Big Beauty Blender
FailDemand is soft, at -19.7% this quarter, so Big Beauty Blender is a Fail.
- Flapen Score
- 38 / 100Ranks 9,296 of 10,978 Beauty & Personal Care niches · −10 vs the category median of 4838
- Market size
- $77K/yr143K searches / yr
- 90-day growth
- -19.7%search demand this quarter
- Competition
- 65%top-5 click share · 12 brands · 37 sellers
Flapen Score
Big Beauty Blender against its category
The dotted line is the Beauty & Personal Care average. Past it, Big Beauty Blender is stronger. Inside it, weaker.
Market
The Big Beauty Blender market on Amazon at a glance
Shoppers on Amazon United States searched for Big Beauty Blender 143K times last year and spent an estimated $77K. The top 5 brands take 80% of clicks. Flapen scores it 38 out of 100, a Fail.
01 · Demand
An estimated 6.3% of those searches ended in a purchase.
Shoppers searched for this 143K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 6.3% of those searches ended in a purchase. Searches in the last 90 days moved -19.7% against the 90 days before. Searches, conversion and average price together put the market at an estimated $77K a year.
- Searches, last 12 months
- 143K
- Growth, 90 days vs prior 90
- -19.7%
- Conversion, latest week
- 6.3%
- Market size, estimated
- $77Ka year
- Peak month
- January1.5× the quietest month
- Top search term
- big beauty blender25K searches a year
02 · Price
A sale here is worth $8.62.
Listings sell for $8.62 on average, from $4.06 to $18.53. Amazon reports units sold in ranges. This niche sold 8K to 10K a year. The average listing sells 250 to 500 of them. At $8.62 that is $2K to $4K a year per listing.
- Average price
- $8.62under the $15 to $100 sweet spot
- Price range
- $4.06–$18.53
- Amazon United States median price
- $24.38across 115,062 niches
- Units sold a year
- 8K–10K
- Units per listing a year
- 250–500
- Revenue per listing a year
- $2K–$4K
- Returns
- 0.3%of orders · Amazon United States median 2.1%
03 · Entry bar
The bar here is reviews.
87% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 4.2% of listings are out of stock. The average listing ranks #150 within Makeup Brushes & Tools. It carries 7,261 reviews at 4.53 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 87%
- Prime listings
- 100%
- Out of stock, average day
- 4.2%
- Average rank
- #150in Makeup Brushes & Tools
- Average rating
- 4.53 starsAmazon United States average 4.42 stars
- Average reviews
- 7,261per listing
- Listings tracked
- 15
04 · Newcomers
1 of last year's 1 launches cleared the first-year sales bar.
1 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 48 months on average, so the names here are settling in.
- Launched, last 12 months
- 1
- Successful launches
- 1Amazon's first-year sales bar
- Average brand age
- 48 months
Products
Top Big Beauty Blender products & what they sell for
The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.
Prices and ratings read from Amazon on Jul 17, 2026. The live listing can differ.
Top sellers
by estimated 90-day click share
Aesthetica Cosmetics Beauty Sponge Blender - Latex Free and Vegan Makeup Sponge Blender - For Powder Cream or Liquid Application - One Piece Make Up Sponge
- Price
- $4.70
- Rating
- 4.6/5
- Reviews
- 44,316
- Age
- 10y ago

EXTRA LARGE 11CM Make Up Beauty Sponges Blender BIG for Face & BODY (1x Small 1x Large) -With 2 Sponge Holder- FASTER FLAWLESS APPLICATION for Foundation/Fake Tan/Powder/Blending/Setting/
- Price
- $9.93
- Rating
- 4.6/5
- Reviews
- 1,240
- Age
- 3y ago

BIG SUGAR BOMB BLENDER Set by Richual Beauty ~ Butter Soft Marshmallow Makeup Sponges for Face & Body ~ Incl: 1 LARGE & 1 MINI Mochi Makeup Sponge ~ Flawless Application of Foundation Creams & Powders
- Price
- $8.75
- Rating
- 4.5/5
- Reviews
- 206
- Age
- 2y ago

EXTRA LARGE 11CM Make Up Beauty Sponges Blender BIG for Face & BODY (1x Small 1x Large) -With 2 Sponge Holder- FASTER FLAWLESS APPLICATION for Foundation/Fake Tan/Powder/Blending/Setting/
- Price
- $9.84
- Rating
- 4.6/5
- Reviews
- 1,240
- Age
- 5y ago

