What do buyers complain about in biodegradable face wipes?: Top complaints mined from reviews: Smell, Moist/Dry, Allergies. The return rate is 0.3%.
When does demand for biodegradable face wipes peak?: Demand is steady year-round — the busiest month runs 1.3× the quietest.
What does it cost to enter the biodegradable face wipes niche?: Listings span $1.99–$46.67; the average listing price is $15.84 (sweet spot $15–$100). The average incumbent carries 27,149 reviews — the moat a new listing must climb.