Is benzoyl peroxide profitable to sell on Amazon United States?

The niche generates $2.6M/yr across 19 tracked products. 2 of 2 products launched in the last 360 days are still selling. 90-day search growth is +10.9%. Flapen's verdict: Launch it (56/100).

How competitive is the benzoyl peroxide niche?

11 brands and 100 sellers compete. The top 5 products take 70% of clicks and top 5 brands hold 86% of demand.

What do buyers complain about in benzoyl peroxide?

Top complaints mined from reviews: Allergies, Skin Health, Moist/Dry. The return rate is 0.2%.

When does demand for benzoyl peroxide peak?

Demand is steady year-round — the busiest month runs 1.3× the quietest.

What does it cost to enter the benzoyl peroxide niche?

Listings span $4.96–$29.49; the average listing price is $12.34 (sweet spot $15–$100). The average incumbent carries 17,151 reviews — the moat a new listing must climb.

benzoyl peroxide

Launch it

A $2.6M/yr market growing +10.9% this quarter with returns at 0.2% — clears our launch bar.

Returns

Incredible0.2%

return rate — above 5% kills the launch gate

Market size

Incredible$2.6M

$2.6M/yr · 1.8M searches

Conversion

Incredible12.0%

search→purchase rate — share of searches ending in a sale

Price range

Good$4.96–$29.49

cheapest to priciest tracked listing — scored on the share inside $15–$100

Avg price

Good$12.34

avg listing price — sweet spot $15–$100

Growth

Okay+10.9%

90-day search growth — must beat 0% to launch

Quality gap

Okay4.5★

avg incumbent rating — lower means beatable quality

Brand share

Okay86%

top-5 brand share — brands hold most of the demand

Competition

Bad70%

top-5 click share — a locked-up shelf

Review moat

Bad17,150.63

avg incumbent reviews — the moat a new listing must climb

According to Flapen's Amazon United States niche tracking, benzoyl peroxide is a $2.6M/yr Amazon United States market (1.8M searches/yr). The top 5 brands hold 86% of demand. Verdict: Launch it — 56/100.

Data updated Jul 16, 2026 · scored weekly · How we score niches

benzoyl peroxide market data

Units sold / yr: 200K–250K; avg 12,500–15,000/product
Revenue / yr: $2.5M–$3.1M; units × avg price
Conversion rate: 12.0%
Avg BSR: #61
Page quality: 0%
Prime: 100%
Sponsored: 79%
Out of stock: 0.0%
Avg brand age: 75 months
Avg seller age: 134 days

Competition & brand share

The top 5 products capture 70% of clicks — a locked-up shelf that new listings rarely crack.

Brands

11 rising

Sellers

100

Top-5 brand share

86%

Top 20: 100%

Top-5 click share

70%

Top 20: 100%

Open market

PanOxyl31%
Amazon Basics22%
Perrigo14%
Neutrogena11%
Differin8%
CeraVe5%
Open — no brand owns it (5 brands, 9%)

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — +10.9% search growth over the last 90 days.

No pronounced peak months · busiest ÷ quietest = 1.3×

Open Trend

Top benzoyl peroxide search terms

benzoyl peroxide1.4M/yr +10.1%11.1% conv.
benzoyl peroxide 10 percent103K/yr +5.4%14.8% conv.
perxido de benzoilo54K/yr +17.9%3.7% conv.
10% benzoyl peroxide39K/yr +29.7%12.2% conv.
benzoyl peroxide acne treatment28K/yr +12.3%4.8% conv.
benzoyl-peroxide18K/yr +6.8%6.4% conv.
benzoyl peroxide 10%23K/yr +15.4%11.2% conv.
benzoyl15K/yr +36.6%5.0% conv.
- benzoyl peroxide21K/yr -41.3%6.3% conv.
benzoyl peroxide lotion13K/yr +27.3%1.9% conv.

