benzoyl peroxide bar soap
Skip itPrices mostly outside the sweet spot ($3.65–$11.14) — this niche doesn't clear our bar today.
Returns
Incredible0.2%return rate — above 5% kills the launch gate
Conversion
Incredible12.1%search→purchase rate — share of searches ending in a sale
Growth
Okay+15.9%90-day search growth — must beat 0% to launch
Quality gap
Okay4.6★avg incumbent rating — lower means beatable quality
Avg price
Bad$8.01avg listing price — sweet spot $15–$100
Review moat
Bad14,616.57avg incumbent reviews — the moat a new listing must climb
Market size
Bad$63K$63K/yr · 65K searches
Brand share
Bad97%top-5 brand share — brand-locked demand
Competition
Bad93%top-5 click share — a locked-up shelf
Price range
Bad$3.65–$11.14cheapest to priciest tracked listing — scored on the share inside $15–$100
According to Flapen's Amazon United States niche tracking, benzoyl peroxide bar soap is a $63K/yr Amazon United States market (65K searches/yr). The top 5 brands hold 97% of demand. Verdict: Skip it — 35/100.
Data updated Jul 16, 2026 · scored weekly · How we score niches
benzoyl peroxide bar soap market data
- Units sold / yr
- 10K–13K
- avg 1,250–1,500/product
- Revenue / yr
- $80K–$100K
- units × avg price
- Conversion rate
- 12.1%
- Avg BSR
- #48
- Page quality
- 0%
- Prime
- 100%
- Sponsored
- 57%
- Out of stock
- 0.0%
- Avg brand age
- 80 months
- Avg seller age
- 143 days
Competition & brand share
The top 5 products capture 93% of clicks — a locked-up shelf that new listings rarely crack.Brands
6 flat
Sellers
68
Top-5 brand share
97%
Top 20: 100%
Top-5 click share
93%
Top 20: 100%
Open market
0%
- PanOxyl50%
- 111MedCo32%
- Dermaharmony6%
- Asepxia5%
- Dove4%
- Good Molecules3%
- Open — no brand owns it (0%)
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — +15.9% search growth over the last 90 days.No pronounced peak months · busiest ÷ quietest = 1.5×
Top benzoyl peroxide bar soap search terms
- benzoyl peroxide soap23K/yr
- benzoyl peroxide bar soap24K/yr
- benzoyl peroxide bar9K/yr
- benzoyl peroxide soap bar7K/yr
- peroxide soap3K/yr
Top benzoyl peroxide bar soap products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 7 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
PanOxyl Acne Treatment Bar with 10% Benzoyl Peroxide Maximum Strength Bar Soap for Face Chest and Back Benzoyl Peroxide Soap Body Wash Vegan For Acne Prone Skin 4 oz
PanOxyl$8.714.7★6,547 rev
111MedCo 10% Benzoyl Peroxide Acne Treatment Cleansing Bar Maximum Strength Medicated Face & Body SoapFree Bar for Stubborn Breakouts on Face Chest and Back 4 oz
111MedCo$7.864.5★8,046 rev
Dermaharmony 5% Benzoyl Peroxide Cleansing Bar for acne (4 oz)
Dermaharmony$10.084.5★189 rev
Asepxia Acne Treatment Scrub Cleansing Bar Soap | Removes pore-clogging dirt & impurities Helps eliminate blackheads Deep cleansing without blackheads Salicylic Acid Cleanser Size 4 Oz 1-Pack
Asepxia$3.654.6★567 rev
Dove Antibacterial Care Beauty Bar Soap 6 Count Moisturizing Cleanser 3.75 oz I Antibacterial beauty bar with moisturizing cream that removes 99% of bacteria while protecting skin from dryness
Dove$11.144.8★2,290 rev
Newest
by launch dateDermaharmony 5% Benzoyl Peroxide Cleansing Bar for acne (4 oz)
Dermaharmony$10.08189 rev
PanOxyl Acne Treatment Bar with 10% Benzoyl Peroxide Maximum Strength Bar Soap for Face Chest and Back Benzoyl Peroxide Soap Body Wash Vegan For Acne Prone Skin 4 oz
