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billie eilish perfume travel size

Skip it

A small market ($41K/yr) — this niche doesn't clear our bar today.

Market size 10Growth 22Conversion 33Competition 22Returns 96Price range 76Avg price 88Brand share 34Review moat 24Quality gap 40

Returns

Incredible0.8%

return rate — above 5% kills the launch gate

Avg price

Great$20.11

avg listing price — sweet spot $15–$100

Price range

Great$4.43–$49.36

cheapest to priciest tracked listing — scored on the share inside $15–$100

Quality gap

Okay4.5★

avg incumbent rating — lower means beatable quality

Brand share

Okay85%

top-5 brand share — brands hold most of the demand

Conversion

Okay2.6%

search→purchase rate — share of searches ending in a sale

Review moat

Bad6,470.94

avg incumbent reviews — the moat a new listing must climb

Growth

Bad-5.4%

90-day search growth — must beat 0% to launch

Competition

Bad73%

top-5 click share — a locked-up shelf

Market size

Bad$41K

$41K/yr · 78K searches

According to Flapen's Amazon United States niche tracking, billie eilish perfume travel size is a $41K/yr Amazon United States market (78K searches/yr). The top 5 brands hold 85% of demand. Demand peaks in Nov–Dec. Verdict: Skip it — 38/100.

Data updated Jul 20, 2026 · scored weekly · How we score niches

billie eilish perfume travel size market data

Units sold / yr
2K–3K
avg 100–250/product
Revenue / yr
$40K–$50K
units × avg price
Conversion rate
2.6%
Avg BSR
#144
Page quality
0%
Prime
94%
Sponsored
94%
Out of stock
0.0%
Avg brand age
43 months
Avg seller age
149 days

Competition & brand share

The top 5 products capture 73% of clicks — a locked-up shelf that new listings rarely crack.

Brands

13 rising

Sellers

81

Top-5 brand share

85%

Top 20: 100%

Top-5 click share

73%

Top 20: 100%

Open market

13%

  • Billie Eilish68%
  • LISAPACK6%
  • Yamadura5%
  • Fusupak3%
  • DPLASKA3%
  • forebile3%
  • Open — no brand owns it (7 brands, 13%)

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — -5.4% search growth over the last 90 days.
2K2KSpike '24Black Friday '24Holiday '24Prime Day '25Spike '25Holiday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Nov, Dec · busiest ÷ quietest = 4.3×

Top billie eilish perfume travel size search terms

  • travel spray perfume20K/yr
  • billie eilish perfume mini17K/yr
  • burberry perfume for women travel size6K/yr
  • burberry travel size perfume7K/yr
  • perfume travel spray6K/yr
  • billie eilish perfume travel size6K/yr
  • mini billie eilish perfume7K/yr
  • billie eilish perfume sample3K/yr
  • billie eilish perfume travel2K/yr
  • billie eilish mini perfume set3K/yr
All search terms

Top billie eilish perfume travel size products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

0%10%$4K20%$8K30%$12K40%$16K1001K10K100K Reviews — right = deep review moat Market share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 17 tracked products in this niche — three views at once, no toggling.

What buyers say about billie eilish perfume travel size

What buyers praise and complain about, mined from review topics.

What buyers love

Smell40%

“Beautiful fragrance”

Ease Of Use11%

“Easy to use”

Quality-Overall9%

“Excellent and decently made”

Size-Overall6%

“they fit great in your travel toiletry bag”

Value For Money6%

“Good value for money”

Advertised Vs Actual Product4%

“Exactly what I ordered”

Portability3%

“It's nice, very portable, very portable”

Color3%

“The colors are pretty”

Durability3%

“Surprisingly durable”

Efficiency2%

“this does the job”

What buyers complain about

Smell29%

“It doesnt smell good at all”

Leak-Proof18%

“Leaked everywhere”

Functionality-Overall7%

“Do not work as described”

Quality-Overall7%

“feel low quality”

Size-Overall6%

“They were tiny”

Value For Money6%

“Over priced”

Durability3%

“Broke easy”

Advertised Vs Actual Product2%

“Pretty misleading”

Ease Of Use2%

“It was not easy to use”

Motor Power1%

“pumps didnt work”

Top return reasons

Size-Overall34%
Functionality-Overall15%
Leak-Proof9%
Advertised Vs Actual Product8%
Defective Material/Parts5%
Smell5%
Motor Power4%
Compatibility-Overall3%
Quality-Overall2%
Value For Money2%

Common questions

Is billie eilish perfume travel size profitable to sell on Amazon United States?
The niche generates $41K/yr across 17 tracked products. 2 of 2 products launched in the last 360 days are still selling. 90-day search growth is -5.4%. Flapen's verdict: Skip it (38/100).
How competitive is the billie eilish perfume travel size niche?
13 brands and 81 sellers compete. The top 5 products take 73% of clicks and top 5 brands hold 85% of demand.
What do buyers complain about in billie eilish perfume travel size?
Top complaints mined from reviews: Smell, Leak-Proof, Functionality-Overall. The return rate is 0.8%.
When does demand for billie eilish perfume travel size peak?
Demand peaks in Nov–Dec; the busiest month runs 4.3× the quietest.
What does it cost to enter the billie eilish perfume travel size niche?
Listings span $4.43–$49.36; the average listing price is $20.11 (sweet spot $15–$100). The average incumbent carries 6,471 reviews — the moat a new listing must climb.