Is beyonce perfume profitable to sell on Amazon United States?

The niche generates $67K/yr across 18 tracked products. 0 of 2 products launched in the last 360 days are still selling. 90-day search growth is -25.1%. Flapen's verdict: Skip it (39/100).

How competitive is the beyonce perfume niche?

9 brands and 65 sellers compete. The top 5 products take 65% of clicks and top 5 brands hold 94% of demand.

What do buyers complain about in beyonce perfume?

Top complaints mined from reviews: Smell, Durability, Alcohol Content. The return rate is 0.0%.

When does demand for beyonce perfume peak?

Demand peaks in Nov–Dec; the busiest month runs 3.8× the quietest.

What does it cost to enter the beyonce perfume niche?

Listings span $11.55–$182.88; the average listing price is $53.77 (sweet spot $15–$100). The average incumbent carries 2,634 reviews — the moat a new listing must climb.

beyonce perfume

Skip it

Soft demand (-25.1% this quarter) — this niche doesn't clear our bar today.

Returns

Incredible0.0%

return rate — above 5% kills the launch gate

Avg price

Great$53.77

avg listing price — sweet spot $15–$100

Quality gap

Great4.3★

avg incumbent rating — lower means beatable quality

Price range

Good$11.55–$182.88

cheapest to priciest tracked listing — scored on the share inside $15–$100

Review moat

Okay2,633.56

avg incumbent reviews — the moat a new listing must climb

Competition

Okay65%

top-5 click share — leaders hold, buyers still browse

Market size

Bad$67K

$67K/yr · 99K searches

Conversion

Bad1.3%

search→purchase rate — share of searches ending in a sale

Brand share

Bad94%

top-5 brand share — brand-locked demand

Growth

Bad-25.1%

90-day search growth — must beat 0% to launch

Signals High Price

According to Flapen's Amazon United States niche tracking, beyonce perfume is a $67K/yr Amazon United States market (99K searches/yr). The top 5 brands hold 94% of demand. Demand peaks in Nov–Dec. Verdict: Skip it — 39/100.

Data updated Jul 20, 2026 · scored weekly · How we score niches

beyonce perfume market data

Units sold / yr: 1K–2K; avg 0–100/product
Revenue / yr: $67K–$81K; units × avg price
Conversion rate: 1.3%
Avg BSR: #4,406
Page quality: 0%
Prime: 39%
Sponsored: 44%
Out of stock: 15.1%
Avg brand age: 92 months
Avg seller age: 158 days

Competition & brand share

The top 5 products take 65% of clicks — established leaders, but buyers still shop beyond them.

Brands

9 flat

Sellers

Top-5 brand share

94%

Top 20: 100%

Top-5 click share

65%

Top 20: 100%

Open market

Beyoncé52%
Hybrid & Company34%
A CENTER4%
MOBETTER FRAGRANCE OILS3%
Bella Vita Luxury2%
Nicki Minaj1%
Open — no brand owns it (3 brands, 4%)

Demand & seasonality

Weekly Amazon search volume, last 84 weeks — -25.1% search growth over the last 90 days.

Peak months: Nov, Dec · busiest ÷ quietest = 3.8×

Open Trend

Top beyonce perfume search terms

beyonce perfume50K/yr -24.3%1.0% conv.
beyonce heat perfume25K/yr -29.4%1.1% conv.
beyonce heat8K/yr -29.8%0.5% conv.
beyonce heat rush perfume7K/yr -14.5%0.5% conv.
beyonce perfume for women6K/yr -8.0%0.9% conv.
beyonce heat rush3K/yr -31.4%1.1% conv.

