Is bijan perfume for women profitable to sell on Amazon United States?

The niche generates $26K/yr across 13 tracked products. 90-day search growth is -2.1%. Flapen's verdict: Skip it (31/100).

How competitive is the bijan perfume for women niche?

4 brands and 36 sellers compete. The top 5 products take 71% of clicks and top 5 brands hold 100% of demand.

What do buyers complain about in bijan perfume for women?

Top complaints mined from reviews: Smell, Size-Overall, Defective Material/Parts. The return rate is 4.8%.

What does it cost to enter the bijan perfume for women niche?

Listings span $11.97–$148.08; the average listing price is $50.55 (sweet spot $15–$100). The average incumbent carries 6,773 reviews — the moat a new listing must climb.

bijan perfume for women

Skip it

Brand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.

Avg price

Great$50.55

avg listing price — sweet spot $15–$100

Quality gap

Great4.1★

avg incumbent rating — lower means beatable quality

Price range

Good$11.97–$148.08

cheapest to priciest tracked listing — scored on the share inside $15–$100

Returns

Okay4.8%

return rate — above 5% kills the launch gate

Growth

Bad-2.1%

90-day search growth — must beat 0% to launch

Competition

Bad71%

top-5 click share — a locked-up shelf

Review moat

Bad6,772.54

avg incumbent reviews — the moat a new listing must climb

Conversion

Bad1.3%

search→purchase rate — share of searches ending in a sale

Market size

Bad$26K

$26K/yr · 41K searches

Brand share

Bad100%

top-5 brand share — brand-locked demand

Signals High Price

According to Flapen's Amazon United States niche tracking, bijan perfume for women is a $26K/yr Amazon United States market (41K searches/yr). The top 5 brands hold 100% of demand. Verdict: Skip it — 31/100.

Data updated Jul 20, 2026 · scored weekly · How we score niches

bijan perfume for women market data

Units sold / yr: 2K–2K; avg 100–250/product
Revenue / yr: $76K–$101K; units × avg price
Conversion rate: 1.3%
Avg BSR: #3,036
Page quality: 0%
Prime: 15%
Sponsored: 23%
Out of stock: 7.7%
Avg brand age: 73 months
Avg seller age: 159 days

Competition & brand share

The top 5 products capture 71% of clicks — a locked-up shelf that new listings rarely crack.

Brands

4 rising

Sellers

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

71%

Top 20: 100%

Open market

Bijan90%
CHICGAL4%
MOBETTER FRAGRANCE OILS3%
BIJAN WICKED3%
Open — no brand owns it (0%)

Demand

Weekly Amazon search volume, last 26 weeks — -2.1% search growth over the last 90 days.

Open Trend

Top bijan perfume for women search terms

bijan perfume for women25K/yr -0.5%1.3% conv.
bijan5K/yr +4.0%1.6% conv.
bijon for women5K/yr -7.5%2.7% conv.
bijan perfume6K/yr -11.4%1.3% conv.

All search terms

Top bijan perfume for women products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)1 product missing review or click data not plotted

All 13 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

Bijan By Bijan For Women. Eau De Toilette Spray 2.5 Oz

Bijan$50.094.5★1,842 rev

Bijan VIP by Bijan for Women - 2.5 Ounce EDT Spray

Bijan$61.543.8★53 rev

Bijan by Bijan for Men - 2.5 Ounce EDT Spray (11902)

Bijan$27.914.5★749 rev

BIJAN by Bijan Eau De Toilette Spray 2.5 oz

Bijan$32.884.2★179 rev

BIJAN STYLE by Bijan EDT SPRAY 2.5 OZ

Bijan$95.863.6★4 rev

Newest

by launch date

Summer Kimono Cardigan for Women Sheer Light Tops Casual Open Front Swimwear Shirts Beach Cover ups (Boho Purple L)

CHICGAL$13.2883,874 rev

4y ago

Dna By Bijan for Women 5ml / .16 Oz Eau De Parfum (Old Formula)

Bijan$33.7925 rev

6y ago

MOBETTER FRAGRANCE OILS Impression of Bijan (W) Women Perfume Body Oil Oriental Floral fragrance for women Long Lasting Travel Size Uncut

MOBETTER FRAGRANCE OILS$11.9726 rev

8y ago

BIJAN BIJAN MEN EDT/COLOGNE SPRAY 2.5 OZ FRGMEN by Bijan

Bijan$31.26217 rev

9y ago

BIJAN WITH A TWIST by Bijan Womens Eau De Parfum Spray 3.4 oz by Bijan

Bijan$148.080 rev

9y ago

What buyers say about bijan perfume for women

What buyers praise and complain about, mined from review topics.

What buyers love

Color33%

“Love the colors”

Smell25%

“Love ❤️ My ultimate perfume”

Size-Overall22%

“It nice and fits”

Quality-Overall8%

“Supern brand”

What buyers complain about

Smell50%

“This is the worst perfume I have ever smelled”

Size-Overall13%

“Order two sizes up”

Defective Material/Parts13%

“This product has a faulty sprayer”

Strength13%

“Bijan not as strong as it used to be doesnt last”

Color4%

“I didnt like the overall Color”

Quality-Overall4%

“The Quality was not as I expected”

Top return reasons

Size-Overall30%

Color18%

Material Quality11%

Length7%

Shape/Style6%

Advertised Vs Actual Product4%

Sleeve Fit3%

Chest Fit3%

Thin3%

Shoulder Fit2%

Common questions

Is bijan perfume for women profitable to sell on Amazon United States?: The niche generates $26K/yr across 13 tracked products. 90-day search growth is -2.1%. Flapen's verdict: Skip it (31/100).
How competitive is the bijan perfume for women niche?: 4 brands and 36 sellers compete. The top 5 products take 71% of clicks and top 5 brands hold 100% of demand.
What do buyers complain about in bijan perfume for women?: Top complaints mined from reviews: Smell, Size-Overall, Defective Material/Parts. The return rate is 4.8%.
What does it cost to enter the bijan perfume for women niche?: Listings span $11.97–$148.08; the average listing price is $50.55 (sweet spot $15–$100). The average incumbent carries 6,773 reviews — the moat a new listing must climb.