Benzoyl Peroxide 2.5 Percent

Shoppers searched for this 210K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 16.9% of those searches ended in a purchase. Searches in the last 90 days moved +7.0% against the 90 days before. Searches, conversion and average price together put the market at an estimated $422K a year.

Searches, last 12 months

210K

Growth, 90 days vs prior 90

+7.0%

Conversion, latest week

16.9%

Market size, estimated

$422Ka year

Peak month

December1.4× the quietest month

Top search term

benzoyl peroxide 2.5%40K searches a year

Listings sell for $11.87 on average, from $5.86 to $21.15. Amazon reports units sold in ranges. This niche sold 30K to 40K a year. The average listing sells 6,000 to 8,000 of them. At $11.87 that is $71K to $95K a year per listing.

Average price

$11.87under the $15 to $100 sweet spot

Price range

$5.86–$21.15

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

30K–40K

Units per listing a year

6,000–8,000

Revenue per listing a year

$71K–$95K

Returns

0.4%of orders · Amazon United States median 2.1%

71% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #271 within Cleansers. It carries 5,950 reviews at 4.53 stars, so a new listing needs social proof before a better product.

Sponsored listings

71%

Prime listings

100%

Out of stock, average day

0.0%

Average rank

#271in Cleansers

Average rating

4.53 starsAmazon United States average 4.42 stars

Average reviews

5,950per listing

Listings tracked

7

The brands on the shelf have sold for 84 months on average, so the names here are established.

Launched, last 12 months

0

Successful launches

0Amazon's first-year sales bar

Average brand age

84 months