Is better than sex eyeliner profitable to sell on Amazon United States?

The niche generates $151K/yr across 5 tracked products. 90-day search growth is +7.7%. Flapen's verdict: Skip it (46/100).

How competitive is the better than sex eyeliner niche?

4 brands and 45 sellers compete. The top 5 products take 100% of clicks and top 5 brands hold 100% of demand.

What do buyers complain about in better than sex eyeliner?

Top complaints mined from reviews: Value For Money, Smudge Resistance, Durability. The return rate is 1.4%.

When does demand for better than sex eyeliner peak?

Demand peaks in Jun–Jul; the busiest month runs 2.2× the quietest.

What does it cost to enter the better than sex eyeliner niche?

Listings span $16.37–$26.77; the average listing price is $21.91 (sweet spot $15–$100). The average incumbent carries 3,394 reviews — the moat a new listing must climb.

better than sex eyeliner

Skip it

A concentrated shelf (top 5 take 100% of clicks) — this niche doesn't clear our bar today.

Price range

Incredible$16.37–$26.77

cheapest to priciest tracked listing — scored on the share inside $15–$100

Conversion

Great11.4%

search→purchase rate — share of searches ending in a sale

Avg price

Great$21.91

avg listing price — sweet spot $15–$100

Returns

Great1.4%

return rate — above 5% kills the launch gate

Quality gap

Good4.3★

avg incumbent rating — lower means beatable quality

Growth

Okay+7.7%

90-day search growth — must beat 0% to launch

Market size

Okay$151K

$151K/yr · 61K searches

Review moat

Okay3,393.8

avg incumbent reviews — the moat a new listing must climb

Competition

Bad100%

top-5 click share — a locked-up shelf

Brand share

Bad100%

top-5 brand share — brand-locked demand

According to Flapen's Amazon United States niche tracking, better than sex eyeliner is a $151K/yr Amazon United States market (61K searches/yr). The top 5 brands hold 100% of demand. Demand peaks in Jun–Jul. Verdict: Skip it — 46/100.

Data updated Jul 14, 2026 · scored weekly · How we score niches

better than sex eyeliner market data

Units sold / yr: 6K–8K; avg 1,000–1,250/product
Revenue / yr: $131K–$175K; units × avg price
Conversion rate: 11.4%
Avg BSR: #383
Page quality: 0%
Prime: 100%
Sponsored: 80%
Out of stock: 0.0%
Avg brand age: 86 months
Avg seller age: 140 days

Competition & brand share

The top 5 products capture 100% of clicks — a locked-up shelf that new listings rarely crack.

Brands

4 flat

Sellers

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

100%

Top 20: 100%

Open market

Too Faced79%
NARS11%
Yves Saint Laurent6%
URBAN DECAY4%
Open — no brand owns it (0%)

Demand & seasonality

Weekly Amazon search volume, last 96 weeks — +7.7% search growth over the last 90 days.

Peak months: Jun, Jul · busiest ÷ quietest = 2.2×

Open Trend

Top better than sex eyeliner search terms

better than sex eyeliner19K/yr +11.8%15.3% conv.
too faced eyeliner14K/yr +15.9%6.4% conv.
nars eyeliner11K/yr -8.3%2.2% conv.
ysl eyeliner6K/yr +4.5%1.1% conv.
two faced eyeliner4K/yr +11.5%7.2% conv.
better than sex eyeliner waterproof3K/yr +37.7%15.0% conv.
too faced better than sex eyeliner2K/yr -3.9%16.3% conv.
nars eyeliner pencil3K/yr -11.9%3.4% conv.

