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Bikini Wax Strips

Maybe

The products selling today average only 3.8★. But the top 5 brands take 98% of clicks, so Bikini Wax Strips is a Maybe.

Flapen Score
56
56 / 100
Top 17% of 10,978 Beauty & Personal Care niches · +8 vs the category median of 48
Market size
$545K/yr357K searches / yr
90-day growth
+24.0%search demand this quarter
Competition
73%top-5 click share · 6 brands · 101 sellers

Flapen Score

Bikini Wax Strips against its category

The dotted line is the Beauty & Personal Care average. Past it, Bikini Wax Strips is stronger. Inside it, weaker.

56Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Bikini Wax Strips market on Amazon at a glance

Shoppers on Amazon United States searched for Bikini Wax Strips 357K times last year and spent an estimated $545K. The top 5 brands take 98% of clicks. Demand peaks in Jun. Flapen scores it 56 out of 100, a Maybe.

01 · Demand

An estimated 12.8% of those searches ended in a purchase.

Shoppers searched for this 357K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 12.8% of those searches ended in a purchase. Searches in the last 90 days moved +24.0% against the 90 days before. Searches, conversion and average price together put the market at an estimated $545K a year.

Searches, last 12 months
357K
Growth, 90 days vs prior 90
+24.0%
Conversion, latest week
12.8%
Market size, estimated
$545Ka year
Peak month
June1.6× the quietest month
Top search term
bikini wax strips78K searches a year

02 · Price

A sale here is worth $11.93.

Listings sell for $11.93 on average, from $5.26 to $26.95. Amazon reports units sold in ranges. This niche sold 40K to 50K a year. The average listing sells 3,000 to 4,000 of them. At $11.93 that is $36K to $48K a year per listing.

Average price
$11.93under the $15 to $100 sweet spot
Price range
$5.26–$26.95
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
40K–50K
Units per listing a year
3,000–4,000
Revenue per listing a year
$36K–$48K
Returns
0.6%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is reviews.

79% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #18 within Women's. It carries 5,472 reviews at 3.79 stars, so a new listing needs social proof before a better product.

Sponsored listings
79%
Prime listings
100%
Out of stock, average day
0.0%
Average rank
#18in Women's
Average rating
3.79 starsAmazon United States average 4.42 stars
Average reviews
5,472per listing
Listings tracked
14

04 · Newcomers

1 of last year's 2 launches cleared the first-year sales bar.

2 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 56 months on average, so the names here are settling in.

Launched, last 12 months
2
Successful launches
1Amazon's first-year sales bar
Average brand age
56 months

Products

Top Bikini Wax Strips products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 73% of clicks. A locked shelf that new listings rarely crack.

Brands

6 rising

Sellers

101

Top-5 brand share

98%

Top 20: 100%

Top-5 click share

73%

Top 20: 100%

Open market

0%

  • Brand 143%
  • Brand 241%
  • Brand 35%
  • Brand 45%
  • Brand 54%
  • Brand 62%
  • Open — no brand owns it (0%)

Demand

Bikini Wax Strips search demand

Weekly searches over the year, seasonality beneath. Pick a range.

10K6KSpike '24Prime Day '25SepDecMarJunAugNovMarMay

Peak months: Jun · busiest ÷ quietest = 1.6×

Search terms

Top Bikini Wax Strips search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • bikini wax strips78K/yr
  • veet wax strips88K/yr
  • nair wax strips64K/yr
  • nair wax17K/yr
  • brazilian wax strips16K/yr
  • wax strips bikini19K/yr
  • veet wax14K/yr
  • nair wax strips face10K/yr
  • bikini wax strips for women8K/yr
  • wax strips for brazilian waxing10K/yr

Reviews and returns

What reviews say buyers love and hate about Bikini Wax Strips

We read the reviews and the return reasons for every product selling here.

15%of positive reviews mention “Ease Of Use”
24%of negative reviews mention “Functionality-Overall”
0.6%of orders come back
“Not effective”
A buyer, on “Functionality-Overall”24% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

22 topics

NegativePositive

FAQ

Common Bikini Wax Strips questions

Answered from the same tracked data.