PanOxyl$8.716,547 rev
Good Molecules Clarify and Cleanse Bar - Soap Free Bar with Salicylic Acid BHA for Skin Tone Balancing and Cleansing - Body and Facial Cleanser Skin Care for Face
Good Molecules$4.992,773 rev
Dove Antibacterial Care Beauty Bar Soap 6 Count Moisturizing Cleanser 3.75 oz I Antibacterial beauty bar with moisturizing cream that removes 99% of bacteria while protecting skin from dryness
Dove$11.142,290 rev
PanOxyl 10% Benzoyl Peroxide Acne Foaming Wash Maximum Strength Daily Acne-Fighting Face and Body Cleanser Face Wash to Clear Treat and Prevent Acne Pimples and Stubborn Breakouts 5.5 Oz Tube
PanOxyl$9.6681,904 rev
Trending
90-day click momentumDove Antibacterial Care Beauty Bar Soap 6 Count Moisturizing Cleanser 3.75 oz I Antibacterial beauty bar with moisturizing cream that removes 99% of bacteria while protecting skin from dryness
Dove$11.144.8★
Asepxia Acne Treatment Scrub Cleansing Bar Soap | Removes pore-clogging dirt & impurities Helps eliminate blackheads Deep cleansing without blackheads Salicylic Acid Cleanser Size 4 Oz 1-Pack
Asepxia$3.654.6★
PanOxyl Acne Treatment Bar with 10% Benzoyl Peroxide Maximum Strength Bar Soap for Face Chest and Back Benzoyl Peroxide Soap Body Wash Vegan For Acne Prone Skin 4 oz
PanOxyl$8.714.7★
Good Molecules Clarify and Cleanse Bar - Soap Free Bar with Salicylic Acid BHA for Skin Tone Balancing and Cleansing - Body and Facial Cleanser Skin Care for Face
Good Molecules$4.994.5★
111MedCo 10% Benzoyl Peroxide Acne Treatment Cleansing Bar Maximum Strength Medicated Face & Body SoapFree Bar for Stubborn Breakouts on Face Chest and Back 4 oz
111MedCo$7.864.5★
What buyers say about benzoyl peroxide bar soap
What buyers praise and complain about, mined from review topics.What buyers love
“helps keep my skin clear”
“No complaints”
“Gentle cleanser”
“it works well”
“Pleasing scent”
“Great Deal”
“Smooth your skin”
“moisturize really well”
“Acne clearing”
“this doesn't irritate or dry out my skin at all”
What buyers complain about
“Can Be Irritating”
“Unpleasant smell”
“the pus dried up”
“Makes the skin burn”
“Wasn't as effective”
“This isnt for me it often leaves my skin very dry”
“My skin is very sensitive”
“I couldn't really believe that a facial cleanser could cause breakouts”
“over the last few years, my husband and I have found what looked like bleach stains over shirts, pants, and towels”
“I dont see any improvement”
Top return reasons
Common questions
- Is benzoyl peroxide bar soap profitable to sell on Amazon United States?
- The niche generates $63K/yr across 7 tracked products. 90-day search growth is +15.9%. Flapen's verdict: Skip it (35/100).
- How competitive is the benzoyl peroxide bar soap niche?
- 6 brands and 68 sellers compete. The top 5 products take 93% of clicks and top 5 brands hold 97% of demand.
- What do buyers complain about in benzoyl peroxide bar soap?
- Top complaints mined from reviews: Allergies, Smell, Moist/Dry. The return rate is 0.2%.
- When does demand for benzoyl peroxide bar soap peak?
- Demand is steady year-round — the busiest month runs 1.5× the quietest.
- What does it cost to enter the benzoyl peroxide bar soap niche?
- Listings span $3.65–$11.14; the average listing price is $8.01 (sweet spot $15–$100). The average incumbent carries 14,617 reviews — the moat a new listing must climb.