All search terms

Top benzoyl peroxide products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 19 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

PanOxyl 10% Benzoyl Peroxide Acne Foaming Wash Maximum Strength Daily Acne-Fighting Face and Body Cleanser Face Wash to Clear Treat and Prevent Acne Pimples and Stubborn Breakouts 5.5 Oz Tube

PanOxyl$9.664.6★81,904 rev

Amazon Basics 10% Benzoyl Peroxide Acne Treatment Gel Maximum Strength 1 Fluid Ounce

Amazon Basics$4.964.6★4,867 rev

Perrigo 10% Benzoyl Peroxide Acne Treatment Gel 2.1 oz

Perrigo$16.194.5★4,173 rev

Neutrogena Rapid Clear Stubborn Acne Spot Treatment Gel Maximum Strength 10% Benzoyl Peroxide Treatment Medication for Acne Prone Skin Pimple Cream Reduces Size & Redness 1 oz

Neutrogena$8.734.5★27,695 rev

Differin Acne Spot Treatment with 10% Benzoyl Peroxide Maximum Strength OTC Acne Treatment Fast Acting Spot Treatment for Face 1 oz

Differin$8.534.6★1,135 rev

Newest

by launch date

Folliculitis Treatment Cream - 5% Benzoyl Peroxide & Tea Tree Oil for Scalp Bumps Razor Burn & Body Breakouts - Fast Acting & Effective Itch Relief - 100g/3.53oz

FLYLEAF$29.49103 rev

3mo ago

La Roche-Posay Effaclar BPO Multi-Target Acne Treatment with 5.5% Micronized Benzoyl Peroxide Acne Cream for Face Targets Oily Skin Blackheads & Prevents Pimples Dermatologist Recommended 20ml

La Roche-Posay$23.89150 rev

5mo ago

PanOxyl Acne Foaming Wash for face & body Benzoyl Peroxide 10% Maximum Strength Antimicrobial 3 oz. - Travel Size

PanOxyl$7.5581,904 rev

1y ago

Differin Acne Spot Treatment with 10% Benzoyl Peroxide Maximum Strength OTC Acne Treatment Fast Acting Spot Treatment for Face 1 oz

Differin$8.531,135 rev

2y ago

CeraVe Acne Foaming Cream Wash Gentle Face and Body Cleanser with Benzoyl Peroxide 10% Hyaluronic Acid and Niacinamide 10% Benzoyl Peroxide Treatment Clears Pimples and Blackheads 5 Oz

CeraVe$15.813,730 rev

3y ago

What buyers say about benzoyl peroxide

What buyers praise and complain about, mined from review topics.

What buyers love

Efficiency14%

“Very effective product”

Suitability Combination Skin11%

“Great soap for sensitive skin”

Quality-Overall11%

“it is a highly effective product”

Value For Money7%

“Great value”

Cleansing7%

“Clean feeling”

Symptom Reduction6%

“overall its an effective acne spot treatment”

Moist/Dry4%

“moisturizes my skin”

Suitability Dry Skin3%

“Doesnt dry out my skin”

Allergies3%

“Helps with acne”

Soft Feel3%

“My skin is soft”

What buyers complain about

Allergies17%

“Allergic Reaction”

Skin Health9%

“This burned and irritated my skin horribly”

Moist/Dry9%

“Not moisturising, of course”

Functionality-Overall8%

“Never worked”

Sensitivity-Overall4%

“Not sensitive skin friendly”

Smell3%

“had a chemical smell”

Suitability Dry Skin3%

“Sometimes Id have issues with my skin being too dry”

Symptom Reduction2%

“No improvement”

Size-Overall2%

“Way bigger than I thought”

Stain Resistance2%

“Stains”

Top return reasons

Functionality-Overall20%

Size-Overall14%

Advertised Vs Actual Product10%

Value For Money8%

Leak-Proof7%

Product Condition6%

Skin Health4%

Defective Material/Parts4%

Ingredients-Overall3%

Moist/Dry3%

Common questions

Is benzoyl peroxide profitable to sell on Amazon United States?: The niche generates $2.6M/yr across 19 tracked products. 2 of 2 products launched in the last 360 days are still selling. 90-day search growth is +10.9%. Flapen's verdict: Launch it (56/100).
How competitive is the benzoyl peroxide niche?: 11 brands and 100 sellers compete. The top 5 products take 70% of clicks and top 5 brands hold 86% of demand.
What do buyers complain about in benzoyl peroxide?: Top complaints mined from reviews: Allergies, Skin Health, Moist/Dry. The return rate is 0.2%.
When does demand for benzoyl peroxide peak?: Demand is steady year-round — the busiest month runs 1.3× the quietest.
What does it cost to enter the benzoyl peroxide niche?: Listings span $4.96–$29.49; the average listing price is $12.34 (sweet spot $15–$100). The average incumbent carries 17,151 reviews — the moat a new listing must climb.