Is benzoyl peroxide 2.5 percent profitable to sell on Amazon United States?

The niche generates $422K/yr across 7 tracked products. 90-day search growth is +7.0%. Flapen's verdict: Skip it (43/100).

How competitive is the benzoyl peroxide 2.5 percent niche?

5 brands and 65 sellers compete. The top 5 products take 92% of clicks and top 5 brands hold 100% of demand.

What do buyers complain about in benzoyl peroxide 2.5 percent?

Top complaints mined from reviews: Allergies, Skin Health, Functionality-Overall. The return rate is 0.4%.

When does demand for benzoyl peroxide 2.5 percent peak?

Demand is steady year-round — the busiest month runs 1.4× the quietest.

What does it cost to enter the benzoyl peroxide 2.5 percent niche?

Listings span $5.86–$21.15; the average listing price is $11.87 (sweet spot $15–$100). The average incumbent carries 5,950 reviews — the moat a new listing must climb.

benzoyl peroxide 2.5 percent

Skip it

Brand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.

Conversion

Incredible16.9%

search→purchase rate — share of searches ending in a sale

Returns

Incredible0.4%

return rate — above 5% kills the launch gate

Market size

Good$422K

$422K/yr · 210K searches

Avg price

Okay$11.87

avg listing price — sweet spot $15–$100

Price range

Okay$5.86–$21.15

cheapest to priciest tracked listing — scored on the share inside $15–$100

Quality gap

Okay4.5★

avg incumbent rating — lower means beatable quality

Growth

Okay+7.0%

90-day search growth — must beat 0% to launch

Review moat

Bad5,950.43

avg incumbent reviews — the moat a new listing must climb

Competition

Bad92%

top-5 click share — a locked-up shelf

Brand share

Bad100%

top-5 brand share — brand-locked demand

According to Flapen's Amazon United States niche tracking, benzoyl peroxide 2.5 percent is a $422K/yr Amazon United States market (210K searches/yr). The top 5 brands hold 100% of demand. Verdict: Skip it — 43/100.

Data updated Jul 16, 2026 · scored weekly · How we score niches

benzoyl peroxide 2.5 percent market data

Units sold / yr: 30K–40K; avg 6,000–8,000/product
Revenue / yr: $356K–$475K; units × avg price
Conversion rate: 16.9%
Avg BSR: #271
Page quality: 0%
Prime: 100%
Sponsored: 71%
Out of stock: 0.0%
Avg brand age: 84 months
Avg seller age: 142 days

Competition & brand share

The top 5 products capture 92% of clicks — a locked-up shelf that new listings rarely crack.

Brands

5 rising

Sellers

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

92%

Top 20: 100%

Open market

Neutrogena69%
Perrigo16%
Amazon Basics6%
SALVE5%
TOUCH4%

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — +7.0% search growth over the last 90 days.

No pronounced peak months · busiest ÷ quietest = 1.4×

Open Trend

Top benzoyl peroxide 2.5 percent search terms

benzoyl peroxide 2.5%40K/yr -12.3%12.2% conv.
neutrogena on the spot acne treatment27K/yr +1.0%29.2% conv.
2.5% benzoyl peroxide20K/yr +22.3%10.3% conv.
benzoyl peroxide 2.522K/yr +31.6%8.7% conv.
on the spot acne treatment neutrogena25K/yr +4.0%27.9% conv.
2.5 benzoyl peroxide15K/yr +24.0%7.6% conv.
benzoyl peroxide 2.5% gel10K/yr +50.0%13.8% conv.
on the spot acne treatment13K/yr +5.2%15.7% conv.
neutrogena on the spot7K/yr +19.2%23.7% conv.
neutrogena on-the-spot acne treatment5K/yr +46.9%20.0% conv.

