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Bikini Wax

Maybe

An estimated 1.1% of orders come back. But the average product has 7,287 reviews to catch up to, so Bikini Wax is a Maybe.

Flapen Score
56
56 / 100
Top 17% of 10,978 Beauty & Personal Care niches · +8 vs the category median of 48
Market size
$237K/yr183K searches / yr
90-day growth
+8.6%search demand this quarter
Competition
57%top-5 click share · 13 brands · 99 sellers

Flapen Score

Bikini Wax against its category

The dotted line is the Beauty & Personal Care average. Past it, Bikini Wax is stronger. Inside it, weaker.

56Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Bikini Wax market on Amazon at a glance

Shoppers on Amazon United States searched for Bikini Wax 183K times last year and spent an estimated $237K. The top 5 brands take 86% of clicks. Demand peaks in Jun–Jul. Flapen scores it 56 out of 100, a Maybe.

01 · Demand

An estimated 6.4% of those searches ended in a purchase.

Shoppers searched for this 183K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 6.4% of those searches ended in a purchase. Searches in the last 90 days moved +8.6% against the 90 days before. Searches, conversion and average price together put the market at an estimated $237K a year.

Searches, last 12 months
183K
Growth, 90 days vs prior 90
+8.6%
Conversion, latest week
6.4%
Market size, estimated
$237Ka year
Peak month
June2.9× the quietest month
Top search term
brazilian wax105K searches a year

02 · Price

A sale here is worth $20.38.

Listings sell for $20.38 on average, from $6.04 to $48.98. Amazon reports units sold in ranges. This niche sold 10K to 13K a year. The average listing sells 500 to 750 of them. At $20.38 that is $10K to $15K a year per listing.

Average price
$20.38inside the $15 to $100 sweet spot
Price range
$6.04–$48.98
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
10K–13K
Units per listing a year
500–750
Revenue per listing a year
$10K–$15K
Returns
1.1%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is ads and reviews.

91% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #34 within Women's. It carries 7,287 reviews at 4.27 stars, so a new listing needs social proof before a better product.

Sponsored listings
91%
Prime listings
100%
Out of stock, average day
0.0%
Average rank
#34in Women's
Average rating
4.27 starsAmazon United States average 4.42 stars
Average reviews
7,287per listing
Listings tracked
22

04 · Newcomers

Brands here are established.

The brands on the shelf have sold for 60 months on average, so the names here are established.

Launched, last 12 months
0
Successful launches
0Amazon's first-year sales bar
Average brand age
60 months

Products

Top Bikini Wax products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 57% of clicks. Leaders hold, but buyers still shop past them.

Brands

13 rising

Sellers

99

Top-5 brand share

86%

Top 20: 100%

Top-5 click share

57%

Top 20: 98%

Open market

11%

  • Brand 168%
  • Brand 26%
  • Brand 34%
  • Brand 44%
  • Brand 54%
  • Brand 63%
  • Open — no brand owns it (7 brands, 11%)

Demand

Bikini Wax search demand

Weekly searches over the year, seasonality beneath. Pick a range.

10K6KSpike '24Black Friday '24Holiday '24Spike '25SepDecMarJunAugNovMarMay

Peak months: Jun, Jul · busiest ÷ quietest = 2.9×

Search terms

Top Bikini Wax search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • brazilian wax105K/yr
  • gigi hard wax39K/yr
  • gigi brazilian body hard wax11K/yr
  • brazillian wax6K/yr
  • brazilian bikini wax6K/yr
  • hard wax gigi5K/yr
  • gigi brazilian wax5K/yr
  • pubic hair wax3K/yr
  • butt wax3K/yr

Reviews and returns

What reviews say buyers love and hate about Bikini Wax

We read the reviews and the return reasons for every product selling here.

17%of positive reviews mention “Ease Of Use”
13%of negative reviews mention “Functionality-Overall”
1.1%of orders come back
“It works terrible”
A buyer, on “Functionality-Overall”13% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

19 topics

NegativePositive

FAQ

Common Bikini Wax questions

Answered from the same tracked data.