Is benzoyl peroxide 5 percent profitable to sell on Amazon United States?

The niche generates $226K/yr across 17 tracked products. 1 of 1 products launched in the last 360 days are still selling. 90-day search growth is +3.8%. Flapen's verdict: Worth a look (53/100).

How competitive is the benzoyl peroxide 5 percent niche?

12 brands and 96 sellers compete. The top 5 products take 63% of clicks and top 5 brands hold 74% of demand.

What do buyers complain about in benzoyl peroxide 5 percent?

Top complaints mined from reviews: Allergies, Moist/Dry, Functionality-Overall. The return rate is 0.2%.

When does demand for benzoyl peroxide 5 percent peak?

Demand peaks in Mar; the busiest month runs 3.7× the quietest.

What does it cost to enter the benzoyl peroxide 5 percent niche?

Listings span $4.96–$39.30; the average listing price is $15.42 (sweet spot $15–$100). The average incumbent carries 10,065 reviews — the moat a new listing must climb.

benzoyl peroxide 5 percent

Worth a look

Shows low returns (0.2%), but a deep review moat (10,065 avg reviews) keeps it on the watch list.

Returns

Incredible0.2%

return rate — above 5% kills the launch gate

Conversion

Great10.5%

search→purchase rate — share of searches ending in a sale

Avg price

Great$15.42

avg listing price — sweet spot $15–$100

Price range

Good$4.96–$39.30

cheapest to priciest tracked listing — scored on the share inside $15–$100

Brand share

Good74%

top-5 brand share — brands hold most of the demand

Market size

Okay$226K

$226K/yr · 139K searches

Quality gap

Okay4.5★

avg incumbent rating — lower means beatable quality

Competition

Okay63%

top-5 click share — leaders hold, buyers still browse

Growth

Okay+3.8%

90-day search growth — must beat 0% to launch

Review moat

Bad10,064.59

avg incumbent reviews — the moat a new listing must climb

According to Flapen's Amazon United States niche tracking, benzoyl peroxide 5 percent is a $226K/yr Amazon United States market (139K searches/yr). The top 5 brands hold 74% of demand. Demand peaks in Mar. Verdict: Worth a look — 53/100.

Data updated Jul 16, 2026 · scored weekly · How we score niches

benzoyl peroxide 5 percent market data

Units sold / yr: 13K–15K; avg 500–750/product
Revenue / yr: $193K–$231K; units × avg price
Conversion rate: 10.5%
Avg BSR: #279
Page quality: 0%
Prime: 100%
Sponsored: 82%
Out of stock: 11.4%
Avg brand age: 81 months
Avg seller age: 143 days

Competition & brand share

The top 5 products take 63% of clicks — established leaders, but buyers still shop beyond them.

Brands

12 flat

Sellers

Top-5 brand share

74%

Top 20: 100%

Top-5 click share

63%

Top 20: 100%

Open market

19%

Perrigo29%
RUGBY LABORATORIES15%
Differin14%
SALVE9%
Amazon Basics7%
Neutrogena7%

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — +3.8% search growth over the last 90 days.

Peak months: Mar · busiest ÷ quietest = 3.7×

Open Trend

Top benzoyl peroxide 5 percent search terms

benzoyl peroxide 5%41K/yr -4.5%11.5% conv.
5% benzoyl peroxide15K/yr +36.4%10.4% conv.
benzoyl peroxide 5 percent20K/yr -14.3%7.4% conv.
benzoyl peroxide 5% gel9K/yr -13.9%10.1% conv.
benzoyl peroxide gel 5%7K/yr +6.3%11.7% conv.
benzoyl peroxide gel 5 percent6K/yr +14.7%5.1% conv.
5 percent benzoyl peroxide5K/yr +39.5%2.8% conv.
benzoyl peroxide 5 percent cream5K/yr +18.7%2.4% conv.
5 benzoyl peroxide cream4K/yr +51.7%0.7% conv.
5% benzoyl peroxide cream5K/yr -17.4%10.6% conv.

