Beta Glucan
MaybeAn estimated 1.2% of orders come back. But the top 5 brands take 100% of clicks, so Beta Glucan is a Maybe.
- Flapen Score
- 50 / 100Top 38% of 10,978 Beauty & Personal Care niches · +2 vs the category median of 4850
- Market size
- $1.1M/yr682K searches / yr
- 90-day growth
- +5.1%search demand this quarter
- Competition
- 96%top-5 click share · 4 brands · 25 sellers
Flapen Score
Beta Glucan against its category
The dotted line is the Beauty & Personal Care average. Past it, Beta Glucan is stronger. Inside it, weaker.
Market
The Beta Glucan market on Amazon at a glance
Shoppers on Amazon United States searched for Beta Glucan 682K times last year and spent an estimated $1.1M. All 4 brands take every click. Demand peaks in Jun–Jul. Flapen scores it 50 out of 100, a Maybe.
01 · Demand
An estimated 8.3% of those searches ended in a purchase.
Shoppers searched for this 682K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 8.3% of those searches ended in a purchase. Searches in the last 90 days moved +5.1% against the 90 days before. Searches, conversion and average price together put the market at an estimated $1.1M a year.
- Searches, last 12 months
- 682K
- Growth, 90 days vs prior 90
- +5.1%
- Conversion, latest week
- 8.3%
- Market size, estimated
- $1.1Ma year
- Peak month
- June1.9× the quietest month
- Top search term
- beta glucan164K searches a year
02 · Price
A sale here is worth $19.23.
Listings sell for $19.23 on average, from $14.01 to $27.47. Amazon reports units sold in ranges. This niche sold 60K to 80K a year. The average listing sells 10,000 to 12,500 of them. At $19.23 that is $192K to $240K a year per listing.
- Average price
- $19.23inside the $15 to $100 sweet spot
- Price range
- $14.01–$27.47
- Amazon United States median price
- $24.38across 115,062 niches
- Units sold a year
- 60K–80K
- Units per listing a year
- 10,000–12,500
- Revenue per listing a year
- $192K–$240K
- Returns
- 1.2%of orders · Amazon United States median 2.1%
03 · Entry bar
The bar here is low.
83% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #777 within Serums. It carries 1,003 reviews at 4.50 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 83%
- Prime listings
- 100%
- Out of stock, average day
- 0.0%
- Average rank
- #777in Serums
- Average rating
- 4.50 starsAmazon United States average 4.42 stars
- Average reviews
- 1,003per listing
- Listings tracked
- 6
04 · Newcomers
1 of last year's 1 launches cleared the first-year sales bar.
1 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 63 months on average, so the names here are established.
- Launched, last 12 months
- 1
- Successful launches
- 1Amazon's first-year sales bar
- Average brand age
- 63 months
Products
Top Beta Glucan products & what they sell for
The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.
Prices and ratings read from Amazon on Jul 16, 2026. The live listing can differ.
Top sellers
by estimated 90-day click share
IUNIK Beta-Glucan Power Moisture Serum Beta-Glucan & 7 Types of Peptides Deep Hydration Vegan Serum for Dry Mature & Sensitive Skin Korean Skincare 50ml / 1.69 fl oz
- Price
- $17.97
- Rating
- 4.5/5
- Reviews
- 2,471
- Age
- 7y ago

NOW Foods Supplements Beta-Glucans with ImmunEnhancer with Larch Arabinogalactan Extra Strength 60 Veg Capsules
- Price
- $14.01
- Rating
- 4.6/5
- Reviews
- 1,618
- Age
- 15y ago

IUNIK Beta-Glucan Barrier Milky Toner Essence Beta-Glucan & 7 Types of Peptides Milky Toner for Deep Hydration & Skin Barrier Care Korean Skincare for Sensitive & Dry Skin 200ml / 6.7 fl oz
- Price
- $24.11
- Rating
- 4.4/5
- Reviews
- 68
- Age
- 7mo ago

IUNIK Beta-Glucan Daily Moisture Cream Beta-Glucan & Centella Lightweight Vegan Moisturizer for Deep Hydration & Skin Barrier Care Korean Skincare for Dry & Sensitive Skin 60ml / 2.02 fl oz
- Price
- $15.33
- Rating
- 4.6/5
- Reviews
- 1,141
- Age
- 7y ago

