Better Than Sex Eyeliner
FailThe top 5 products take 100% of clicks, so Better Than Sex Eyeliner is a Fail.
- Flapen Score
- 46 / 100Ranks 6,013 of 10,978 Beauty & Personal Care niches · −2 vs the category median of 4846
- Market size
- $151K/yr61K searches / yr
- 90-day growth
- +7.7%search demand this quarter
- Competition
- 100%top-5 click share · 4 brands · 45 sellers
Flapen Score
Better Than Sex Eyeliner against its category
The dotted line is the Beauty & Personal Care average. Past it, Better Than Sex Eyeliner is stronger. Inside it, weaker.
Market
The Better Than Sex Eyeliner market on Amazon at a glance
Shoppers on Amazon United States searched for Better Than Sex Eyeliner 61K times last year and spent an estimated $151K. All 4 brands take every click. Demand peaks in Jun–Jul. Flapen scores it 46 out of 100, a Fail.
01 · Demand
An estimated 11.4% of those searches ended in a purchase.
Shoppers searched for this 61K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 11.4% of those searches ended in a purchase. Searches in the last 90 days moved +7.7% against the 90 days before. Searches, conversion and average price together put the market at an estimated $151K a year.
- Searches, last 12 months
- 61K
- Growth, 90 days vs prior 90
- +7.7%
- Conversion, latest week
- 11.4%
- Market size, estimated
- $151Ka year
- Peak month
- July2.2× the quietest month
- Top search term
- better than sex eyeliner19K searches a year
02 · Price
A sale here is worth $21.91.
Listings sell for $21.91 on average, from $16.37 to $26.77. Amazon reports units sold in ranges. This niche sold 6K to 8K a year. The average listing sells 1,000 to 1,250 of them. At $21.91 that is $22K to $27K a year per listing.
- Average price
- $21.91inside the $15 to $100 sweet spot
- Price range
- $16.37–$26.77
- Amazon United States median price
- $24.38across 115,062 niches
- Units sold a year
- 6K–8K
- Units per listing a year
- 1,000–1,250
- Revenue per listing a year
- $22K–$27K
- Returns
- 1.4%of orders · Amazon United States median 2.1%
03 · Entry bar
The bar here is reviews.
80% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #383 within Eyes. It carries 3,394 reviews at 4.34 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 80%
- Prime listings
- 100%
- Out of stock, average day
- 0.0%
- Average rank
- #383in Eyes
- Average rating
- 4.34 starsAmazon United States average 4.42 stars
- Average reviews
- 3,394per listing
- Listings tracked
- 5
04 · Newcomers
Brands here are established.
The brands on the shelf have sold for 86 months on average, so the names here are established.
- Launched, last 12 months
- 0
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 86 months
Products
Top Better Than Sex Eyeliner products & what they sell for
The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.
Prices and ratings read from Amazon on Jul 14, 2026. The live listing can differ.
Top sellers
by estimated 90-day click share
Too Faced Better Than Sex Easy Glide Liquid Eyeliner | Flake & Waterproof Liquid Eyeliner For Intense Pigment 0.02 Fl Oz Black
- Price
- $22.80
- Rating
- 4.6/5
- Reviews
- 1,627
- Age
- 7y ago

Too Faced Killer Liner 36-Hour Gel Eyeliner Pencil | Long Lasting Waterproof Non-Flaking Eyeliner Pencil 0.04 Ounce Black
- Price
- $22.97
- Rating
- 4.4/5
- Reviews
- 818
- Age
- 5y ago

High Pigment Longwear Eyeliner - # Via Veneto - 1.1g/0.03oz
- Price
- $20.62
- Rating
- 4.1/5
- Reviews
- 29
- Age
- 5y ago

Yves Saint Laurent Dessin Du Regard Waterproof Eye Pencil No. 1 Noir Effronte 0.04 Ounce
- Price
- $26.77
- Rating
- 4.3/5
- Reviews
- 115
- Age
- 10y ago

