Bha
FailThe average product has 34,369 reviews to catch up to, so Bha is a Fail.
- Flapen Score
- 49 / 100Top 42% of 10,978 Beauty & Personal Care niches · +1 vs the category median of 4849
- Market size
- $523K/yr510K searches / yr
- 90-day growth
- +3.8%search demand this quarter
- Competition
- 70%top-5 click share · 10 brands · 27 sellers
Flapen Score
Bha against its category
The dotted line is the Beauty & Personal Care average. Past it, Bha is stronger. Inside it, weaker.
Market
The Bha market on Amazon at a glance
Shoppers on Amazon United States searched for Bha 510K times last year and spent an estimated $523K. The top 5 brands take 84% of clicks. Flapen scores it 49 out of 100, a Fail.
01 · Demand
An estimated 6.1% of those searches ended in a purchase.
Shoppers searched for this 510K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 6.1% of those searches ended in a purchase. Searches in the last 90 days moved +3.8% against the 90 days before. Searches, conversion and average price together put the market at an estimated $523K a year.
- Searches, last 12 months
- 510K
- Growth, 90 days vs prior 90
- +3.8%
- Conversion, latest week
- 6.1%
- Market size, estimated
- $523Ka year
- Top search term
- bha226K searches a year
02 · Price
A sale here is worth $16.71.
Listings sell for $16.71 on average, from $5.96 to $43.98. Amazon reports units sold in ranges. This niche sold 30K to 40K a year. The average listing sells 2,000 to 2,500 of them. At $16.71 that is $33K to $42K a year per listing.
- Average price
- $16.71inside the $15 to $100 sweet spot
- Price range
- $5.96–$43.98
- Amazon United States median price
- $24.38across 115,062 niches
- Units sold a year
- 30K–40K
- Units per listing a year
- 2,000–2,500
- Revenue per listing a year
- $33K–$42K
- Returns
- 0.7%of orders · Amazon United States median 2.1%
03 · Entry bar
The bar here is ads and reviews.
92% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #34 within Polishes & Scrubs. It carries 34,369 reviews at 4.55 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 92%
- Prime listings
- 100%
- Out of stock, average day
- 0.0%
- Average rank
- #34in Polishes & Scrubs
- Average rating
- 4.55 starsAmazon United States average 4.42 stars
- Average reviews
- 34,369per listing
- Listings tracked
- 13
04 · Newcomers
Brands here are established.
The brands on the shelf have sold for 62 months on average, so the names here are established.
- Launched, last 12 months
- 0
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 62 months
Products
Top Bha products & what they sell for
The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.
Prices and ratings read from Amazon on Jul 16, 2026. The live listing can differ.
Top sellers
by estimated 90-day click share
Paulas Choice--SKIN PERFECTING 2% BHA Liquid Salicylic Acid Exfoliant--Facial Exfoliant for Blackheads Enlarged Pores Wrinkles & Fine Lines 4 oz Bottle
- Price
- $32.13
- Rating
- 4.5/5
- Reviews
- 115,281
- Age
- 13y ago

Paulas Choice Skin Perfecting 2% BHA Liquid Salicylic Acid Exfoliant Gentle Facial Exfoliator for Blackheads Large Pores Wrinkles & Fine Lines Travel Size 1 Fluid Ounce
- Price
- $14.64
- Rating
- 4.5/5
- Reviews
- 115,281
- Age
- 8y ago

PanOxyl Clarifying Exfoliant with 2% Salicylic Acid BHA Liquid Exfoliant for Face Unclogs Minimizes Appearance of Pores Blue Algae and Antioxidants Help Calm Redness For Acne Prone Skin 4 fl oz
- Price
- $10.31
- Rating
- 4.6/5
- Reviews
- 3,939
- Age
- 3y ago

The Ordinary Salicylic Acid 2% Solution Acne-Fighting Serum for Blemish-Prone Skin 1 Fl Oz
- Price
- $6.52
- Rating
- 4.7/5
- Reviews
- 11,458
- Age
- 3y ago

COSRX Niacinamide 2% + BHA 4% Blackhead Exfoliant Toner 3.38 fl.oz / 100ml Korean Toner Blackhead Remover Pore Minimizer for Enlarged Pores for All Skin Types Korean Skin Care
- Price
- $17.49
- Rating
- 4.5/5
- Reviews
- 4,288
- Age
- 11y ago
Trending
estimated 90-day click momentum
Paulas Choice--SKIN PERFECTING 2% BHA Liquid Salicylic Acid Exfoliant--Facial Exfoliant for Blackheads Enlarged Pores Wrinkles & Fine Lines 4 oz Bottle
- Price
- $32.13
- Rating
- 4.5/5
- Reviews
- 115,281
- Age
- 13y ago

