Is berry blush profitable to sell on Amazon United States?

The niche generates $54K/yr across 44 tracked products. 5 of 8 products launched in the last 360 days are still selling. 90-day search growth is -11.9%. Flapen's verdict: Worth a look (51/100).

How competitive is the berry blush niche?

25 brands and 144 sellers compete. The top 5 products take 33% of clicks and top 5 brands hold 51% of demand.

What do buyers complain about in berry blush?

Top complaints mined from reviews: Color, Moist/Dry, Durability. The return rate is 1.0%.

What does it cost to enter the berry blush niche?

Listings span $4.30–$29.76; the average listing price is $11.78 (sweet spot $15–$100). The average incumbent carries 8,645 reviews — the moat a new listing must climb.

berry blush

Worth a look

Shows low returns (1.0%), but a small market ($54K/yr) keeps it on the watch list.

Returns

Incredible1.0%

return rate — above 5% kills the launch gate

Brand share

Great51%

top-5 brand share — no brand owns this niche

Competition

Great33%

top-5 click share — an open shelf

Price range

Good$4.30–$29.76

cheapest to priciest tracked listing — scored on the share inside $15–$100

Quality gap

Okay4.5★

avg incumbent rating — lower means beatable quality

Avg price

Okay$11.78

avg listing price — sweet spot $15–$100

Conversion

Okay3.5%

search→purchase rate — share of searches ending in a sale

Review moat

Bad8,645.3

avg incumbent reviews — the moat a new listing must climb

Growth

Bad-11.9%

90-day search growth — must beat 0% to launch

Market size

Bad$54K

$54K/yr · 130K searches

Signals No Dominant Brand

According to Flapen's Amazon United States niche tracking, berry blush is a $54K/yr Amazon United States market (130K searches/yr). The top 5 brands hold 51% of demand. Verdict: Worth a look — 51/100.

Data updated Jul 15, 2026 · scored weekly · How we score niches

berry blush market data

Units sold / yr: 4K–5K; avg 0–100/product
Revenue / yr: $47K–$59K; units × avg price
Conversion rate: 3.5%
Avg BSR: #102
Page quality: 0%
Prime: 98%
Sponsored: 75%
Out of stock: 0.0%
Avg brand age: 59 months
Avg seller age: 137 days

Competition & brand share

Clicks spread well past the top 5 (33% combined) — an open shelf where new products get seen.

Brands

25 falling

Sellers

144

Top-5 brand share

51%

Top 20: 97%

Top-5 click share

33%

Top 20: 78%

Open market

42%

e.l.f.14%
MAC13%
COVERGIRL10%
NYX PROFESSIONAL MAKEUP8%
MAYBELLINE7%
Black Radiance7%

Demand

Weekly Amazon search volume, last 24 weeks — -11.9% search growth over the last 90 days.

Open Trend

Top berry blush search terms

berry blush41K/yr -18.1%2.5% conv.
plum blush32K/yr -13.6%3.7% conv.
dark blush16K/yr -18.3%2.6% conv.
burgundy blush13K/yr +15.3%2.6% conv.
mac film noir blush10K/yr +25.6%4.7% conv.
dark red blush8K/yr -17.7%1.5% conv.
plum blush for cheeks7K/yr -31.9%4.9% conv.
film noir blush4K/yr -4.3%4.6% conv.

All search terms

Top berry blush products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 24 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

MAC Powder Blush 6g - Film Noir

MAC$29.764.8★77 rev

essence | Soft Touch Bouncy Blush | Lightweight Buildable Cream to Powder Blush | Long-Lasting Natural Flush | Vegan & Cruelty-Free Makeup (40 Roses in Berry)

Essence Cosmetics$5.674.3★941 rev

Rimmel London Maxi - 005 Rendez-Vous - Blush Powder Lightweight Highly Pigmented Blendable 0.31oz

Rimmel$4.814.5★11,585 rev

NYX PROFESSIONAL MAKEUP Buttermelt Powder Blush Fade and Transfer-Resistant Blush Up to 12HR Make Up Wear Vegan Formula - Back And Butta

NYX PROFESSIONAL MAKEUP$9.734.6★12,326 rev

LYBHDAFA Berry Blush Powder Blush for Cheeks with Brush Matte Blush Palette Blush Powder Face Blusher Natural Blendable Formula Silky Lightweight Makeup Blush Rubores de Maquillaje 006#

LYBHDAFA$6.824.2★261 rev

Newest

by launch date

Maybelline Cloudtopia Blush for Cheeks and Lip Mousse Ultra-Vivid Pigmented Formula for Up to 14HR of Blush and Lip Makeup Color Twilight Berry 1 Count

MAYBELLINE$7.80764 rev

6mo ago

COVERGIRL Trublend Skin Enhancer Blush Balm Stick Vegan Formula Easy to Use Glides on Effortlessly Non-Greasy Doesnt Crease - 255 Midnight Plum (Bright Deep Berry)

COVERGIRL$10.011,859 rev

7mo ago

COVERGIRL TruBlend Skin Enhancer Baked Luminous Blush with Hyaluronic Acid & White Rose Extract Blends Seamlessly - 430 Berry Punch (Berry with Fuchsia Swirls)

COVERGIRL$9.621,703 rev

7mo ago

essence | Soft Touch Bouncy Blush | Lightweight Buildable Cream to Powder Blush | Long-Lasting Natural Flush | Vegan & Cruelty-Free Makeup (40 Roses in Berry)

Essence Cosmetics$5.67941 rev

8mo ago

Summer Fridays Blush Butter Balm - Skincare-Infused Hydrating Cream Blush with Hyaluronic Acid Ceramides & Shea Butter for a Dewy Flush of Color - Cheek and Lip Tint - Berry Spritz (0.14 Oz)

Summer Fridays$25.01148 rev

10mo ago

What buyers say about berry blush

What buyers praise and complain about, mined from review topics.

What buyers love

Color39%

“Gorgeous shade”

Quality-Overall7%

“Excellent Product”

Value For Money7%

“Excellent value”

Soft Feel5%

“goes smooth on skin”

Durability5%

“Great product stays on all day”

Suitability Combination Skin5%

“It feels nice on the skin”

Ease Of Application4%

“Smooth application”

Ease Of Use2%

“Easy to put on”

Texture/Consistency-Overall2%

“Great texture”

Weight Light2%

“The lightweight”

What buyers complain about

Color20%

“Darker than expected”

Moist/Dry8%

“A bit dry”

Durability7%

“I guess it easily breaks”

Smell6%

“Bad Smell”

Stain Resistance4%

“Stain”

Value For Money2%

“is so expensive”

Dilute/Watery2%

“Too watery”

Size-Overall1%

“And it's way bigger than I expected”

Ease Of Application1%

“Hard to apply”

Quality-Overall1%

“GARBAGE”

Top return reasons

Color64%

Advertised Vs Actual Product9%

Product Condition3%

Functionality-Overall2%

Brightness/Shine/Glow2%

Defective Material/Parts2%