Best Overnight Face Moisturizer

Shoppers searched for this 4.1M times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 10.5% of those searches ended in a purchase. Searches in the last 90 days moved -0.9% against the 90 days before. Searches, conversion and average price together put the market at an estimated $8.1M a year.

Searches, last 12 months

4.1M

Growth, 90 days vs prior 90

-0.9%

Conversion, latest week

10.5%

Market size, estimated

$8.1Ma year

Peak month

May2.6× the quietest month

Top search term

olay841K searches a year

Listings sell for $18.78 on average, from $6.08 to $36.54. Amazon reports units sold in ranges. This niche sold 400K to 500K a year. The average listing sells 6,000 to 8,000 of them. At $18.78 that is $113K to $150K a year per listing.

Average price

$18.78inside the $15 to $100 sweet spot

Price range

$6.08–$36.54

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

400K–500K

Units per listing a year

6,000–8,000

Revenue per listing a year

$113K–$150K

Returns

0.7%of orders · Amazon United States median 2.1%

86% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #175 within Face Moisturizers. It carries 10,142 reviews at 4.57 stars, so a new listing needs social proof before a better product.

Sponsored listings

86%

Prime listings

100%

Out of stock, average day

0.0%

Average rank

#175in Face Moisturizers

Average rating

4.57 starsAmazon United States average 4.42 stars

Average reviews

10,142per listing

Listings tracked

64

8 products launched here in the last 12 months. 8 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 62 months on average, so the names here are established.

Launched, last 12 months

8

Successful launches

8Amazon's first-year sales bar

Average brand age

62 months