Bikini Razors for Women

Shoppers searched for this 482K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 10.4% of those searches ended in a purchase. Searches in the last 90 days moved +20.0% against the 90 days before. Searches, conversion and average price together put the market at an estimated $1.1M a year.

Searches, last 12 months

482K

Growth, 90 days vs prior 90

+20.0%

Conversion, latest week

10.4%

Market size, estimated

$1.1Ma year

Peak month

July2.4× the quietest month

Top search term

venus pubic hair razor156K searches a year

Listings sell for $20.85 on average, from $13.65 to $28.79. Amazon reports units sold in ranges. This niche sold 40K to 50K a year. The average listing sells 3,000 to 4,000 of them. At $20.85 that is $63K to $83K a year per listing.

Average price

$20.85inside the $15 to $100 sweet spot

Price range

$13.65–$28.79

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

40K–50K

Units per listing a year

3,000–4,000

Revenue per listing a year

$63K–$83K

Returns

0.8%of orders · Amazon United States median 2.1%

70% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #20 within Men's. It carries 7,457 reviews at 4.50 stars, so a new listing needs social proof before a better product.

Sponsored listings

70%

Prime listings

100%

Out of stock, average day

0.0%

Average rank

#20in Men's

Average rating

4.50 starsAmazon United States average 4.42 stars

Average reviews

7,457per listing

Listings tracked

10

2 products launched here in the last 12 months. 2 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 32 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months

2

Successful launches

2Amazon's first-year sales bar

Average brand age

32 months