bergamot deodorant
Launch itA $989K/yr market growing +14.2% this quarter with returns at 0.8% — clears our launch bar.
Conversion
Incredible13.0%search→purchase rate — share of searches ending in a sale
Returns
Incredible0.8%return rate — above 5% kills the launch gate
Avg price
Great$19.40avg listing price — sweet spot $15–$100
Price range
Great$6.24–$63.64cheapest to priciest tracked listing — scored on the share inside $15–$100
Market size
Great$989K$989K/yr · 392K searches
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Competition
Okay57%top-5 click share — leaders hold, buyers still browse
Growth
Okay+14.2%90-day search growth — must beat 0% to launch
Review moat
Okay3,122.8avg incumbent reviews — the moat a new listing must climb
Brand share
Bad100%top-5 brand share — brand-locked demand
According to Flapen's Amazon United States niche tracking, bergamot deodorant is a $989K/yr Amazon United States market (392K searches/yr). The top 5 brands hold 100% of demand. Verdict: Launch it — 61/100.
Data updated Jul 15, 2026 · scored weekly · How we score niches
bergamot deodorant market data
- Units sold / yr
- 60K–80K
- avg 2,500–3,000/product
- Revenue / yr
- $1.2M–$1.6M
- units × avg price
- Conversion rate
- 13.0%
- Avg BSR
- #111
- Page quality
- 0%
- Prime
- 95%
- Sponsored
- 65%
- Out of stock
- 0.0%
- Avg brand age
- 64 months
- Avg seller age
- 133 days
Competition & brand share
The top 5 products take 57% of clicks — established leaders, but buyers still shop beyond them.Brands
3 flat
Sellers
64
Top-5 brand share
100%
Top 20: 100%
Top-5 click share
57%
Top 20: 100%
Open market
0%
- Cremo51%
- Old Spice32%
- Salt & Stone16%
Demand
Weekly Amazon search volume, last 15 weeks — +14.2% search growth over the last 90 days.Top bergamot deodorant search terms
- cremo deodorant for men110K/yr
- old spice captain50K/yr
- salt and stone bergamot and hinoki38K/yr
- old spice captain deodorant31K/yr
- cremo deodorant50K/yr
- salt and stone bergamot14K/yr
- old spice deodorant for men captain11K/yr
- old spice deodorant captain11K/yr
- bergamot and hinoki8K/yr
- old spice captain antiperspirant10K/yr
Top bergamot deodorant products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 20 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Old Spice Aluminum Free Deodorant for Men 24/7 Odor Protection & Signature Scent Control 24/7 Freshness & Lasting Scent Captain with Bergamot Scent 3.0 oz (Pack of 2)
Old Spice$13.224.7★1,675 rev
Cremo Italian Bergamot Aluminum Free Deodorant for Men 48-hour Long Lasting Odor Protection 2.65oz
Cremo$9.104.2★1,570 rev
Cremo Palo Santo Aluminum Free Deodorant for Men 48-hour Long Lasting Odor Protection 2.65oz
Cremo$8.964.2★1,570 rev
Cremo Italian Bergamot Antiperspirant & Deodorant for Men 48-hour Sweat and Odor Protection 2.65oz
Cremo$9.094.2★2,416 rev
Old Spice Aluminum Free Deodorant for Men 24/7 Odor Protection 24/7 Freshness & Lasting Scent Captain with Bergamot Scent 3.0 oz
Old Spice$6.584.5★4,559 rev
Newest
by launch date
Cremo Spice & Black Vanilla Antiperspirant & Deodorant for Men 48-hour Sweat and Odor Protection 2.65oz
Cremo$9.362,416 rev
Cremo Casked Vanilla Antiperspirant & Deodorant for Men 48-hour Sweat and Odor Protection 2.65oz
Cremo$10.092,416 rev
Salt & Stone Body Cream | Hydrating Formula with Seaweed Extracts Spirulina & Squalane | Deep Hydration Skin Barrier Support & Healthy Glow | For all Skin Types | Bergamot & Hinoki 6.7 fl oz
Salt & Stone$40.31541 rev
Salt & Stone Signature Scent Duo Set | 48 Hour Aluminum-Free Deodorant & Hydrating Body Mist | Skincare-Infused Deodorant & Body Spray | Bergamot & Hinoki
Salt & Stone$63.64133 rev
Cremo Italian Bergamot Aluminum Free Deodorant for Men 48-hour Long Lasting Odor Protection 2.65oz
Cremo$9.101,570 rev
Trending
90-day click momentumCremo Casked Vanilla Antiperspirant & Deodorant for Men 48-hour Sweat and Odor Protection 2.65oz
Cremo$10.094.2★
Cremo Spice & Black Vanilla Antiperspirant & Deodorant for Men 48-hour Sweat and Odor Protection 2.65oz
Cremo$9.364.2★
Cremo Palo Santo Aluminum Free Deodorant for Men 48-hour Long Lasting Odor Protection 2.65oz
Cremo$8.964.2★
Salt & Stone Signature Scent Duo Set | 48 Hour Aluminum-Free Deodorant & Hydrating Body Mist | Skincare-Infused Deodorant & Body Spray | Bergamot & Hinoki
Salt & Stone$63.644.4★
Salt & Stone Body Lotion for Women & Men | Bergamot & Hinoki | Hydrates Nourishes & Softens Skin | Restores Dry Skin | Fast-Absorbing | Cruelty-Free & Vegan | 3.4 fl oz
Salt & Stone$19.214.2★
What buyers say about bergamot deodorant
What buyers praise and complain about, mined from review topics.What buyers love
“Smells clean”
“The quality is consistent, and you can tell they pay attention to both performance and scent sophistication”
“Definitely worth the price”
“My skin feels so soft”
“lasts all day”
“it's an effective moisturizer”
“no irritation”
“As advertised”
“Clean”
“Applies good”
What buyers complain about
“Smell weird”
“A little expensive”
“Lasted too short”
“Allergic reaction”
“not effective”
“Too dry”
“These are very small canisters”
“a bit messy”
“not exceptional performance”
“Stains shirts”
Top return reasons
Common questions
- Is bergamot deodorant profitable to sell on Amazon United States?
- The niche generates $989K/yr across 20 tracked products. 4 of 4 products launched in the last 360 days are still selling. 90-day search growth is +14.2%. Flapen's verdict: Launch it (61/100).
- How competitive is the bergamot deodorant niche?
- 3 brands and 64 sellers compete. The top 5 products take 57% of clicks and top 5 brands hold 100% of demand.
- What do buyers complain about in bergamot deodorant?
- Top complaints mined from reviews: Smell, Value For Money, Durability. The return rate is 0.8%.
- What does it cost to enter the bergamot deodorant niche?
- Listings span $6.24–$63.64; the average listing price is $19.40 (sweet spot $15–$100). The average incumbent carries 3,123 reviews — the moat a new listing must climb.