All search terms

Top benzoyl peroxide 5 percent products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 17 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

Perrigo 5 Percent Benzoyl Peroxide Acne Treatment Gel 60gm Tube

Perrigo$16.474.6★800 rev

Differin Acne Face Wash with 5% Benzoyl Peroxide Daily Deep Cleanser by the makers of Differin Gel Gentle Skin Care for Acne Prone Sensitive Skin 4 oz (Packaging May Vary)

Differin$9.214.5★13,569 rev

Rugby Acne Medication - Benzoyl Peroxide Gel USP 5% - Vanishing Formula - Greaseless - Helps to Clear Up Acne Pimples - 1.5 Oz. (1 Pack)

RUGBY LABORATORIES$8.114.5★3,347 rev

SALVE Benxop 5% Benzoyl Peroxide Gel (0.70 oz / 20g) - Topical Skincare Gel for Oil-Prone and Congested Skin

SALVE$6.924.5★488 rev

Amazon Basics 10% Benzoyl Peroxide Acne Treatment Gel Maximum Strength 1 Fluid Ounce

Amazon Basics$4.964.6★4,867 rev

Newest

by launch date

La Roche-Posay Effaclar BPO Multi-Target Acne Treatment with 5.5% Micronized Benzoyl Peroxide Acne Cream for Face Targets Oily Skin Blackheads & Prevents Pimples Dermatologist Recommended 20ml

La Roche-Posay$23.89150 rev

5mo ago

RM Benzoyl Peroxide Face & Body Gel 5% Medical grade Micronized benzoyl peroxide (without the prescription) acne treatment

Rachel Moayer Skincare$39.3057 rev

2y ago

BurelPharma Benzoyl Peroxide Topical Face Wash 5% Acne Medication 5oz 1 Count (Pack of 1)

Burelpharma$13.69151 rev

2y ago

SALVE Benxop 5% Benzoyl Peroxide Gel (0.70 oz / 20g) - Topical Skincare Gel for Oil-Prone and Congested Skin

SALVE$6.92488 rev

4y ago

MDacne - Acne Treatment- Benzoyl Peroxide Cream 5% - Unclogs Pores Reduces Blemishes & Enhanced with - Plant-Based Ingredients for Sensitive Skin

MDacne$23.9669 rev

5y ago

What buyers say about benzoyl peroxide 5 percent

What buyers praise and complain about, mined from review topics.

What buyers love

Efficiency13%

“Very effective product”

Quality-Overall12%

“as good as the walmart brand”

Suitability Combination Skin12%

“helps keep my skin clear”

Value For Money8%

“Great value”

Cleansing7%

“Cleans skin great”

Symptom Reduction6%

“Cleared stubborn acne”

Moist/Dry4%

“keeps skin moisturized too”

Suitability Dry Skin4%

“Doesnt dry out my skin”

Allergies3%

“Helps with acne”

Advertised Vs Actual Product3%

“as described”

What buyers complain about

Allergies16%

“MAJOR ALLERGIC REACTION”

Moist/Dry10%

“Super Dry After Washing”

Functionality-Overall9%

“Pump does not work”

Skin Health9%

“this product chemically burned my face”

Sensitivity-Overall3%

“Not Suitable for Sensitive Skin”

Suitability Dry Skin3%

“I have a extreme dry skin”

Smell3%

“It doesnt smell great”

Symptom Reduction2%

“I didnt really see any improvements in breakouts”

Quality-Overall2%

“A mediocre treatment”

Stain Resistance2%

“Beware- Bleach stains”

Top return reasons

Functionality-Overall23%

Advertised Vs Actual Product11%

Leak-Proof10%

Value For Money8%

Product Condition5%

Defective Material/Parts4%

Skin Health4%

Ingredients-Overall4%

Size-Overall4%

Moist/Dry3%

Common questions

Is benzoyl peroxide 5 percent profitable to sell on Amazon United States?: The niche generates $226K/yr across 17 tracked products. 1 of 1 products launched in the last 360 days are still selling. 90-day search growth is +3.8%. Flapen's verdict: Worth a look (53/100).
How competitive is the benzoyl peroxide 5 percent niche?: 12 brands and 96 sellers compete. The top 5 products take 63% of clicks and top 5 brands hold 74% of demand.
What do buyers complain about in benzoyl peroxide 5 percent?: Top complaints mined from reviews: Allergies, Moist/Dry, Functionality-Overall. The return rate is 0.2%.
When does demand for benzoyl peroxide 5 percent peak?: Demand peaks in Mar; the busiest month runs 3.7× the quietest.
What does it cost to enter the benzoyl peroxide 5 percent niche?: Listings span $4.96–$39.30; the average listing price is $15.42 (sweet spot $15–$100). The average incumbent carries 10,065 reviews — the moat a new listing must climb.