bha
Skip itA deep review moat (34,369 avg reviews) — this niche doesn't clear our bar today.
Returns
Incredible0.7%return rate — above 5% kills the launch gate
Avg price
Great$16.71avg listing price — sweet spot $15–$100
Price range
Great$5.96–$43.98cheapest to priciest tracked listing — scored on the share inside $15–$100
Conversion
Good6.1%search→purchase rate — share of searches ending in a sale
Market size
Good$523K$523K/yr · 510K searches
Brand share
Okay84%top-5 brand share — brands hold most of the demand
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Growth
Okay+3.8%90-day search growth — must beat 0% to launch
Competition
Okay70%top-5 click share — leaders hold, buyers still browse
Review moat
Bad34,368.69avg incumbent reviews — the moat a new listing must climb
According to Flapen's Amazon United States niche tracking, bha is a $523K/yr Amazon United States market (510K searches/yr). The top 5 brands hold 84% of demand. Verdict: Skip it — 49/100.
Data updated Jul 16, 2026 · scored weekly · How we score niches
bha market data
- Units sold / yr
- 30K–40K
- avg 2,000–2,500/product
- Revenue / yr
- $501K–$668K
- units × avg price
- Conversion rate
- 6.1%
- Avg BSR
- #34
- Page quality
- 0%
- Prime
- 100%
- Sponsored
- 92%
- Out of stock
- 0.0%
- Avg brand age
- 62 months
- Avg seller age
- 124 days
Competition & brand share
The top 5 products take 70% of clicks — established leaders, but buyers still shop beyond them.Brands
10 flat
Sellers
27
Top-5 brand share
84%
Top 20: 100%
Top-5 click share
70%
Top 20: 100%
Open market
11%
- Paula's Choice47%
- The Ordinary13%
- PanOxyl10%
- COSRX7%
- Naturium7%
- Good Molecules4%
- Open — no brand owns it (4 brands, 11%)
Demand
Weekly Amazon search volume, last 37 weeks — +3.8% search growth over the last 90 days.Top bha search terms
- bha226K/yr
- bha liquid exfoliant109K/yr
- bha exfoliant45K/yr
- bha salicylic acid21K/yr
- 2% bha liquid exfoliant25K/yr
- salicylic acid exfoliant20K/yr
- bha exfoliant for face11K/yr
- beta hydroxy acid10K/yr
- acne exfoliator10K/yr
- salicylic acid exfoliator9K/yr
Top bha products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 13 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Paulas Choice--SKIN PERFECTING 2% BHA Liquid Salicylic Acid Exfoliant--Facial Exfoliant for Blackheads Enlarged Pores Wrinkles & Fine Lines 4 oz Bottle
Paula's Choice$32.134.5★115,281 rev
Paulas Choice Skin Perfecting 2% BHA Liquid Salicylic Acid Exfoliant Gentle Facial Exfoliator for Blackheads Large Pores Wrinkles & Fine Lines Travel Size 1 Fluid Ounce
Paula's Choice$14.644.5★115,281 rev
PanOxyl Clarifying Exfoliant with 2% Salicylic Acid BHA Liquid Exfoliant for Face Unclogs Minimizes Appearance of Pores Blue Algae and Antioxidants Help Calm Redness For Acne Prone Skin 4 fl oz
PanOxyl$10.314.6★3,939 rev
The Ordinary Salicylic Acid 2% Solution Acne-Fighting Serum for Blemish-Prone Skin 1 Fl Oz
The Ordinary$6.524.7★11,458 rev
COSRX Niacinamide 2% + BHA 4% Blackhead Exfoliant Toner 3.38 fl.oz / 100ml Korean Toner Blackhead Remover Pore Minimizer for Enlarged Pores for All Skin Types Korean Skin Care
COSRX$17.494.5★4,288 rev
Newest
by launch date