All search terms

Top beyonce perfume products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)1 product missing review or click data not plotted

All 18 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

Hybrid & Company Beyond Heat Feminine Essence Youthful Sensuous Truly Irresistible Scent Womens Perfume 3.4 Fl Oz

Hybrid & Company$11.564.0★122 rev

Beyonce Rise Eau de Parfums 1 Fluid Ounce

Beyoncé$22.324.4★1,568 rev

Beyonce Heat By Beyonce For Women Eau De Parfum Spray 3.4-Ounce / 100 Ml

Beyoncé$182.884.3★73 rev

Hybrid & Company Beyond Heat Crush Unforgettable Warm Passion Sweet Tropical Vacation Scent Womens Perfume 3.4 Fl Oz

Hybrid & Company$11.553.9★107 rev

Beyonce Perfume Heat Rush 0.5 Fluid Ounce

Beyoncé$103.074.5★5,262 rev

Newest

by launch date

9 OCLOCK Beyond Heat Rush For Women Eau de Parfum 3.4 Fl. Oz. Long Lasting Womens Cologne Spray with Passionfruit Blood Orange Cherry Orchid Hibiscus Amber & Musk Notes

9 O'CLOCK$13.950 rev

2mo ago

A CENTER Beyond Heat Womens Perfume 3.4 Fl Oz Eau de Parfum | Long Lasting Peach Magnolia & Almond Fragrance | Sweet Gourmand Daily Use Gift for Her

A CENTER$13.672 rev

2mo ago

META-BOSEM Beyond Heat Crush+Beyond Heat Rouge 2Pc Perfume Collection Fragrance for Women Eau de Parfum Natural Spray - Floral Scents (Pack of 2) Each 3.4 Fl Oz Total 6.80 Oz

META-BOSEM$32.956 rev

2y ago

Hybrid & Company Beyond Heat Feminine Essence Youthful Sensuous Truly Irresistible Scent Womens Perfume 3.4 Fl Oz

Hybrid & Company$11.56122 rev

3y ago

Hybrid & Company Beyond Heat Crush Unforgettable Warm Passion Sweet Tropical Vacation Scent Womens Perfume 3.4 Fl Oz

Hybrid & Company$11.55107 rev

3y ago

What buyers say about beyonce perfume

What buyers praise and complain about, mined from review topics.

What buyers love

Smell75%

“Fresh scent”

Value For Money5%

“Definitely worth the price”

Durability4%

“durable”

Quality-Overall2%

“Good Quality”

Size-Overall2%

“good size”

Gifting Purpose1%

“great gift for yourself or others”

Soft Feel1%

“Smooth”

Advertised Vs Actual Product1%

“Looks exactly as pictured”

Color0%

“Pretty”

Ease Of Use0%

“I'm normally very easy to please”

What buyers complain about

Smell72%

“Chemical Smell”

Durability3%

“not lasting”

Alcohol Content3%

“Strong alcohol smell”

Advertised Vs Actual Product2%

“Not as advertised”

Value For Money1%

“WASTE OF MONEY”

Quality-Overall1%

“Garbage”

Strength1%

“Way too strong”

Leak-Proof1%

“The bottle also leaks”

Size-Overall1%

“I was worried the bottle would be small”

Allergies1%

“Highly allergic to this”

Top return reasons

Smell50%

Size-Overall33%

Functionality-Overall17%

Common questions

Is beyonce perfume profitable to sell on Amazon United States?: The niche generates $67K/yr across 18 tracked products. 0 of 2 products launched in the last 360 days are still selling. 90-day search growth is -25.1%. Flapen's verdict: Skip it (39/100).
How competitive is the beyonce perfume niche?: 9 brands and 65 sellers compete. The top 5 products take 65% of clicks and top 5 brands hold 94% of demand.
What do buyers complain about in beyonce perfume?: Top complaints mined from reviews: Smell, Durability, Alcohol Content. The return rate is 0.0%.
When does demand for beyonce perfume peak?: Demand peaks in Nov–Dec; the busiest month runs 3.8× the quietest.
What does it cost to enter the beyonce perfume niche?: Listings span $11.55–$182.88; the average listing price is $53.77 (sweet spot $15–$100). The average incumbent carries 2,634 reviews — the moat a new listing must climb.