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Better Than Sex Eyeliner

Fail

The top 5 products take 100% of clicks, so Better Than Sex Eyeliner is a Fail.

Flapen Score
46
46 / 100
Ranks 6,013 of 10,978 Beauty & Personal Care niches · −2 vs the category median of 48
Market size
$151K/yr61K searches / yr
90-day growth
+7.7%search demand this quarter
Competition
100%top-5 click share · 4 brands · 45 sellers

Flapen Score

Better Than Sex Eyeliner against its category

The dotted line is the Beauty & Personal Care average. Past it, Better Than Sex Eyeliner is stronger. Inside it, weaker.

46Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Better Than Sex Eyeliner market on Amazon at a glance

Shoppers on Amazon United States searched for Better Than Sex Eyeliner 61K times last year and spent an estimated $151K. All 4 brands take every click. Demand peaks in Jun–Jul. Flapen scores it 46 out of 100, a Fail.

01 · Demand

An estimated 11.4% of those searches ended in a purchase.

Shoppers searched for this 61K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 11.4% of those searches ended in a purchase. Searches in the last 90 days moved +7.7% against the 90 days before. Searches, conversion and average price together put the market at an estimated $151K a year.

Searches, last 12 months
61K
Growth, 90 days vs prior 90
+7.7%
Conversion, latest week
11.4%
Market size, estimated
$151Ka year
Peak month
July2.2× the quietest month
Top search term
better than sex eyeliner19K searches a year

02 · Price

A sale here is worth $21.91.

Listings sell for $21.91 on average, from $16.37 to $26.77. Amazon reports units sold in ranges. This niche sold 6K to 8K a year. The average listing sells 1,000 to 1,250 of them. At $21.91 that is $22K to $27K a year per listing.

Average price
$21.91inside the $15 to $100 sweet spot
Price range
$16.37–$26.77
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
6K–8K
Units per listing a year
1,000–1,250
Revenue per listing a year
$22K–$27K
Returns
1.4%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is reviews.

80% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #383 within Eyes. It carries 3,394 reviews at 4.34 stars, so a new listing needs social proof before a better product.

Sponsored listings
80%
Prime listings
100%
Out of stock, average day
0.0%
Average rank
#383in Eyes
Average rating
4.34 starsAmazon United States average 4.42 stars
Average reviews
3,394per listing
Listings tracked
5

04 · Newcomers

Brands here are established.

The brands on the shelf have sold for 86 months on average, so the names here are established.

Launched, last 12 months
0
Successful launches
0Amazon's first-year sales bar
Average brand age
86 months

Products

Top Better Than Sex Eyeliner products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 100% of clicks. A locked shelf that new listings rarely crack.

Brands

4 flat

Sellers

45

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

100%

Top 20: 100%

Open market

0%

  • Brand 179%
  • Brand 211%
  • Brand 36%
  • Brand 44%
  • Open — no brand owns it (0%)

Demand

Better Than Sex Eyeliner search demand

Weekly searches over the year, seasonality beneath. Pick a range.

3K2KSpike '24Holiday '24Spike '25Prime Day '25Black Friday '25Spike '26DecMarJunAugNovMarMay

Peak months: Jun, Jul · busiest ÷ quietest = 2.2×

Search terms

Top Better Than Sex Eyeliner search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • better than sex eyeliner19K/yr
  • too faced eyeliner14K/yr
  • nars eyeliner11K/yr
  • ysl eyeliner6K/yr
  • two faced eyeliner4K/yr
  • better than sex eyeliner waterproof3K/yr
  • too faced better than sex eyeliner2K/yr
  • nars eyeliner pencil3K/yr

Reviews and returns

What reviews say buyers love and hate about Better Than Sex Eyeliner

We read the reviews and the return reasons for every product selling here.

17%of positive reviews mention “Color”
18%of negative reviews mention “Value For Money”
1.4%of orders come back
“Very expensive”
A buyer, on “Value For Money”18% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

16 topics

NegativePositive

FAQ

Common Better Than Sex Eyeliner questions

Answered from the same tracked data.