The Ordinary Salicylic Acid 2% Solution Acne-Fighting Serum for Blemish-Prone Skin 1 Fl Oz
- Price
- $6.52
- Rating
- 4.7/5
- Reviews
- 11,458
- Age
- 3y ago

COSRX Niacinamide 2% + BHA 4% Blackhead Exfoliant Toner 3.38 fl.oz / 100ml Korean Toner Blackhead Remover Pore Minimizer for Enlarged Pores for All Skin Types Korean Skin Care
- Price
- $17.49
- Rating
- 4.5/5
- Reviews
- 4,288
- Age
- 11y ago

Good Molecules Overnight Exfoliating Treatment - Face Exfoliator with AHA & BHA Lightweight Formula - Pore Minimizer Facial Skin Care with Glycolic & Salicylic Acid
- Price
- $5.96
- Rating
- 4.6/5
- Reviews
- 6,610
- Age
- 7y ago

medicube Toner Pads Zero Pore Pad 2.0 | Dual-Textured Facial Pad for Exfoliation and Pore Care with 4.5% AHA Lactic Acid 0.45% BHA Salicylic Acid | Ideal for All Korean Skin Care 70 Pads (1 Pack)
- Price
- $16.53
- Rating
- 4.6/5
- Reviews
- 27,398
- Age
- 5y ago
Newest
by launch date
Anua BHA 2 Gentle Exfoliating Toner with Salicylic Acid Daily Facial Toner for Pore Care and Smooth Skin Lightweight Texture with BHA & 6 Ceramides for Sensitive Skin Korean Skincare 5.07 fl.oz
- Price
- $17.22
- Rating
- 4.6/5
- Reviews
- 1,161
- Age
- 2y ago

The Ordinary Salicylic Acid 2% Solution Acne-Fighting Serum for Blemish-Prone Skin 1 Fl Oz
- Price
- $6.52
- Rating
- 4.7/5
- Reviews
- 11,458
- Age
- 3y ago

PanOxyl Clarifying Exfoliant with 2% Salicylic Acid BHA Liquid Exfoliant for Face Unclogs Minimizes Appearance of Pores Blue Algae and Antioxidants Help Calm Redness For Acne Prone Skin 4 fl oz
- Price
- $10.31
- Rating
- 4.6/5
- Reviews
- 3,939
- Age
- 3y ago

Peach Slices - Acne Exfoliating Toner (4.05 oz) - 2% Salicylic Acid Acne Treatment - Clear & Prevent Breakouts - Lactic & Glycolic Acid - Cucumber - Vegan Cruelty Free Korean Skin Care & Beauty
- Price
- $10.50
- Rating
- 4.5/5
- Reviews
- 2,661
- Age
- 4y ago

medicube Toner Pads Zero Pore Pad 2.0 | Dual-Textured Facial Pad for Exfoliation and Pore Care with 4.5% AHA Lactic Acid 0.45% BHA Salicylic Acid | Ideal for All Korean Skin Care 70 Pads (1 Pack)
- Price
- $16.53
- Rating
- 4.6/5
- Reviews
- 27,398
- Age
- 5y ago
Competition
Competition: brands, sellers & click share
The top 5 products take an estimated 70% of clicks. Leaders hold, but buyers still shop past them.
Brands
10 flat
Sellers
27
Est. top-5 brand share
84%
Top 20: 100%
Est. top-5 click share
70%
Top 20: 100%
Open market
11%
- Paula's Choice47%
- The Ordinary13%
- PanOxyl10%
- COSRX7%
- Naturium7%
- Good Molecules4%
- Open — no brand owns it (4 brands, 11%)
Demand
Bha search demand
Weekly searches over the year, seasonality beneath. Pick a range.
No pronounced peak months · busiest ÷ quietest = 1.3× · 9 of 12 months tracked
Search terms
Top Bha search terms shoppers use
The exact words shoppers type, with estimated yearly volume, growth, and conversion.
- bha226K/yr
- bha liquid exfoliant109K/yr
- bha exfoliant45K/yr
- bha salicylic acid21K/yr
- 2% bha liquid exfoliant25K/yr
- salicylic acid exfoliant20K/yr
- bha exfoliant for face11K/yr
- beta hydroxy acid10K/yr
- acne exfoliator10K/yr
- salicylic acid exfoliator9K/yr
Reviews and returns
What reviews say buyers love and hate about Bha
We read the reviews and the return reasons for every product selling here.
“Allergic reaction”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
18 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Bha questions
Answered from the same tracked data.
Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data









