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Benzyl Alcohol

Maybe

The average product has only 74 reviews. But the top 5 brands take 94% of clicks, so Benzyl Alcohol is a Maybe.

Flapen Score
59
59 / 100
Top 10% of 10,978 Beauty & Personal Care niches · +11 vs the category median of 48
Market size
$124K/yr91K searches / yr
90-day growth
+37.2%search demand this quarter
Competition
59%top-5 click share · 9 brands · 9 sellers

Flapen Score

Benzyl Alcohol against its category

The dotted line is the Beauty & Personal Care average. Past it, Benzyl Alcohol is stronger. Inside it, weaker.

59Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Benzyl Alcohol market on Amazon at a glance

Shoppers on Amazon United States searched for Benzyl Alcohol 91K times last year and spent an estimated $124K. The top 5 brands take 94% of clicks. Flapen scores it 59 out of 100, a Maybe.

01 · Demand

An estimated 6.0% of those searches ended in a purchase.

Shoppers searched for this 91K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 6.0% of those searches ended in a purchase. Searches in the last 90 days moved +37.2% against the 90 days before. Searches, conversion and average price together put the market at an estimated $124K a year.

Searches, last 12 months
91K
Growth, 90 days vs prior 90
+37.2%
Conversion, latest week
6.0%
Market size, estimated
$124Ka year
Top search term
benzyl alcohol35K searches a year

02 · Price

A sale here is worth $22.63.

Listings sell for $22.63 on average, from $7.97 to $51.56. Amazon reports units sold in ranges. This niche sold 5K to 6K a year. The average listing sells 100 to 250 of them. At $22.63 that is $2K to $6K a year per listing.

Average price
$22.63inside the $15 to $100 sweet spot
Price range
$7.97–$51.56
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
5K–6K
Units per listing a year
100–250
Revenue per listing a year
$2K–$6K
Returns
0.8%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is low.

62% of listings pay for placement with sponsored ads. 48% ship with Prime. On an average day, 4.4% of listings are out of stock. The average listing ranks #277 within Scalp Treatments. It carries 74 reviews at 4.31 stars, so a new listing needs social proof before a better product.

Sponsored listings
62%
Prime listings
48%
Out of stock, average day
4.4%
Average rank
#277in Scalp Treatments
Average rating
4.31 starsAmazon United States average 4.42 stars
Average reviews
74per listing
Listings tracked
21

04 · Newcomers

1 of last year's 4 launches cleared the first-year sales bar.

4 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 69 months on average, so the names here are established.

Launched, last 12 months
4
Successful launches
1Amazon's first-year sales bar
Average brand age
69 months

Products

Top Benzyl Alcohol products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 59% of clicks. Leaders hold, but buyers still shop past them.

Brands

9 falling

Sellers

9

Top-5 brand share

94%

Top 20: 100%

Top-5 click share

59%

Top 20: 99%

Open market

4%

  • Brand 136%
  • Brand 223%
  • Brand 322%
  • Brand 48%
  • Brand 54%
  • Brand 62%
  • Open — no brand owns it (3 brands, 4%)

Search terms

Top Benzyl Alcohol search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • benzyl alcohol35K/yr
  • benzyl benzoate28K/yr
  • benzoyl alcohol4K/yr
  • benzoato de bencilo6K/yr
  • benzyl benzoate for scabies6K/yr
  • benzoyl benzoate3K/yr
  • benzyl benzoate lotion4K/yr
  • benzyl benzoate cream3K/yr
  • 25 percent benzyl benzoate lotion2K/yr

Reviews and returns

What reviews say buyers love and hate about Benzyl Alcohol

We read the reviews and the return reasons for every product selling here.

16%of positive reviews mention “Allergies”
26%of negative reviews mention “Functionality-Overall”
0.8%of orders come back
“It never worked”
A buyer, on “Functionality-Overall”26% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

22 topics

NegativePositive

FAQ

Common Benzyl Alcohol questions

Answered from the same tracked data.