Is best overnight face moisturizer profitable to sell on Amazon United States?

The niche generates $8.1M/yr across 64 tracked products. 8 of 8 products launched in the last 360 days are still selling. 90-day search growth is -0.9%. Flapen's verdict: Worth a look (62/100).

How competitive is the best overnight face moisturizer niche?

5 brands and 267 sellers compete. The top 5 products take 29% of clicks and top 5 brands hold 100% of demand.

What do buyers complain about in best overnight face moisturizer?

Top complaints mined from reviews: Allergies, Smell, Moist/Dry. The return rate is 0.7%.

When does demand for best overnight face moisturizer peak?

Demand peaks in Apr–May–Jun–Jul; the busiest month runs 2.6× the quietest.

What does it cost to enter the best overnight face moisturizer niche?

Listings span $6.08–$36.54; the average listing price is $18.78 (sweet spot $15–$100). The average incumbent carries 10,142 reviews — the moat a new listing must climb.

best overnight face moisturizer

Worth a look

Shows a $8.1M/yr market, but a failed launch gate (market size, growth, or returns) keeps it on the watch list.

Market size

Incredible$8.1M

$8.1M/yr · 4.1M searches

Returns

Incredible0.7%

return rate — above 5% kills the launch gate

Conversion

Great10.5%

search→purchase rate — share of searches ending in a sale

Competition

Great29%

top-5 click share — an open shelf

Avg price

Great$18.78

avg listing price — sweet spot $15–$100

Price range

Good$6.08–$36.54

cheapest to priciest tracked listing — scored on the share inside $15–$100

Quality gap

Okay4.6★

avg incumbent rating — lower means beatable quality

Growth

Bad-0.9%

90-day search growth — must beat 0% to launch

Review moat

Bad10,142.3

avg incumbent reviews — the moat a new listing must climb

Brand share

Bad100%

top-5 brand share — brand-locked demand

According to Flapen's Amazon United States niche tracking, best overnight face moisturizer is a $8.1M/yr Amazon United States market (4.1M searches/yr). The top 5 brands hold 100% of demand. Demand peaks in Apr–May–Jun–Jul. Verdict: Worth a look — 62/100.

Data updated Jul 16, 2026 · scored weekly · How we score niches

best overnight face moisturizer market data

Units sold / yr: 400K–500K; avg 6,000–8,000/product
Revenue / yr: $7.5M–$9.4M; units × avg price
Conversion rate: 10.5%
Avg BSR: #175
Page quality: 0%
Prime: 100%
Sponsored: 86%
Out of stock: 0.0%
Avg brand age: 62 months
Avg seller age: 120 days

Competition & brand share

Clicks spread well past the top 5 (29% combined) — an open shelf where new products get seen.

Brands

5 flat

Sellers

267

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

29%

Top 20: 67%

Open market

Olay69%
Cetaphil28%
Procter & Gamble1%
L'Oreal Paris1%
OLAY Complete1%

Demand & seasonality

Weekly Amazon search volume, last 103 weeks — -0.9% search growth over the last 90 days.

Peak months: Apr, May, Jun, Jul · busiest ÷ quietest = 2.6×

Open Trend

Top best overnight face moisturizer search terms

olay841K/yr +7.1%3.6% conv.
oil of olay face moisturizer677K/yr -7.4%11.2% conv.
olay face moisturizer659K/yr +3.5%9.2% conv.
oil of olay550K/yr -11.6%7.4% conv.
cetaphil face moisturizer505K/yr -19.9%13.6% conv.
cetaphil sunscreen142K/yr +45.9%8.8% conv.
cetaphil moisturizer119K/yr +5.6%10.9% conv.
olay moisturizer86K/yr +2.2%5.7% conv.
olay face cream78K/yr -5.7%5.9% conv.
cetaphil daily facial moisturizer55K/yr +4.6%16.3% conv.

