Benzoyl Peroxide 5 Percent

Shoppers searched for this 139K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 10.5% of those searches ended in a purchase. Searches in the last 90 days moved +3.8% against the 90 days before. Searches, conversion and average price together put the market at an estimated $226K a year.

Searches, last 12 months

139K

Growth, 90 days vs prior 90

+3.8%

Conversion, latest week

10.5%

Market size, estimated

$226Ka year

Peak month

March3.7× the quietest month

Top search term

benzoyl peroxide 5%41K searches a year

Listings sell for $15.42 on average, from $4.96 to $39.30. Amazon reports units sold in ranges. This niche sold 13K to 15K a year. The average listing sells 500 to 750 of them. At $15.42 that is $8K to $12K a year per listing.

Average price

$15.42inside the $15 to $100 sweet spot

Price range

$4.96–$39.30

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

13K–15K

Units per listing a year

500–750

Revenue per listing a year

$8K–$12K

Returns

0.2%of orders · Amazon United States median 2.1%

82% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 11.4% of listings are out of stock. The average listing ranks #279 within Cleansers. It carries 10,065 reviews at 4.50 stars, so a new listing needs social proof before a better product.

Sponsored listings

82%

Prime listings

100%

Out of stock, average day

11.4%

Average rank

#279in Cleansers

Average rating

4.50 starsAmazon United States average 4.42 stars

Average reviews

10,065per listing

Listings tracked

17

1 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 81 months on average, so the names here are established.

Launched, last 12 months

1

Successful launches

1Amazon's first-year sales bar

Average brand age

81 months