big hair ties
Skip itPrices mostly outside the sweet spot ($2.67–$14.58) — this niche doesn't clear our bar today.
Returns
Incredible0.5%return rate — above 5% kills the launch gate
Conversion
Good6.9%search→purchase rate — share of searches ending in a sale
Competition
Good54%top-5 click share — leaders hold, buyers still browse
Growth
Okay+10.1%90-day search growth — must beat 0% to launch
Brand share
Okay86%top-5 brand share — brands hold most of the demand
Quality gap
Okay4.6★avg incumbent rating — lower means beatable quality
Review moat
Bad4,446.46avg incumbent reviews — the moat a new listing must climb
Market size
Bad$79K$79K/yr · 161K searches
Avg price
Bad$7.13avg listing price — sweet spot $15–$100
Price range
Bad$2.67–$14.58cheapest to priciest tracked listing — scored on the share inside $15–$100
According to Flapen's Amazon United States niche tracking, big hair ties is a $79K/yr Amazon United States market (161K searches/yr). The top 5 brands hold 86% of demand. Verdict: Skip it — 42/100.
Data updated Jul 13, 2026 · scored weekly · How we score niches
big hair ties market data
- Units sold / yr
- 15K–20K
- avg 500–750/product
- Revenue / yr
- $107K–$143K
- units × avg price
- Conversion rate
- 6.9%
- Avg BSR
- #327
- Page quality
- 0%
- Prime
- 100%
- Sponsored
- 83%
- Out of stock
- 0.0%
- Avg brand age
- 43 months
- Avg seller age
- 156 days
Competition & brand share
The top 5 products take 54% of clicks — established leaders, but buyers still shop beyond them.Brands
12 rising
Sellers
44
Top-5 brand share
86%
Top 20: 100%
Top-5 click share
54%
Top 20: 94%
Open market
12%
- GOODY50%
- Qooocy22%
- GOSICUKA6%
- EBOOT4%
- Dingion4%
- Revlon3%
- Open — no brand owns it (6 brands, 12%)
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — +10.1% search growth over the last 90 days.No pronounced peak months · busiest ÷ quietest = 1.3×
Top big hair ties search terms
- big hair ties32K/yr
- long hair ties18K/yr
- extra large hair ties16K/yr
- xl hair ties10K/yr
- jumbo hair ties8K/yr
- goody thick hair ties9K/yr
- goody hair ties for thick hair9K/yr
- large ponytail holders7K/yr
- extra thick hair ties7K/yr
- large hair bands6K/yr
Top big hair ties products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Goody Ouchless XL & Extra Thick Hair Elastics - Black Hair Ties for Women No Damage Strong Hold for Thick Hair Curly or Textured Styles - 10 Count Gentle & Secure Ponytail Holders
GOODY$2.674.6★2,468 rev
Qooocy 12-Pack 4x Extra Long Hair Ties - Ideal for Dreadlocks Curly Extra Thick Hair - Durable Oversized and Gentle Ponytail Holders Black
Qooocy$10.014.6★396 rev
GOODY Womens Ouchless Thin Hair Flat Narrow Headwrap Black 6 Count
GOODY$3.164.4★4,260 rev
Goody Super Stretch Thick Hair Black Elastics 15CT
GOODY$4.034.5★196 rev
20 PCS Large Hair Ties for Thick Hair Black Hair Bands for Women Men and Girls No Damage Stretchy Ponytail Holders for Braids (5 cm in Diameter 1 cm in Width)
GOSICUKA$7.914.7★4,625 rev
Newest
by launch date
Black Extra Long Hair Ties No damage 30 Pack 4MM Ouchless Elastic Hair Bands for Womens Hair Elastic Ponytail Holders for Ponytails Thick Medium Hair
Qooocy$6.9938 rev
EBOOT 20 Pieces Large Stretchy Hair Ties Cotton Black Seamless Hair Bands for Women Elastic Ponytail Holders Headband for Thick Heavy and Curly Braids 11 cm in Diameter 4 mm in Width
EBOOT$8.1029 rev
Headbands for Women - 6 Pack Wide Elastic Hair Bands | Stretchy Sweatbands Hair Bands | Soft Sports Thin Head Bands | Non-Slip Accessories Bands for Fashion Washing Face Workouts Yoga Daily Use
HSEM$9.631,470 rev
GIMME Beauty Thick Hair Extra Stretch Bands - Patent-Pending Design for Maximum Hold - Premium Ties for Thick & Curly Hair - Sleek & Strong Hold - Dark Brown 6 Pack
GIMME$7.7910,828 rev
12-Pack 4X Extra Long Hair Ties - Ideal for Dreadlocks Curly Extra Thick Hair - Durable Oversized and Gentle Ponytail Holders XXX Black
Qooocy$10.03188 rev
Trending
90-day click momentumHeadbands for Women - 6 Pack Wide Elastic Hair Bands | Stretchy Sweatbands Hair Bands | Soft Sports Thin Head Bands | Non-Slip Accessories Bands for Fashion Washing Face Workouts Yoga Daily Use
HSEM$9.634.5★
Black Extra Long Hair Ties No damage 30 Pack 4MM Ouchless Elastic Hair Bands for Womens Hair Elastic Ponytail Holders for Ponytails Thick Medium Hair
Qooocy$6.994.7★
EBOOT 20 Pieces Large Stretchy Hair Ties Cotton Black Seamless Hair Bands for Women Elastic Ponytail Holders Headband for Thick Heavy and Curly Braids 11 cm in Diameter 4 mm in Width
EBOOT$8.104.3★
20 PCS Thick Seamless Hair Ties for Curly Heavy and Long Hair Brown Hair Elastics for Women Men and Girls Big Pony tails Holders (5 cm in Diameter 1 cm in Width)
GOSICUKA$8.074.7★
Qooocy 12-Pack 4x Extra Long Hair Ties - Ideal for Dreadlocks Curly Extra Thick Hair - Durable Oversized and Gentle Ponytail Holders Black
Qooocy$10.014.6★
What buyers say about big hair ties
What buyers praise and complain about, mined from review topics.What buyers love
“Perfect elasticity”
“Good quality, as described and arrived quickly”
“I have very thick, coarse hair and these keep my hair in place until I take them off”
“Great deal”
“Durable and reliable”
“this held my hair in place the whole time with no problem”
“As described”
“I love the size”
“Very comfortable”
“Thick and durable”
What buyers complain about
“not a right fit”
“They have no stretch”
“Breaks easily”
“not suitable for thick long hair”
“Poor quality, always break”
“Wanted them to be thicker”
“THEY DONT PULL YOUR HAIR when letting your hair down”
“Not for Super Thick Hair”
“Theyre darker”
“They slide off”
Top return reasons
Common questions
- Is big hair ties profitable to sell on Amazon United States?
- The niche generates $79K/yr across 24 tracked products. 1 of 2 products launched in the last 360 days are still selling. 90-day search growth is +10.1%. Flapen's verdict: Skip it (42/100).
- How competitive is the big hair ties niche?
- 12 brands and 44 sellers compete. The top 5 products take 54% of clicks and top 5 brands hold 86% of demand.
- What do buyers complain about in big hair ties?
- Top complaints mined from reviews: Size-Overall, Stretchability/Expandability/Elasticity, Durability. The return rate is 0.5%.
- When does demand for big hair ties peak?
- Demand is steady year-round — the busiest month runs 1.3× the quietest.
- What does it cost to enter the big hair ties niche?
- Listings span $2.67–$14.58; the average listing price is $7.13 (sweet spot $15–$100). The average incumbent carries 4,446 reviews — the moat a new listing must climb.