benzyl benzoate
Skip itBrand-locked demand (top 5 brands take 97% of clicks) — this niche doesn't clear our bar today.
Returns
Incredible0.5%return rate — above 5% kills the launch gate
Avg price
Great$19.77avg listing price — sweet spot $15–$100
Conversion
Great8.6%search→purchase rate — share of searches ending in a sale
Review moat
Great446avg incumbent reviews — the moat a new listing must climb
Price range
Great$7.97–$39.92cheapest to priciest tracked listing — scored on the share inside $15–$100
Quality gap
Good4.5★avg incumbent rating — lower means beatable quality
Market size
Bad$88K$88K/yr · 51K searches
Competition
Bad75%top-5 click share — a locked-up shelf
Growth
Bad-10.7%90-day search growth — must beat 0% to launch
Brand share
Bad97%top-5 brand share — brand-locked demand
According to Flapen's Amazon United States niche tracking, benzyl benzoate is a $88K/yr Amazon United States market (51K searches/yr). The top 5 brands hold 97% of demand. Verdict: Skip it — 45/100.
Data updated Jul 14, 2026 · scored weekly · How we score niches
benzyl benzoate market data
- Units sold / yr
- 3K–4K
- avg 100–250/product
- Revenue / yr
- $59K–$79K
- units × avg price
- Conversion rate
- 8.6%
- Avg BSR
- #311
- Page quality
- 0%
- Prime
- 85%
- Sponsored
- 54%
- Out of stock
- 0.0%
- Avg brand age
- 73 months
- Avg seller age
- 154 days
Competition & brand share
The top 5 products capture 75% of clicks — a locked-up shelf that new listings rarely crack.Brands
7 falling
Sellers
26
Top-5 brand share
97%
Top 20: 100%
Top-5 click share
75%
Top 20: 100%
Open market
1%
- Plant Guru62%
- Sturelehub18%
- CCS CONSOLIDATED CHEMICAL & SOLVENTS12%
- Aroma Depot3%
- FLYLEAF2%
- Naturasil1%
- Open — no brand owns it (1 brand, 1%)
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — -10.7% search growth over the last 90 days.No pronounced peak months · busiest ÷ quietest = 1.4×
Top benzyl benzoate search terms
- benzyl benzoate28K/yr
- benzoato de bencilo6K/yr
- benzyl benzoate for scabies6K/yr
- benzoyl benzoate3K/yr
- benzyl benzoate lotion4K/yr
- benzyl benzoate cream3K/yr
- 25 percent benzyl benzoate lotion2K/yr
Top benzyl benzoate products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 13 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Benzyl Benzoate USP Grade Liquid 8 fl. oz. - Great for Fragrance/Aroma Compounds Cosmetics Hair & Scalp Products.
Plant Guru$10.084.4★222 rev
Benzyl Benzoate 1000ml Benzyl Benzoate for Fragrance And Cosmetics Hair And Scalp Products
Sturelehub$21.704.1★51 rev
Benzyl Benzoate USP Grade Liquid 16 fl. oz. - Great for Fragrance/Aroma Compounds Cosmetics Hair & Scalp Products.
Plant Guru$15.564.6★218 rev
Benzyl Benzoate USP Grade Liquid 4 fl. oz. - Great for Fragrance/Aroma Compounds Cosmetics Hair & Scalp Products.
Plant Guru$7.974.3★120 rev
Benzyl Benzoate - USP Grade Perfect for Cosmetics Hair & Scalp Products - 250mL (8 Fl Oz)
CCS CONSOLIDATED CHEMICAL & SOLVENTS$17.074.4★304 rev
Newest
by launch date
Folliculitis Treatment Cream - 5% Benzoyl Peroxide & Tea Tree Oil for Scalp Bumps Razor Burn & Body Breakouts - Fast Acting & Effective Itch Relief - 100g/3.53oz
FLYLEAF$29.4185 rev
Benzyl Benzoate USP Grade Liquid Half Gallon 4.65 lbs. Bulk - Great for Fragrance/Aroma Compounds Cosmetics Hair & Scalp Products.
Plant Guru$30.7211 rev
Benzyl Benzoate USP Grade Liquid 8 fl oz High Purity Multipurpose Solvent & Fragrance Fixative for DIY Cosmetic & Crafting Use
Aroma Depot$10.689 rev
Benzyl Benzoate USP Grade Liquid 32 fl oz High Purity Multipurpose Solvent & Fragrance Fixative for DIY Cosmetic & Crafting Use
Aroma Depot$26.445 rev
Benzyl Benzoate 1000ml Benzyl Benzoate for Fragrance And Cosmetics Hair And Scalp Products
Sturelehub$21.7051 rev
Trending
90-day click momentumFolliculitis Treatment Cream - 5% Benzoyl Peroxide & Tea Tree Oil for Scalp Bumps Razor Burn & Body Breakouts - Fast Acting & Effective Itch Relief - 100g/3.53oz
FLYLEAF$29.414.6★
Benzyl Benzoate USP Grade Liquid Half Gallon 4.65 lbs. Bulk - Great for Fragrance/Aroma Compounds Cosmetics Hair & Scalp Products.
Plant Guru$30.725.0★
Benzyl Benzoate USP Grade Liquid 8 fl. oz. - Great for Fragrance/Aroma Compounds Cosmetics Hair & Scalp Products.
Plant Guru$10.084.4★
Benzyl Benzoate USP Grade Liquid 32 fl oz High Purity Multipurpose Solvent & Fragrance Fixative for DIY Cosmetic & Crafting Use
Aroma Depot$26.445.0★
Benzyl Benzoate 1000ml Benzyl Benzoate for Fragrance And Cosmetics Hair And Scalp Products
Sturelehub$21.704.1★
What buyers say about benzyl benzoate
What buyers praise and complain about, mined from review topics.What buyers love
“It helps reduce redness, irritation, and bumps while keeping my skin feeling clean and refreshed”
“worked better than expected”
“worth the price”
“With consistent use, I noticed a visible improvement in the appearance of my skin”
“It is effective”
“I applied every morning”
“absorbs well”
“Im big on all natural remedies so we tried this and after showing at night and in morning she started to itch less and less redness”
“easy to use”
“The instructions were easy to follow”
What buyers complain about
“It never worked”
“itching I used to have frequently”
“I really need to be compensated for my ruined perfume ingredient”
“along with no safety cap”
“It burned my skin”
“It didn't hydrate, soothe, or clear up a single bump or patch of irritated skin”
“will leave a sulfur smell that can last for some time even on your clothes after many washes”
“Don't let the product description fool you”
“Looks used”
“No directions”
Top return reasons
Common questions
- Is benzyl benzoate profitable to sell on Amazon United States?
- The niche generates $88K/yr across 13 tracked products. 1 of 1 products launched in the last 360 days are still selling. 90-day search growth is -10.7%. Flapen's verdict: Skip it (45/100).
- How competitive is the benzyl benzoate niche?
- 7 brands and 26 sellers compete. The top 5 products take 75% of clicks and top 5 brands hold 97% of demand.
- What do buyers complain about in benzyl benzoate?
- Top complaints mined from reviews: Functionality-Overall, Allergies, Ingredients-Overall. The return rate is 0.5%.
- When does demand for benzyl benzoate peak?
- Demand is steady year-round — the busiest month runs 1.4× the quietest.
- What does it cost to enter the benzyl benzoate niche?
- Listings span $7.97–$39.92; the average listing price is $19.77 (sweet spot $15–$100). The average incumbent carries 446 reviews — the moat a new listing must climb.