Bikini Wax
MaybeAn estimated 1.1% of orders come back. But the average product has 7,287 reviews to catch up to, so Bikini Wax is a Maybe.
- Flapen Score
- 56 / 100Top 17% of 10,978 Beauty & Personal Care niches · +8 vs the category median of 4856
- Market size
- $237K/yr183K searches / yr
- 90-day growth
- +8.6%search demand this quarter
- Competition
- 57%top-5 click share · 13 brands · 99 sellers
Flapen Score
Bikini Wax against its category
The dotted line is the Beauty & Personal Care average. Past it, Bikini Wax is stronger. Inside it, weaker.
Market
The Bikini Wax market on Amazon at a glance
Shoppers on Amazon United States searched for Bikini Wax 183K times last year and spent an estimated $237K. The top 5 brands take 86% of clicks. Demand peaks in Jun–Jul. Flapen scores it 56 out of 100, a Maybe.
01 · Demand
An estimated 6.4% of those searches ended in a purchase.
Shoppers searched for this 183K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 6.4% of those searches ended in a purchase. Searches in the last 90 days moved +8.6% against the 90 days before. Searches, conversion and average price together put the market at an estimated $237K a year.
- Searches, last 12 months
- 183K
- Growth, 90 days vs prior 90
- +8.6%
- Conversion, latest week
- 6.4%
- Market size, estimated
- $237Ka year
- Peak month
- June2.9× the quietest month
- Top search term
- brazilian wax105K searches a year
02 · Price
A sale here is worth $20.38.
Listings sell for $20.38 on average, from $6.04 to $48.98. Amazon reports units sold in ranges. This niche sold 10K to 13K a year. The average listing sells 500 to 750 of them. At $20.38 that is $10K to $15K a year per listing.
- Average price
- $20.38inside the $15 to $100 sweet spot
- Price range
- $6.04–$48.98
- Amazon United States median price
- $24.38across 115,062 niches
- Units sold a year
- 10K–13K
- Units per listing a year
- 500–750
- Revenue per listing a year
- $10K–$15K
- Returns
- 1.1%of orders · Amazon United States median 2.1%
03 · Entry bar
The bar here is ads and reviews.
91% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #34 within Women's. It carries 7,287 reviews at 4.27 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 91%
- Prime listings
- 100%
- Out of stock, average day
- 0.0%
- Average rank
- #34in Women's
- Average rating
- 4.27 starsAmazon United States average 4.42 stars
- Average reviews
- 7,287per listing
- Listings tracked
- 22
04 · Newcomers
Brands here are established.
The brands on the shelf have sold for 60 months on average, so the names here are established.
- Launched, last 12 months
- 0
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 60 months
Products
Top Bikini Wax products & what they sell for
The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.
Prices and ratings read from Amazon on Jul 15, 2026. The live listing can differ.
Top sellers
by estimated 90-day click share
GIGI Brazilian Bikini Wax Microwave Formula Hard Wax for Hair Removal 8 oz
- Price
- $11.11
- Rating
- 4.1/5
- Reviews
- 3,336
- Age
- 19y ago

GiGi All Purpose Hard Wax for Hair Removal Face & Body Waxing 14 oz
- Price
- $14.23
- Rating
- 4.3/5
- Reviews
- 3,714
- Age
- 13y ago

GiGi Brazilian Body Hard Wax No Strip Wax for Brazilian Waxing Hair Removal Wax for Sensitive Areas 14 oz Pack of 2
- Price
- $23.19
- Rating
- 4.5/5
- Reviews
- 876
- Age
- 11y ago

GiGi Brazilian Body Hard Wax No Strip Wax for Brazilian Waxing Hair Removal Wax for Sensitive Areas 14 oz Pack of 3
- Price
- $34.82
- Rating
- 4.9/5
- Reviews
- 26
- Age
- 12y ago

GiGi Brazilian Bikini Wax Microwave Kit - Hard Wax for Sensitive Skin Face & Body Hair Removal No Strips Needed Easy At-Home Waxing Kit
- Price
- $12.83
- Rating
- 3.9/5
- Reviews
- 2,132
- Age
- 7y ago
Trending
estimated 90-day click momentum
GiGi Hard Wax Beads for Hair Removal Empty Wax Refill Can for Hard Wax Beads - Professional Wax Warmer Compatible Reusable & Heat-Resistant Container for Easy Waxing
- Price
- $6.04
- Rating
- 4.6/5
- Reviews
- 1,772
- Age
- 8y ago

