Benzoyl Peroxide

Shoppers searched for this 1.8M times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 12.0% of those searches ended in a purchase. Searches in the last 90 days moved +10.9% against the 90 days before. Searches, conversion and average price together put the market at an estimated $2.6M a year.

Searches, last 12 months

1.8M

Growth, 90 days vs prior 90

+10.9%

Conversion, latest week

12.0%

Market size, estimated

$2.6Ma year

Peak month

May1.3× the quietest month

Top search term

benzoyl peroxide1.4M searches a year

Listings sell for $12.34 on average, from $4.96 to $29.49. Amazon reports units sold in ranges. This niche sold 200K to 250K a year. The average listing sells 12,500 to 15,000 of them. At $12.34 that is $154K to $185K a year per listing.

Average price

$12.34under the $15 to $100 sweet spot

Price range

$4.96–$29.49

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

200K–250K

Units per listing a year

12,500–15,000

Revenue per listing a year

$154K–$185K

Returns

0.2%of orders · Amazon United States median 2.1%

79% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #61 within Cleansers. It carries 17,151 reviews at 4.54 stars, so a new listing needs social proof before a better product.

Sponsored listings

79%

Prime listings

100%

Out of stock, average day

0.0%

Average rank

#61in Cleansers

Average rating

4.54 starsAmazon United States average 4.42 stars

Average reviews

17,151per listing

Listings tracked

19

2 products launched here in the last 12 months. 2 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 75 months on average, so the names here are established.

Launched, last 12 months

2

Successful launches

2Amazon's first-year sales bar

Average brand age

75 months