All search terms

Top benzoyl peroxide 2.5 percent products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 7 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

Neutrogena On-The-Spot Acne Spot Treatment Cream with 2.5% Benzoyl Peroxide Gentle Face Blemish Medicine for Acne-Prone Skin Vanishing Formula Clinically Proven Day-1 Results 0.75-Ounce Tube

Neutrogena$7.954.6★4,335 rev

Perrigo 2.5% Benzoyl Peroxide Acne Treatment Gel 60gm Tube

Perrigo$16.814.5★2,927 rev

Neutrogena Rapid Clear Stubborn Acne Spot Treatment Gel Maximum Strength 10% Benzoyl Peroxide Treatment Medication for Acne Prone Skin Pimple Cream Reduces Size & Redness 1 oz

Neutrogena$8.734.5★27,695 rev

Amazon Basics 3-Step Acne Remedy System Treatment with 2.5% Benzoyl Peroxide for Breakouts and Blemish Treatment 2 Fluid Ounces 1-Pack

Amazon Basics$9.934.7★162 rev

SALVE Benxop 2.5% Benzoyl Peroxide Gel (0.70 oz / 20g) - Topical Skincare Gel for Oil-Prone and Congested Skin

SALVE$5.864.5★488 rev

Newest

by launch date

Amazon Basics 3-Step Acne Remedy System Treatment with 2.5% Benzoyl Peroxide for Breakouts and Blemish Treatment 2 Fluid Ounces 1-Pack

Amazon Basics$9.93162 rev

1y ago

SALVE Benxop 2.5% Benzoyl Peroxide Gel (0.70 oz / 20g) - Topical Skincare Gel for Oil-Prone and Congested Skin

SALVE$5.86488 rev

4y ago

Neutrogena Stubborn Acne AM Face Treatment with 2.5% Micronized Benzoyl Peroxide Acne Medication Oil-Free Daily Facial Treatment Reduces Size & Redness of Breakouts Paraben-Free 2.0 oz

Neutrogena$12.675,026 rev

6y ago

Touch Benzoyl Peroxide 2.5% Gel Cream For Acne - Pimples and Cystic Acne Spot & Daily Face and Back Medication for Adults & Teens Goes on Clear Lightweight & Non-Drying - Large 8 oz.

TOUCH$21.151,020 rev

7y ago

Neutrogena Rapid Clear Stubborn Acne Spot Treatment Gel Maximum Strength 10% Benzoyl Peroxide Treatment Medication for Acne Prone Skin Pimple Cream Reduces Size & Redness 1 oz

Neutrogena$8.7327,695 rev

11y ago

What buyers say about benzoyl peroxide 2.5 percent

What buyers praise and complain about, mined from review topics.

What buyers love

Efficiency18%

“Very effective product”

Symptom Reduction9%

“Cleared stubborn acne”

Value For Money9%

“Great price”

Quality-Overall8%

“Excellent product”

Suitability Combination Skin6%

“Easy on the skin”

Suitability Dry Skin6%

“Works well not harsh on skin”

Moist/Dry4%

“which helps keep my skin moisturized all day”

Advertised Vs Actual Product4%

“Tried and true”

Allergies4%

“Works well for teens with acne-prone skin”

Ease Of Use3%

“Easy to use”

What buyers complain about

Allergies21%

“MAJOR ALLERGIC REACTION”

Skin Health10%

“Skin is too sensitive to it”

Functionality-Overall10%

“Doesn't work”

Moist/Dry8%

“leaves skin very dry”

Suitability Dry Skin5%

“It does dry out my face”

Sensitivity-Overall4%

“I have very sensitive”

Size-Overall4%

“Not as big”

Quality-Overall4%

“Not as good as the original”

Symptom Reduction4%

“My teenage son has had no improvement with blackheads using this”

Color Fading/Discoloration3%

“My daughter says it will discolor pillow case BUT I have not ha this happen”

Top return reasons

Functionality-Overall35%

Advertised Vs Actual Product13%

Product Condition9%

Skin Health6%

Value For Money5%

Defective Material/Parts4%