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Benzene Free Dry Shampoo

Maybe

An estimated 0.0% of orders come back. But the top 5 brands take 100% of clicks, so Benzene Free Dry Shampoo is a Maybe.

Flapen Score
53
53 / 100
Top 26% of 10,978 Beauty & Personal Care niches · +5 vs the category median of 48
Market size
$310K/yr153K searches / yr
90-day growth
-5.6%search demand this quarter
Competition
64%top-5 click share · 2 brands · 27 sellers

Flapen Score

Benzene Free Dry Shampoo against its category

The dotted line is the Beauty & Personal Care average. Past it, Benzene Free Dry Shampoo is stronger. Inside it, weaker.

53Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Benzene Free Dry Shampoo market on Amazon at a glance

Shoppers on Amazon United States searched for Benzene Free Dry Shampoo 153K times last year and spent an estimated $310K. All 2 brands take every click. Flapen scores it 53 out of 100, a Maybe.

01 · Demand

An estimated 9.7% of those searches ended in a purchase.

Shoppers searched for this 153K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 9.7% of those searches ended in a purchase. Searches in the last 90 days moved -5.6% against the 90 days before. Searches, conversion and average price together put the market at an estimated $310K a year.

Searches, last 12 months
153K
Growth, 90 days vs prior 90
-5.6%
Conversion, latest week
9.7%
Market size, estimated
$310Ka year
Peak month
September1.2× the quietest month
Top search term
igk dry shampoo59K searches a year

02 · Price

A sale here is worth $21.06.

Listings sell for $21.06 on average, from $9.43 to $42.25. Amazon reports units sold in ranges. This niche sold 20K to 25K a year. The average listing sells 1,250 to 1,500 of them. At $21.06 that is $26K to $32K a year per listing.

Average price
$21.06inside the $15 to $100 sweet spot
Price range
$9.43–$42.25
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
20K–25K
Units per listing a year
1,250–1,500
Revenue per listing a year
$26K–$32K
Returns
0.0%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is low.

81% of listings pay for placement with sponsored ads. 94% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #168 within Dry Shampoos. It carries 641 reviews at 4.38 stars, so a new listing needs social proof before a better product.

Sponsored listings
81%
Prime listings
94%
Out of stock, average day
0.0%
Average rank
#168in Dry Shampoos
Average rating
4.38 starsAmazon United States average 4.42 stars
Average reviews
641per listing
Listings tracked
16

04 · Newcomers

1 of last year's 1 launches cleared the first-year sales bar.

1 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 60 months on average, so the names here are established.

Launched, last 12 months
1
Successful launches
1Amazon's first-year sales bar
Average brand age
60 months

Products

Top Benzene Free Dry Shampoo products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 64% of clicks. Leaders hold, but buyers still shop past them.

Brands

2 flat

Sellers

27

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

64%

Top 20: 100%

Open market

0%

  • Brand 160%
  • Brand 240%
  • Open — no brand owns it (0%)

Demand

Benzene Free Dry Shampoo search demand

Weekly searches over the year, seasonality beneath. Pick a range.

5K3KSpike '24Prime Day '25Spike '25Spike '26SepDecMarJunAugNovMarMay

No pronounced peak months · busiest ÷ quietest = 1.2×

Search terms

Top Benzene Free Dry Shampoo search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • igk dry shampoo59K/yr
  • hask dry shampoo52K/yr
  • dry shampoo hask7K/yr
  • igk first class charcoal detox dry shampoo5K/yr
  • charcoal dry shampoo7K/yr
  • igk charcoal dry shampoo4K/yr
  • dry shampoo igk4K/yr
  • igk dry shampoo travel size3K/yr
  • hask dry shampoo charcoal3K/yr
  • igk first class dry shampoo3K/yr

Reviews and returns

What reviews say buyers love and hate about Benzene Free Dry Shampoo

We read the reviews and the return reasons for every product selling here.

24%of positive reviews mention “Smell”
15%of negative reviews mention “Smell”
<0.1%of orders come back, a rate Amazon rounds to zero
“Horrible Smell”
A buyer, on “Smell”15% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

16 topics

NegativePositive

FAQ

Common Benzene Free Dry Shampoo questions

Answered from the same tracked data.