Bepanthol

Shoppers searched for this 359K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 1.3% of those searches ended in a purchase. Searches in the last 90 days moved -15.0% against the 90 days before. Searches, conversion and average price together put the market at an estimated $103K a year.

Searches, last 12 months

359K

Growth, 90 days vs prior 90

-15.0%

Conversion, latest week

1.3%

Market size, estimated

$103Ka year

Peak month

November1.7× the quietest month

Top search term

bepantol derma125K searches a year

Listings sell for $22.60 on average, from $10.07 to $44.14. Amazon reports units sold in ranges. This niche sold 5K to 6K a year. The average listing sells 250 to 500 of them. At $22.60 that is $6K to $11K a year per listing.

Average price

$22.60inside the $15 to $100 sweet spot

Price range

$10.07–$44.14

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

5K–6K

Units per listing a year

250–500

Revenue per listing a year

$6K–$11K

Returns

0.1%of orders · Amazon United States median 2.1%

58% of listings pay for placement with sponsored ads. 84% ship with Prime. On an average day, 2.4% of listings are out of stock. The average listing ranks #2,407 within Serums. It carries 1,612 reviews at 4.48 stars, so a new listing needs social proof before a better product.

Sponsored listings

58%

Prime listings

84%

Out of stock, average day

2.4%

Average rank

#2,407in Serums

Average rating

4.48 starsAmazon United States average 4.42 stars

Average reviews

1,612per listing

Listings tracked

19

8 products launched here in the last 12 months. 4 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 59 months on average, so the names here are settling in.

Launched, last 12 months

8

Successful launches

4Amazon's first-year sales bar

Average brand age

59 months