beurre de karite
Skip itA small market ($51K/yr) — this niche doesn't clear our bar today.
Avg price
Incredible$25.59avg listing price — sweet spot $15–$100
Returns
Great1.1%return rate — above 5% kills the launch gate
Price range
Great$6.95–$48.44cheapest to priciest tracked listing — scored on the share inside $15–$100
Competition
Good46%top-5 click share — leaders hold, buyers still browse
Conversion
Okay3.8%search→purchase rate — share of searches ending in a sale
Brand share
Okay87%top-5 brand share — brands hold most of the demand
Quality gap
Okay4.6★avg incumbent rating — lower means beatable quality
Review moat
Bad5,008.21avg incumbent reviews — the moat a new listing must climb
Market size
Bad$51K$51K/yr · 52K searches
Growth
Bad-24.5%90-day search growth — must beat 0% to launch
According to Flapen's Amazon United States niche tracking, beurre de karite is a $51K/yr Amazon United States market (52K searches/yr). The top 5 brands hold 87% of demand. Demand peaks in Dec. Verdict: Skip it — 44/100.
Data updated Jul 15, 2026 · scored weekly · How we score niches
beurre de karite market data
- Units sold / yr
- 2K–3K
- avg 0–100/product
- Revenue / yr
- $51K–$64K
- units × avg price
- Conversion rate
- 3.8%
- Avg BSR
- #398
- Page quality
- 0%
- Prime
- 96%
- Sponsored
- 68%
- Out of stock
- 8.8%
- Avg brand age
- 71 months
- Avg seller age
- 158 days
Competition & brand share
The top 5 products take 46% of clicks — established leaders, but buyers still shop beyond them.Brands
11 rising
Sellers
20
Top-5 brand share
87%
Top 20: 100%
Top-5 click share
46%
Top 20: 91%
Open market
10%
- L'OCCITANE46%
- Jersey Botanical15%
- SmellGood10%
- RA COSMETICS10%
- MGL Naturals6%
- Karité Shea Butter4%
- Open — no brand owns it (5 brands, 10%)
Demand & seasonality
Weekly Amazon search volume, last 89 weeks — -24.5% search growth over the last 90 days.Peak months: Dec · busiest ÷ quietest = 1.8×
Top beurre de karite search terms
- beurre de karite25K/yr
- loccitane shea butter19K/yr
- loccitane shea5K/yr
- beurre de karite shea butter2K/yr
Top beurre de karite products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Jersey Botanical African Shea Butter Ivory Raw - 100% Pure - Unrefined Soft Creamy. For Dry and Cracked Skin. DIY Body Butter Hair and Face Treatment. (8 oz.)
Jersey Botanical$9.324.5★334 rev
LOCCITANE Limited Edition Shea Butter Ultra Rich Body Cream
L'OCCITANE$42.584.6★1,578 rev
African Shea Butter 100% Natural 32oz
SmellGood$20.394.6★7,711 rev
LOCCITANE KARIT CONFORT MULTI-PURPOSE SHEA BUTTER 0.31 Fl Oz
L'OCCITANE$13.644.2★626 rev
LOCCITANE Shea Butter Ultra Rich Body Cream 6.90 oz
L'OCCITANE$44.414.6★1,578 rev
Newest
by launch dateLOCCITANE KARIT CONFORT MULTI-PURPOSE SHEA BUTTER 0.31 Fl Oz
L'OCCITANE$13.64626 rev
LOCCITANE 20% Organic Shea Butter Hand Cream
L'OCCITANE$30.1612,072 rev
LOCCITANE Shea Butter Hand Cream 1 oz
L'OCCITANE$12.7312,072 rev
LOCCITANE Limited Edition Shea Butter Ultra Rich Body Cream
L'OCCITANE$42.581,578 rev
RA COSMETICS 100% Pure Shea Butter Ivory 16oz | Raw Unrefined African Shea Butter from Ghana | Ultra-Rich Moisturizer for Dry Skin | Whipped Texture | Ideal for DIY Skincare & Haircare Routines
RA COSMETICS$16.2211,569 rev
Trending
90-day click momentumLOCCITANE Shea Butter Hand Cream 1 oz
L'OCCITANE$12.734.7★
LOCCITANE KARIT CONFORT MULTI-PURPOSE SHEA BUTTER 0.31 Fl Oz
L'OCCITANE$13.644.2★
LOCCITANE 20% Organic Shea Butter Hand Cream
L'OCCITANE$30.164.7★
Karite Creme Corps Shea Butter Body Cream | Hydrating Moisturizer for Dry & Sensitive Skin | Dermatologist-Formulated and Approved | Cruelty-free & Hypoallergenic for all Skin Types
Karité Shea Butter$45.424.5★
LOCCITANE Shea All Day Body Skincare Gift Set Ultra Rich Cream Hand Lotion Foot Balm Nourishing Lip Care Hydrate & Comfort Dry Cracked Skin
L'OCCITANE$45.204.7★
What buyers say about beurre de karite
What buyers praise and complain about, mined from review topics.What buyers love
“it's a great quality butter”
“Great moisturizer”
“Smooth and creamy”
“Smells good”
“Excellent price”
“Smooth Texture”
“Good for my skin”
“Comforting for dry skin”
“It absorbs well”
“As advertised”
What buyers complain about
“Not fragrance free”
“A little expensive”
“The product is dry”
“The container is SMALL”
“Not as described”
“Unfortunate, as the texture looks ok”
“Im not 💯 satisfied with the quality of this Shea Butter”
“really odd color”
“Came opened and looked used”
“It goes on thick”
Top return reasons
Common questions
- Is beurre de karite profitable to sell on Amazon United States?
- The niche generates $51K/yr across 28 tracked products. 4 of 4 products launched in the last 360 days are still selling. 90-day search growth is -24.5%. Flapen's verdict: Skip it (44/100).
- How competitive is the beurre de karite niche?
- 11 brands and 20 sellers compete. The top 5 products take 46% of clicks and top 5 brands hold 87% of demand.
- What do buyers complain about in beurre de karite?
- Top complaints mined from reviews: Smell, Value For Money, Moist/Dry. The return rate is 1.1%.
- When does demand for beurre de karite peak?
- Demand peaks in Dec; the busiest month runs 1.8× the quietest.
- What does it cost to enter the beurre de karite niche?
- Listings span $6.95–$48.44; the average listing price is $25.59 (sweet spot $15–$100). The average incumbent carries 5,008 reviews — the moat a new listing must climb.