Bha
FailThe average product has 34,369 reviews to catch up to, so Bha is a Fail.
- Flapen Score
- 49 / 100Top 42% of 10,978 Beauty & Personal Care niches · +1 vs the category median of 4849
- Market size
- $523K/yr510K searches / yr
- 90-day growth
- +3.8%search demand this quarter
- Competition
- 70%top-5 click share · 10 brands · 27 sellers
Flapen Score
Bha against its category
The dotted line is the Beauty & Personal Care average. Past it, Bha is stronger. Inside it, weaker.
Market
The Bha market on Amazon at a glance
Shoppers on Amazon United States searched for Bha 510K times last year and spent an estimated $523K. The top 5 brands take 84% of clicks. Flapen scores it 49 out of 100, a Fail.
01 · Demand
An estimated 6.1% of those searches ended in a purchase.
Shoppers searched for this 510K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 6.1% of those searches ended in a purchase. Searches in the last 90 days moved +3.8% against the 90 days before. Searches, conversion and average price together put the market at an estimated $523K a year.
- Searches, last 12 months
- 510K
- Growth, 90 days vs prior 90
- +3.8%
- Conversion, latest week
- 6.1%
- Market size, estimated
- $523Ka year
- Top search term
- bha226K searches a year
02 · Price
A sale here is worth $16.71.
Listings sell for $16.71 on average, from $5.96 to $43.98. Amazon reports units sold in ranges. This niche sold 30K to 40K a year. The average listing sells 2,000 to 2,500 of them. At $16.71 that is $33K to $42K a year per listing.
- Average price
- $16.71inside the $15 to $100 sweet spot
- Price range
- $5.96–$43.98
- Amazon United States median price
- $24.38across 115,062 niches
- Units sold a year
- 30K–40K
- Units per listing a year
- 2,000–2,500
- Revenue per listing a year
- $33K–$42K
- Returns
- 0.7%of orders · Amazon United States median 2.1%
03 · Entry bar
The bar here is ads and reviews.
92% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #34 within Polishes & Scrubs. It carries 34,369 reviews at 4.55 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 92%
- Prime listings
- 100%
- Out of stock, average day
- 0.0%
- Average rank
- #34in Polishes & Scrubs
- Average rating
- 4.55 starsAmazon United States average 4.42 stars
- Average reviews
- 34,369per listing
- Listings tracked
- 13
04 · Newcomers
Brands here are established.
The brands on the shelf have sold for 62 months on average, so the names here are established.
- Launched, last 12 months
- 0
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 62 months
Products
Top Bha products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Sign in to see the products
The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.
Competition
Competition: brands, sellers & click share
The top 5 products take 70% of clicks. Leaders hold, but buyers still shop past them.
Brands
10 flat
Sellers
27
Top-5 brand share
84%
Top 20: 100%
Top-5 click share
70%
Top 20: 100%
Open market
11%
- Brand 147%
- Brand 213%
- Brand 310%
- Brand 47%
- Brand 57%
- Brand 64%
- Open — no brand owns it (4 brands, 11%)
Demand
Bha search demand
Weekly searches over the year, seasonality beneath. Pick a range.
No pronounced peak months · busiest ÷ quietest = 1.3× · 9 of 12 months tracked
Search terms
Top Bha search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- bha226K/yr
- bha liquid exfoliant109K/yr
- bha exfoliant45K/yr
- bha salicylic acid21K/yr
- 2% bha liquid exfoliant25K/yr
- salicylic acid exfoliant20K/yr
- bha exfoliant for face11K/yr
- beta hydroxy acid10K/yr
- acne exfoliator10K/yr
- salicylic acid exfoliator9K/yr
Reviews and returns
What reviews say buyers love and hate about Bha
We read the reviews and the return reasons for every product selling here.
“Allergic reaction”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
18 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Bha questions
Answered from the same tracked data.









