Best Smelling Body Lotion
MaybeAn estimated 0.5% of orders come back. But the average product has 22,229 reviews to catch up to, so Best Smelling Body Lotion is a Maybe.
- Flapen Score
- 55 / 100Top 19% of 10,978 Beauty & Personal Care niches · +7 vs the category median of 4855
- Market size
- $82K/yr125K searches / yr
- 90-day growth
- -1.7%search demand this quarter
- Competition
- 24%top-5 click share · 45 brands · 302 sellers
Flapen Score
Best Smelling Body Lotion against its category
The dotted line is the Beauty & Personal Care average. Past it, Best Smelling Body Lotion is stronger. Inside it, weaker.
Market
The Best Smelling Body Lotion market on Amazon at a glance
Shoppers on Amazon United States searched for Best Smelling Body Lotion 125K times last year and spent an estimated $82K. The top 5 brands take 44% of clicks. Flapen scores it 55 out of 100, a Maybe.
01 · Demand
An estimated 4.6% of those searches ended in a purchase.
Shoppers searched for this 125K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 4.6% of those searches ended in a purchase. Searches in the last 90 days moved -1.7% against the 90 days before. Searches, conversion and average price together put the market at an estimated $82K a year.
- Searches, last 12 months
- 125K
- Growth, 90 days vs prior 90
- -1.7%
- Conversion, latest week
- 4.6%
- Market size, estimated
- $82Ka year
- Peak month
- December1.4× the quietest month
- Top search term
- body cream for extremely dry skin34K searches a year
02 · Price
A sale here is worth $14.39.
Listings sell for $14.39 on average, from $4.28 to $49.23. Amazon reports units sold in ranges. This niche sold 6K to 8K a year. The average listing sells 0 to 100 of them. At $14.39 that is $0 to $1K a year per listing.
- Average price
- $14.39under the $15 to $100 sweet spot
- Price range
- $4.28–$49.23
- Amazon United States median price
- $24.38across 115,062 niches
- Units sold a year
- 6K–8K
- Units per listing a year
- 0–100
- Revenue per listing a year
- $0–$1K
- Returns
- 0.5%of orders · Amazon United States median 2.1%
03 · Entry bar
The bar here is ads and reviews.
90% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #93 within Creams. It carries 22,229 reviews at 4.61 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 90%
- Prime listings
- 100%
- Out of stock, average day
- 0.0%
- Average rank
- #93in Creams
- Average rating
- 4.61 starsAmazon United States average 4.42 stars
- Average reviews
- 22,229per listing
- Listings tracked
- 83
04 · Newcomers
10 of last year's 11 launches cleared the first-year sales bar.
11 products launched here in the last 12 months. 10 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 86 months on average, so the names here are established.
- Launched, last 12 months
- 11
- Successful launches
- 10Amazon's first-year sales bar
- Average brand age
- 86 months
Products
Top Best Smelling Body Lotion products & what they sell for
The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.
Prices and ratings read from Amazon on Jul 15, 2026. The live listing can differ.
Top sellers
by estimated 90-day click share
eos Shea Better Body Lotion Vanilla Cashmere 24-Hour Moisture Skin Care Lightweight & Non-Greasy Natural Shea Vegan Vanilla Body Lotion 16 fl oz
- Price
- $9.48
- Rating
- 4.7/5
- Reviews
- 76,612
- Age
- 5y ago

Olay Super Serum Hand & Body Lotion for Dry Skin 24hr Long Lasting Hydration 5+ Ingredient Complex for Bright Even Firm Luminous Skin Sweet Vanilla & Soft Wood Scent 18.5 fl oz
- Price
- $12.61
- Rating
- 4.6/5
- Reviews
- 14,139
- Age
- 11mo ago

Neutrogena Hydro Boost Body Lotion for Dry Skin Gel Cream with Hyaluronic Acid Moisturizer Fragrance-Free Non-Greasy Lightweight Hydration Oil-Free 16 fl oz
- Price
- $11.11
- Rating
- 4.7/5
- Reviews
- 26,139
- Age
- 8y ago

NIVEA Breathable Nourishing Body Lotion Fresh Fusion Body Lotion for Dry Skin 13.5 Fl Oz Pump Bottle
- Price
- $7.77
- Rating
- 4.6/5
- Reviews
- 7,125
- Age
- 5y ago

