Best Hydrating Body Lotion

Shoppers searched for this 141K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 2.5% of those searches ended in a purchase. Searches in the last 90 days moved -22.4% against the 90 days before. Searches, conversion and average price together put the market at an estimated $87K a year.

Searches, last 12 months

141K

Growth, 90 days vs prior 90

-22.4%

Conversion, latest week

2.5%

Market size, estimated

$87Ka year

Peak month

December3.2× the quietest month

Top search term

cerave set28K searches a year

Listings sell for $24.47 on average, from $10.04 to $64.83. Amazon reports units sold in ranges. This niche sold 3K to 4K a year. The average listing sells 100 to 250 of them. At $24.47 that is $2K to $6K a year per listing.

Average price

$24.47inside the $15 to $100 sweet spot

Price range

$10.04–$64.83

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

3K–4K

Units per listing a year

100–250

Revenue per listing a year

$2K–$6K

Returns

0.5%of orders · Amazon United States median 2.1%

47% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #86 within Face Moisturizers. It carries 42,538 reviews at 4.68 stars, so a new listing needs social proof before a better product.

Sponsored listings

47%

Prime listings

100%

Out of stock, average day

0.0%

Average rank

#86in Face Moisturizers

Average rating

4.68 starsAmazon United States average 4.42 stars

Average reviews

42,538per listing

Listings tracked

15

1 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 48 months on average, so the names here are settling in.

Launched, last 12 months

1

Successful launches

1Amazon's first-year sales bar

Average brand age

48 months