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Big Hair Ties

Fail

Prices span $2.67–$14.58, mostly outside the sweet spot, so Big Hair Ties is a Fail.

Flapen Score
42
42 / 100
Ranks 7,858 of 10,978 Beauty & Personal Care niches · −6 vs the category median of 48
Market size
$79K/yr161K searches / yr
90-day growth
+10.1%search demand this quarter
Competition
54%top-5 click share · 12 brands · 44 sellers

Flapen Score

Big Hair Ties against its category

The dotted line is the Beauty & Personal Care average. Past it, Big Hair Ties is stronger. Inside it, weaker.

42Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Big Hair Ties market on Amazon at a glance

Shoppers on Amazon United States searched for Big Hair Ties 161K times last year and spent an estimated $79K. The top 5 brands take 86% of clicks. Flapen scores it 42 out of 100, a Fail.

01 · Demand

An estimated 6.9% of those searches ended in a purchase.

Shoppers searched for this 161K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 6.9% of those searches ended in a purchase. Searches in the last 90 days moved +10.1% against the 90 days before. Searches, conversion and average price together put the market at an estimated $79K a year.

Searches, last 12 months
161K
Growth, 90 days vs prior 90
+10.1%
Conversion, latest week
6.9%
Market size, estimated
$79Ka year
Peak month
August1.3× the quietest month
Top search term
big hair ties32K searches a year

02 · Price

A sale here is worth $7.13.

Listings sell for $7.13 on average, from $2.67 to $14.58. Amazon reports units sold in ranges. This niche sold 15K to 20K a year. The average listing sells 500 to 750 of them. At $7.13 that is $4K to $5K a year per listing.

Average price
$7.13under the $15 to $100 sweet spot
Price range
$2.67–$14.58
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
15K–20K
Units per listing a year
500–750
Revenue per listing a year
$4K–$5K
Returns
0.5%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is reviews.

83% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #327 within Elastics & Ties. It carries 4,446 reviews at 4.59 stars, so a new listing needs social proof before a better product.

Sponsored listings
83%
Prime listings
100%
Out of stock, average day
0.0%
Average rank
#327in Elastics & Ties
Average rating
4.59 starsAmazon United States average 4.42 stars
Average reviews
4,446per listing
Listings tracked
24

04 · Newcomers

1 of last year's 2 launches cleared the first-year sales bar.

2 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 43 months on average, so the names here are settling in.

Launched, last 12 months
2
Successful launches
1Amazon's first-year sales bar
Average brand age
43 months

Products

Top Big Hair Ties products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 54% of clicks. Leaders hold, but buyers still shop past them.

Brands

12 rising

Sellers

44

Top-5 brand share

86%

Top 20: 100%

Top-5 click share

54%

Top 20: 94%

Open market

12%

  • Brand 150%
  • Brand 222%
  • Brand 36%
  • Brand 44%
  • Brand 54%
  • Brand 63%
  • Open — no brand owns it (6 brands, 12%)

Demand

Big Hair Ties search demand

Weekly searches over the year, seasonality beneath. Pick a range.

5K3KHoliday '24Spike '26SepDecMarJunAugNovMarMay

No pronounced peak months · busiest ÷ quietest = 1.3×

Search terms

Top Big Hair Ties search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • big hair ties32K/yr
  • long hair ties18K/yr
  • extra large hair ties16K/yr
  • xl hair ties10K/yr
  • jumbo hair ties8K/yr
  • goody thick hair ties9K/yr
  • goody hair ties for thick hair9K/yr
  • large ponytail holders7K/yr
  • extra thick hair ties7K/yr
  • large hair bands6K/yr

Reviews and returns

What reviews say buyers love and hate about Big Hair Ties

We read the reviews and the return reasons for every product selling here.

12%of positive reviews mention “Stretchability/Expandability/Elasticity”
18%of negative reviews mention “Size-Overall”
0.5%of orders come back
“not a right fit”
A buyer, on “Size-Overall”18% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

17 topics

NegativePositive

FAQ

Common Big Hair Ties questions

Answered from the same tracked data.