The Ordinary Natural Moisturizing Factors + Inulin Body Lotion Lightweight Hydration for All-Day Moisture & Skin Barrier Support Accepted by the National Eczema Association 8.1 Fl Oz
- Price
- $14.15
- Rating
- 4.5/5
- Reviews
- 496
- Age
- 1y ago
Trending
estimated 90-day click momentum
Saltair Hyaluronic Acid Body Serum Hydrating Body Lotion for Smoother Looking Skin Sheer Gel Moisturizer with Sodium Hyaluronate & Red Algae Fragrance-Free HA Hydrator 13oz Pump Bottle
- Price
- $22.45
- Rating
- 4.4/5
- Reviews
- 568
- Age
- 8mo ago

Jergens Shea Fusion Tropical Escape Body Lotion Scented Lotion Moisturizing Body Lotion made with Shea Butter and Vitamin E 14 fl oz
- Price
- $7.26
- Rating
- 4.7/5
- Reviews
- 513
- Age
- 6mo ago

eos Shea Better Body Lotion Jasmine Peach 24-Hour Moisture Skin Care Lightweight & Non-Greasy Natural Shea Vegan 16 fl oz
- Price
- $8.42
- Rating
- 4.7/5
- Reviews
- 76,612
- Age
- 5y ago

Neutrogena Hydro Boost Body Gel Cream Hydrating Body Lotion with Hyaluronic Acid for Normal to Dry Skin Lightweight Fragrance-Free Hyaluronic Acid Moisturizer 16 OZ
- Price
- $10.69
- Rating
- 4.7/5
- Reviews
- 11,492
- Age
- 8y ago

The Ordinary Natural Moisturizing Factors + Inulin Body Lotion Lightweight Hydration for All-Day Moisture & Skin Barrier Support Accepted by the National Eczema Association 8.1 Fl Oz
- Price
- $14.15
- Rating
- 4.5/5
- Reviews
- 496
- Age
- 1y ago
Newest
by launch date
Jergens Shea Fusion Tropical Escape Body Lotion Scented Lotion Moisturizing Body Lotion made with Shea Butter and Vitamin E 14 fl oz
- Price
- $7.26
- Rating
- 4.7/5
- Reviews
- 513
- Age
- 6mo ago

Saltair Hyaluronic Acid Body Serum Hydrating Body Lotion for Smoother Looking Skin Sheer Gel Moisturizer with Sodium Hyaluronate & Red Algae Fragrance-Free HA Hydrator 13oz Pump Bottle
- Price
- $22.45
- Rating
- 4.4/5
- Reviews
- 568
- Age
- 8mo ago

Olay Super Serum Hand & Body Lotion for Dry Skin 24hr Long Lasting Hydration 5+ Ingredient Complex for Bright Even Firm Luminous Skin Sweet Vanilla & Soft Wood Scent 18.5 fl oz
- Price
- $12.61
- Rating
- 4.6/5
- Reviews
- 14,139
- Age
- 11mo ago

Jergens Shea Fusion Warm Amber Scented Lotion Moisturizing Body Lotion with Shea Butter and Vitamin E 14 fl oz
- Price
- $7.40
- Rating
- 4.6/5
- Reviews
- 1,541
- Age
- 1y ago

CeraVe Intensive Moisturizing Cream Body Moisturizer With Shea Butter 72H Hydration + Skin Barrier Repair Fragrance-Free Body Lotion For Extremely Dry Skin 19oz | Packaging May Vary
- Price
- $21.83
- Rating
- 4.8/5
- Reviews
- 2,385
- Age
- 1y ago
Competition
Competition: brands, sellers & click share
The top 5 products take an estimated 24% of clicks, no more. An open shelf where new products get seen.
Brands
45 falling
Sellers
302
Est. top-5 brand share
44%
Top 20: 86%
Est. top-5 click share
24%
Top 20: 56%
Open market
50%
- NIVEA12%
- eos11%
- Neutrogena8%
- Jergens7%
- Olay6%
- CeraVe6%
Demand
Best Smelling Body Lotion search demand
Weekly searches over the year, seasonality beneath. Pick a range.
No pronounced peak months · busiest ÷ quietest = 1.4×
Search terms
Top Best Smelling Body Lotion search terms shoppers use
The exact words shoppers type, with estimated yearly volume, growth, and conversion.
- body cream for extremely dry skin34K/yr
- body lotion scented37K/yr
- lightweight body lotion11K/yr
- best smelling body lotion14K/yr
- scented body lotion for women17K/yr
- light body lotion6K/yr
- water based lotion for body3K/yr
- crema para el cuerpo con olor rico3K/yr
Reviews and returns
What reviews say buyers love and hate about Best Smelling Body Lotion
We read the reviews and the return reasons for every product selling here.
“Fishy smell”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
20 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Best Smelling Body Lotion questions
Answered from the same tracked data.
Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data









