Is bio oil gel profitable to sell on Amazon United States?

The niche generates $161K/yr across 7 tracked products. 1 of 1 products launched in the last 360 days are still selling. 90-day search growth is -9.3%. Flapen's verdict: Skip it (37/100).

How competitive is the bio oil gel niche?

2 brands and 22 sellers compete. The top 5 products take 93% of clicks and top 5 brands hold 100% of demand.

What do buyers complain about in bio oil gel?

Top complaints mined from reviews: Smell, Value For Money, Functionality-Overall. The return rate is 0.4%.

When does demand for bio oil gel peak?

Demand peaks in May–Nov; the busiest month runs 2.4× the quietest.

What does it cost to enter the bio oil gel niche?

Listings span $5.38–$52.93; the average listing price is $18.36 (sweet spot $15–$100). The average incumbent carries 8,908 reviews — the moat a new listing must climb.

bio oil gel

Skip it

Brand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.

Returns

Incredible0.4%

return rate — above 5% kills the launch gate

Avg price

Great$18.36

avg listing price — sweet spot $15–$100

Price range

Great$5.38–$52.93

cheapest to priciest tracked listing — scored on the share inside $15–$100

Conversion

Good6.2%

search→purchase rate — share of searches ending in a sale

Market size

Okay$161K

$161K/yr · 142K searches

Quality gap

Bad4.6★

avg incumbent rating — lower means beatable quality

Review moat

Bad8,908.14

avg incumbent reviews — the moat a new listing must climb

Growth

Bad-9.3%

90-day search growth — must beat 0% to launch

Competition

Bad93%

top-5 click share — a locked-up shelf

Brand share

Bad100%

top-5 brand share — brand-locked demand

According to Flapen's Amazon United States niche tracking, bio oil gel is a $161K/yr Amazon United States market (142K searches/yr). The top 5 brands hold 100% of demand. Demand peaks in May–Nov. Verdict: Skip it — 37/100.

Data updated Jul 15, 2026 · scored weekly · How we score niches

bio oil gel market data

Units sold / yr: 10K–13K; avg 750–1,000/product
Revenue / yr: $184K–$230K; units × avg price
Conversion rate: 6.2%
Avg BSR: #333
Page quality: 0%
Prime: 100%
Sponsored: 57%
Out of stock: 0.0%
Avg brand age: 78 months
Avg seller age: 137 days

Competition & brand share

The top 5 products capture 93% of clicks — a locked-up shelf that new listings rarely crack.

Brands

2 flat

Sellers

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

93%

Top 20: 100%

Open market

Bio-Oil79%
O'Keeffe's21%

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — -9.3% search growth over the last 90 days.

Peak months: May, Nov · busiest ÷ quietest = 2.4×

Open Trend

Top bio oil gel search terms

bio oil gel27K/yr +34.7%8.3% conv.
bio oil dry skin gel12K/yr +48.9%6.8% conv.
okeeffes skin repair body lotion16K/yr -45.1%7.4% conv.
extreme dry skin repair7K/yr -10.4%1.5% conv.
bio gel7K/yr +30.9%4.9% conv.
bio oil gel for dry skin5K/yr +54.9%5.3% conv.
okeeffes skin repair14K/yr -45.9%6.3% conv.
bio-oil dry skin gel5K/yr +57.6%3.2% conv.
okeefe skin repair9K/yr -38.9%9.4% conv.
biogel5K/yr +28.5%2.0% conv.

All search terms

Top bio oil gel products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 7 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

Bio-Oil Dry Skin Gel Face and Body Moisturizer Fast Absorbing Hydration with Soothing Emollients and Vitamin B3 Non-Comedogenic 6.7 Oz

Bio-Oil$13.944.5★18,521 rev

OKeeffes Skin Repair Ultimate Relief Body Cream 7oz Tube (Pack of 1) for the Most Severe Dry Skin

O'Keeffe's$14.764.8★395 rev

Bio-Oil Dry Skin Gel Face and Body Moisturizer Fast Absorbing Hydration with Soothing Emollients and Vitamin B3 Non-Comedogenic 1.7 Oz

Bio-Oil$5.384.5★18,521 rev

Bio-Oil Dry Skin Gel Face and Body Moisturizer Fast Absorbing Hydration with Soothing Emollients and Vitamin B3 Non-Comedogenic 3.4 Oz

Bio-Oil$8.384.5★18,521 rev

OKeeffes Skin Repair Body Lotion and Dry Skin Moisturizer 12 Oz (Pack of 2) Packaging May Vary

O'Keeffe's$52.934.8★2,429 rev

Newest

by launch date

OKeeffes Skin Repair Ultimate Relief Body Cream 7oz Tube (Pack of 1) for the Most Severe Dry Skin

O'Keeffe's$14.76395 rev

10mo ago

OKeeffes Hardworking Body Lotion Deep Hydration for Extremely Dry & Cracked Skin 12 oz Pump (1 Pack) Fragrance-Free & Hypoallergenic Non-Greasy Fast-Absorbing Formula

O'Keeffe's$14.452,894 rev

1y ago

Bio-Oil Travel Skincare Bundle for Scars Stretch Marks and Dry Skin Includes Skin Care Oil (2 oz) and Dry Skin Gel (1.7 oz)

Bio-Oil$18.671,076 rev

3y ago

Bio-Oil Dry Skin Gel Face and Body Moisturizer Fast Absorbing Hydration with Soothing Emollients and Vitamin B3 Non-Comedogenic 6.7 Oz

Bio-Oil$13.9418,521 rev

6y ago

Bio-Oil Dry Skin Gel Face and Body Moisturizer Fast Absorbing Hydration with Soothing Emollients and Vitamin B3 Non-Comedogenic 1.7 Oz

Bio-Oil$5.3818,521 rev

6y ago

What buyers say about bio oil gel

What buyers praise and complain about, mined from review topics.

What buyers love

Moist/Dry17%

“Great moisturizer”

Quality-Overall13%

“Great quality product used for years”

Efficiency12%

“very effective”

Value For Money8%

“Great deal”

Suitability Dry Skin7%

“Great for dry skin”

Smell5%

“smells good”

Soft Feel4%

“Soft”

Advertised Vs Actual Product3%

“better than expected”

Allergies3%

“No irritation”

Absorbency3%

“absorbs well”

What buyers complain about

Smell16%

“it smells disgusting”

Value For Money9%

“increased cost”

Functionality-Overall8%

“Does not work as well”

Adhesion/Stickiness6%

“this lotion left my hands sticky”

Moist/Dry6%

“Not what I was expecting for a body moisturizer from all the hype”

Thickness5%

“But its very thick”

Oily/Greasy4%

“Left me pretty greasy too”

Ease Of Cleaning4%

“use harsh cleaning chemicals”

Quality-Overall4%

“it's average lotion”

Allergies4%

“I have had dry itchy skin since a small child and I have tried everything under the sun and nothing works”

Top return reasons

Smell16%

Advertised Vs Actual Product13%

Oily/Greasy12%

Functionality-Overall9%

Size-Overall6%

Leak-Proof5%

Adhesion/Stickiness5%

Ingredients-Overall5%

Value For Money4%