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Beta Glucan

Maybe

An estimated 1.2% of orders come back. But the top 5 brands take 100% of clicks, so Beta Glucan is a Maybe.

Flapen Score
50
50 / 100
Top 38% of 10,978 Beauty & Personal Care niches · +2 vs the category median of 48
Market size
$1.1M/yr682K searches / yr
90-day growth
+5.1%search demand this quarter
Competition
96%top-5 click share · 4 brands · 25 sellers

Flapen Score

Beta Glucan against its category

The dotted line is the Beauty & Personal Care average. Past it, Beta Glucan is stronger. Inside it, weaker.

50Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Beta Glucan market on Amazon at a glance

Shoppers on Amazon United States searched for Beta Glucan 682K times last year and spent an estimated $1.1M. All 4 brands take every click. Demand peaks in Jun–Jul. Flapen scores it 50 out of 100, a Maybe.

01 · Demand

An estimated 8.3% of those searches ended in a purchase.

Shoppers searched for this 682K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 8.3% of those searches ended in a purchase. Searches in the last 90 days moved +5.1% against the 90 days before. Searches, conversion and average price together put the market at an estimated $1.1M a year.

Searches, last 12 months
682K
Growth, 90 days vs prior 90
+5.1%
Conversion, latest week
8.3%
Market size, estimated
$1.1Ma year
Peak month
June1.9× the quietest month
Top search term
beta glucan164K searches a year

02 · Price

A sale here is worth $19.23.

Listings sell for $19.23 on average, from $14.01 to $27.47. Amazon reports units sold in ranges. This niche sold 60K to 80K a year. The average listing sells 10,000 to 12,500 of them. At $19.23 that is $192K to $240K a year per listing.

Average price
$19.23inside the $15 to $100 sweet spot
Price range
$14.01–$27.47
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
60K–80K
Units per listing a year
10,000–12,500
Revenue per listing a year
$192K–$240K
Returns
1.2%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is low.

83% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #777 within Serums. It carries 1,003 reviews at 4.50 stars, so a new listing needs social proof before a better product.

Sponsored listings
83%
Prime listings
100%
Out of stock, average day
0.0%
Average rank
#777in Serums
Average rating
4.50 starsAmazon United States average 4.42 stars
Average reviews
1,003per listing
Listings tracked
6

04 · Newcomers

1 of last year's 1 launches cleared the first-year sales bar.

1 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 63 months on average, so the names here are established.

Launched, last 12 months
1
Successful launches
1Amazon's first-year sales bar
Average brand age
63 months

Products

Top Beta Glucan products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 96% of clicks. A locked shelf that new listings rarely crack.

Brands

4 falling

Sellers

25

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

96%

Top 20: 100%

Open market

0%

  • Brand 180%
  • Brand 212%
  • Brand 34%
  • Brand 44%
  • Open — no brand owns it (0%)

Demand

Beta Glucan search demand

Weekly searches over the year, seasonality beneath. Pick a range.

23K18KPrime Day '24Spike '24Spike '25Prime Day '25Black Friday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Jun, Jul · busiest ÷ quietest = 1.9×

Search terms

Top Beta Glucan search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • beta glucan164K/yr
  • iunik beta glucan serum157K/yr
  • iunik101K/yr
  • beta glucan serum97K/yr
  • beta glucan supplements34K/yr
  • beta glucan fiber14K/yr
  • iunik beta glucan20K/yr
  • oat beta glucan9K/yr
  • beta-glucan8K/yr
  • beta glucans10K/yr

Reviews and returns

What reviews say buyers love and hate about Beta Glucan

We read the reviews and the return reasons for every product selling here.

29%of positive reviews mention “Moist/Dry”
11%of negative reviews mention “Moist/Dry”
1.2%of orders come back
“Not hydrating”
A buyer, on “Moist/Dry”11% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

21 topics

NegativePositive

FAQ

Common Beta Glucan questions

Answered from the same tracked data.