Bikini Shave Gel
FailThe top 5 brands take 98% of clicks, so Bikini Shave Gel is a Fail.
- Flapen Score
- 42 / 100Ranks 7,858 of 10,978 Beauty & Personal Care niches · −6 vs the category median of 4842
- Market size
- $56K/yr46K searches / yr
- 90-day growth
- +26.8%search demand this quarter
- Competition
- 69%top-5 click share · 6 brands · 77 sellers
Flapen Score
Bikini Shave Gel against its category
The dotted line is the Beauty & Personal Care average. Past it, Bikini Shave Gel is stronger. Inside it, weaker.
Market
The Bikini Shave Gel market on Amazon at a glance
Shoppers on Amazon United States searched for Bikini Shave Gel 46K times last year and spent an estimated $56K. The top 5 brands take 98% of clicks. Flapen scores it 42 out of 100, a Fail.
01 · Demand
An estimated 9.7% of those searches ended in a purchase.
Shoppers searched for this 46K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 9.7% of those searches ended in a purchase. Searches in the last 90 days moved +26.8% against the 90 days before. Searches, conversion and average price together put the market at an estimated $56K a year.
- Searches, last 12 months
- 46K
- Growth, 90 days vs prior 90
- +26.8%
- Conversion, latest week
- 9.7%
- Market size, estimated
- $56Ka year
- Top search term
- bikini shave gel10K searches a year
02 · Price
A sale here is worth $12.68.
Listings sell for $12.68 on average, from $4.29 to $24.65. Amazon reports units sold in ranges. This niche sold 5K to 6K a year. The average listing sells 250 to 500 of them. At $12.68 that is $3K to $6K a year per listing.
- Average price
- $12.68under the $15 to $100 sweet spot
- Price range
- $4.29–$24.65
- Amazon United States median price
- $24.38across 115,062 niches
- Units sold a year
- 5K–6K
- Units per listing a year
- 250–500
- Revenue per listing a year
- $3K–$6K
- Returns
- 0.2%of orders · Amazon United States median 2.1%
03 · Entry bar
The bar here is ads and reviews.
93% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #14 within Women's. It carries 6,671 reviews at 4.58 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 93%
- Prime listings
- 100%
- Out of stock, average day
- 0.0%
- Average rank
- #14in Women's
- Average rating
- 4.58 starsAmazon United States average 4.42 stars
- Average reviews
- 6,671per listing
- Listings tracked
- 15
04 · Newcomers
1 of last year's 1 launches cleared the first-year sales bar.
1 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 78 months on average, so the names here are established.
- Launched, last 12 months
- 1
- Successful launches
- 1Amazon's first-year sales bar
- Average brand age
- 78 months
Products
Top Bikini Shave Gel products & what they sell for
The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.
Prices and ratings read from Amazon on Jul 15, 2026. The live listing can differ.
Top sellers
by estimated 90-day click share
Bikini Zone Anti-Bump Shave Gel for Sensitive Areas 5 Oz 3 Pack
- Price
- $12.11
- Rating
- 4.6/5
- Reviews
- 3,611
- Age
- 12y ago

Bikini Zone Anti-Bump Shave Gel for Sensitive Areas 5 Oz 1 Pack
- Price
- $9.90
- Rating
- 4.6/5
- Reviews
- 3,611
- Age
- 11y ago

IntiMD Coochy Plus Intimate Shaving Cream SWEET BLISS For Pubic Bikini Line Armpit - Rash-Free With Patent-Pending MOISTURIZING+ Formula Prevents Razor Burns & Bumps In-Grown Hairs 8.5oz (1-Pack)
- Price
- $14.41
- Rating
- 4.6/5
- Reviews
- 20,343
- Age
- 7y ago