URBAN DECAY 24/7 Glide-On Waterproof Eyeliner Pencil - Smudge-Proof Long-Lasting Transfer-Proof Up to 16HR Wear Smooth No-Tug Formula Perversion (Matte Blackest Black) - 0.04 oz
- Price
- $16.37
- Rating
- 4.3/5
- Reviews
- 14,380
- Age
- 14y ago
Trending
estimated 90-day click momentum
High Pigment Longwear Eyeliner - # Via Veneto - 1.1g/0.03oz
- Price
- $20.62
- Rating
- 4.1/5
- Reviews
- 29
- Age
- 5y ago

Yves Saint Laurent Dessin Du Regard Waterproof Eye Pencil No. 1 Noir Effronte 0.04 Ounce
- Price
- $26.77
- Rating
- 4.3/5
- Reviews
- 115
- Age
- 10y ago

Too Faced Killer Liner 36-Hour Gel Eyeliner Pencil | Long Lasting Waterproof Non-Flaking Eyeliner Pencil 0.04 Ounce Black
- Price
- $22.97
- Rating
- 4.4/5
- Reviews
- 818
- Age
- 5y ago

Too Faced Better Than Sex Easy Glide Liquid Eyeliner | Flake & Waterproof Liquid Eyeliner For Intense Pigment 0.02 Fl Oz Black
- Price
- $22.80
- Rating
- 4.6/5
- Reviews
- 1,627
- Age
- 7y ago

URBAN DECAY 24/7 Glide-On Waterproof Eyeliner Pencil - Smudge-Proof Long-Lasting Transfer-Proof Up to 16HR Wear Smooth No-Tug Formula Perversion (Matte Blackest Black) - 0.04 oz
- Price
- $16.37
- Rating
- 4.3/5
- Reviews
- 14,380
- Age
- 14y ago
Newest
by launch date
High Pigment Longwear Eyeliner - # Via Veneto - 1.1g/0.03oz
- Price
- $20.62
- Rating
- 4.1/5
- Reviews
- 29
- Age
- 5y ago

Too Faced Killer Liner 36-Hour Gel Eyeliner Pencil | Long Lasting Waterproof Non-Flaking Eyeliner Pencil 0.04 Ounce Black
- Price
- $22.97
- Rating
- 4.4/5
- Reviews
- 818
- Age
- 5y ago

Too Faced Better Than Sex Easy Glide Liquid Eyeliner | Flake & Waterproof Liquid Eyeliner For Intense Pigment 0.02 Fl Oz Black
- Price
- $22.80
- Rating
- 4.6/5
- Reviews
- 1,627
- Age
- 7y ago

Yves Saint Laurent Dessin Du Regard Waterproof Eye Pencil No. 1 Noir Effronte 0.04 Ounce
- Price
- $26.77
- Rating
- 4.3/5
- Reviews
- 115
- Age
- 10y ago

URBAN DECAY 24/7 Glide-On Waterproof Eyeliner Pencil - Smudge-Proof Long-Lasting Transfer-Proof Up to 16HR Wear Smooth No-Tug Formula Perversion (Matte Blackest Black) - 0.04 oz
- Price
- $16.37
- Rating
- 4.3/5
- Reviews
- 14,380
- Age
- 14y ago
Competition
Competition: brands, sellers & click share
The top 5 products take an estimated 100% of clicks. A locked shelf that new listings rarely crack.
Brands
4 flat
Sellers
45
Est. top-5 brand share
100%
Top 20: 100%
Est. top-5 click share
100%
Top 20: 100%
Open market
0%
- Too Faced79%
- NARS11%
- Yves Saint Laurent6%
- URBAN DECAY4%
- Open — no brand owns it (0%)
Demand
Better Than Sex Eyeliner search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Jun, Jul · busiest ÷ quietest = 2.2×
Search terms
Top Better Than Sex Eyeliner search terms shoppers use
The exact words shoppers type, with estimated yearly volume, growth, and conversion.
- better than sex eyeliner19K/yr
- too faced eyeliner14K/yr
- nars eyeliner11K/yr
- ysl eyeliner6K/yr
- two faced eyeliner4K/yr
- better than sex eyeliner waterproof3K/yr
- too faced better than sex eyeliner2K/yr
- nars eyeliner pencil3K/yr
Reviews and returns
What reviews say buyers love and hate about Better Than Sex Eyeliner
We read the reviews and the return reasons for every product selling here.
“Very expensive”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
16 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Better Than Sex Eyeliner questions
Answered from the same tracked data.
Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data









