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Billie Eilish Perfume Travel Size

Fail

Shoppers spend an estimated $41K a year here, so Billie Eilish Perfume Travel Size is a Fail.

Flapen Score
38
38 / 100
Ranks 9,296 of 10,978 Beauty & Personal Care niches · −10 vs the category median of 48
Market size
$41K/yr78K searches / yr
90-day growth
-5.4%search demand this quarter
Competition
73%top-5 click share · 13 brands · 81 sellers

Flapen Score

Billie Eilish Perfume Travel Size against its category

The dotted line is the Beauty & Personal Care average. Past it, Billie Eilish Perfume Travel Size is stronger. Inside it, weaker.

38Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Billie Eilish Perfume Travel Size market on Amazon at a glance

Shoppers on Amazon United States searched for Billie Eilish Perfume Travel Size 78K times last year and spent an estimated $41K. The top 5 brands take 85% of clicks. Demand peaks in Nov–Dec. Flapen scores it 38 out of 100, a Fail.

01 · Demand

An estimated 2.6% of those searches ended in a purchase.

Shoppers searched for this 78K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 2.6% of those searches ended in a purchase. Searches in the last 90 days moved -5.4% against the 90 days before. Searches, conversion and average price together put the market at an estimated $41K a year.

Searches, last 12 months
78K
Growth, 90 days vs prior 90
-5.4%
Conversion, latest week
2.6%
Market size, estimated
$41Ka year
Peak month
December4.3× the quietest month
Top search term
travel spray perfume20K searches a year

02 · Price

A sale here is worth $20.11.

Listings sell for $20.11 on average, from $4.43 to $49.36. Amazon reports units sold in ranges. This niche sold 2K to 3K a year. The average listing sells 100 to 250 of them. At $20.11 that is $2K to $5K a year per listing.

Average price
$20.11inside the $15 to $100 sweet spot
Price range
$4.43–$49.36
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
2K–3K
Units per listing a year
100–250
Revenue per listing a year
$2K–$5K
Returns
0.8%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is ads and reviews.

94% of listings pay for placement with sponsored ads. 94% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #144 within Women's. It carries 6,471 reviews at 4.51 stars, so a new listing needs social proof before a better product.

Sponsored listings
94%
Prime listings
94%
Out of stock, average day
0.0%
Average rank
#144in Women's
Average rating
4.51 starsAmazon United States average 4.42 stars
Average reviews
6,471per listing
Listings tracked
17

04 · Newcomers

2 of last year's 2 launches cleared the first-year sales bar.

2 products launched here in the last 12 months. 2 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 43 months on average, so the names here are settling in.

Launched, last 12 months
2
Successful launches
2Amazon's first-year sales bar
Average brand age
43 months

Products

Top Billie Eilish Perfume Travel Size products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 73% of clicks. A locked shelf that new listings rarely crack.

Brands

13 rising

Sellers

81

Top-5 brand share

85%

Top 20: 100%

Top-5 click share

73%

Top 20: 100%

Open market

13%

  • Brand 168%
  • Brand 26%
  • Brand 35%
  • Brand 43%
  • Brand 53%
  • Brand 63%
  • Open — no brand owns it (7 brands, 13%)

Demand

Billie Eilish Perfume Travel Size search demand

Weekly searches over the year, seasonality beneath. Pick a range.

2K2KSpike '24Black Friday '24Holiday '24Prime Day '25Spike '25Holiday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Nov, Dec · busiest ÷ quietest = 4.3×

Search terms

Top Billie Eilish Perfume Travel Size search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • travel spray perfume20K/yr
  • billie eilish perfume mini17K/yr
  • burberry perfume for women travel size6K/yr
  • burberry travel size perfume7K/yr
  • perfume travel spray6K/yr
  • billie eilish perfume travel size6K/yr
  • mini billie eilish perfume7K/yr
  • billie eilish perfume sample3K/yr
  • billie eilish perfume travel2K/yr
  • billie eilish mini perfume set3K/yr

Reviews and returns

What reviews say buyers love and hate about Billie Eilish Perfume Travel Size

We read the reviews and the return reasons for every product selling here.

40%of positive reviews mention “Smell”
29%of negative reviews mention “Smell”
0.8%of orders come back
“It doesnt smell good at all”
A buyer, on “Smell”29% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

15 topics

NegativePositive

FAQ

Common Billie Eilish Perfume Travel Size questions

Answered from the same tracked data.