Billie - V Smooth - Shave Gel + Cleanser for Pubic Hair & Skin - pH-Balanced - Fragrance-Free - Gynecologist-Approved - 6.5 oz.
- Price
- $13.34
- Rating
- 4.4/5
- Reviews
- 853
- Age
- 2y ago

eos Cashmere Shave Oil Fresh & Cozy Moisturizing Shave Oil 6 oz
- Price
- $7.87
- Rating
- 4.7/5
- Reviews
- 8,032
- Age
- 1y ago
Trending
estimated 90-day click momentum
Bikini Zone Flow All-in-One Travel Razor with 1 oz Anti-Bump Shave Gel 3-Blade Disposable Razor for Bikini & Sensitive Areas
- Price
- $9.72
- Rating
- 4.2/5
- Reviews
- 111
- Age
- 5mo ago

Bikini Zone Anti-Bump Shave Gel for Sensitive Areas 5 Oz 1 Pack
- Price
- $9.90
- Rating
- 4.6/5
- Reviews
- 3,611
- Age
- 11y ago

eos Cashmere Shave Oil Vanilla Cashmere Moisturizing Shave Oil 6 oz
- Price
- $7.92
- Rating
- 4.7/5
- Reviews
- 8,032
- Age
- 2y ago

IntiMD Coochy Plus Intimate Shaving Complete Kit - Sweet Bliss & Organic After Shave Protection Soothing Moisturizer Mist - Antioxidant Formula Prevents Razor Burns Itchiness & Ingrown Hair
- Price
- $24.08
- Rating
- 4.5/5
- Reviews
- 10,883
- Age
- 6y ago

IntiMD Coochy Plus Intimate Shaving Cream SWEET BLISS For Pubic Bikini Line Armpit - Rash-Free With Patent-Pending MOISTURIZING+ Formula Prevents Razor Burns & Bumps In-Grown Hairs 8.5oz (1-Pack)
- Price
- $14.41
- Rating
- 4.6/5
- Reviews
- 20,343
- Age
- 7y ago
Newest
by launch date
Bikini Zone Flow All-in-One Travel Razor with 1 oz Anti-Bump Shave Gel 3-Blade Disposable Razor for Bikini & Sensitive Areas
- Price
- $9.72
- Rating
- 4.2/5
- Reviews
- 111
- Age
- 5mo ago

Bikini Zone Soothing Shave Gel Combo 5 oz Full Size & 3 Travel 1 oz Minis
- Price
- $24.65
- Rating
- 4.6/5
- Reviews
- 3,611
- Age
- 1y ago

eos Cashmere Shave Oil Fresh & Cozy Moisturizing Shave Oil 6 oz
- Price
- $7.87
- Rating
- 4.7/5
- Reviews
- 8,032
- Age
- 1y ago

eos Cashmere Shave Oil Vanilla Cashmere Moisturizing Shave Oil 6 oz
- Price
- $7.92
- Rating
- 4.7/5
- Reviews
- 8,032
- Age
- 2y ago

Billie Whipped Shave Cream - Ultra Gentle Protection - Fragrance-Free & Dermatologist-Approved - Designed for Sensitive Skin - 6.5 fl oz
- Price
- $9.71
- Rating
- 4.5/5
- Reviews
- 786
- Age
- 2y ago
Competition
Competition: brands, sellers & click share
The top 5 products take an estimated 69% of clicks. Leaders hold, but buyers still shop past them.
Brands
6 falling
Sellers
77
Est. top-5 brand share
98%
Top 20: 100%
Est. top-5 click share
69%
Top 20: 100%
Open market
0%
- Bikini Zone57%
- IntiMD18%
- eos11%
- Billie9%
- Coochy3%
- Aveeno2%
Search terms
Top Bikini Shave Gel search terms shoppers use
The exact words shoppers type, with estimated yearly volume, growth, and conversion.
- bikini shave gel10K/yr
- bikini shave cream7K/yr
- bikini zone shave gel10K/yr
- bikini shaving cream6K/yr
- anti bump shave gel3K/yr
- shaving cream for women bikini area6K/yr
- bikini zone anti bump shave gel3K/yr
Reviews and returns
What reviews say buyers love and hate about Bikini Shave Gel
We read the reviews and the return reasons for every product selling here.
“the scent is way too strong”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
20 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Bikini Shave Gel questions
Answered from the same tracked data.
Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data