Anua BHA 2 Gentle Exfoliating Toner with Salicylic Acid Daily Facial Toner for Pore Care and Smooth Skin Lightweight Texture with BHA & 6 Ceramides for Sensitive Skin Korean Skincare 5.07 fl.oz
ANUA$17.221,161 rev
The Ordinary Salicylic Acid 2% Solution Acne-Fighting Serum for Blemish-Prone Skin 1 Fl Oz
The Ordinary$6.5211,458 rev
PanOxyl Clarifying Exfoliant with 2% Salicylic Acid BHA Liquid Exfoliant for Face Unclogs Minimizes Appearance of Pores Blue Algae and Antioxidants Help Calm Redness For Acne Prone Skin 4 fl oz
PanOxyl$10.313,939 rev
Peach Slices - Acne Exfoliating Toner (4.05 oz) - 2% Salicylic Acid Acne Treatment - Clear & Prevent Breakouts - Lactic & Glycolic Acid - Cucumber - Vegan Cruelty Free Korean Skin Care & Beauty
Peach Slices$10.502,661 rev
medicube Toner Pads Zero Pore Pad 2.0 | Dual-Textured Facial Pad for Exfoliation and Pore Care with 4.5% AHA Lactic Acid 0.45% BHA Salicylic Acid | Ideal for All Korean Skin Care 70 Pads (1 Pack)
medicube$16.5327,398 rev
Trending
90-day click momentumPaulas Choice--SKIN PERFECTING 2% BHA Liquid Salicylic Acid Exfoliant--Facial Exfoliant for Blackheads Enlarged Pores Wrinkles & Fine Lines 4 oz Bottle
Paula's Choice$32.134.5★
The Ordinary Salicylic Acid 2% Solution Acne-Fighting Serum for Blemish-Prone Skin 1 Fl Oz
The Ordinary$6.524.7★
COSRX Niacinamide 2% + BHA 4% Blackhead Exfoliant Toner 3.38 fl.oz / 100ml Korean Toner Blackhead Remover Pore Minimizer for Enlarged Pores for All Skin Types Korean Skin Care
COSRX$17.494.5★
Good Molecules Overnight Exfoliating Treatment - Face Exfoliator with AHA & BHA Lightweight Formula - Pore Minimizer Facial Skin Care with Glycolic & Salicylic Acid
Good Molecules$5.964.6★
medicube Toner Pads Zero Pore Pad 2.0 | Dual-Textured Facial Pad for Exfoliation and Pore Care with 4.5% AHA Lactic Acid 0.45% BHA Salicylic Acid | Ideal for All Korean Skin Care 70 Pads (1 Pack)
medicube$16.534.6★
What buyers say about bha
What buyers praise and complain about, mined from review topics.What buyers love
“Good for the skin”
“bottle is good quality”
“Smooth skin”
“Very affordable”
“Clean feeling”
“Very Hydrating”
“easy to apply”
“Perfect for exfoliate”
“great acne relief component for sure”
“No irritation”
What buyers complain about
“Allergic reaction”
“Sticky Glue”
“Burned my face”
“Does not work as advertised”
“its like two inches big”
“not worth the price”
“Caused dryness, as expected,”
“My skin is extremely dry”
“didnt notice much improvement”
“I would not recommend if you have sensitive skin”
Top return reasons
Common questions
- Is bha profitable to sell on Amazon United States?
- The niche generates $523K/yr across 13 tracked products. 90-day search growth is +3.8%. Flapen's verdict: Skip it (49/100).
- How competitive is the bha niche?
- 10 brands and 27 sellers compete. The top 5 products take 70% of clicks and top 5 brands hold 84% of demand.
- What do buyers complain about in bha?
- Top complaints mined from reviews: Allergies, Adhesion/Stickiness, Skin Health. The return rate is 0.7%.
- What does it cost to enter the bha niche?
- Listings span $5.96–$43.98; the average listing price is $16.71 (sweet spot $15–$100). The average incumbent carries 34,369 reviews — the moat a new listing must climb.