All search terms

Top best overnight face moisturizer products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 24 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

Olay Face Moisturizer Complete with Sunscreen SPF 15 Daily Facial Lotion for Normal Skin Lightweight Hydrating Broad Spectrum Sun Protection - Vitamin C E and Niacinamide - 6 Oz 2 Pack

Olay$21.814.6★9,224 rev

Olay Face Moisturizer Regenerist Micro-Sculpting Cream for Women Fragrance-Free - Anti-Aging Anti-Wrinkle Firming Skin Care - Triple Collagen Cream Peptide Hyaluronic Acid Niacinamide 1.7oz

Olay$23.024.6★24,119 rev

Olay Complete+ Face Moisturizer with Sunscreen SPF 40 For Sensitive Skin Broad Spectrum Sun Protection Fragrence-Free - No White Cast on All Tones Nourishes Moisture Barrier - Ceramides 6 Oz

Olay$15.914.4★2,796 rev

Cetaphil Face Moisturizer Daily Oil Free Facial Moisturizer with SPF 35 For Dry or Oily Combination Sensitive Skin Fragrance Free Face Lotion

Cetaphil$11.914.5★13,753 rev

Olay Face Moisturizer Complete All Day Moisturizer With Sunscreen Broad Spectrum SPF 15 - Sensitive 4 fl. Oz 1 unit

Olay$10.984.7★5,880 rev

Newest

by launch date

Olay Face Moisturizer Regenerist Micro-Sculpting Cream for Women Fragrance-Free - Anti-Aging Anti-Wrinkle Firming Skin Care - Triple Collagen Cream Peptide Hyaluronic Acid Niacinamide 2.6oz

Olay$29.2024,119 rev

4mo ago

Olay Face Moisturizer Complete with Sunscreen SPF 30 Fragrance-Free for Sensistive Skin Broad Spectrum Sun Protection Long-Lasting Hydration Non-Comedogenic - Vitamin E & Aloe - 2.5 Oz - 2 Pack

Olay$27.504,200 rev

8mo ago

Olay Body Lotion for Women Tone Enhancing with AHA Serum Visibly Reduce Discolored Skin 24hr Moisture & Hydration Fast Absorbing Formula Vitamin B3 Complex For All Skin Types 17 fl oz

Olay$11.0514,139 rev

11mo ago

Olay Super Serum Hand & Body Lotion for Dry Skin 24hr Long Lasting Hydration 5+ Ingredient Complex for Bright Even Firm Luminous Skin Sweet Vanilla & Soft Wood Scent 18.5 fl oz

Olay$12.6114,139 rev

11mo ago

Olay Super Cream with Sunscreen SPF 30 Lightweight Face Moisturizer with Sun Protection 5-in-1 Skin Care Benefits - Hydrating Brightening Firming - Niacinamide Vitamin C Collagen Peptide 1.7 oz

Olay$31.634,716 rev

1y ago

What buyers say about best overnight face moisturizer

What buyers praise and complain about, mined from review topics.

What buyers love

Moist/Dry18%

“Amazing moisturizer”

Quality-Overall10%

“Best quality”

Soft Feel10%

“Leaves your face so soft”

Smell9%

“Clean smell”

Suitability Combination Skin8%

“GREAT FOR ALL TYPES OF SENSITIVE SKIN”

Value For Money6%

“Great Deal”

Suitability Dry Skin5%

“Really helps my dry skin”

Absorbency3%

“easily absorbed”

Weight Light2%

“This is a nice lightweight”

Efficiency2%

“It works very well”

What buyers complain about

Allergies9%

“Allergic reaction”

Smell9%

“Chemical smell”

Moist/Dry7%

“Too dry”

Thickness4%

“The product is thicker than I anticipated”

Value For Money4%

“Costs too much”

Motor Power3%

“Bad pump”

Color3%

“The color is too light”

Skin Health3%

“Burned my face”

Oily/Greasy3%

“Very oily”

Functionality-Overall3%

“Not effective”

Top return reasons

Motor Power11%

Smell11%

Advertised Vs Actual Product11%

Moist/Dry9%

Leak-Proof6%

Product Condition5%

Value For Money5%

Size-Overall5%

Functionality-Overall4%

Suitability Dry Skin3%

Common questions

Is best overnight face moisturizer profitable to sell on Amazon United States?: The niche generates $8.1M/yr across 64 tracked products. 8 of 8 products launched in the last 360 days are still selling. 90-day search growth is -0.9%. Flapen's verdict: Worth a look (62/100).
How competitive is the best overnight face moisturizer niche?: 5 brands and 267 sellers compete. The top 5 products take 29% of clicks and top 5 brands hold 100% of demand.
What do buyers complain about in best overnight face moisturizer?: Top complaints mined from reviews: Allergies, Smell, Moist/Dry. The return rate is 0.7%.
When does demand for best overnight face moisturizer peak?: Demand peaks in Apr–May–Jun–Jul; the busiest month runs 2.6× the quietest.
What does it cost to enter the best overnight face moisturizer niche?: Listings span $6.08–$36.54; the average listing price is $18.78 (sweet spot $15–$100). The average incumbent carries 10,142 reviews — the moat a new listing must climb.