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Bian Stone Gua Sha

Fail

The top 5 brands take 97% of clicks, so Bian Stone Gua Sha is a Fail.

Flapen Score
41
41 / 100
Ranks 8,284 of 10,978 Beauty & Personal Care niches · −7 vs the category median of 48
Market size
$53K/yr26K searches / yr
90-day growth
-1.9%search demand this quarter
Competition
70%top-5 click share · 6 brands · 168 sellers

Flapen Score

Bian Stone Gua Sha against its category

The dotted line is the Beauty & Personal Care average. Past it, Bian Stone Gua Sha is stronger. Inside it, weaker.

41Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Bian Stone Gua Sha market on Amazon at a glance

Shoppers on Amazon United States searched for Bian Stone Gua Sha 26K times last year and spent an estimated $53K. The top 5 brands take 97% of clicks. Flapen scores it 41 out of 100, a Fail.

01 · Demand

An estimated 3.5% of those searches ended in a purchase.

Shoppers searched for this 26K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 3.5% of those searches ended in a purchase. Searches in the last 90 days moved -1.9% against the 90 days before. Searches, conversion and average price together put the market at an estimated $53K a year.

Searches, last 12 months
26K
Growth, 90 days vs prior 90
-1.9%
Conversion, latest week
3.5%
Market size, estimated
$53Ka year
Peak month
July1.5× the quietest month
Top search term
wildling9K searches a year

02 · Price

A sale here is worth $58.50.

Listings sell for $58.50 on average, from $9.16 to $152.87. Amazon reports units sold in ranges. This niche sold 1K to 2K a year. The average listing sells 0 to 100 of them. At $58.50 that is $0 to $6K a year per listing.

Average price
$58.50inside the $15 to $100 sweet spot
Price range
$9.16–$152.87
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
1K–2K
Units per listing a year
0–100
Revenue per listing a year
$0–$6K
Returns
0.7%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is ads.

93% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 6.7% of listings are out of stock. The average listing ranks #2,239 within Facial Kits. It carries 450 reviews at 4.41 stars, so a new listing needs social proof before a better product.

Sponsored listings
93%
Prime listings
100%
Out of stock, average day
6.7%
Average rank
#2,239in Facial Kits
Average rating
4.41 starsAmazon United States average 4.42 stars
Average reviews
450per listing
Listings tracked
15

04 · Newcomers

Brands here are young.

The brands on the shelf have sold for 32 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
0
Successful launches
0Amazon's first-year sales bar
Average brand age
32 months

Products

Top Bian Stone Gua Sha products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 70% of clicks. A locked shelf that new listings rarely crack.

Brands

6 falling

Sellers

168

Top-5 brand share

97%

Top 20: 100%

Top-5 click share

70%

Top 20: 100%

Open market

0%

  • Brand 177%
  • Brand 28%
  • Brand 35%
  • Brand 44%
  • Brand 53%
  • Brand 63%

Demand

Bian Stone Gua Sha search demand

Weekly searches over the year, seasonality beneath. Pick a range.

1K600Spike '24Holiday '24Spike '25Prime Day '25Black Friday '25Spike '26SepDecMarJunAugNovMarMay

No pronounced peak months · busiest ÷ quietest = 1.5×

Search terms

Top Bian Stone Gua Sha search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • wildling9K/yr
  • wildling gua sha6K/yr
  • bian stone gua sha6K/yr
  • wilding gua sha4K/yr
  • bian stone body gua sha414/yr

Reviews and returns

What reviews say buyers love and hate about Bian Stone Gua Sha

We read the reviews and the return reasons for every product selling here.

16%of positive reviews mention “Quality-Overall”
16%of negative reviews mention “Value For Money”
0.7%of orders come back
“No reason to be this pricey”
A buyer, on “Value For Money”16% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

20 topics

NegativePositive

FAQ

Common Bian Stone Gua Sha questions

Answered from the same tracked data.