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Beurre De Karite

Fail

Shoppers spend an estimated $51K a year here, so Beurre De Karite is a Fail.

Flapen Score
44
44 / 100
Ranks 6,956 of 10,978 Beauty & Personal Care niches · −4 vs the category median of 48
Market size
$51K/yr52K searches / yr
90-day growth
-24.5%search demand this quarter
Competition
46%top-5 click share · 11 brands · 20 sellers

Flapen Score

Beurre De Karite against its category

The dotted line is the Beauty & Personal Care average. Past it, Beurre De Karite is stronger. Inside it, weaker.

44Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Beurre De Karite market on Amazon at a glance

Shoppers on Amazon United States searched for Beurre De Karite 52K times last year and spent an estimated $51K. The top 5 brands take 87% of clicks. Demand peaks in Dec. Flapen scores it 44 out of 100, a Fail.

01 · Demand

An estimated 3.8% of those searches ended in a purchase.

Shoppers searched for this 52K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 3.8% of those searches ended in a purchase. Searches in the last 90 days moved -24.5% against the 90 days before. Searches, conversion and average price together put the market at an estimated $51K a year.

Searches, last 12 months
52K
Growth, 90 days vs prior 90
-24.5%
Conversion, latest week
3.8%
Market size, estimated
$51Ka year
Peak month
December1.8× the quietest month
Top search term
beurre de karite25K searches a year

02 · Price

A sale here is worth $25.59.

Listings sell for $25.59 on average, from $6.95 to $48.44. Amazon reports units sold in ranges. This niche sold 2K to 3K a year. The average listing sells 0 to 100 of them. At $25.59 that is $0 to $3K a year per listing.

Average price
$25.59inside the $15 to $100 sweet spot
Price range
$6.95–$48.44
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
2K–3K
Units per listing a year
0–100
Revenue per listing a year
$0–$3K
Returns
1.1%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is reviews.

68% of listings pay for placement with sponsored ads. 96% ship with Prime. On an average day, 8.8% of listings are out of stock. The average listing ranks #398 within Body Butters. It carries 5,008 reviews at 4.57 stars, so a new listing needs social proof before a better product.

Sponsored listings
68%
Prime listings
96%
Out of stock, average day
8.8%
Average rank
#398in Body Butters
Average rating
4.57 starsAmazon United States average 4.42 stars
Average reviews
5,008per listing
Listings tracked
28

04 · Newcomers

4 of last year's 4 launches cleared the first-year sales bar.

4 products launched here in the last 12 months. 4 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 71 months on average, so the names here are established.

Launched, last 12 months
4
Successful launches
4Amazon's first-year sales bar
Average brand age
71 months

Products

Top Beurre De Karite products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 46% of clicks. Leaders hold, but buyers still shop past them.

Brands

11 rising

Sellers

20

Top-5 brand share

87%

Top 20: 100%

Top-5 click share

46%

Top 20: 91%

Open market

10%

  • Brand 146%
  • Brand 215%
  • Brand 310%
  • Brand 410%
  • Brand 56%
  • Brand 64%
  • Open — no brand owns it (5 brands, 10%)

Demand

Beurre De Karite search demand

Weekly searches over the year, seasonality beneath. Pick a range.

2K1KHoliday '24Prime Day '25Spike '25Black Friday '25Holiday '25DecJanFebMarAprMayJunJulAugSepOctNovDecJanFebMarAprMayJun

Peak months: Dec · busiest ÷ quietest = 1.8×

Search terms

Top Beurre De Karite search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • beurre de karite25K/yr
  • loccitane shea butter19K/yr
  • loccitane shea5K/yr
  • beurre de karite shea butter2K/yr

Reviews and returns

What reviews say buyers love and hate about Beurre De Karite

We read the reviews and the return reasons for every product selling here.

20%of positive reviews mention “Quality-Overall”
28%of negative reviews mention “Smell”
1.1%of orders come back
“Not fragrance free”
A buyer, on “Smell”28% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

16 topics

NegativePositive

FAQ

Common Beurre De Karite questions

Answered from the same tracked data.