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Best Body Lotion for Aging Skin

Fail

The top 5 brands take 94% of clicks, so Best Body Lotion for Aging Skin is a Fail.

Flapen Score
47
47 / 100
Ranks 5,544 of 10,978 Beauty & Personal Care niches · −1 vs the category median of 48
Market size
$203K/yr91K searches / yr
90-day growth
+1.3%search demand this quarter
Competition
66%top-5 click share · 9 brands · 104 sellers

Flapen Score

Best Body Lotion for Aging Skin against its category

The dotted line is the Beauty & Personal Care average. Past it, Best Body Lotion for Aging Skin is stronger. Inside it, weaker.

47Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Best Body Lotion for Aging Skin market on Amazon at a glance

Shoppers on Amazon United States searched for Best Body Lotion for Aging Skin 91K times last year and spent an estimated $203K. The top 5 brands take 94% of clicks. Flapen scores it 47 out of 100, a Fail.

01 · Demand

An estimated 12.8% of those searches ended in a purchase.

Shoppers searched for this 91K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 12.8% of those searches ended in a purchase. Searches in the last 90 days moved +1.3% against the 90 days before. Searches, conversion and average price together put the market at an estimated $203K a year.

Searches, last 12 months
91K
Growth, 90 days vs prior 90
+1.3%
Conversion, latest week
12.8%
Market size, estimated
$203Ka year
Top search term
best body lotion for aging skin22K searches a year

02 · Price

A sale here is worth $17.33.

Listings sell for $17.33 on average, from $6.13 to $49.79. Amazon reports units sold in ranges. This niche sold 10K to 13K a year. The average listing sells 500 to 750 of them. At $17.33 that is $9K to $13K a year per listing.

Average price
$17.33inside the $15 to $100 sweet spot
Price range
$6.13–$49.79
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
10K–13K
Units per listing a year
500–750
Revenue per listing a year
$9K–$13K
Returns
0.7%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is reviews.

90% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #178 within Lotions. It carries 12,379 reviews at 4.62 stars, so a new listing needs social proof before a better product.

Sponsored listings
90%
Prime listings
100%
Out of stock, average day
0.0%
Average rank
#178in Lotions
Average rating
4.62 starsAmazon United States average 4.42 stars
Average reviews
12,379per listing
Listings tracked
20

04 · Newcomers

3 of last year's 3 launches cleared the first-year sales bar.

3 products launched here in the last 12 months. 3 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 78 months on average, so the names here are established.

Launched, last 12 months
3
Successful launches
3Amazon's first-year sales bar
Average brand age
78 months

Products

Top Best Body Lotion for Aging Skin products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 66% of clicks. Leaders hold, but buyers still shop past them.

Brands

9 rising

Sellers

104

Top-5 brand share

94%

Top 20: 100%

Top-5 click share

66%

Top 20: 100%

Open market

4%

  • Brand 152%
  • Brand 224%
  • Brand 310%
  • Brand 45%
  • Brand 53%
  • Brand 62%
  • Open — no brand owns it (3 brands, 4%)

Demand

Best Body Lotion for Aging Skin search demand

Weekly searches over the year. Pick a range.

2K2KMay '26May '26May '26May '26May '26Jun '26Jun '26Jun '26Jun '26Jul '26Jul '26

Search terms

Top Best Body Lotion for Aging Skin search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • best body lotion for aging skin22K/yr
  • hempz age defying lotion16K/yr
  • cetaphil hydrating and firming lotion8K/yr
  • hempz age defying body lotion11K/yr
  • body lotion for older women4K/yr
  • body lotion for aging skin5K/yr
  • age defying body lotion4K/yr
  • body lotion anti aging3K/yr
  • hempz body lotion age defying3K/yr
  • q10 lotion5K/yr

Reviews and returns

What reviews say buyers love and hate about Best Body Lotion for Aging Skin

We read the reviews and the return reasons for every product selling here.

18%of positive reviews mention “Moist/Dry”
16%of negative reviews mention “Smell”
0.7%of orders come back
“Smells Like Old”
A buyer, on “Smell”16% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

20 topics

NegativePositive

FAQ

Common Best Body Lotion for Aging Skin questions

Answered from the same tracked data.