Skip to content

Big Poppa Gel

Fail

The top 5 products take 100% of clicks, so Big Poppa Gel is a Fail.

Flapen Score
49
49 / 100
Top 42% of 10,978 Beauty & Personal Care niches · +1 vs the category median of 48
Market size
$273K/yr187K searches / yr
90-day growth
+33.6%search demand this quarter
Competition
100%top-5 click share · 1 brands · 27 sellers

Flapen Score

Big Poppa Gel against its category

The dotted line is the Beauty & Personal Care average. Past it, Big Poppa Gel is stronger. Inside it, weaker.

49Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Big Poppa Gel market on Amazon at a glance

Shoppers on Amazon United States searched for Big Poppa Gel 187K times last year and spent an estimated $273K. One brand takes every click. Demand peaks in Jun. Flapen scores it 49 out of 100, a Fail.

01 · Demand

An estimated 10.4% of those searches ended in a purchase.

Shoppers searched for this 187K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 10.4% of those searches ended in a purchase. Searches in the last 90 days moved +33.6% against the 90 days before. Searches, conversion and average price together put the market at an estimated $273K a year.

Searches, last 12 months
187K
Growth, 90 days vs prior 90
+33.6%
Conversion, latest week
10.4%
Market size, estimated
$273Ka year
Peak month
June1.6× the quietest month
Top search term
big poppa gel54K searches a year

02 · Price

A sale here is worth $13.95.

Listings sell for $13.95 on average, from $11.91 to $16.85. Amazon reports units sold in ranges. This niche sold 15K to 20K a year. The average listing sells 3,000 to 4,000 of them. At $13.95 that is $42K to $56K a year per listing.

Average price
$13.95under the $15 to $100 sweet spot
Price range
$11.91–$16.85
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
15K–20K
Units per listing a year
3,000–4,000
Revenue per listing a year
$42K–$56K
Returns
0.6%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is ads.

100% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #193 within Gels. It carries 592 reviews at 4.43 stars, so a new listing needs social proof before a better product.

Sponsored listings
100%
Prime listings
100%
Out of stock, average day
0.0%
Average rank
#193in Gels
Average rating
4.43 starsAmazon United States average 4.42 stars
Average reviews
592per listing
Listings tracked
4

04 · Newcomers

Brands here are established.

The brands on the shelf have sold for 64 months on average, so the names here are established.

Launched, last 12 months
0
Successful launches
0Amazon's first-year sales bar
Average brand age
64 months

Products

Top Big Poppa Gel products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 100% of clicks. A locked shelf that new listings rarely crack.

Brands

1 falling

Sellers

27

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

100%

Top 20: 100%

Open market

0%

  • Brand 1100%
  • Open — no brand owns it (0%)

Demand

Big Poppa Gel search demand

Weekly searches over the year, seasonality beneath. Pick a range.

5K3KSpike '24Holiday '24Spike '25Holiday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Jun · busiest ÷ quietest = 1.6×

Search terms

Top Big Poppa Gel search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • big poppa gel54K/yr
  • doux gel26K/yr
  • the doux gel24K/yr
  • big poppa curl defining gel46K/yr
  • big poppa18K/yr
  • big poppa hair products10K/yr
  • doux big poppa gel4K/yr
  • big poppa hair gel3K/yr
  • doux big poppa defining gel2K/yr
  • the doux big poppa curl defining gel1K/yr

Reviews and returns

What reviews say buyers love and hate about Big Poppa Gel

We read the reviews and the return reasons for every product selling here.

14%of positive reviews mention “Smell”
17%of negative reviews mention “Moist/Dry”
0.6%of orders come back
“DRY after using this product”
A buyer, on “Moist/Dry”17% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

20 topics

NegativePositive

FAQ

Common Big Poppa Gel questions

Answered from the same tracked data.