Skip to content

Bha

Fail

The average product has 34,369 reviews to catch up to, so Bha is a Fail.

Flapen Score
49
49 / 100
Top 42% of 10,978 Beauty & Personal Care niches · +1 vs the category median of 48
Market size
$523K/yr510K searches / yr
90-day growth
+3.8%search demand this quarter
Competition
70%top-5 click share · 10 brands · 27 sellers

Flapen Score

Bha against its category

The dotted line is the Beauty & Personal Care average. Past it, Bha is stronger. Inside it, weaker.

49Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Bha market on Amazon at a glance

Shoppers on Amazon United States searched for Bha 510K times last year and spent an estimated $523K. The top 5 brands take 84% of clicks. Flapen scores it 49 out of 100, a Fail.

01 · Demand

An estimated 6.1% of those searches ended in a purchase.

Shoppers searched for this 510K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 6.1% of those searches ended in a purchase. Searches in the last 90 days moved +3.8% against the 90 days before. Searches, conversion and average price together put the market at an estimated $523K a year.

Searches, last 12 months
510K
Growth, 90 days vs prior 90
+3.8%
Conversion, latest week
6.1%
Market size, estimated
$523Ka year
Top search term
bha226K searches a year

02 · Price

A sale here is worth $16.71.

Listings sell for $16.71 on average, from $5.96 to $43.98. Amazon reports units sold in ranges. This niche sold 30K to 40K a year. The average listing sells 2,000 to 2,500 of them. At $16.71 that is $33K to $42K a year per listing.

Average price
$16.71inside the $15 to $100 sweet spot
Price range
$5.96–$43.98
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
30K–40K
Units per listing a year
2,000–2,500
Revenue per listing a year
$33K–$42K
Returns
0.7%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is ads and reviews.

92% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #34 within Polishes & Scrubs. It carries 34,369 reviews at 4.55 stars, so a new listing needs social proof before a better product.

Sponsored listings
92%
Prime listings
100%
Out of stock, average day
0.0%
Average rank
#34in Polishes & Scrubs
Average rating
4.55 starsAmazon United States average 4.42 stars
Average reviews
34,369per listing
Listings tracked
13

04 · Newcomers

Brands here are established.

The brands on the shelf have sold for 62 months on average, so the names here are established.

Launched, last 12 months
0
Successful launches
0Amazon's first-year sales bar
Average brand age
62 months

Products

Top Bha products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 70% of clicks. Leaders hold, but buyers still shop past them.

Brands

10 flat

Sellers

27

Top-5 brand share

84%

Top 20: 100%

Top-5 click share

70%

Top 20: 100%

Open market

11%

  • Brand 147%
  • Brand 213%
  • Brand 310%
  • Brand 47%
  • Brand 57%
  • Brand 64%
  • Open — no brand owns it (4 brands, 11%)

Demand

Bha search demand

Weekly searches over the year, seasonality beneath. Pick a range.

13K8KBlack Friday '25Spike '26NovDecJanFebMarAprMayJunJul

No pronounced peak months · busiest ÷ quietest = 1.3× · 9 of 12 months tracked

Search terms

Top Bha search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • bha226K/yr
  • bha liquid exfoliant109K/yr
  • bha exfoliant45K/yr
  • bha salicylic acid21K/yr
  • 2% bha liquid exfoliant25K/yr
  • salicylic acid exfoliant20K/yr
  • bha exfoliant for face11K/yr
  • beta hydroxy acid10K/yr
  • acne exfoliator10K/yr
  • salicylic acid exfoliator9K/yr

Reviews and returns

What reviews say buyers love and hate about Bha

We read the reviews and the return reasons for every product selling here.

20%of positive reviews mention “Suitability Combination Skin”
12%of negative reviews mention “Allergies”
0.7%of orders come back
“Allergic reaction”
A buyer, on “Allergies”12% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

18 topics

NegativePositive

FAQ

Common Bha questions

Answered from the same tracked data.