benzyl alcohol
Worth a lookShows a thin review moat (74 avg reviews), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Review moat
Incredible74.05avg incumbent reviews — the moat a new listing must climb
Returns
Incredible0.8%return rate — above 5% kills the launch gate
Avg price
Great$22.63avg listing price — sweet spot $15–$100
Price range
Great$7.97–$51.56cheapest to priciest tracked listing — scored on the share inside $15–$100
Quality gap
Good4.3★avg incumbent rating — lower means beatable quality
Conversion
Good6.0%search→purchase rate — share of searches ending in a sale
Growth
Good+37.2%90-day search growth — must beat 0% to launch
Competition
Okay59%top-5 click share — leaders hold, buyers still browse
Market size
Okay$124K$124K/yr · 91K searches
Brand share
Bad94%top-5 brand share — brand-locked demand
According to Flapen's Amazon United States niche tracking, benzyl alcohol is a $124K/yr Amazon United States market (91K searches/yr). The top 5 brands hold 94% of demand. Verdict: Worth a look — 59/100.
Data updated Jul 14, 2026 · scored weekly · How we score niches
benzyl alcohol market data
- Units sold / yr
- 5K–6K
- avg 100–250/product
- Revenue / yr
- $113K–$136K
- units × avg price
- Conversion rate
- 6.0%
- Avg BSR
- #277
- Page quality
- 0%
- Prime
- 48%
- Sponsored
- 62%
- Out of stock
- 4.4%
- Avg brand age
- 69 months
- Avg seller age
- 151 days
Competition & brand share
The top 5 products take 59% of clicks — established leaders, but buyers still shop beyond them.Brands
9 falling
Sellers
9
Top-5 brand share
94%
Top 20: 100%
Top-5 click share
59%
Top 20: 99%
Open market
4%
- Plant Guru36%
- CCS CONSOLIDATED CHEMICAL & SOLVENTS23%
- REVOLVE CHEM22%
- Sturelehub8%
- Future Chemical4%
- ChemCenter2%
- Open — no brand owns it (3 brands, 4%)
Top benzyl alcohol search terms
- benzyl alcohol35K/yr
- benzyl benzoate28K/yr
- benzoyl alcohol4K/yr
- benzoato de bencilo6K/yr
- benzyl benzoate for scabies6K/yr
- benzoyl benzoate3K/yr
- benzyl benzoate lotion4K/yr
- benzyl benzoate cream3K/yr
- 25 percent benzyl benzoate lotion2K/yr
Top benzyl alcohol products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 21 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Benzyl Benzoate USP Grade Liquid 8 fl. oz. - Great for Fragrance/Aroma Compounds Cosmetics Hair & Scalp Products.
Plant Guru$10.084.4★222 rev
Benzyl Alcohol 99.9% Pure - Premium-Quality Industrial and Laboratory Grade Solvent (100mL (3.3 Fl Oz))
CCS CONSOLIDATED CHEMICAL & SOLVENTS$12.984.3★72 rev
REVOLVE CHEM Benzyl Alcohol 8 oz Premium Pure Solvent Liquid Base
REVOLVE CHEM$22.534.6★7 rev
REVOLVE CHEM Benzyl Alcohol 8 oz Premium Pure Solvent Liquid Base
REVOLVE CHEM$17.163.6★4 rev
Benzyl Benzoate 1000ml Benzyl Benzoate for Fragrance And Cosmetics Hair And Scalp Products
Sturelehub$21.704.1★51 rev
Newest
by launch date
Folliculitis Treatment Cream - 5% Benzoyl Peroxide & Tea Tree Oil for Scalp Bumps Razor Burn & Body Breakouts - Fast Acting & Effective Itch Relief - 100g/3.53oz
FLYLEAF$29.4185 rev
REVOLVE CHEM Benzyl Alcohol 8 oz Premium Pure Solvent Liquid Base
REVOLVE CHEM$17.164 rev
REVOLVE CHEM Benzyl Alcohol 8 oz High Purity USP Solvent in Sterile Glass Bottle (2 Pack)
REVOLVE CHEM$43.177 rev
REVOLVE CHEM Benzyl Alcohol 8 oz Premium Pure Solvent Liquid Base
REVOLVE CHEM$22.537 rev
Benzyl Alcohol 99.9% Pure Multi-Purpose Industrial Grade Solvent & Preservative 1 LTR / 33.81 Oz Bottle Industrial & Cosmetic Applications High Purity Benzyl Alcohol by Talsen Chemicals
Talsen Chemicals$28.915 rev
Trending
90-day click momentumREVOLVE CHEM Benzyl Alcohol 8 oz High Purity USP Solvent in Sterile Glass Bottle (2 Pack)
REVOLVE CHEM$43.174.6★
Folliculitis Treatment Cream - 5% Benzoyl Peroxide & Tea Tree Oil for Scalp Bumps Razor Burn & Body Breakouts - Fast Acting & Effective Itch Relief - 100g/3.53oz
FLYLEAF$29.414.6★
REVOLVE CHEM Benzyl Alcohol 8 oz Premium Pure Solvent Liquid Base
REVOLVE CHEM$17.163.6★
REVOLVE CHEM Benzyl Alcohol 8 oz Premium Pure Solvent Liquid Base
REVOLVE CHEM$22.534.6★
Benzyl Alcohol 99.9% Pure - Premium-Quality Industrial and Laboratory Grade Solvent - 500mL (16 Fl Oz)
CCS CONSOLIDATED CHEMICAL & SOLVENTS$19.974.3★
What buyers say about benzyl alcohol
What buyers praise and complain about, mined from review topics.What buyers love
“It helped reduce irritation”
“as advertised”
“With consistent use, I noticed a visible improvement in the appearance of my skin”
“absorbs well”
“offers great value for money”
“I applied every morning”
“easy to use”
“It also helped reduce the dryness”
“One of the best products out there for scalp acne”
“Excellent product”
What buyers complain about
“It never worked”
“I really need to be compensated for my ruined perfume ingredient”
“Regular acne creams always burn or peel my sensitive facial skin”
“I can say im extremely disappointed with this brand”
“Don't let the product description fool you”
“No directions”
“like the glue that is on the back of tape that wont come off”
“it can reappear if the skin is not taken care of”
“Redness was gone in days”
“It ruined my Baltic Amber that has been one of my most difficult dilutions”
Top return reasons
Common questions
- Is benzyl alcohol profitable to sell on Amazon United States?
- The niche generates $124K/yr across 21 tracked products. 1 of 4 products launched in the last 360 days are still selling. 90-day search growth is +37.2%. Flapen's verdict: Worth a look (59/100).
- How competitive is the benzyl alcohol niche?
- 9 brands and 9 sellers compete. The top 5 products take 59% of clicks and top 5 brands hold 94% of demand.
- What do buyers complain about in benzyl alcohol?
- Top complaints mined from reviews: Functionality-Overall, Ingredients-Overall, Allergies. The return rate is 0.8%.
- What does it cost to enter the benzyl alcohol niche?
- Listings span $7.97–$51.56; the average listing price is $22.63 (sweet spot $15–$100). The average incumbent carries 74 reviews — the moat a new listing must climb.