bh cosmetics brush set
Skip itWeak search conversion (0.7%) — this niche doesn't clear our bar today.
Avg price
Incredible$31.32avg listing price — sweet spot $15–$100
Returns
Great1.1%return rate — above 5% kills the launch gate
Price range
Great$4.77–$58.95cheapest to priciest tracked listing — scored on the share inside $15–$100
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Market size
Okay$260K$260K/yr · 1.2M searches
Competition
Okay58%top-5 click share — leaders hold, buyers still browse
Review moat
Okay3,724.33avg incumbent reviews — the moat a new listing must climb
Brand share
Bad90%top-5 brand share — brand-locked demand
Growth
Bad-2.6%90-day search growth — must beat 0% to launch
Conversion
Bad0.7%search→purchase rate — share of searches ending in a sale
According to Flapen's Amazon United States niche tracking, bh cosmetics brush set is a $260K/yr Amazon United States market (1.2M searches/yr). The top 5 brands hold 90% of demand. Demand peaks in Jan–Nov–Dec. Verdict: Skip it — 46/100.
Data updated Jul 15, 2026 · scored weekly · How we score niches
bh cosmetics brush set market data
- Units sold / yr
- 8K–10K
- avg 100–250/product
- Revenue / yr
- $251K–$313K
- units × avg price
- Conversion rate
- 0.7%
- Avg BSR
- #303
- Page quality
- 0%
- Prime
- 96%
- Sponsored
- 81%
- Out of stock
- 2.0%
- Avg brand age
- 56 months
- Avg seller age
- 125 days
Competition & brand share
The top 5 products take 58% of clicks — established leaders, but buyers still shop beyond them.Brands
11 rising
Sellers
273
Top-5 brand share
90%
Top 20: 100%
Top-5 click share
58%
Top 20: 92%
Open market
8%
- Huda66%
- Haus Laboratories11%
- Natasha Denona7%
- BS-MALL3%
- ALBEAUT3%
- Tower 282%
- Open — no brand owns it (5 brands, 8%)
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — -2.6% search growth over the last 90 days.Peak months: Jan, Nov, Dec · busiest ÷ quietest = 2.1×
Top bh cosmetics brush set search terms
- huda beauty785K/yr
- natasha denona concealer116K/yr
- haus labs concealer117K/yr
- huda90K/yr
- hudabeauty27K/yr
- tarte creaseless creamy concealer15K/yr
- natasha denona hy-glam concealer6K/yr
- house labs concealer10K/yr
- tarte creamy creaseless concealer3K/yr
Top bh cosmetics brush set products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
HUDA BEAUTY Easy Bake Loose Baking & Setting Powder Cherry Blossom
Huda$45.124.7★267 rev
Huda Easy Bake Fragrance Free Loose Baking & Setting Powder - Pound Cake (Fair Light Medium and Tan Skin Tones) - 0.71 oz / 20 g
Huda$43.724.6★232 rev
HAUS LABS BY LADY GAGA Triclone Skin Tech Hydrating + De-puffing Concealer with Fermented Arnica 22 Light Medium Peach
Haus Laboratories$41.684.3★32 rev
Huda Easy Bake Loose Baking & Setting Powder - Banana Bread (light medium and tan skin tones) - 0.71 oz / 20 g
Huda$45.694.6★115 rev
HUDA BEAUTY #FAUXFILTER Under Eye Color Corrector Peach Light Pinky Orange For Light to Medium Skin Tones Vitamin C and Niacinamide Infused
Huda$31.503.6★162 rev
Newest
by launch date
Tower 28 Swipe Serum Concealer - Hydrating Medium-Full Coverage Concealer + Under Eye Brightener - Skin Care Infused Makeup with Hyaluronic Acid + Soothing Centella - 4.0 Light/Medium Cool (0.22 oz)
Tower 28$23.82758 rev
Huda Lip Contour Stain Lip Tint - Soft Nude (.03 Fl Oz)
Huda$32.5244 rev
Huda Beauty Baby Blush Duo Pink And Peach 2x2ml
Huda$34.268 rev
Huda Lip Contour Duo Blushed Pinks - 2 Mini Lip Pencils in Muted Pink and Pinky Brown
Huda$25.8835 rev
Huda Easy Bake Fragrance Free Loose Baking & Setting Powder - Pound Cake (Fair Light Medium and Tan Skin Tones) - 0.71 oz / 20 g
Huda$43.72232 rev
Trending
90-day click momentum
Natasha Denona Hy-Glam Brightening & Hydrating Medium to Full Coverage Crease Proof Serum Concealer Y1
Natasha Denona$37.605.0★
HAUS LABS BY LADY GAGA Triclone Skin Tech Hydrating + De-puffing Concealer with Fermented Arnica 31 Medium Neutral
Haus Laboratories$44.615.0★
Tower 28 Swipe Serum Concealer - Hydrating Medium-Full Coverage Concealer + Under Eye Brightener - Skin Care Infused Makeup with Hyaluronic Acid + Soothing Centella - 4.0 Light/Medium Cool (0.22 oz)
Tower 28$23.824.7★
Laura Mercier Translucent Loose Setting Powder - Blurring + Finishing Powder with 24HR Matte Finish - Long-Wear Shine Control Face Makeup for Mature Sensitive & Oily Skin Types (0.21 oz)
Laura Mercier$23.884.7★
Kiko Milano 3D Hydra Lip Gloss High Shine Hydrating Plumping Non-Sticky Moisturizing Lip Makeup 21 Brun Rose 6.5ml
Kiko Milano$11.754.6★
What buyers say about bh cosmetics brush set
What buyers praise and complain about, mined from review topics.What buyers love
“Great variety”
“Great makeup brush”
“Great deal”
“The bristles are soft”
“Smooth coverage”
“Beautiful colors”
“They are durable”
“Ease to use”
“Exactly as pictured and described”
“Applies well”
What buyers complain about
“Garbage”
“Smells disgusting”
“Too big”
“Brush broke after only using twice”
“Expensive”
“Hard unable to use”
“Misleading”
“These brushes are too dense”
“Cuts skin”
“Hard to use”
Top return reasons
Common questions
- Is bh cosmetics brush set profitable to sell on Amazon United States?
- The niche generates $260K/yr across 27 tracked products. 2 of 2 products launched in the last 360 days are still selling. 90-day search growth is -2.6%. Flapen's verdict: Skip it (46/100).
- How competitive is the bh cosmetics brush set niche?
- 11 brands and 273 sellers compete. The top 5 products take 58% of clicks and top 5 brands hold 90% of demand.
- What do buyers complain about in bh cosmetics brush set?
- Top complaints mined from reviews: Quality-Overall, Smell, Size-Overall. The return rate is 1.1%.
- When does demand for bh cosmetics brush set peak?
- Demand peaks in Jan–Nov–Dec; the busiest month runs 2.1× the quietest.
- What does it cost to enter the bh cosmetics brush set niche?
- Listings span $4.77–$58.95; the average listing price is $31.32 (sweet spot $15–$100). The average incumbent carries 3,724 reviews — the moat a new listing must climb.