All search terms

Top better than sex eyeliner products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 5 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

Too Faced Better Than Sex Easy Glide Liquid Eyeliner | Flake & Waterproof Liquid Eyeliner For Intense Pigment 0.02 Fl Oz Black

Too Faced$22.804.6★1,627 rev

Too Faced Killer Liner 36-Hour Gel Eyeliner Pencil | Long Lasting Waterproof Non-Flaking Eyeliner Pencil 0.04 Ounce Black

Too Faced$22.974.4★818 rev

High Pigment Longwear Eyeliner - # Via Veneto - 1.1g/0.03oz

NARS$20.624.1★29 rev

Yves Saint Laurent Dessin Du Regard Waterproof Eye Pencil No. 1 Noir Effronte 0.04 Ounce

Yves Saint Laurent$26.774.3★115 rev

URBAN DECAY 24/7 Glide-On Waterproof Eyeliner Pencil - Smudge-Proof Long-Lasting Transfer-Proof Up to 16HR Wear Smooth No-Tug Formula Perversion (Matte Blackest Black) - 0.04 oz

URBAN DECAY$16.374.3★14,380 rev

Newest

by launch date

High Pigment Longwear Eyeliner - # Via Veneto - 1.1g/0.03oz

NARS$20.6229 rev

5y ago

Too Faced Killer Liner 36-Hour Gel Eyeliner Pencil | Long Lasting Waterproof Non-Flaking Eyeliner Pencil 0.04 Ounce Black

Too Faced$22.97818 rev

5y ago

Too Faced Better Than Sex Easy Glide Liquid Eyeliner | Flake & Waterproof Liquid Eyeliner For Intense Pigment 0.02 Fl Oz Black

Too Faced$22.801,627 rev

7y ago

Yves Saint Laurent Dessin Du Regard Waterproof Eye Pencil No. 1 Noir Effronte 0.04 Ounce

Yves Saint Laurent$26.77115 rev

10y ago

URBAN DECAY 24/7 Glide-On Waterproof Eyeliner Pencil - Smudge-Proof Long-Lasting Transfer-Proof Up to 16HR Wear Smooth No-Tug Formula Perversion (Matte Blackest Black) - 0.04 oz

URBAN DECAY$16.3714,380 rev

14y ago

What buyers say about better than sex eyeliner

What buyers praise and complain about, mined from review topics.

What buyers love

Color17%

“True smooth black”

Quality-Overall10%

“Overall, this is a reliable, high quality liquid eyeliner that delivers smooth application, strong pigment, and long-lasting wear”

Water Resistance9%

“💯 recommend waterproof”

Durability9%

“It holds up well through long days”

Soft Feel9%

“Goes on smooth”

Ease Of Application7%

“Good application”

Ease Of Use7%

“Easy to Use”

Value For Money7%

“Priced well”

Smudge Resistance5%

“No smearing or smudging or fading”

Moist/Dry2%

“Stays nice and wet and doesnt dry out like other brands”

What buyers complain about

Value For Money18%

“Very expensive”

Smudge Resistance15%

“Still smudges”

Durability15%

“Breaks easily”

Color7%

“Its too dark”

Moist/Dry7%

“Dry and crumbly”

Water Resistance7%

“Not waterproof”

Quality-Overall4%

“Product itself is mediocre to underwhelming performance wise”

Hard Feel4%

“Not smooth”

Ease Of Use3%

“is impossible to use”

Texture/Consistency-Overall2%

“The texture of you face”

Top return reasons

Color18%

Advertised Vs Actual Product14%

Moist/Dry13%

Functionality-Overall10%

Water Resistance9%

Durability7%

Defective Material/Parts7%

Product Condition5%

Value For Money4%

Quality-Overall3%

Common questions

Is better than sex eyeliner profitable to sell on Amazon United States?: The niche generates $151K/yr across 5 tracked products. 90-day search growth is +7.7%. Flapen's verdict: Skip it (46/100).
How competitive is the better than sex eyeliner niche?: 4 brands and 45 sellers compete. The top 5 products take 100% of clicks and top 5 brands hold 100% of demand.
What do buyers complain about in better than sex eyeliner?: Top complaints mined from reviews: Value For Money, Smudge Resistance, Durability. The return rate is 1.4%.
When does demand for better than sex eyeliner peak?: Demand peaks in Jun–Jul; the busiest month runs 2.2× the quietest.
What does it cost to enter the better than sex eyeliner niche?: Listings span $16.37–$26.77; the average listing price is $21.91 (sweet spot $15–$100). The average incumbent carries 3,394 reviews — the moat a new listing must climb.