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Bikini Shave Gel

Fail

The top 5 brands take 98% of clicks, so Bikini Shave Gel is a Fail.

Flapen Score
42
42 / 100
Ranks 7,858 of 10,978 Beauty & Personal Care niches · −6 vs the category median of 48
Market size
$56K/yr46K searches / yr
90-day growth
+26.8%search demand this quarter
Competition
69%top-5 click share · 6 brands · 77 sellers

Flapen Score

Bikini Shave Gel against its category

The dotted line is the Beauty & Personal Care average. Past it, Bikini Shave Gel is stronger. Inside it, weaker.

42Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Bikini Shave Gel market on Amazon at a glance

Shoppers on Amazon United States searched for Bikini Shave Gel 46K times last year and spent an estimated $56K. The top 5 brands take 98% of clicks. Flapen scores it 42 out of 100, a Fail.

01 · Demand

An estimated 9.7% of those searches ended in a purchase.

Shoppers searched for this 46K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 9.7% of those searches ended in a purchase. Searches in the last 90 days moved +26.8% against the 90 days before. Searches, conversion and average price together put the market at an estimated $56K a year.

Searches, last 12 months
46K
Growth, 90 days vs prior 90
+26.8%
Conversion, latest week
9.7%
Market size, estimated
$56Ka year
Top search term
bikini shave gel10K searches a year

02 · Price

A sale here is worth $12.68.

Listings sell for $12.68 on average, from $4.29 to $24.65. Amazon reports units sold in ranges. This niche sold 5K to 6K a year. The average listing sells 250 to 500 of them. At $12.68 that is $3K to $6K a year per listing.

Average price
$12.68under the $15 to $100 sweet spot
Price range
$4.29–$24.65
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
5K–6K
Units per listing a year
250–500
Revenue per listing a year
$3K–$6K
Returns
0.2%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is ads and reviews.

93% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #14 within Women's. It carries 6,671 reviews at 4.58 stars, so a new listing needs social proof before a better product.

Sponsored listings
93%
Prime listings
100%
Out of stock, average day
0.0%
Average rank
#14in Women's
Average rating
4.58 starsAmazon United States average 4.42 stars
Average reviews
6,671per listing
Listings tracked
15

04 · Newcomers

1 of last year's 1 launches cleared the first-year sales bar.

1 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 78 months on average, so the names here are established.

Launched, last 12 months
1
Successful launches
1Amazon's first-year sales bar
Average brand age
78 months

Products

Top Bikini Shave Gel products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 69% of clicks. Leaders hold, but buyers still shop past them.

Brands

6 falling

Sellers

77

Top-5 brand share

98%

Top 20: 100%

Top-5 click share

69%

Top 20: 100%

Open market

0%

  • Brand 157%
  • Brand 218%
  • Brand 311%
  • Brand 49%
  • Brand 53%
  • Brand 62%

Search terms

Top Bikini Shave Gel search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • bikini shave gel10K/yr
  • bikini shave cream7K/yr
  • bikini zone shave gel10K/yr
  • bikini shaving cream6K/yr
  • anti bump shave gel3K/yr
  • shaving cream for women bikini area6K/yr
  • bikini zone anti bump shave gel3K/yr

Reviews and returns

What reviews say buyers love and hate about Bikini Shave Gel

We read the reviews and the return reasons for every product selling here.

33%of positive reviews mention “Smell”
13%of negative reviews mention “Smell”
0.2%of orders come back
“the scent is way too strong”
A buyer, on “Smell”13% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

20 topics

NegativePositive

FAQ

Common Bikini Shave Gel questions

Answered from the same tracked data.