Benzoyl Peroxide Bar Soap

Shoppers searched for this 65K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 12.1% of those searches ended in a purchase. Searches in the last 90 days moved +15.9% against the 90 days before. Searches, conversion and average price together put the market at an estimated $63K a year.

Searches, last 12 months

65K

Growth, 90 days vs prior 90

+15.9%

Conversion, latest week

12.1%

Market size, estimated

$63Ka year

Peak month

September1.5× the quietest month

Top search term

benzoyl peroxide soap23K searches a year

Listings sell for $8.01 on average, from $3.65 to $11.14. Amazon reports units sold in ranges. This niche sold 10K to 13K a year. The average listing sells 1,250 to 1,500 of them. At $8.01 that is $10K to $12K a year per listing.

Average price

$8.01under the $15 to $100 sweet spot

Price range

$3.65–$11.14

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

10K–13K

Units per listing a year

1,250–1,500

Revenue per listing a year

$10K–$12K

Returns

0.2%of orders · Amazon United States median 2.1%

57% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #48 within Cleansers. It carries 14,617 reviews at 4.60 stars, so a new listing needs social proof before a better product.

Sponsored listings

57%

Prime listings

100%

Out of stock, average day

0.0%

Average rank

#48in Cleansers

Average rating

4.60 starsAmazon United States average 4.42 stars

Average reviews

14,617per listing

Listings tracked

7

The brands on the shelf have sold for 80 months on average, so the names here are established.

Launched, last 12 months

0

Successful launches

0Amazon's first-year sales bar

Average brand age

80 months