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Bio Oil Gel

Fail

The top 5 brands take 100% of clicks, so Bio Oil Gel is a Fail.

Flapen Score
37
37 / 100
Ranks 9,560 of 10,978 Beauty & Personal Care niches · −11 vs the category median of 48
Market size
$161K/yr142K searches / yr
90-day growth
-9.3%search demand this quarter
Competition
93%top-5 click share · 2 brands · 22 sellers

Flapen Score

Bio Oil Gel against its category

The dotted line is the Beauty & Personal Care average. Past it, Bio Oil Gel is stronger. Inside it, weaker.

37Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Bio Oil Gel market on Amazon at a glance

Shoppers on Amazon United States searched for Bio Oil Gel 142K times last year and spent an estimated $161K. All 2 brands take every click. Demand peaks in May–Nov. Flapen scores it 37 out of 100, a Fail.

01 · Demand

An estimated 6.2% of those searches ended in a purchase.

Shoppers searched for this 142K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 6.2% of those searches ended in a purchase. Searches in the last 90 days moved -9.3% against the 90 days before. Searches, conversion and average price together put the market at an estimated $161K a year.

Searches, last 12 months
142K
Growth, 90 days vs prior 90
-9.3%
Conversion, latest week
6.2%
Market size, estimated
$161Ka year
Peak month
November2.4× the quietest month
Top search term
bio oil gel27K searches a year

02 · Price

A sale here is worth $18.36.

Listings sell for $18.36 on average, from $5.38 to $52.93. Amazon reports units sold in ranges. This niche sold 10K to 13K a year. The average listing sells 750 to 1,000 of them. At $18.36 that is $14K to $18K a year per listing.

Average price
$18.36inside the $15 to $100 sweet spot
Price range
$5.38–$52.93
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
10K–13K
Units per listing a year
750–1,000
Revenue per listing a year
$14K–$18K
Returns
0.4%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is reviews.

57% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #333 within Creams. It carries 8,908 reviews at 4.64 stars, so a new listing needs social proof before a better product.

Sponsored listings
57%
Prime listings
100%
Out of stock, average day
0.0%
Average rank
#333in Creams
Average rating
4.64 starsAmazon United States average 4.42 stars
Average reviews
8,908per listing
Listings tracked
7

04 · Newcomers

1 of last year's 1 launches cleared the first-year sales bar.

1 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 78 months on average, so the names here are established.

Launched, last 12 months
1
Successful launches
1Amazon's first-year sales bar
Average brand age
78 months

Products

Top Bio Oil Gel products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 93% of clicks. A locked shelf that new listings rarely crack.

Brands

2 flat

Sellers

22

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

93%

Top 20: 100%

Open market

0%

  • Brand 179%
  • Brand 221%

Demand

Bio Oil Gel search demand

Weekly searches over the year, seasonality beneath. Pick a range.

8K6KSpike '24Black Friday '24Holiday '24Prime Day '25Spike '25Spike '26SepDecMarJunAugNovMarMay

Peak months: May, Nov · busiest ÷ quietest = 2.4×

Search terms

Top Bio Oil Gel search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • bio oil gel27K/yr
  • bio oil dry skin gel12K/yr
  • okeeffes skin repair body lotion16K/yr
  • extreme dry skin repair7K/yr
  • bio gel7K/yr
  • bio oil gel for dry skin5K/yr
  • okeeffes skin repair14K/yr
  • bio-oil dry skin gel5K/yr
  • okeefe skin repair9K/yr
  • biogel5K/yr

Reviews and returns

What reviews say buyers love and hate about Bio Oil Gel

We read the reviews and the return reasons for every product selling here.

17%of positive reviews mention “Moist/Dry”
16%of negative reviews mention “Smell”
0.4%of orders come back
“it smells disgusting”
A buyer, on “Smell”16% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

18 topics

NegativePositive

FAQ

Common Bio Oil Gel questions

Answered from the same tracked data.