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Bepantol Derma Liquid

Fail

Demand is soft, at -58.9% this quarter, so Bepantol Derma Liquid is a Fail.

Flapen Score
34
34 / 100
Ranks 10,192 of 10,978 Beauty & Personal Care niches · −14 vs the category median of 48
Market size
$75K/yr341K searches / yr
90-day growth
-58.9%search demand this quarter
Competition
84%top-5 click share · 7 brands · 9 sellers

Flapen Score

Bepantol Derma Liquid against its category

The dotted line is the Beauty & Personal Care average. Past it, Bepantol Derma Liquid is stronger. Inside it, weaker.

34Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Bepantol Derma Liquid market on Amazon at a glance

Shoppers on Amazon United States searched for Bepantol Derma Liquid 341K times last year and spent an estimated $75K. The top 5 brands take 94% of clicks. Flapen scores it 34 out of 100, a Fail.

01 · Demand

An estimated 1.3% of those searches ended in a purchase.

Shoppers searched for this 341K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 1.3% of those searches ended in a purchase. Searches in the last 90 days moved -58.9% against the 90 days before. Searches, conversion and average price together put the market at an estimated $75K a year.

Searches, last 12 months
341K
Growth, 90 days vs prior 90
-58.9%
Conversion, latest week
1.3%
Market size, estimated
$75Ka year
Top search term
bepantol derma liquid for hair50K searches a year

02 · Price

A sale here is worth $17.12.

Listings sell for $17.12 on average, from $10.07 to $29.99. Amazon reports units sold in ranges. This niche sold 4K to 5K a year. The average listing sells 500 to 750 of them. At $17.12 that is $9K to $13K a year per listing.

Average price
$17.12inside the $15 to $100 sweet spot
Price range
$10.07–$29.99
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
4K–5K
Units per listing a year
500–750
Revenue per listing a year
$9K–$13K
Returns
0.7%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is low.

67% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #1,809 within Serums. It carries 150 reviews at 4.49 stars, so a new listing needs social proof before a better product.

Sponsored listings
67%
Prime listings
100%
Out of stock, average day
0.0%
Average rank
#1,809in Serums
Average rating
4.49 starsAmazon United States average 4.42 stars
Average reviews
150per listing
Listings tracked
9

04 · Newcomers

0 of last year's 2 launches cleared the first-year sales bar.

2 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 41 months on average, so the names here are settling in.

Launched, last 12 months
2
Successful launches
0Amazon's first-year sales bar
Average brand age
41 months

Products

Top Bepantol Derma Liquid products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 84% of clicks. A locked shelf that new listings rarely crack.

Brands

7 rising

Sellers

9

Top-5 brand share

94%

Top 20: 100%

Top-5 click share

84%

Top 20: 100%

Open market

3%

  • Brand 156%
  • Brand 218%
  • Brand 310%
  • Brand 45%
  • Brand 55%
  • Brand 64%
  • Open — no brand owns it (1 brand, 3%)

Demand

Bepantol Derma Liquid search demand

Weekly searches over the year, seasonality beneath. Pick a range.

13K8KSpike '26JanFebMarAprMayJunJul

Peak months: Jan · busiest ÷ quietest = 3.4× · 7 of 12 months tracked

Search terms

Top Bepantol Derma Liquid search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • bepantol derma liquid for hair50K/yr
  • bepantol derma liquid104K/yr
  • bepantol liquido para cabello30K/yr
  • bepanthol for hair13K/yr
  • d panthenol12K/yr
  • bepantol liquido43K/yr
  • bepantol derma liquido19K/yr
  • d panthenol liquid6K/yr
  • bepantol liquid8K/yr
  • panthenol for hair7K/yr

Reviews and returns

What reviews say buyers love and hate about Bepantol Derma Liquid

We read the reviews and the return reasons for every product selling here.

18%of positive reviews mention “Moist/Dry”
17%of negative reviews mention “Adhesion/Stickiness”
0.7%of orders come back
“It does stay kind of sticky”
A buyer, on “Adhesion/Stickiness”17% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

22 topics

NegativePositive

FAQ

Common Bepantol Derma Liquid questions

Answered from the same tracked data.