Zazzee Extra Strength 1 3/1 6 Beta Glucans 1000 mg 100% Concentrated 90 Vegan Capsules Supports a Healthy Immune System 100% Vegetarian All-Natural and Non-GMO
- Price
- $27.47
- Rating
- 4.4/5
- Reviews
- 378
- Age
- 4y ago
Trending
estimated 90-day click momentum
IUNIK Beta-Glucan Barrier Milky Toner Essence Beta-Glucan & 7 Types of Peptides Milky Toner for Deep Hydration & Skin Barrier Care Korean Skincare for Sensitive & Dry Skin 200ml / 6.7 fl oz
- Price
- $24.11
- Rating
- 4.4/5
- Reviews
- 68
- Age
- 7mo ago

NOW Foods Supplements Beta-Glucans with ImmunEnhancer with Larch Arabinogalactan Extra Strength 60 Veg Capsules
- Price
- $14.01
- Rating
- 4.6/5
- Reviews
- 1,618
- Age
- 15y ago

Nutricost Beta Glucan 500mg 1 3/1 6 D-Glucan 60 Vegetarian Capsules - Gluten Free Non-GMO
- Price
- $16.50
- Rating
- 4.5/5
- Reviews
- 339
- Age
- 6y ago

Zazzee Extra Strength 1 3/1 6 Beta Glucans 1000 mg 100% Concentrated 90 Vegan Capsules Supports a Healthy Immune System 100% Vegetarian All-Natural and Non-GMO
- Price
- $27.47
- Rating
- 4.4/5
- Reviews
- 378
- Age
- 4y ago

IUNIK Beta-Glucan Power Moisture Serum Beta-Glucan & 7 Types of Peptides Deep Hydration Vegan Serum for Dry Mature & Sensitive Skin Korean Skincare 50ml / 1.69 fl oz
- Price
- $17.97
- Rating
- 4.5/5
- Reviews
- 2,471
- Age
- 7y ago
Newest
by launch date
IUNIK Beta-Glucan Barrier Milky Toner Essence Beta-Glucan & 7 Types of Peptides Milky Toner for Deep Hydration & Skin Barrier Care Korean Skincare for Sensitive & Dry Skin 200ml / 6.7 fl oz
- Price
- $24.11
- Rating
- 4.4/5
- Reviews
- 68
- Age
- 7mo ago

Zazzee Extra Strength 1 3/1 6 Beta Glucans 1000 mg 100% Concentrated 90 Vegan Capsules Supports a Healthy Immune System 100% Vegetarian All-Natural and Non-GMO
- Price
- $27.47
- Rating
- 4.4/5
- Reviews
- 378
- Age
- 4y ago

Nutricost Beta Glucan 500mg 1 3/1 6 D-Glucan 60 Vegetarian Capsules - Gluten Free Non-GMO
- Price
- $16.50
- Rating
- 4.5/5
- Reviews
- 339
- Age
- 6y ago

IUNIK Beta-Glucan Power Moisture Serum Beta-Glucan & 7 Types of Peptides Deep Hydration Vegan Serum for Dry Mature & Sensitive Skin Korean Skincare 50ml / 1.69 fl oz
- Price
- $17.97
- Rating
- 4.5/5
- Reviews
- 2,471
- Age
- 7y ago

IUNIK Beta-Glucan Daily Moisture Cream Beta-Glucan & Centella Lightweight Vegan Moisturizer for Deep Hydration & Skin Barrier Care Korean Skincare for Dry & Sensitive Skin 60ml / 2.02 fl oz
- Price
- $15.33
- Rating
- 4.6/5
- Reviews
- 1,141
- Age
- 7y ago
Competition
Competition: brands, sellers & click share
The top 5 products take an estimated 96% of clicks. A locked shelf that new listings rarely crack.
Brands
4 falling
Sellers
25
Est. top-5 brand share
100%
Top 20: 100%
Est. top-5 click share
96%
Top 20: 100%
Open market
0%
- IUNIK80%
- NOW Foods12%
- Zazzee4%
- Nutricost4%
- Open — no brand owns it (0%)
Demand
Beta Glucan search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Jun, Jul · busiest ÷ quietest = 1.9×
Search terms
Top Beta Glucan search terms shoppers use
The exact words shoppers type, with estimated yearly volume, growth, and conversion.
- beta glucan164K/yr
- iunik beta glucan serum157K/yr
- iunik101K/yr
- beta glucan serum97K/yr
- beta glucan supplements34K/yr
- beta glucan fiber14K/yr
- iunik beta glucan20K/yr
- oat beta glucan9K/yr
- beta-glucan8K/yr
- beta glucans10K/yr
Reviews and returns
What reviews say buyers love and hate about Beta Glucan
We read the reviews and the return reasons for every product selling here.
“Not hydrating”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
21 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Beta Glucan questions
Answered from the same tracked data.
Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data