BEAKEY Makeup Sponge Trio Set 3 Sizes Large Mini Standard
- Price
- $8.86
- Rating
- 4.7/5
- Reviews
- 1,337
- Age
- 3y ago
Trending
estimated 90-day click momentum
e.l.f. Pillow Puff Foundation Sponge Bouncy Ultra-Soft Foam Makeup Sponge For Liquid Foundation Creates An Airbrushed Finish Vegan & Cruelty-Free
- Price
- $6.85
- Rating
- 4.5/5
- Reviews
- 301
- Age
- 7mo ago

EXTRA LARGE 11CM Make Up Beauty Sponges Blender BIG for Face & BODY (1x Small 1x Large) -With 2 Sponge Holder- FASTER FLAWLESS APPLICATION for Foundation/Fake Tan/Powder/Blending/Setting/
- Price
- $9.84
- Rating
- 4.6/5
- Reviews
- 1,240
- Age
- 5y ago

Beautyblender Original Pink Makeup Sponge | Super-Soft Blending Foam for Foundations Powders and Creams | Reusable & Washable Vegan & Cruelty-Free Streak-Free Finish
- Price
- $18.53
- Rating
- 4.5/5
- Reviews
- 18,572
- Age
- 8y ago

OtNiap XL EXTRA LARGE Make Up Beauty Sponges Blender-Product contains: 1x Small(8cm) 1xExtra Large(11cm) and 2 Sponge Holder-for Face Body Blush Cream Liquid Foundation Powder Application Ivory
- Price
- $9.62
- Rating
- 4.6/5
- Reviews
- 1,240
- Age
- 3y ago

SINART Beauty Blender PROSPONGE MakeUp Sponges for Blending Liquid Foundation Powder and Cream. Seamless Professional Vegan Cruelty-Free Beige
- Price
- $6.15
- Rating
- 3.9/5
- Reviews
- 80
- Age
- 2y ago
Newest
by launch date
e.l.f. Pillow Puff Foundation Sponge Bouncy Ultra-Soft Foam Makeup Sponge For Liquid Foundation Creates An Airbrushed Finish Vegan & Cruelty-Free
- Price
- $6.85
- Rating
- 4.5/5
- Reviews
- 301
- Age
- 7mo ago

SINART Beauty Blender PROSPONGE MakeUp Sponges for Blending Liquid Foundation Powder and Cream. Seamless Professional Vegan Cruelty-Free Beige
- Price
- $6.15
- Rating
- 3.9/5
- Reviews
- 80
- Age
- 2y ago

Bumfuzz Green Tea Beauty Sponge - Plant-Based Eco-Friendly Cruelty-Free Dye-Free & Latex-Free Blender Biodegradable & Vegan Makeup Sponge Makeup Blender Perfect for Liquid & Powder (1 Count)
- Price
- $9.74
- Rating
- 4.4/5
- Reviews
- 205
- Age
- 2y ago

BIG SUGAR BOMB BLENDER Set by Richual Beauty ~ Butter Soft Marshmallow Makeup Sponges for Face & Body ~ Incl: 1 LARGE & 1 MINI Mochi Makeup Sponge ~ Flawless Application of Foundation Creams & Powders
- Price
- $8.75
- Rating
- 4.5/5
- Reviews
- 206
- Age
- 2y ago

BEAKEY Makeup Sponge Trio Set 3 Sizes Large Mini Standard
- Price
- $8.86
- Rating
- 4.7/5
- Reviews
- 1,337
- Age
- 3y ago
Competition
Competition: brands, sellers & click share
The top 5 products take an estimated 65% of clicks. Leaders hold, but buyers still shop past them.
Brands
12 falling
Sellers
37
Est. top-5 brand share
80%
Top 20: 100%
Est. top-5 click share
65%
Top 20: 100%
Open market
16%
- OtNiap28%
- Aesthetica20%
- BEAKEY13%
- Richual Beauty13%
- ForPro Professional Collection6%
- e.l.f.5%
- Open — no brand owns it (6 brands, 16%)
Demand
Big Beauty Blender search demand
Weekly searches over the year, seasonality beneath. Pick a range.
No pronounced peak months · busiest ÷ quietest = 1.5×
Search terms
Top Big Beauty Blender search terms shoppers use
The exact words shoppers type, with estimated yearly volume, growth, and conversion.
- big beauty blender25K/yr
- large makeup sponge14K/yr
- large beauty blender10K/yr
- large beauty blender sponge13K/yr
- big makeup sponge9K/yr
- jumbo beauty blender9K/yr
- giant beauty blender9K/yr
- extra large makeup sponge6K/yr
- beauty blender big5K/yr
- jumbo makeup sponge5K/yr
Reviews and returns
What reviews say buyers love and hate about Big Beauty Blender
We read the reviews and the return reasons for every product selling here.
“This sponge is HUGE”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
18 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Big Beauty Blender questions
Answered from the same tracked data.
Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data