Sugardoh Sugar Waxing Kit for Women As Seen On Shark Tank (Mini Kit Firm) Face Arms & Legs Sugar Wax Hair Removal- Sugaring Tiktok Viral Products- Bikini Wax Kit for Women - Sugaring Kit
- Price
- $29.72
- Rating
- 3.8/5
- Reviews
- 1,032
- Age
- 3y ago

GiGi Brazilian Body Hard Wax No Strip Wax for Brazilian Waxing Hair Removal Wax for Sensitive Areas 14 oz Pack of 2
- Price
- $23.19
- Rating
- 4.5/5
- Reviews
- 876
- Age
- 11y ago

Waxness Russian Pearl Hard Wax Beads 2.2 lb (1 kg) Rosin-Free Stripless Hard Wax with Creamy Texture and Skin Visibility Professional Use Made in Italy
- Price
- $29.03
- Rating
- 4.7/5
- Reviews
- 893
- Age
- 8y ago

Cirepil BLUE Stripless Hard Wax Beads Bag 14.11oz / 400g
- Price
- $24.06
- Rating
- 4.5/5
- Reviews
- 29,895
- Age
- 14y ago
Newest
by launch date
Nair Lux Wax Microwaveable Hot Waxing Kit for Women Stripless Hair Removal for Legs Underarms Bikini at Home Proven Effective on Short Hair 1 Count 7.05 Oz
- Price
- $12.53
- Rating
- 3.9/5
- Reviews
- 972
- Age
- 1y ago

Billie Wax Kit - Face & Bikini - 32 wax strips - 6 post-wax serum wipes
- Price
- $9.84
- Rating
- 3.7/5
- Reviews
- 1,976
- Age
- 3y ago

Sugardoh Sugar Waxing Kit for Women As Seen On Shark Tank (Mini Kit Firm) Face Arms & Legs Sugar Wax Hair Removal- Sugaring Tiktok Viral Products- Bikini Wax Kit for Women - Sugaring Kit
- Price
- $29.72
- Rating
- 3.8/5
- Reviews
- 1,032
- Age
- 3y ago

Tress Wellness Wax Beads - Award Winning - Safe for Skin - Dermatologically Tested - At-Home Kit for Bikini Brazilian & Full Body - Bikini Star 1.2lb
- Price
- $20.92
- Rating
- 4.5/5
- Reviews
- 15,961
- Age
- 3y ago

GIRLEARLE Hard Wax Beads 1lb Wax Beans for Hair Removal Sensitive Skin with Rose Formula Perfect for Full Body Facial Brazilian Bikini and Legs at Home Wax Refill for Women Men (pink)
- Price
- $16.66
- Rating
- 4.5/5
- Reviews
- 5,599
- Age
- 4y ago
Competition
Competition: brands, sellers & click share
The top 5 products take an estimated 57% of clicks. Leaders hold, but buyers still shop past them.
Brands
13 rising
Sellers
99
Est. top-5 brand share
86%
Top 20: 100%
Est. top-5 click share
57%
Top 20: 98%
Open market
11%
- GIGI68%
- Surgiwax6%
- Nad's4%
- Tress Wellness4%
- Cirepil4%
- KOTAMU3%
- Open — no brand owns it (7 brands, 11%)
Demand
Bikini Wax search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Jun, Jul · busiest ÷ quietest = 2.9×
Search terms
Top Bikini Wax search terms shoppers use
The exact words shoppers type, with estimated yearly volume, growth, and conversion.
- brazilian wax105K/yr
- gigi hard wax39K/yr
- gigi brazilian body hard wax11K/yr
- brazillian wax6K/yr
- brazilian bikini wax6K/yr
- hard wax gigi5K/yr
- gigi brazilian wax5K/yr
- pubic hair wax3K/yr
- butt wax3K/yr
Reviews and returns
What reviews say buyers love and hate about Bikini Wax
We read the reviews and the return reasons for every product selling here.
“It works terrible”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
19 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Bikini Wax questions
Answered from the same tracked data.
Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data









